Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
GSM training course description GSM is in widespread use today. This seminar gives an comprehensive overview of GSM. What will you learn Explain what GSM is. Describe the architecture of the GSM network. Describe the GSM protocol stack. GSM training course details Who will benefit: Anyone who needs to know more about GSM. Prerequisites: Telecommunications Introduction Duration 2 days GSM training course contents Introduction History of GSM, analogue networks, digital networks, PCS1900. GSM services Telephony, digital encoding, data rates, Group 3 fax, SMS, Supplementary services. GSM architecture Mobile station Mobile Equipment (ME), Subscriber Identity Module (SIM). Base Station Subsystem Base Transceiver Station (BTS), Base Station Controller (BSC). Network Subsystem Mobile Services Switching Centre (MSC), Home Location Register (HLR), Visitor Location Register (VLR), Equipment Identity Register (EIR), Visitor Location register (VLR), Authentication Centre (AuC) Radio Link Aspects Bands, FDMA, TDMA, Traffic channels, Control channels, Speech coding, Channel coding and modulation, Multipath equalisation, Frequency hopping. GSM signalling SS7 overview, GSM SS7 nodes, Base Station Subsystem Application Part (BSSAP), Transaction Capabilities Application Part (TCAP), Mobile Application Part (MAP). Interfaces Um, Abis and A interfaces. Mobility and call processing in GSM Attach & location update process, mobile originate, mobile termination, handovers. GSM services Tele services, Bearer services, supplementary services, SMS, security. GSM futures GPRS, UMTS.
Level 5 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited
This is a digital download sent directly to your email address so please proved the correct address with payment if different to your paypal. A high quality video with step by step instructions on how to make a green man, suitable for all levels. I will be filming some glazing workshops very soon and adding them to my free youtube channel
Essential optical transmission course description Transmission is the process of sending information along a medium of, copper, fibre or wireless. This course looks at transmission techniques for fibre networks. The course aims to demystify the technologies involved by explaining all the buzzwords used in optical transmission. What will you learn Describe various optical transmission technologies. Explain how SDH and OTN work. Explain how WDM, CWDM and DWDM work. Explain PON, GPON and GEPON. Essential optical transmission course details Who will benefit: Anyone working in telecommunications. Prerequisites: None. Duration 2 days Essential optical transmission course contents Transmission basics nsmission basics Systems, media, signals. Signal degradation, noise, distortion, attenuation. Digital, analogue. Modulation, encoding. Fibre transmission Fibre vs copper, optical transmission, fibre characteristics, fibre component parts. Multi Mode Fibre (MMF). Single Mode Fibre (SMF). Fibre connections. Lasers. Attenuations, dispersion, optical signal noise ratios (OSNR) and their effects. Channel Spacing and Signal Direction. Limiting factors to single wavelength. SDH Timing and synchronisation of digital signals, the plesiochronous digital hierarchy (PDH), the synchronous digital hierarchy (SDH), service protection with SDH. TDM. Standards, basic units, frames, STM1 frame, bit rates, STM0, STM1, STM4, STM16, STM64, STM256, SDH architecture, rings, Add drop multiplexors. SDH network topologies, structure of SDH equipment, SDH synchronisation, protection switching in SDH networks, SDH alarm structure, testing of SDH, equipment and systems, Ethernet over SDH. OTN G.709, OTN interface structure, Optical transport modules, ONNI, OCh, OUT, ODU, OPU. G.709 amendments. WDM overview Multiplexing, TDM, WDM benefits. WDM standards. CWDM vs. DWDM. Four Wave Mixing (FWM). Impact and countermeasures to FWM on WDM. DWDM ITU G.694.1, channel and spacing. Optical Terminal Multiplexers (OTM). Optical Add/Drop Multiplexers (OADM). Adding versus dropping. Optical Amplifiers. Erbium Doped Fibre Amplifiers (EDFA). Transponders and Combiners. Optical and Electrical Cross Connects (OXCs/DXCs). Cross Connect types (Transparent/Opaque). Advantages and disadvantages of various Optical cross connects. FTTx Fibre installation and air blown fibre, FTTH, FTTC, FTTN, FTTD, FFTH topologies and wavelengths, active or passive optical network. PON variants Gigabit passive optical network (GPON), Gigabit Ethernet passive optical network (GEPON), Time division PON (TDM-PON), XG-PON, Wave Division Multiplexing PON (WDM-PON), 1Gbps, 10Gbps, 40Ggps, 100Gbps FSAN (Full Service Access Network) NGA (Next Generation Access), Strategies for TDM-PON to WDM-PON migration, Architecture of NG-PON (hybrid WDM/TDM PON), Additional services than triple play.
In today's fast-paced digital world, effective communication is the linchpin of success. 'Email Writing Training' is meticulously crafted to turn you into an adept communicator in the digital realm. Delve deep into the art of composing compelling emails that captivate, inform, and persuade. Navigate the labyrinth of email management, strike the right tone, and employ styles that resonate. In addition, the course serves as a guiding light, illuminating potential pitfalls, ensuring your messages always hit the right mark. Learning Outcomes Understand the dynamics of e-mail communications in modern settings. Master the foundational techniques for crafting compelling emails. Acquire strategies to efficiently manage and organise your e-mail. Distinguish and apply various writing styles and tones suited for different audiences. Recognise potential e-mail hazards and exercise caution while communicating. Why choose this Email Writing Training? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments are designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Email Writing Training Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Who is this Email Writing Training for? Professionals aiming to enhance their digital communication skills. Content writers seeking to diversify their writing styles. Office administrators keen on efficient email management. Sales and marketing personnel aiming to improve client communication. Students and fresh graduates entering the corporate world. Career path Email Marketing Specialist: £25,000 - £40,000 Communications Officer: £24,000 - £38,000 Content Writer: £20,000 - £35,000 Digital Marketing Executive: £22,000 - £40,000 Office Administrator: £18,000 - £30,000 Client Relations Manager: £30,000 - £50,000 Prerequisites This Email Writing Training does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Email Writing Training was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: E-Mail Communications E-Mail Communications 00:40:00 Module 02: Fundamentals of Writing Effective E-mails Fundamentals of Writing Effective E-mails 00:55:00 Module 03: Manage Your E-mail Manage Your E-mail 00:42:00 Module 04: Writing Styles and Tone Writing Styles and Tone 00:44:00 Module 05: Additional Tips for Writing Effective E-Mail Additional Tips for Writing Effective E-Mail 00:44:00 Module 06: Exercise Caution Exercise Caution 00:44:00 Assignment Assignment - Email Writing Training 00:00:00
Telecomms training course description A comprehensive tour of the telecommunications technologies and terminology currently in use, and under development. What will you learn List and describe components of the PSTN. Explain how calls are made over the PSTN Compare analog and digital transmission methods. Describe the technologies within the transport plane. Recognise the benefits of extra features available in today's telephone networks. Telecomms training course details Who will benefit: Anyone new to the Telecommunications industry. Prerequisites: None. Duration 2 days Telecomms training course contents Telephone network architecture Handsets, local loop, distribution points, Local exchanges, main telephone switches, PBXs. Making a call - some basics Telephone call components, how a telephone call works, accessing the local exchange, loop disconnect, DTMF, standards, E.164, PSTN routing, Intelligent Networks, Special Rate Services. Analogue vs Digital Voice characteristics, PSTN bandwidth, analogue signalling, Digital encoding, PCM and the 64k, ADPCM and other voice compression methods. PBXs PABX, Call processing, networking PBXs, PBX facilities, bandwidth, blocking probability and Erlangs, Erlang models, using Erlang tables. Transmission methods Two wire transmission, 64k circuits, Nx64, E1, 2 wire to 4 wire conversion, echo, echo suppression, echo cancellers, twisted pair, coax, fibre optic, power lines, satellite systems, microwave. Signalling Analogue signalling, loop start, earth calling, E&M, AC15. Digital signalling -CAS, robbed bits and E1 slot 16 signalling. Digital signalling CCS, Q.931, SS7, Q.SIG, DPNSS, DASS2. Transport planes PDH, PDH issues, SDH, SDH architecture, SDH standards, SDH bit rates, SDH mulitplexors, DWDM. Networks Circuit Switched Networks, TDM, Packet Switched Networks, Frame Relay, Message Switching, Circuit Switching, STDM, Cell Switching, ATM, ATM cells, ATM traffic parameters, ATM QoS, MPLS. Other network access Modems, modulation, speeds, ISDN, BRI, PRI, xDSL, SDSL, ADSL. Other Services Centrex, VPNs, FeatureNet, CTI, Call Processing Systems, Voice Mail, Automated Attendant Systems, Interactive Voice Response, Call Management Systems, Call Conferencing, Star Services. Mobile communications 3 types of wireless telephone, mobile generations, base stations, cells, GSM, GPRS, 3G, UMTS, WCDMA, 4G, LTE. VoIP overview What is VoIP, VoIP benefits, What is IP? The IP header, Packetising voice, VoIP addressing, H.323, SIP, RTP. Bandwidth requirements.
Register on the Marketing Masterclass for Startups and Leaders 2021 today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as a proof of your course completion. The Marketing Masterclass for Startups and Leaders 2021 is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Marketing Masterclass for Startups and Leaders 2021 Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Marketing Masterclass for Startups and Leaders 2021, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16.
Whether you're managing a small blog or running a growing online business, understanding how visitors interact with your website isn’t optional — it’s essential. The Google Analytics for Everyone Course is your pathway to reading your website’s data like a well-written novel. No technical background? No problem. We speak fluent Analytics without sounding like a maths textbook. You'll learn how to navigate reports, interpret traffic sources, and make informed decisions — all while avoiding the confusing jargon that turns data into gibberish. This course doesn't just throw charts and numbers at you — it walks you through what matters and why it matters. From setting up Google Analytics to making sense of the audience behaviour and traffic channels, everything is designed to make you feel like you're wearing a data detective’s hat (minus the trench coat). Whether you're a marketer, content creator, or just someone who wants fewer website guesses and more clarity, this course gives you the confidence to make smarter moves online. Let your decisions be driven by insight — not assumptions. Learning Outcomes: Understand the basics of web analytics and the structure of Google Analytics Set up and manage user accounts in Google Analytics Set goals and track conversions using Google Analytics Analyze website traffic using the audience and acquisition tabs Create custom reports and dashboards using Google Analytics Our Google Analytics for Everyone course is designed to help you become a data-driven marketer using Google Analytics. With 8 comprehensive modules, you will learn how to set up and manage user accounts, set goals, track conversions, analyse website traffic, and create custom reports and dashboards using Google Analytics. This course is perfect for anyone looking to gain a deeper understanding of web analytics and become a data-driven marketer. Whether you are a business owner, marketer, or digital strategist, this course will help you master the skills you need to make informed marketing decisions and drive results. Google Analytics for Everyone Course Curriculum Section 01: Overview of Web Analytics Section 02: Structure of Google Analytics Section 03: Goal Setting Section 04: User Management Section 05: Audience Tab & Acquisition Tab Section 06: Conversion Tab & Dashboard Tab Section 07: Intelligence Tab Section 08: Email & Export Options How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business owners who want to track the performance of their website Marketers who want to optimise their marketing campaigns Digital strategists who want to gain a deeper understanding of web analytics Students who want to explore the field of web analytics Professionals who want to enhance their data analysis skills Career path Digital Marketing Analyst: £20,000 - £40,000 Web Analyst: £25,000 - £50,000 Marketing Manager: £30,000 - £60,000 Senior Digital Strategist: £40,000 - £80,000 Head of Digital Marketing: £60,000 - £120,000 Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.
Discover the art of crafting compelling copy for marketing purposes with the Complete Copywriting Course. From understanding the fundamentals to mastering advanced techniques, this course provides comprehensive training for aspiring copywriters and marketing professionals alike.