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The importance of social media marketing for businesses and organizations is no longer questioned. It has become a worldwide trend which helps businesses and organizations connect with their customers online. Now, every company needs a dynamic web presence. The Complete Online Course on Social Media for Business covers the concepts and application of social media marketing and will equip you with the skills to plan and implement a successful social media marketing strategy. You will understand the social media foundations, and how to plan goals and create a vision. You will learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features. Who is this Course for? Complete Online Course on Social Media for Business is perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of the English language, numeracy and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Social Media Marketing Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Social Media Management for Business Module One - Getting Started 00:30:00 Module Two - What is Social Media? 00:30:00 Module Three - Defining Your Social Media Policy (I) 00:15:00 Module Four - Defining Your Social Media Policy (II) 00:30:00 Module Five - Creating a Living Document 00:30:00 Module Six - Keeping an Eye on Security 00:30:00 Module Seven - Rules to Follow When Posting (I) 00:30:00 Module Eight - Rules to Follow When Posting (II) 00:30:00 Module Nine - Benefits of Social Media 00:30:00 Module Ten - The Pitfalls of Social Media 00:30:00 Module Eleven - Listen to Your Customers 00:30:00 Module Twelve - Wrapping Up 00:30:00 Activities 00:00:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Social Bookmarking Introduction To Social Bookmarking 00:30:00 The Essential Benefits Of Social Bookmarking 00:30:00 Way To Use Social Bookmarking Correctly 00:30:00 Make Money Social Bookmarking 01:00:00 Identify The Social Bookmarking Competitors 00:15:00 Tips To Avoid Wrapping Traps 00:15:00 Recommended Reading Recommended Reading : Complete Online Course on Social Media for Business 00:00:00 Mock Exam Mock Exam- Complete Online Course on Social Media for Business 00:30:00 Final Exam Final Exam- Complete Online Course on Social Media for Business 00:30:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

This Professional Childcare and Nannying aims to introduce you to the whole area of energy sustainability, climate change and renewable energy technologies. Through the course you will learn the connection between energy use and sustainability, how current energy use is contributing to global climate change, the difference between renewable and non-renewable energy sources, ho to identify and distinguish between different forms of renewable energy, and understand the advantages and disadvantages of different renewable energy sources. The course includes wind power, photovoltaics, solar and thermal energy, and grid integration. This knowledge can be an asset for professionals who are called on to evaluate the suitability of various sustainable energy options. Who is this Course for? Professional Childcare and Nannying is perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of the English language, numeracy and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Nannying What is a Nanny? 00:30:00 Time Management for Nannies 00:15:00 A Day in the Life of Martha, the Nanny 00:30:00 Caregiver and Team Player 00:15:00 It Takes a Village to Raise a Child 00:15:00 The Nanny's Job Profile 00:15:00 Meet the Needs of the Child 01:00:00 Childcare Child Care Guidelines 00:30:00 Outdoor Safety 00:15:00 Plants That Poison 00:15:00 Guidelines for Food Preparation and Handling 00:30:00 Changing Diapers 00:30:00 Symptoms of Illness 00:30:00 Taking Care of Babies Baby Products For Bath 00:30:00 Tips To Manage Your Baby Sleeping Schedules 00:30:00 Baby Weaning Difficulties And Tips To Cope With It 00:30:00 Choosing The Right Baby Care 00:30:00 Choosing The Right Baby Formula 00:30:00 Coping With Colic 00:30:00 Diaper Rash Help 00:30:00 Feeding Schedules Tips to Get it Right 00:30:00 How To Get Rid Of A Pacifier 00:30:00 Premature Baby Help 00:30:00 Reading To Baby 00:30:00 Reducing Baby's Risk Of Choking 00:30:00 Safety Measures For Food Borne Illnesses 01:00:00 The Benefits of Breastfeeding 00:30:00 Why Do Babies Cry 00:30:00 Baby Car Seat Buying Tips 00:30:00 When You Spot Something Wrong 00:30:00 Baby Care and Breastfeeding 00:30:00 Baby Care And Television 00:15:00 Baby Hazards: Be Careful Or You May Not Know 00:30:00 Baby Pacifiers: Yes Or No 00:30:00 What's In The Nursery 00:30:00 Baby Bathing Is This Hard To Do 00:30:00 5 Things To Keep In Mind With Baby Care 00:30:00 Babies At Work Good Or Bad 00:15:00 Baby Care Bonding Time With My First Baby 00:30:00 Communicating With My First Baby 00:30:00 Fashion Tips For My First Baby 00:30:00 How To Change My First Baby's Diaper 00:30:00 My First Baby Essentials 00:30:00 My First Baby Feeding Guide 00:30:00 My First Baby Learning The Basics 00:30:00 My First Baby: Understanding The Crying Game 00:30:00 Nutritious Bites For My First Baby 00:30:00 The Joys And Angst Of Holding My First Baby 00:30:00 Recommended Reading Recommended Reading: Professional Childcare and Nannying 00:00:00 Mock Exam Mock Exam- Professional Childcare and Nannying 00:30:00 Final Exam Final Exam- Professional Childcare and Nannying 00:30:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

If you still haven't found the exact information about becoming a professional Graphic Designer, this course is all you need! This unique course is designed to provide you with a detailed overview and direction to become an expert Graphic Designer. You will gain a holistic understanding of this creative industry and develop the skills you oblige to work as a Graphic Designer. Graphic Designing is a dynamic, challenging, creative and fast-growing industry. It has the potential to be an incredibly rewarding career path. This course presents easy to understand modules, where you will find information about the job role, the type of work involved with it, the importance of software skills and many more. If you've always dreamed of taking that crucial step into Graphic Designing, taking this course will be ideal for you! Learning Outcomes: Discover a complete guide you on your journey to become a designer. Get answers to all your queries about becoming and being a graphic designer. Gain insider information about this creative industry. Explore all the essential tools that designers need and become familiar with the essential applications used by professional designers to get the work done. Improve your understanding of the best practices to boost earnings. Get a thorough understanding of jobs you can get after completing a graphic designing course. Who is the course for? Business professionals who need to learn about workplace health and safety methods People who have an interest in knowing how to handle health and safety Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Should I be a Designer? Promo 00:02:00 What do I need to become a Designer? 00:05:00 What is it like to be a Designer? 00:02:00 How much can I earn as a Designer? 00:03:00 Costs of being a Designer 00:05:00 Freelancing vs Full time job 00:04:00 Where should I work? 00:04:00 Lifelong learning 00:02:00 Workspace Chair 00:02:00 Desk 00:03:00 Bookshelf 00:01:00 Pinboard 00:01:00 Desktop 00:01:00 Tools Computer and Screen 00:02:00 Storage and Backup 00:01:00 Wacom tablets and Pen displays 00:03:00 Camera 00:01:00 Mobile phones and Tablets 00:01:00 Applications Photoshop 00:05:00 Illustrator 00:01:00 InDesign 00:02:00 Acrobat 00:01:00 Lightroom 00:01:00 Bridge 00:01:00 Essential Skills Intro 00:01:00 Composition and Layout 00:02:00 Digital Image Theory 00:03:00 Layers 00:02:00 Colors 00:02:00 Selections 00:02:00 Masking 00:01:00 Pen tool 00:02:00 Adjustments 00:01:00 Image Editing and Filters 00:02:00 Brush Tool 00:01:00 Typography 00:02:00 Images in InDesign 00:01:00 Tracing Images 00:01:00 Camera RAW 00:03:00 Specialization Intro 00:01:00 Print Design 00:02:00 Web, Tablet and Mobile design 00:02:00 Photo Retouch 00:01:00 Digital Art 00:02:00 Getting Recognized Intro 00:01:00 Getting Inspired 00:04:00 Keep track of your tasks 00:02:00 Crowd-sourcing and contests 00:03:00 Sharing your work 00:01:00 Screen-casting and Blogging 00:02:00 Portfolio 00:04:00 Internship 00:02:00 Certfication 00:02:00 Creative CV 00:02:00 Applying for jobs and attending Interviews 00:03:00 Conclusion What's next? 00:02:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

If you want to make a career switch, and want to be a Recruitment Consultant, but don't know where to start, then this Recruitment Consultant Diploma course can help you figure that out. This comprehensive course helps to develop the necessary skills and fundamental knowledge of the recruitment process. The course reveals what it takes to be a Recruitment Consultant and inform you about the insight into the business industry and ability required to handle the entire recruitment process as well as the techniques that help you cope with tense situations, and select the best candidates. Who is the course for? Individuals looking to start a new career in human resources or recruitment People who want to improve their skills and develop their career further in HR management Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of the English language, numeracy and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Recruitment Basics Introduction to Recruitment 00:15:00 Recruitment 01:00:00 Shortlisting 00:15:00 Selection 01:00:00 Definitions of Training and Development 00:15:00 Considerations in the Design of Training Programmes 00:15:00 Implementing Training 00:15:00 Learning Methods 00:30:00 Recruitment Module One - Getting Started 00:15:00 Module Two - Introduction to Recruitment 00:30:00 Module Three - The Selection Process 00:30:00 Module Four - Goal Setting 00:30:00 Module Five - The Interview 00:30:00 Module Six - Types of Interview Questions 00:30:00 Module Seven - Avoiding Bias in Your Selection 00:30:00 Module Eight - The Background Check 00:30:00 Module Nine - Making Your Offer 00:30:00 Module Ten - Orientation and Retention 00:30:00 Module Eleven - Measuring the Results 00:30:00 Module Twelve - Wrapping Up 00:15:00 Managing Recruitment Module One - Getting Started 00:30:00 Module Two - Defining and Knowing the Position 01:00:00 Module Three - Hiring Strategy 01:00:00 Module Four - Lure in Great Candidates 01:30:00 Module Five - Filtering Applicants to Interview 01:00:00 Module Six - The Interview (I) 01:00:00 Module Seven - The Interview (II) 01:00:00 Module Eight - Selection Process (I) 01:00:00 Module Nine - Selection Process (II) 01:00:00 Module Ten - Making an Offer 01:00:00 Module Eleven - Onboarding 01:00:00 Module Twelve - Wrapping Up 00:30:00 Recruitment - Interview Process History of the Interviewing Process 00:30:00 The Recruitment and Selection Process 00:15:00 Factors in the Hiring Process 00:15:00 Cost Analysis 00:15:00 Job Analysis and Position Profiles 00:30:00 Determining the Skills You Need 00:15:00 Finding Candidates 00:30:00 Advertising Guidelines 00:00:00 Screening Resumes 00:30:00 Performance Assessments 00:30:00 Problems Recruiters Face 00:15:00 Interviewing Barriers 00:15:00 Non-Verbal Communication 00:15:00 Types of Questions 00:30:00 Case Study 00:15:00 Traditional vs. Behavioral Interviews 00:30:00 Other Types of Questions 00:15:00 The Critical Incident Technique 00:15:00 Listening for Answers 00:30:00 Difficult Applicants 01:00:00 Interview Preparation and Format 00:05:00 Other Interview Techniques 00:30:00 Scoring Responses 00:15:00 Checking References 00:30:00 Human Rights 00:15:00 Mock Exam Mock Exam- Recruitment Consultant Diploma 00:30:00 Final Exam Final Exam- Recruitment Consultant Diploma 00:30:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Advance your data skills by mastering Spark programming in Python. This beginner's level course will help you understand the core concepts related to Apache Spark 3 and provide you with knowledge of applying those concepts to build data engineering solutions.

Level 1 Certificate in Skills for Working in Child Care Industries Are you willing to enhance your knowledge on the Level 1 Certificate in Skills for Working in Child Care Industries? You are in the right place. We have created a course on Level 1 Certificate in Skills for Working in Child Care Industries to help you develop your skills and knowledge to advance your careers in child care industries. This Level 1 Certificate in Skills for Working in Child Care Industries course covers various aspects of child care. In this Level 1 Certificate in Skills for Working in Child Care Industries course, you will learn about child development and child care. Moreover, the Level 1 Certificate in Skills for Working in Child Care Industries course teaches how to work in child care principles and support a child’s learning. Through this Level 1 Certificate in Skills for Working in Child Care Industries course, you will also be able to develop professional communication skills. Enrol our Level 1 Certificate in Skills for Working in Child Care Industries today and take the next step toward achieving your personal and professional goals. Learning Outcomes Of Level 1 Certificate in Skills for Working in Child Care Industries After completing this Level 1 Certificate in Skills for Working in Child Care Industries course, learners will be able to: Understand caring for a baby from this Level 1 Certificate in Skills for Working in Child Care Industries course. The Level 1 Certificate in Skills for Working in Child Care Industries course helps to understand caring for a child. Gain a thorough understanding of child development (0-3 Years) via this Level 1 Certificate in Skills for Working in Child Care Industries course. This Level 1 Certificate in Skills for Working in Child Care Industries enhances your knowledge of how to develop language and communication skills in children. Know how to build & manage workplace relationships with the help of our Level 1 Certificate in Skills for Working in Child Care Industries course. Level 1 Certificate in Skills for Working in Child Care Industries also explains bullying & harassment in the workplace. Special Offers of this Level 1 Certificate in Skills for Working in Child Care Industries Course This Level 1 Certificate in Skills for Working in Child Care Industries Course includes a FREE PDF Certificate. Lifetime access to this Level 1 Certificate in Skills for Working in Child Care Industries Course Instant access to this Level 1 Certificate in Skills for Working in Child Care Industries Course Get FREE Tutor Support to this Level 1 Certificate in Skills for Working in Child Care Industries Course Level 1 Certificate in Skills for Working in Child Care Industries Start your journey in childcare with our Level 1 Certificate in Skills for Working in Child Care Industries course. This comprehensive course introduces you to key concepts of child development and effective child care practices. Throughout the Level 1 Certificate in Skills for Working in Child Care Industries course, you'll gain valuable insights into supporting a child’s learning and development, ensuring their well-being. Additionally, this Level 1 Certificate in Skills for Working in Child Care Industries helps you build professional communication skills, preparing you for real-world childcare environments. Unlock your potential and become a confident childcare professional today! Who is this course for? Level 1 Certificate in Skills for Working in Child Care Industries This Level 1 Certificate in Skills for Working in Child Care Industries course is ideal for anyone who wants to help young children develop in a nursery, childcare, or primary school setting. Requirements Level 1 Certificate in Skills for Working in Child Care Industries To enrol in this Level 1 Certificate in Skills for Working in Child Care Industries Course, students must fulfil the following requirements: Good Command over English language is mandatory to enrol in our PGCE: PGCE in Primary Education Course. Be energetic and self-motivated to complete our PGCE: PGCE in Primary Education Course. Basic computer Skill is required to complete our PGCE: PGCE in Primary Education Course. If you want to enrol in our PGCE: PGCE in Primary Education Course, you must be at least 15 years old. Career path Level 1 Certificate in Skills for Working in Child Care Industries Upon successful completion of this Level 1 Certificate in Skills for Working in Child Care Industries course, you may be able to pursue a number of career opportunities in the childcare industry.

In this introductory course, you will receive training on all areas of construction management, from planning and scheduling to management theories, subcontracting and cost estimation. You will also explore the project delivery and production process, project control techniques, and how to schedule construction materials. Through this formal qualification, you will also develop essential management skills and gain practical, real-world knowledge which you can use to propel your career forward. This course is ideal for those who are new to construction or currently work in the construction industry and want to update their existing skills and knowledge. Learning Objectives: Identify the fundamental stages of a construction project Demonstrate an in-depth understanding of the role of a construction manager Familiarise with the different elements of the design and construction process Know how to accurately estimate the costs of a construction project Have an awareness of health and safety regulations in the construction industry Develop your understanding of human resource management, supply chain management and construction resource management Understand the types of subcontractors in construction and the benefits of subcontracting Explore methods of project delivery and current industry trends Explore the basic components of a supply chain management system Who is This Construction Management Course for? This Construction Management Diploma is ideal for beginners who want an introduction to this field to develop the essential skills required for project planning, design and construction work. Our online courses are specially designed for distance learning, offering flexible virtual classroom modules that you can study at your own convenience. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the course. Good understanding of English language, numeracy and ICT are required to attend this course. Certificate of Completion from Course Gate At the successful completion of the course, the learners may order the Certificate of Completion from Course Gate (soft copy) by paying only £2. For the Printed hard copy of the certificate, the learners have to pay £9. There is an additional £10 delivery charge for international students. Career Path After completing your online studies, you will have the opportunity to explore a wide range of job roles within the field of construction management, including: Construction Manager Assistant Project Manager Development Project Manager Building Inspector Construction Assistant Construction Supervisor Project Assistant Course Curriculum Module 01: Introduction to Construction Management Introduction to Construction Management 01:00:00 Assessment Module 01 Module 01 Final Quiz Exam - Construction Management 00:10:00 Module 02: Construction Project Stages Construction Project Stages 01:00:00 Assessment Module 02 Module 02 Final Quiz Exam - Construction Management 00:10:00 Module 03: Estimating Construction Project Costs Estimating Construction Project Costs 00:30:00 Assessment Module 03 Module 03 Final Quiz Exam - Construction Management 00:10:00 Module 04: Construction Project Planning Construction Project Planning 00:40:00 Assessment Module 04 Module 04 Final Quiz Exam - Construction Management 00:10:00 Module 05: Site Organisation in the Construction Industry Site Organisation in the Construction Industry 00:40:00 Assessment Module 05 Module 05 Final Quiz Exam - Construction Management 00:10:00 Module 06: Construction Resource Management Construction Resource Management 00:40:00 Assessment Module 06 Module 06 Final Quiz Exam - Construction Management 00:10:00 Module 07: Subcontracting in the Construction Industry Subcontracting in the Construction Industry 00:30:00 Assessment Module 07 Module 07 Final Quiz Exam - Construction Management 00:10:00 Module 08: Construction Cost and Time Control Part 1: Construction Cost Control 00:35:00 Part 2: Time Management in the Construction Industry 00:30:00 Assessment Module 08 Module 08 Final Quiz Exam - Construction Management 00:10:00 Module 09: Equipment Cost Management Equipment Cost Management 00:20:00 Assessment Module 09 Module 09 Final Quiz Exam - Construction Management 00:10:00 Module 10: Elements of Contractor Failure Elements of Contractor Failure 00:25:00 Assessment Module 10 Module 10 Final Quiz Exam - Construction Management 00:10:00 Module 11: Supply Chain Management in the Construction Industry Supply Chain Management in the Construction Industry 00:20:00 Assessment Module 11 Module 11 Final Quiz Exam - Construction Management 00:10:00 Module 12: Quality Management in the Construction Industry Quality Management in the Construction Industry 00:30:00 Assessment Module 12 Module 12 Final Quiz Exam - Construction Management 00:10:00 Module 13: Human Resources Management Human Resources Management 00:45:00 Assessment Module 13 Module 13 Final Quiz Exam - Construction Management 00:10:00 Module 14: Risk Analysis and Management Risk Analysis and Management 00:25:00 Assessment Module 14 Module 14 Final Quiz Exam - Construction Management 00:10:00 Module 15: Health and Safety in the Construction Industry Part 1: Key Legislation and Regulations for The Construction Industry 00:30:00 Part 2: Managing Safety within the Construction Industry 00:20:00 Assessment Module 15 Module 15 Final Quiz Exam - Construction Management 00:10:00 Module 16: Sustainability and the Environment Sustainability and the Environment 00:25:00 Assessment Module 16 Module 16 Final Quiz Exam - Construction Management 00:10:00

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

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