229 Courses in Liverpool delivered Online

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Give a compliment to your career and take it to the next level. This Marketing will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate your skills for your next promotion, this Marketing bundle will help you stay ahead of the pack. Throughout the Marketing programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in the relevant job sector. Along with this Marketing course, you will get 10 premium courses, an original hardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts. This Marketing Bundle Consists of the following Premium courses: Course 01: Marketing Fundamentals Course 02: Business Branding Course 03: Strategic Planning and Analysis for Marketing Course 04: Digital Marketing Course 05: Social Media Marketing Training Course 06: Sales Training Course 07: Disruptive Innovation for Business Course 08: Research Methods in Business Course 09: Influencing and Negotiating Course 10: Customer Relationship Management Course 11: Cross-Cultural Awareness Training Enrol now in Marketing to advance your career, and use the premium study materials from Apex Learning. Certificate: PDF Certificate: Free (Previously it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) The bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Marketing expertise and essential knowledge, which will assist you in reaching your goal. Moreover, you can learn from any place in your own time without travelling for classes. Curriculum: Introduction to Marketing Fundamentals Definitions of Marketing Traditional vs Contemporary Marketing Marketing Management Orientations Understand your Customers Segmentation CPD 110 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Marketing bundle. Requirements This Marketing course has been designed to be fully compatible with tablets and smartphones. Career path Having this expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Marketing Fundamentals) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

Register on the Marketing Data Analyst today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as a proof of your course completion. The Marketing Data Analyst is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Marketing Data Analyst Receive an e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Marketing Data Analyst, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Module 01 - Basics of Marketing Basics of Marketing 00:47:00 Module 02 - Strategic Marketing Strategic Marketing 01:12:00 Module 03 - Strategic Planning For Marketing Strategic Planning for Marketing 00:13:00 Module 04 - Strategic And Marketing Analysis Strategic and Marketing Analysis 00:15:00 Module 05 - Internal Analysis Internal Analysis 00:25:00 Module 06 - External Analysis External Analysis 00:25:00 Module 07 - Market Segmentation, Targeting And Positioning Market Segmentation, Targeting and Positioning 00:17:00 Module 08 - Approaches To Customer Analysis Approaches to Customer Analysis 00:23:00 Module 09 - Approaches To Competitor Analysis Approaches to Competitor Analysis 00:26:00 Mock Exam Mock Exam- Marketing Data Analyst 00:20:00 Final Exam Final Exam- Marketing Data Analyst 00:20:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

2 QLS Endorsed Course | CPD Certified | Free PDF + Hardcopy Certificates | 80 CPD Points | Lifetime Access

Go from Beginner to Super Advance Level in Machine Learning Algorithms using Python and Mathematical Insights

Master the art of effective email marketing with our comprehensive course. From email list management to campaign optimisation, learn the strategies and techniques needed to drive results and boost engagement. Enrol now and take your digital marketing skills to the next level!

Master email marketing to upscale your business. This course covers list building, automation, copywriting, deliverability, and more. Start now!

Register on the Learn with Case Study - Market Research today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as proof of your course completion. The Learn with Case Study - Market Research is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Learn with Case Study - Market Research Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Learn with Case Study - Market Research, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Section 01: Introduction Intro to Case Study 2 00:05:00 Section 02: Case Study Definition 00:12:00 Company Overview 00:07:00 Company Vision and Mission Statement 00:07:00 IRIC Mileposts 00:09:00 Company Product Portfolio 00:06:00 Company Financial Performance 00:02:00 Objective 00:06:00 Key Observations 00:07:00 Market Research Strategy 00:04:00 Pre Market Research Ethos 00:03:00 Geo Assessment Profile 00:13:00 Market Research Audit 00:08:00 PESTLE Analysis 00:09:00 Market Analysis 00:10:00 Market Segmentation 00:09:00 Market Segmentation Continue 00:09:00 SWOT Analysis 00:07:00 Market REsearch Architecture 00:04:00 Market REsearch Architecture 00:04:00 Market Research Process Continue 00:09:00 Report Structure and Course Contents 00:06:00 Evaluation and Course Correction 00:03:00 Objective Realization and Impact Analysis 00:05:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Level 4 QLS Endorsed Course with FREE Certificate | CPD & CiQ Accredited | 120 CPD Points | Lifetime Access

Strategic planning helps an organisation define their goals and work towards achieving them. That is why, no matter which organisation you work for, building strategic planning skills will make you a valuable asset to your company and help you climb the career ladder. If you don't know how to develop the right skills, the Strategic Planning and Implementation course is the perfect solution.  In this Strategic Planning and Implementation course, you will learn the key aspects of strategic planning. The course will help you understand the mission, vision and business strategy. Through this course, you will be able to develop the competence for strategy formulation. After that, the course will show you the techniques to implement the strategies and help the business grow. You will also receive detailed lessons on strategic evaluation.  The course will also help you secure a CPD-accredited certificate. This certificate will help you build an impressive resume. So, join today! Learning Outcomes Gain a comprehensive understanding of strategic planning principles and their application in various business contexts Develop a clear vision and mission statement that sets the direction for your organization Conduct in-depth situational analyses to identify opportunities, assess threats, and inform strategic decision-making Master the process of strategy formulation, including strategic planning, goal setting, and strategy development Implement effective strategies to achieve organizational objectives and gain a competitive edge Develop and implement strategies to overcome implementation challenges and ensure successful strategy execution Evaluate the effectiveness of strategies using appropriate metrics and make data-driven decisions for continuous improvement Why choose this Strategic Planning and Implementation course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Strategic Planning and Implementation course for? Aspiring and current business leaders seeking to enhance their strategic planning and implementation skills Entrepreneurs and business owners looking to develop and execute strategic plans for their organizations Management professionals responsible for strategic planning and decision-making Individuals interested in pursuing a career in strategic management or related fields Anyone seeking to enhance their understanding of the strategic planning process and its application in the real world Career path Strategic Planning Manager (£30,000 - £50,000) Business Strategy Manager (£35,000 - £55,000) Corporate Planner (£40,000 - £60,000) Senior Strategy Analyst (£45,000 - £65,000) Director of Strategy (£50,000 - £70,000) Chief Strategy Officer (£55,000 - £75,000) Prerequisites This Strategic Planning and Implementation does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Strategic Planning and Implementation was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01: Concept Profile - Strategic Business Planning Strategic Business Planning 00:04:00 Theories of Business Strategy 00:05:00 Game Theory for Business 00:11:00 Theories of Competitive Advantage 00:06:00 Strategic Business Planning Process 00:02:00 Section 02: Preliminary Vision & Mission Statements (Interim Targets & Goals) Preliminary Vision & Mission Statements (Interim Targets & Goals) 00:04:00 Relationship between Vision, Mission and the Business Strategy 00:03:00 Section 03: Strategy Formulation Strategy Formulation 00:01:00 Strategy Formulation (Continued) 00:03:00 Steps: Strategy Formulation 00:01:00 PESTLE Analysis 00:01:00 Michael Porter - 5-Forces & Competitor Analysis 00:01:00 Internal Resource & Capability Analysis 00:02:00 Risk Analysis & Mitigation Tactics 00:03:00 Marketing Plan (USP, Segmentation & Positioning) 00:06:00 Segmentation 00:07:00 Section 04: Strategy Implementation Strategy Implementation 00:02:00 General Operation Planning 00:01:00 Routine Actions (Processes, Procedures & Communication) 00:04:00 External Prospects & Internal Resources Gap Comparison 00:02:00 Section 05: Strategic Evaluation Strategy Evaluation 00:02:00 Principles of Strategy Evaluation 00:04:00 Financial Plan, Capital Structure & Valuation 00:07:00 Scenarios in Strategic Decision Making: Case Sensitivity 00:02:00 Revised Vision & Mission Statements (Confirm Target & Goals) 00:03:00 Strategy Evaluation & Feedback 00:01:00