Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations so you can design better experiences.
Empowered people perform better at work. Why? Because when your abilities, purpose and experience are valued you feel more like taking initiative, being accountable and supporting colleagues. We’re going to give you the tools to help you identify your level of empowerment. Here’s where you’ll discover what gets in the way of feeling truly fulfilled and what actions you could take to dial it up.
Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations so you can design better experiences.
This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design.
This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design.
Want to learn how to create eye-catching and engaging graphics for your business? Join our Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more! Event details: Time: 10am – 11:30am Location: Online (ZOOM) Cost: £25pp (£30pp from after April) In this course, we’ll cover everything from: How to sign up and get set up on the platform How to navigate Canva as a beginner Creating a brand kit for your business Creating a new graphic together for a campaign for a business Walkthrough of all the basic features of Canva Resizing designs to make posters and leaflets As part of the live event of this workshop, we will also have a Questions and Answers session to finish this online workshop, where participants can ask specific questions about how to use Canva for their business. Meet the Host: Kerry Madge | Marketing Executive, Let's Do Marketing Kerry Madge is a dynamic Marketing Executive at Let's Do Marketing, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management, Kerry excels in social media advertising, graphic design, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals. Privacy Notice By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.
Build a rewarding career in content design Build a rewarding career in content design with a globally recognised, industry-approved qualification. Get the mindset, the confidence and the skills that will help you stand out in a rapidly growing industry. Why take this course: Be in demand. Certified qualifications will help you stand out in a fast-growing industry Build a career with impact. Design content experiences that will influence users worldwide Broaden your opportunities. Optimise your skills to get hired at leading companies Get qualified. Earn a university credit-rated certification approved by industry leaders Gain the confidence you need to succeed. Our mentors, career advisors and student community will support you all the way University credit-rated, industry-approved Our content design course is credit-rated by Glasgow Caledonian University and has been reviewed and endorsed by leaders in the tech industry. It covers everything you need to become a certified content design professional. Study method Online, self-paced Duration 10 weeks Access to content 12 months Qualification Professional Certificate in Content Design Awarded by Scottish Qualifications Authority trading as SQA Additional info Exam(s) / assessment(s) is included in price Tutor is available to students Description In this Professional Certificate in Content Design course you will learn: An introduction to content design. Understand what content design is and the role of a content designer. Principles of good content design Learn the core principles of content design and why it matters. Voice, tone and style Learn how voice, tone, and style can create a cohesive product experience. Understanding your users Uncover your audience's goals and content needs. Writing for interfaces Learn to write microcopy for buttons, notifications and other UI elements. The product mindset Develop a product mindset by learning about product design systems and tools. Testing content Learn how to test, evaluate and improve your content. AI for content design Learn how to use AI tools to become a more effective content designer. Working in content design Learn how to be the content champion within your organisation. Support at every step From day one, you’ll be part of a lively community of tutors, mentors and fellow students that support each other along the way. Student Success team Our friendly and responsive team will help you stay on track and keep you accountable. Course mentor Your course mentor is an expert content designer who brings years of practical insight. Student community Collaborate, share tips and build connections on our lively student Slack channels. Who is this course for? Writers and journalists who want to enhance their skills for the digital world UX and UI designers who want to become more rounded professionals Content designers looking for a formal qualification that validates their expertise Digital marketers who need content design skills to succeed in their roles Anybody with a writing, content or design background looking for a creative tech job Requirements Background You don’t need experience in design or technology to enrol in our courses. To get the most value from this course, you will need some experience in writing and a genuine interest in words and language. Commitment You do need to be motivated and committed. We set a high bar. Studying for one of our professional qualifications requires a certain amount of time, energy and focus. English language To take this course, you should be fluent in verbal and written English. If English is not your first language, you should have a proficiency of C1 as defined by the CEFRL (Common European Framework of Reference for Languages).
This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design.
This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design.
This course aims to provide a comprehensive understanding of how consumer behavior can influence customer experience and strategies for enhancing and building customer experience in B2B contexts, including customer segmentation, targeting, and positioning, as well as measuring customer experience gap and defining customer expectations. After the successful completion of the course, you will be able to learn about the following, How to build customer experience and how consumer behaviour can influence this experience. Strategies to influence and enhance customer experience. Enhancing customer experience in B to B context. Strategies to built customer relationship. Building customer experience with segmentation, targeting and positioning. Measuring customer experience gap. Defining customer expectations. This course aims to provide strategies and techniques for building and enhancing customer experience, while understanding the influence of consumer behavior on this experience, as well as the importance of customer relationship management in B2B contexts, and the role of segmentation, targeting, and positioning in building customer experience. The course also covers techniques for measuring and defining customer expectations, and strategies for closing the customer experience gap. This course aims to provide a comprehensive understanding of how to build and enhance customer experience, including the role of consumer behavior, and strategies to build and maintain customer relationships. Additionally, the course covers the importance of segmentation, targeting, and positioning in creating a positive customer experience and ways to measure and meet customer expectations. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing Customer Experience Self-paced pre-recorded learning content on this topic. Managing Customer Experience Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Customer Happiness Coordinator Client Care Specialist Experience Enhancement Agent Satisfaction Strategist Service Excellence Ambassador Feedback Facilitator Interaction Improvement Manager Client Delight Director Customer Journey Navigator Support Satisfaction Supervisor Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.