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Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This learning stream reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins. As part of the process, you’ll learn how investors evaluate pricing strategies, the advantages and drawbacks of different pricing models, how to calculate margins, average margins for specific industries and retail categories, how to gauge price sensitivity, and how to build a pricing profile specific to your offering based on eight key variables. Tips and examples are included for both product- and service-based businesses, as well as businesses that contend with seasonal pricing variations. The session offers guidance on bundling, discounting, and other pricing techniques, which you can apply in a workshop session that walks through the pricing strategy framework step by step.
Overview Excel at Marketing Through a Well Defined Marketing Strategy Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Excel at Marketing Through a Well Defined Marketing Strategy Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Excel at Marketing Through a Well-Defined Marketing Strategy Section 01: Create Well-Defined Marketing Objectives Marketing Plan Objectives 00:07:00 Aligning Your Marketing Objectives 00:06:00 Guidelines for Creating Marketing Objectives 00:02:00 Types of Objectives 00:08:00 Workshop - Create Your Marketing Objectives 00:02:00 Section 02: Marketing Programs that Power Customer Acquisition Marketing Programs Explained 00:01:00 What types of marketing programs are best for your business? 00:03:00 Your Website 00:05:00 SEO 00:05:00 Advertising Online 00:09:00 Print Advertising 00:03:00 Press Relations 00:06:00 Social Media 00:05:00 Email 00:06:00 Content Marketing 00:06:00 Trade Shows 00:06:00 Retention Marketing 00:05:00 Additional Marketing Programs 00:04:00 Section 03: Thought Leadership That Drives Customer Acquisition Thought Leadership Explained 00:02:00 Stand Out with Thought Leadership 00:01:00 Why Thought Leadership Matters 00:05:00 Thought Leadership Programs 00:10:00 Workshop: Create Your Thought Leadership Strategy 00:02:00 Section 04: Create a Strategic Marketing Plan That Drives Action Strategic Marketing Plan Explained 00:01:00 Choosing a Marketing Program 00:13:00 Case Study: Product and Services Businesses 00:05:00 Evaluate Your Marketing Mix 00:05:00 Objectives, Tactics, and Assumptions about your marketing program 00:09:00 Common Mistakes 00:03:00 Workshop: Create Your Marketing Action Plan 00:04:00 Support Materials Resource - Excel at Marketing Through a Well Defined Marketing Strategy 00:00:00
Adobe Authorised Training. Live online course with study materials and certificate of completion included Our beginners Adobe Illustrator course provides effective training in the use of Illustrator's tools to create stunning illustrations and type effects. From our London studios you will learn to design logos and printable documents, work with colours, gradients, layers, fonts, and photos to create eye-catching illustrations and text effects. Resources Introduction to Adobe Illustrator Course Information Description Completing this course will enable you to do the following and more: Understand the concepts of non-destructive image editing Understand differences between image file types Re-size, crop and export images Create special effects using filters Confidently work with multiple Photoshop layers Perform substantial image corrections and enhancements Format and optimise images for web & social media use Add text to your images Produce banner ads for web advertising For the full course content please download the course information pdf listed above. Who is this course for? This workshop is suitable for anyone looking to learn Illustrator from scratch or wanting to improve their existing knowledge of the program. Career path Attendees should have basic PC or Mac skills. You will need a broadband internet connection to participate in this live online course. Certificates Certificate of completion Digital certificate - Included
It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later. This learning stream offers guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you’ll stick to, and responses to questions about market defensibility. With examples of real companies cited throughout and workshop sessions for tailoring your own product or service strategy, this learning stream equips you with everything you need to build a product or service strategy that puts launch within reach.
Overview Increase Revenue with an Effective Go-To-Market Strategy Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Increase Revenue with an Effective Go-To-Market Strategy Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Section 01: Create a Unique Competitive Advantage Unique Competitive Advantage Explained 00:05:00 Unique Competitive Advantage - Company Examples 00:03:00 How to Determine Your Unique Competitive Advantage 00:01:00 Step 1 - Evaluate Your Strengths 00:02:00 Step 2 - Evaluate Your Competitive Landscape 00:03:00 Step 3 - Identify Your Unique Competitive Advantage 00:04:00 Step 4 - Test Your Unique Competitive Advantage 00:02:00 Common Mistakes 00:02:00 Workshop - Unique Competitive Advantage in Action 00:03:00 Section 02: Positioning Product or Service Positioning is about Your Customer's Point of View 00:08:00 What Investors Are Looking for 00:02:00 Ben and Jerry's Case Study 00:02:00 Keys to Success 00:03:00 The Positioning Framework Overview 00:06:00 Step 1 - Create Meaningful Attributes - Part 1 00:05:00 Step 1 - Create Meaningful Attributes - Part 2 00:06:00 Step 1 - Create Meaningful Attributes - Part 3 00:05:00 Viking Cruises - Case Study 00:02:00 Step 2 - Custom Attributes 00:04:00 Step 3- Evaluate / Rank Attributes 00:04:00 Step 4 - Evaluating Positioning Rankings 00:03:00 Step 5 - Positioning of Your Attributes 00:02:00 Step 6 - Your Positioning Statement 00:04:00 Common Mistakes 00:02:00 Workshop - Position Your Product or Service in Action 00:03:00 Section 03: Determine Your Target Market Target Market Essentials 00:05:00 Why is Your Target Market So Important? 00:05:00 Define Your Target Market 00:02:00 Step 1 - Define Standard Attributes - Demographics 00:06:00 Step 1 (continued) - Define Standard Attributes - More Demographics 00:05:00 Step 1 (continued) - Define Standard Attributes - Psychographics 00:06:00 Step 2 - Develop Custom Attributes 00:10:00 Step 3 - Validation 00:01:00 Step 4 - Adjust Your Strategy 00:02:00 Workshop - Developing Your Target Market 00:02:00 Section 04: Build a Compelling Value Proposition Characteristics of Unique Value Propositions 00:02:00 Types of Customer Benefits UVPs Express 00:04:00 Examples of Unique Value Propositions 00:01:00 What Investors Are Looking For 00:01:00 Value Proposition vs. Competitive Advantage 00:02:00 Understand Your Competitor's Unique Value Proposition 00:03:00 Streaming Services Example 00:02:00 The Value Proposition Framework 00:01:00 Step 1 - Brainstorming 00:07:00 Step 2 - Create a Value Proposition List 00:01:00 Step 3 - Determine Uniqueness 00:03:00 Step 4 - Prioritize Top Value Propositions 00:02:00 Step 5 - Tell a Story 00:04:00 Common Mistakes 00:01:00 Workshop - Build Your Unique Value Proposition 00:04:00 Downloadable Resources Resource - Increase Revenue with an Effective Go-To-Market Strategy 00:00:00
What do you offer your audience that no one else can? Defining your unique competitive advantage is the foundation of a successful business launch. This course equips you with a framework for identifying your company's unique competitive advantage, from surveying the competitive landscape to pinpointing what sets you apart. You will learn: How can I identify which aspects of my business are unique and relevant What attributes are commonly used to establish a unique competitive advantage How can I test whether I've chosen to highlight the right elements of my business Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Introduction Unique Competitive Advantage Explained 00:05:00 Unique Competitive Advantage In-Depth Unique Competitive Advantage - Company Examples 00:03:00 How to Determine Your Unique Competitive Advantage 00:01:00 Step 1 - Evaluate Your Strengths 00:02:00 Step 2 - Evaluate Your Competitive Landscape 00:03:00 Step 3 - Identify Your Unique Competitive Advantage 00:04:00 Step 4 - Test Your Unique Competitive Advantage 00:02:00 Common Mistakes 00:02:00 Workshop Workshop - Unique Competitive Advantrage In Action 00:03:00 Supplementary Resources Supplementary Resources - Create a Unique Competitive Advantage for Your Business 00:00:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
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Adobe Illustrator and Photoshop Masterclass Training, your gateway to Photoshop and Illustrator. Learn with the best software for publishing and marketing materials. This comprehensive training covers Photoshop, Illustrator, and InDesign, offering step-by-step tutorials tailored for creative professionals. Click here for more info: Website Duration: 10 hours Approach: Individualized, Tailored Content, Flexible Pace, Personal Support Scheduling Flexibility: 1-on-1 sessions from Mon to Sat, 9 am to 7 pm, based on your availability. Course Title: Adobe Photoshop and Illustrator Mastery Workshop Duration: 10 Hours (Divided into 10 Modules) Module 1: Introduction to Adobe Photoshop (1 hour) Familiarization with Photoshop interface and tools Understanding bitmap graphics and resolution Basic image editing techniques (cropping, resizing, color adjustments) Significance of layers in design Module 2: Essential Photoshop Tools (1 hour) Mastery of selection tools (Marquee, Lasso, Magic Wand) Understanding brushes and their settings Introduction to the Pen tool for precise selections Working adeptly with layers and layer styles Module 3: Advanced Image Editing (1 hour) Proficiency in advanced color adjustments (Curves, Levels, Hue/Saturation) Techniques for photo retouching and manipulation Creating composite images using blending modes Application of filters and special effects for creative designs Module 4: Introduction to Adobe Illustrator (1 hour) Exploration of Illustrator interface and tools Working with vector graphics and paths Basic shapes and drawing tools Understanding anchor points and handles Module 5: Creating Vector Artwork (1 hour) Expert use of the Pen tool for precise vector illustration Creating and editing shapes and objects Mastery in handling gradients and patterns Understanding the Appearance panel Module 6: Illustrator Typography (1 hour) Text tools and advanced formatting options Crafting text effects and artistic typography Integration of text with shapes and images Working adeptly with text on a path Module 7: Combining Photoshop and Illustrator (1 hour) Importing Illustrator files into Photoshop and vice versa Efficient use of smart objects and vector shapes in Photoshop Creation of custom brushes and patterns in Illustrator for seamless use in Photoshop Designing posters and flyers by combining elements from both software Module 8: Integration with InDesign (1 hour) Exporting assets from Photoshop and Illustrator for InDesign Crafting layouts in InDesign using assets from both programs Understanding print and digital design nuances Preparing files for printing and online use Module 9: Advanced Techniques and Tips (1 hour) Creating custom actions and automation in Photoshop Mastery in advanced selection techniques Utilizing Illustrator's advanced tools (Pathfinder, Shape Builder, etc.) Exploration of creative design styles and trends Module 10: Final Projects and Portfolio (1 hour) Individual or group projects incorporating Photoshop and Illustrator skills Detailed review and feedback on the projects Preparation of a portfolio showcasing the work Upon completion of the Adobe Photoshop and Illustrator Mastery Workshop, participants will: Master Advanced Design Techniques: Acquire expert skills in both Adobe Photoshop and Illustrator, delving into advanced tools, filters, and effects for intricate design work. Seamlessly Integrate Software: Learn to seamlessly integrate Photoshop and Illustrator, enabling the creation of dynamic and visually appealing designs by leveraging the unique strengths of both programs. Develop Creative Problem-Solving: Cultivate creative problem-solving abilities by exploring diverse design styles and industry-relevant trends, empowering the creation of innovative and captivating visuals. Construct Professional Portfolios: Gain the expertise to construct professional portfolios, showcasing a diverse range of projects incorporating advanced Photoshop and Illustrator techniques. Collaborate on Real-World Projects: Collaborate effectively on real-world design projects, combining Photoshop and Illustrator skills to produce high-quality marketing materials, promotional content, and digital artwork. Career Opportunities: Upon mastering Photoshop and Illustrator, participants can pursue a range of creative careers, including: Graphic Designer: Craft visually appealing designs for print and digital media, ranging from marketing materials to social media graphics. Digital Illustrator: Create intricate digital illustrations and artworks for various applications, including book covers, digital publications, and games. Web Designer: Develop engaging and user-friendly website layouts and elements, optimizing user experience through appealing visuals. Advertising Artist: Design compelling advertisements for print and online platforms, captivating audiences and promoting brands effectively. Freelance Designer: Work as a freelance designer, taking on diverse projects from clients and agencies, showcasing versatility in both Photoshop and Illustrator skills. By mastering these Adobe tools, participants open doors to a multitude of creative opportunities in the ever-expanding digital design industry. Skills Acquired: Participants in the Adobe Illustrator and Photoshop Masterclass Training will develop advanced skills in vector graphics, digital illustration, and photo manipulation using Adobe Illustrator and Photoshop. Key skills include: Precision Vector Graphic Design in Illustrator Creative Digital Illustration Techniques Advanced Photo Editing and Manipulation in Photoshop Job Opportunities: Upon completion, individuals can pursue roles such as: Graphic Designer Digital Illustrator Advertising Creative Branding Specialist Elevate Your Design Skills: Master Adobe Illustrator and Photoshop, crafting stunning graphics, logos, and digital illustrations. Understand design principles, tools, and workflows. Receive a recognized Certificate of Completion and access recorded lessons for future reference. Expert Guidance, Your Schedule: Learn from certified experts, tailored to your timetable-flexible online or in-person sessions, Monday to Sunday, 9 am to 8 pm. Enjoy lifetime email support for seamless learning. Unleash Your Creativity Today: Enroll now to ignite your creative potential in Adobe Illustrator and Photoshop. Elevate your designs effortlessly.
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