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In today’s digital-first world, cutting through the noise requires more than just catchy headlines—it demands strategy, skill, and the right words in the right places. This Professional Diploma in Digital Marketing delivers exactly that. From writing compelling copy that drives clicks, to fine-tuning blog content for SEO without sounding like a keyword machine, this course has been thoughtfully crafted to sharpen your marketing edge. Whether you're penning product descriptions, tweaking Google Ads, or diving into the nuances of PPC, you’ll gain the insight to make each word—and each pound—go further. SEO is no longer about stuffing keywords; it’s about intent, structure, and speaking Google’s language without losing your human voice. With this course, you’ll navigate the digital marketing ecosystem, learn how PPC and blogging work hand-in-hand, and understand what makes people click (or scroll away). Ideal for marketers, content writers, small business owners or anyone with something to promote, this diploma is your gateway to mastering digital messaging in a way that’s strategic, smart, and surprisingly enjoyable. Brief Curriculum Chapter 01: Introduction to Digital Marketing Chapter 02: Define Your Business & Target Audience Chapter 03: Brand Identity Chapter 04: Websites Chapter 05: Email Marketing Chapter 06: Copywriting, Blogging & SEO Chapter 07: YouTube Chapter 08: Video Marketing Chapter 09: Facebook Groups Chapter 10: Facebook Pages Chapter 11: Facebook Ads Chapter 12: Facebook Retargeting Chapter 13: Facebook For Local Business Chapter 14: Google AdWords Chapter 15: Twitter Marketing Chapter 16: Instagram Marketing Chapter 17: Pinterest Marketing Chapter 18: LinkedIn Marketing Chapter 19: Periscope Marketing Chapter 20: Social Media Live Streaming Chapter 21: Podcasting Chapter 22: Quora Chapter 23: Google Analytics Chapter 24: Google Plus Chapter 25: Conclusion Chapter 26: Assignment Chapter 27: Recommended Materials Chapter 28: Order Your Certificate Key Features Updated 2024 CPD Certified QLS Endorsed 85+ Topics 24/7 Tutor Support Why Should You Take this Digital Marketing Course? Digital marketing allows businesses to reach a wider audience at a lower cost than traditional marketing methods. Digital marketing also allows for greater creativity and flexibility, allowing you to target specific demographics and interests. With graphics, videos and other multimedia, you can create visually appealing campaigns that grab your audience's attention. Overall, our digital marketing course will provide you with the skills and knowledge necessary to promote your business in the digital world effectively. Whether you are a business owner, marketing professional, or looking to start a career in digital marketing, this course is a valuable investment in your future. Learning Outcomes: Learn as much as you can about the world of digital marketing. Understand your target audience and how to reach them. Possess thorough understanding of copywriting, blogging and SEO. Learn about brand identity fundamentals and brand identity tools. Be aware of the importance of website and email marketing. Benefits you'll enjoy: Engaging and premium quality learning materials 24/7 access to this course materials for a year Tutor support on weekdays (Monday - Friday) Study at your convenience So why wait? Enrol in a digital marketing course today and take the first step towards a successful and rewarding career in the digital world. With the right training and dedication, you can become a digital marketing expert and drive the success of your business. The course is delivered through our online Digital Marketing Institute platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of: Video lessons Online study materials Mock exams Multiple-choice assessment Accreditation Quality Locence Scheme QLS Endorsed CPD Quality Standard Approved CPD 150 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Our course is designed for anyone who wants to learn how to promote their business or products online and gain a competitive edge in the digital world or anyone currently working in the field and want to further their education and skills. This course is particularly effective for- Owners of upcoming startups who are unsure about where to begin. Operators of websites who experience traffic and sales difficulties. Anyone who wants to add highly paid talents to their resume. Requirements No prerequisites are required. Anyone from any academic background can take this course. All you need is an internet-enabled smart device and a growth mindset. Career path Job you can explore such as: Paid Social Manager Paid media marketing SEO Manager SMM - Social media manager Ecommerce Manager Digital Marketing Manager Social Media Manager SEO Specialist PPC Manager Content Marketing Manager Email Marketing Specialist Digital Analytics Manager E-commerce Manager Digital Advertising Manager Web Analyst. Mobile Marketing Manager Marketing Automation Specialist Certificates Digital certificate Digital certificate - £9 PDF Certificate for £9 Hard copy certificate Hard copy certificate - £15 QLS Endorsed Certificate Hard copy certificate - £129 QLS Hardcopy Certificate for £129

Duration 1 Days 6 CPD hours This course is intended for New administrators, business analysts or report writers who are new to creating reports or dashboards within Salesforce. Overview A student in this class will learn the basic Salesforce object model, and how to create and secure reports and dashboards. The instructor will lead students through exercises to create tabular, summary, matrix and join reports. Students will learn advanced reporting functionality such as charting, report summary fields, bucket fields, conditional highlighting, advanced report filters and building custom report types. Finally, the student will learn how to create and run dashboards and schedule and email reports and dashboards. This course is specifically designed to teach administrators, business analysts or report writers how to utilize the basic and advanced analytic capabilities of Salesforce. Introductions / Login to Training OrgsOverview of Salesforce Object ModelTabular, Summary, Matrix, Join ReportsCharts, Bucket Fields, Report Summary Fields, Conditional HighlightingCustom Report TypesDashboardsReport & Dashboard Scheduling Additional course details: Nexus Humans Introduction to Salesforce.com Analytics - Building Reports and Dashboards training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Introduction to Salesforce.com Analytics - Building Reports and Dashboards course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

The aim of this programme is to help attendees create better quality technical documents in an organised and efficient manner. It will give those new to the topic an appreciation of how to approach the task professionally whilst those with more experience will be able to refresh and refine their skills. The programme comprises three complementary one-day modules: The programme presents a structured methodology for creating technical documents and provides a range of practical techniques that help delegates put principles into practice. Although not essential, it is strongly advised that delegates for modules 2 and 3 have already attended module 1, or another equivalent course. Note: the content of each module as shown here is purely indicative and can be adapted to suit your particular requirements. This course will: Explain the qualities and benefits of well written technical documents Present a structured approach for producing technical documents Review the essential skills of effective technical writing Demonstrate practical methods to help create better documents Provide tools and techniques for specification and report writing Review how technical documents should be issued and controlled Note: the content of each module as shown here is purely indicative and can be adapted to suit your particular requirements. Module 1: Essential skills for technical writers 1 Introduction to the programme Aims and objectives of the module Introductions and interests of participants 2 Creating effective technical documents What is technical writing? how does it differ from other writing? Key qualities of an effective technical document Communication essentials and the challenges faced by technical writers The lessons of experience: how the best writers write The five key steps : prepare - organise - write - edit - release (POWER) 3 Preparing to write Defining the document aims and objectives; choosing the title Understanding technical readers and their needs Getting organised; planning and managing the process Integrating technical and commercial elements The role of intellectual property rights (IPR), eg, copyright 4 Organising the content The vital role of structure in technical documents Deciding what to include and how to organise the information Categorising information: introductory, key and supporting Tools and techniques for scoping and structuring the document Creating and using document templates - pro's and con's 5 Writing the document Avoiding 'blinding them with science': the qualities of clear writing Problem words and words that confuse; building and using a glossary Using sentence structure and punctuation to best effect Understanding the impact of style, format and appearance Avoiding common causes of ambiguity; being concise and ensuring clarity Using diagrams and other graphics; avoiding potential pitfalls 6 Editing and releasing the document Why editing is difficult; developing a personal editing strategy Some useful editing tools and techniques Key requirements for document issue and control Module 2: Creating better specifications 1 Introduction Aims and objectives of the day Introductions and interests of participants The 'POWER' writing process for specifications 2 Creating better specifications The role and characteristics of an effective specification Specifications and contracts; the legal role of specifications Deciding how to specify; understanding functional and design requirements Developing the specification design; applying the principles of BS 7373 Getting organised: the key stages in compiling an effective specification 3 Preparing to write a specification Defining the scope of the specification; deciding what to include and what not Scoping techniques: scope maps, check lists, structured brainstorming The why/what/how pyramid; establishing and understanding requirements Clarifying priorities; separating needs and desires: the MoSCoW method Useful quantitative techniques: cost benefit analysis, QFD, Pareto analysis Dealing with requirements that are difficult to quantify 4 Organising the content The role of structure in specifications Typical contents and layout for a specification What goes where: introductory, key and supporting sections Creating and using model forms: the sections and sub sections Detailed contents of each sub-section Exercise: applying the tools and techniques 5 Writing the specification Identifying and understanding the specification reader Key words: will, shall, must; building and using a glossary Writing performance targets that are clear and unambiguous Choosing and using graphics Exercise: writing a specification 6 Editing and releasing the document Key editing issues for specifications Issue and control of specifications Module 3: Writing better reports 1 Introduction Aims and objectives of the day Introductions and interests of participants The 'POWER' technical writing process for technical reports 2 Creating better reports What is a technical report? types and formats of report The role and characteristics of an effective technical report Understanding technical report readers and their needs The commercial role and impact of technical reports Getting organised: the key stages in compiling a technical report 3 Preparing to write reports Agreeing the terms of reference; defining aims and objectives Being clear about constraints; defining what is not to be included Legal aspects and intellectual property rights (IPR) for reports Preparing the ground; gathering information and reference documents Keeping track of information: note making, cataloguing and cross referencing Tools and techniques for developing a valid and convincing argument 4 Organising the content The role of structure reviewed; some typical report structures Who needs what: identifying the varied needs of the readership What goes where: introductory, key and supporting sections Creating and using model forms: the sections and sub sections Detailed contents of each sub-section Exercise: applying the tools and techniques 5 Writing the report Planning the storyline: the report as a journey in understanding Recognising assumptions about the reader; what they do and don't know Converting complex concepts into understandable statements Presenting technical data and its analysis; the role of graphics Presenting the case simply whilst maintaining technical integrity Exercise: writing a technical report 6 Editing and releasing the report Key editing issues for technical reports Issue and control of technical reports

Duration 1 Days 6 CPD hours Overview In writing, it is important to make sure your message is easy to understand, that you have included all the necessary information, and that the points are expressed clearly. In business writing, it is also essential to convey information in a professional and courteous manner using proper formatting. Learn how to perfect your business writing in this one-day workshop. This one-day workshop will help you teach participants how to: Write and proofread your work so it is clear, concise, complete, and correct. Apply these skills in real world situations. Use language that is courteous. Understand the proper format for memos, letters, and emails. Determine whether your writing can be easily understood by your intended audience. Learn how to perfect your business writing in this one-day workshop.While there are many types of business writing, this workshop will provide tools to write effective memos, emails, and letters, as well as briefly touch on reports and proposals. The 4 C?s: Clear, Concise, Complete, and Correct Good writing must be clear, concise, complete, and correct. In this session, learn how to write with these principles in mind. Manners and Courtesy Courtesy is an important part of good business writing. During this session, participants will learn ways to make their writing respectful and polite. Writing Memos Memos are another challenge that many writers face. Participants will look at parts of a memo and complete a fun exercise. Writing Effective E-mails Mostly everyone today uses email to communicate at work and at home. This session will give participants some tips on writing effective emails and managing email. Reports and Proposals Reports and proposals are two important types of business writing. In this session, an overview of the steps involved with writing these pieces is presented. Writing Business Letters This session reviews the steps for writing a business letter, types of letters, and the parts of a business letter. Participants then examine samples of business letters to determine the type and the parts of each letter. Readability Index The readability index determines the difficulty level of a written piece. Participants will apply the index to a sample and to their own work. Proofreading Participants learn about checking the grammar, spelling and punctuation in their written pieces, and then review their pre-assignment. Reviewing Your Writing In this session, participants complete a final review of their piece of writing. Workshop Wrap-Up At the end of the workshop, students will have an opportunity to ask questions and fill out an action plan.

This Tableau Desktop Training course is a jumpstart to getting report writers and analysts with little or no previous knowledge to being productive. It covers everything from connecting to data, through to creating interactive dashboards with a range of visualisations in two days of your time. For Private options, online or in-person, please send us details of your requirements: This Tableau Desktop Training course is a jumpstart to getting report writers and analysts with little or no previous knowledge to being productive. It covers everything from connecting to data, through to creating interactive dashboards with a range of visualisations in two days of your time. Having a quick turnaround from starting to use Tableau, to getting real, actionable insights means that you get a swift return on your investment of time and money. This accelerated approach is key to getting engagement from within your organisation so everyone can immediately see and feel the impact of the data and insights you create. This course is aimed at someone who has not used Tableau in earnest and may be in a functional role, eg. in sales, marketing, finance, operations, business intelligence etc. The course is split into 3 phases and 9 modules: PHASE 1: GET READY MODULE 1: LAUNCH TABLEAU Check Install & Setup Why is Visual Analytics Important MODULE 2: GET FAMILIAR What is possible How does Tableau deal with data Know your way around How do we format charts Dashboard Basics – My First Dashboard MODULE 3: DATA DISCOVERY Connecting to and setting up data in Tableau How Do I Explore my Data – Filters & Sorting How Do I Structure my Data – Groups & Hierarchies, Visual Groups How Tableau Deals with Dates – Using Discrete and Continuous Dates, Custom Dates Phase 2: GET SET MODULE 4: MAKE CALCULATIONS How Do I Create Calculated Fields & Why MODULE 5: MAKE CHARTS Charts that Compare Multiple Measures – Measure Names and Measure Values, Shared Axis Charts, Dual Axis Charts, Scatter Plots Showing Relational & Proportional Data – Pie Charts, Donut Charts, Tree Maps MODULE 6: MAKE TABLES Creating Tables – Creating Tables, Highlight Tables, Heat Maps Phase 3: GO MODULE 7: ADD CONTEXT Reference Lines and Bands MODULE 8: MAKE MAPS Answering Spatial Questions – Mapping, Creating a Choropleth (Filled) Map MODULE 9: MAKE DASHBOARDS Using the Dashboard Interface Dashboard Actions This training course includes over 25 hands-on exercises and quizzes to help participants “learn by doing” and to assist group discussions around real-life use cases. Each attendee receives a login to our extensive training portal which covers the theory, practical applications and use cases, exercises, solutions and quizzes in both written and video format. Students must use their own laptop with an active version of Tableau Desktop 2018.2 (or later) pre-installed. What People Are Saying About This Course “Excellent Trainer – knows his stuff, has done it all in the real world, not just the class room.”Richard L., Intelliflo “Tableau is a complicated and powerful tool. After taking this course, I am confident in what I can do, and how it can help improve my work.”Trevor B., Morrison Utility Services “I would highly recommend this course for Tableau beginners, really easy to follow and keep up with as you are hands on during the course. Trainer really helpful too.”Chelsey H., QVC “He is a natural trainer, patient and very good at explaining in simple terms. He has an excellent knowledge base of the system and an obvious enthusiasm for Tableau, data analysis and the best way to convey results. We had been having difficulties in the business in building financial reports from a data cube and he had solutions for these which have proved to be very useful.”Matthew H., ISS Group

Duration 3 Days 18 CPD hours This course is intended for This course is intended for beginner to intermediate business and requirements analysts who are looking to improve their elicitation and requirements writing and documentation skills. This course is also a great fit for technical writers, product and software testers, project managers, product owners who work closely with business analysts or who perform some for of business analysis themselves. Overview Understand the role of the business analyst and core competencies for performing successfully Discuss the criticality of business analysis and requirements for successful project outcomes Understand the main professional associations and standards supporting business analysts in the industry Discuss the common problems with requirements and explore approaches to address these issues Obtain a clear understanding of the various requirements types and the significance for eliciting each type Demonstrate your ability to identify stakeholders Explore various methods for understanding and analyzing stakeholders Discuss and apply good planning practices to requirements elicitation efforts Obtain knowledge and understanding of over 15 current and commonly applied elicitation techniques Understand how to progress from elicitation to analysis to documentation Write well-formed and validated requirements Gain understanding of the best practices for writing quality requirements Learn the technical writing techniques that apply directly to writing requirements documents Discuss writing pitfalls, risks that impact requirements, and how to address them Learn best practices for communicating and collaborating with stakeholders, sharing the results of elicitation and the resulting documentation Learn approaches for validating requirements Understand the difference between validating requirements and validating the solution With elicitation serving as a major component of the requirements process, it is imperative that business analysts maintain high competency levels in elicitation practices and technique use to help organizations overcome the requirements related challenges faced on projects. Regardless whether you are a practitioner just starting off your career in business analysis or whether you have been performing the role for some years, this course will provide insight into the latest thoughts on elicitation and writing effective requirements and present a number of current techniques that are being applied on projects across industries today. Review of Foundational Concepts Definition of a business analysis Definition of business analyst BA role vs. PM role Business analysis competencies Benefits of business analysis Purpose for having a BA standard IIBA?s BABOK© Guide and PMI?s Practice Guide in Business Analysis Business analysis core concepts Discussion: Project challenges Understanding Requirements Common problems with requirements Understand the problem first Define the business need Situation statements and moving to requirements Understanding requirement types Business requirements Stakeholder/User Requirements Solution Requirements Functional Requirements Non-Functional Requirements Assumptions and Constraints Discussions: Requirement problems, business needs, and identifying non-functional requirements Discovering Stakeholders Definition of a stakeholder Stakeholder types Identifying stakeholders Performing stakeholder analysis Stakeholders and requirements Tips for identifying stakeholders Grouping stakeholders Creating a RACI model Tips for analyzing stakeholders Documenting results of stakeholder analysis Workshop: Discovering stakeholders Preparing for Requirements Elicitation Planning for elicitation Benefits of elicitation planning What do you plan? The elicitation plan Setting objectives for elicitation Determining the scope for elicitation Establishing pre-work Determining the outputs for the session The iterative nature of elicitation Elicitation roles Elicitation planning techniques Discussions: Who to involve in elicitation, planning impacts, and unplanned elicitation Workshop: Planning for elicitation Conduct Requirements Elicitation Elicitation skillset Types of elicitation techniques Using active listening in elicitation Techniques for performing elicitation Benchmarking/Market Analysis Brainstorming Business Rules Analysis Collaborative Games Concept Modeling Data Mining Data Modeling Document Analysis Focus Groups Interface Analysis Interviews Observation Process Modeling Prototyping Survey or Questionnaire Workshops Write Effective Requirements Elicitation and Analysis Requirements related issues Implications of bad requirements Elicitation and documentation Writing skillset Documenting requirements Modeling requirements Defining the project life cycle Impact of project life cycle on documentation Requirements specifications Characteristics of good requirements Guidelines for writing textual requirements Structuring a requirement Writing pitfalls Traceability Requirements attributes Risks associated to requirements Discussions: Project Life Cycle and Correcting Poorly Written Requirements Workshops: Documenting Requirements and Identify Characteristics of Good Requirements Confirm and Communicate Elicitation Requirements Business analysis communication Requirements communication Communication skills The 7 Cs Timing of communication Planning communication Importance of Collaboration Planning collaboration Documenting communication/collaboration needs Confirming elicitation results Verify requirements Characteristics of good requirements (revisited) Requirements checklist Requirements validation Signing off on requirements Discussions: Responsibility for Communication, Eliciting Communication Needs, Validation Signoff Workshops: Communicating Requirements and Obtaining Signoff Evaluate the Solution Business analyst role in solution evaluation Why solutions under perform What we are looking for in solution evaluation When does solution evaluation occur Performing solution evaluation Planning solution evaluation Metrics that might exist Evaluating long term performance Qualitative vs. quantitative measures Tools & techniques used in solution evaluation Comparing expected to actuals When solution evaluation discovers a variance Tools/techniques for analyzing variances Proposing a recommendation Communicating results of solution evaluation Discussion: Addressing Variance Wrap up and Next Steps Useful books and links on writing effective requirements BABOK© Guide Business Analysis for Practitioners: A Practice Guide Additional course details: Nexus Humans BA04 - Eliciting and Writing Effective Requirements training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the BA04 - Eliciting and Writing Effective Requirements course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

This course provides the necessary knowledge, understanding and skills to persons who will knowingly disturb asbestos containing materials during the course of their work activities, including building maintenance workers and supervisory personnel, and building maintenance managers.

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