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The aim of this course is to provide a comprehensive understanding of branding and how it can impact an organization's success. The course will cover the key concepts of brand identity, brand image, brand personality, brand positioning, and their differences. Additionally, the course will focus on brand objectives and their relationship with competitive strength and brand value. It will also delve into the concept of corporate reputation and its elements, along with brand association and sustainability. After the successful completion of the course, you will be able to learn about the following, Concept of Brand Identity, Brand Image and the main differences between them. Concept of Brand Personality, brand positioning and the main differences. Brand Objective. Relationship between Competitive strength and brand value. How brand value enhances organisational strength Concept of corporate reputation and its element. Concept of brand association and sustainability. This course provides a comprehensive understanding of branding concepts and strategies that are crucial for creating and maintaining a successful brand. The course covers key concepts, such as brand identity, brand image, brand personality, brand positioning, and the differences between them. Participants will also learn about brand objectives and how they relate to competitive strength and brand value. The course delves into the concept of brand identity and image and the significance of creating a consistent brand identity and image. It also explores the concept of brand personality and how it can be used to create a strong brand positioning. Additionally, the course covers the importance of corporate reputation and its elements and how it can affect brand value. This course provides a comprehensive understanding of branding concepts and strategies that are crucial for creating and maintaining a successful brand. The course covers key concepts, such as brand identity, brand image, brand personality, brand positioning, and the differences between them. Participants will also learn about brand objectives and how they relate to competitive strength and brand value. The course delves into the concept of brand identity and image and the significance of creating a consistent brand identity and image. It also explores the concept of brand personality and how it can be used to create a strong brand positioning. Additionally, the course covers the importance of corporate reputation and its elements and how it can affect brand value. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamentals of Branding Self-paced pre-recorded learning content on this topic. Fundamentals of Branding Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing managers and executives Brand managers Product managers Advertising and PR professionals Business owners and entrepreneurs Sales and customer service professionals Market researchers Corporate communications professionals Digital marketing professionals Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of the Understanding the Recruitment and Selection Processes course is to provide students with a thorough understanding of the recruitment and selection process in organizations. The course aims to develop students' knowledge and skills in areas such as job analysis, sourcing candidates, assessing candidate suitability, and making the final hiring decision. After the successful completion of the course, students will be able to learn about the following, Human Resources in Health and Social Care. HSC Recruitment and Selection Principles. Factors Involved in The Planning of Recruitment and Selection Procedure. Elements of Job Description and Person Specifications. Steps To Run an Effective Recruitment Ad Campaign. Popular Advertising Forms in Circumstances To Seek Specialist Expertise in Recruitment and Benefits Of Staff Training in the HSC Sector. Steps in Selection Process. The Legislative and Policy Frameworks for HSC Organisations. Regulatory Bodies for HSC in the UK. Working Hours and Work-Life Balance in HSC. The Understanding the Recruitment and Selection Processes course is designed to provide students with a comprehensive understanding of the recruitment and selection process in organizations. The course will cover various aspects of recruitment and selection, including job analysis, sourcing candidates, assessing candidate suitability, and making the final hiring decision. The course will explore different recruitment and selection methods, such as job postings, social media recruiting, employee referrals, and recruiting agencies. Students will also learn about the legal and ethical considerations of recruitment and selection, including equal employment opportunity laws and the importance of avoiding discrimination. Understanding the Recruitment and Selection Processes course is designed to provide students with a comprehensive understanding of the recruitment and selection process in organizations. The course covers key topics such as job analysis, sourcing candidates, assessing candidate suitability, and making the final hiring decision. Throughout the course, students will learn about different recruitment and selection methods, including job postings, social media recruiting, employee referrals, and recruiting agencies. They will also learn about the legal and ethical considerations of recruitment and selection, including equal employment opportunity laws and the importance of avoiding discrimination. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding the Recruitment and Selection Processes - N Self-paced pre-recorded learning content on this topic. Understanding the Recruitment and Selection Processes Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Human Resources Manager Talent Acquisition Specialist Recruitment Coordinator Recruitment Manager HR Business Partner Staffing Manager Recruitment Consultant Recruitment Advertising Specialist HR Generalist Talent Management Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a comprehensive understanding of the key factors that drive brand identity and the various components of brand personality, profile, positioning, and association. By the end of the course, learners will be able to understand the relationship between brand identity and image, the importance of brand value, and the different methods for achieving brand differentiation. After the successful completion of the course, you will be able to learn about the following, Factors driving brand identity. Brand Identity Prism. Brand relationship with Organisation. Brand Personality, Profile and Positioning. Brand relationship with employees and customers. Brand Identity, Image and Brand Value. Brand Position, Association and Differentiation. Points of Difference (POD) and Points of Parity (POP). This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity. This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Brand Identity Personality And Positioning Self-paced pre-recorded learning content on this topic. Understanding Brand Identity Personality and Positioning Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers Brand Managers Advertising Managers Communication Managers Public Relations Managers Sales Managers Business Development Managers Entrepreneurs Small Business Owners Marketing and Branding Consultants Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course provides a concise exploration of business ethics, emphasizing its historical evolution and contemporary relevance. Participants will examine the crucial role of ethical decision-making in organizations, considering the influence on stakeholders and the importance of responsible corporate behavior. After the successful completion of the course, you will be able to learn about the following, Define and explain the concept of business ethics. Discuss the historical development of business ethics and its evolution over time. Analyse the impact of ethical considerations on corporate decision-making. Discuss the importance of ethical decision-making in organizations and the impact of unethical behaviour on stakeholders. Evaluate the role of stakeholders, including shareholders, employees, customers, and society, in promoting business ethics and responsible corporate behaviour. Analyse the impact of cultural and social norms on ethical decision-making and behaviour in organizations. The course covers fundamental aspects, including defining business ethics, analyzing its historical development, and assessing the impact of ethical considerations on corporate decisions. It delves into the significance of ethical decision-making in organizations, evaluating the role of stakeholders in promoting business ethics. Additionally, the program explores how cultural and social norms shape ethical decision-making and behavior within organizational contexts. This course provides a thorough exploration of business ethics, covering foundational concepts, historical development, and the intricate link between ethics and corporate decisions. Emphasizing the impact of ethical choices on organizations, it evaluates the pivotal role of stakeholders in promoting ethics and analyzes cultural influences on decision-making, offering participants a holistic understanding. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding the Foundations of Business Ethics Self-paced pre-recorded learning content on this topic. Foundations of Business Ethics Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Ethics Compliance Officer Corporate Social Responsibility Manager Business Ethics Consultant Ethics and Compliance Analyst Sustainability Coordinator Corporate Governance Specialist Chief Ethics Officer Stakeholder Engagement Manager Social Impact Analyst Responsible Business Practices Advisor Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The course aim is to provide the learner with essential conceptual and practical inputs on how change is managed in an organization including understanding the basics of change management, overcoming resistance to change, and getting people on board for change success. The learner will be able to relate to change management with a practical case study. After the successful completion of this course, the learner will be able to. Understand Organisational Change Understand Organisational Change Management (OCM) Change Management Models 1. Lewin's Change Management Model 2. McKinsey 7-S Model 3. Kotter's 8 Step Change Model Who is Change Agent? What is Change Leadership? Acquiring Change Agent and Change Leadership Skills Steps of Strategic Change Case Study - Domino's Pizza VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Organisational Strategic Change Management Self-paced pre-recorded learning content on this topic. Quiz: Understanding Organisational Strategic Change Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Learning and Development Manager Strategy Manager Change Manager Organizational Behaviour Specialist Operations Manager Team Lead Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Dive into the intricacies of sustainable operations, covering vision's importance, leadership in operations management, systematic frameworks, and principles. The course includes a thorough review of operations management models, insights into the value chain's origins and evolution, and a focus on sustainability within integrated supply chain management. After the successful completion of the course, you will be able to learn about the following,⦁ The importance of vision in achieving real change towards sustainability⦁ Working as an agent of change⦁ Developing leadership through operations management⦁ Review of systematic frameworks for operations management ⦁ Coverage of key operations management principles and issues ⦁ Selection of operations management models ⦁ Overview of the value chain model: origins, evolution, globalization ⦁ Role of sustainability in integrated supply chain management. This course offers a comprehensive introduction to Sustainable Operations, delving into vision-driven change, leadership development, systematic frameworks, and key principles. Participants will explore operations management models, the value chain, and the crucial role of sustainability in integrated supply chain management.   This course equips participants with the foundational knowledge to drive sustainability in operations. From understanding the importance of vision to navigating key principles and supply chain dynamics, participants will gain the expertise needed for roles such as Sustainable Operations Manager and Supply Chain Sustainability Analyst. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Sustainable Operation Management Self-paced pre-recorded learning content on this topic. Introduction to Sustainable Operations Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Sustainable Operations Manager Supply Chain Sustainability Analyst Operations Leadership Consultant Visionary Change Agent Sustainable Supply Chain Coordinator Operations Development Specialist Sustainability Integration Manager Global Operations Strategist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course is designed to enable the learner to analyse and appraise investment options using different investment appraisal techniques. The learner will also be able to understand the costing system involved in investment decisions and generally prevalent in the business environment. After the successful completion of this lecture, you will be able to understand the following: The concept of investment. The motives of investment. The meaning of the money market and its various functions. Understand the various instrument of the money market. The concept of the Costing System. The various types of costing systems. The different classification of cost. Various cost control of systems. Calculation of cumulative cost variance. The various strategies of pricing policy. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding the Investment Appraisal Techniques Self-paced pre-recorded learning content on this topic. Quiz: Understanding The Investment Appraisal Techniques Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Learning and Development Manager Finance Manager Investment Manager/specialist Market behaviour Specialist Operations Manager Team Lead Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The primary aim of this course is to equip participants with a comprehensive understanding of the customer decision-making process and how marketing communications can be used to influence consumer behavior. By the end of the course, participants will be able to understand the different types of consumer decision-making, identify the factors that influence consumer behavior, and develop effective marketing communications strategies. After the successful completion of the course, you will be able to learn about the following, Customer Decision-Making. A General Buying Decision-Making Process. Types Of Consumer Decision-Making. Perceived Risk. Involvement Theory. Hedonic Consumption. Organisational Buying Decision Processes. Strategy And Marketing Communications. The Role Of Marketing Communications. Elaboration Likelihood Model. Towards A Model Of Marketing Communications. This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy. This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Decision Making & Marketing Communication Self-paced pre-recorded learning content on this topic. Consumer Decision Making and Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Professionals & Product Managers Sales Professionals Business Owners Advertising Professionals Brand Managers & Market Researchers Digital Marketers & Communication Specialists Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This Professional Certificate Course in Strategic Planning and Analysis in Tourism provides a comprehensive overview of strategic concepts in tourism. Participants will explore levels of strategic planning, stakeholder engagement theories, marketing evaluation, trends, and ethical considerations. The course offers a nuanced understanding of corporate social responsibility and cultural change within the dynamic tourism industry. After the successful completion of the course, you will be able to learn about the following: Strategic Planning in Tourism and Hospitality - Concept, levels, Stakeholder Engagement, Theory, analysis, and types Evaluation of Marketing and Promotional Campaigns Marketing trends Corporate Social Responsibility Business Ethics in Tourism Cultural Change In The Tourism Industry Socially Responsible Tourism This Professional Certificate Course in Strategic Planning and Analysis in Tourism offers a comprehensive understanding of strategic principles in the tourism sector. Participants will delve into the concept and levels of strategic planning, exploring stakeholder engagement theories and analysis, diverse types of marketing evaluation, and emerging trends. The course also covers crucial aspects such as corporate social responsibility, business ethics in tourism, and the cultural dynamics influencing change in the tourism industry. This Professional Certificate Course in Strategic Planning and Analysis in Tourism provides a thorough exploration of strategic concepts crucial for effective tourism management. Participants will gain insights into the levels of strategic planning, engage with stakeholder theories and analysis, and evaluate marketing campaigns, keeping abreast of the latest trends. The course delves into ethical considerations, emphasizing corporate social responsibility in tourism, business ethics, and the cultural dynamics that drive change in the industry. As a result, learners will emerge with a comprehensive skill set, ready to navigate the complexities of strategic planning and analysis in the ever-evolving landscape of the tourism sector. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Planning and Analysis in Tourism Self-paced pre-recorded learning content on this topic. Strategic Planning and Analysis in Tourism Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Tourism Managers and Executives Hospitality Industry Professionals Marketing and Promotion Specialists Destination Management Professionals Tourism Policy Analysts Business Development Specialists Travel Agency Owners and Staff Academic Researchers in Tourism Cultural and Social Responsibility Advocates Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of a Strategic Approach to International Business course is to provide students with an understanding of the strategic management principles and practices that apply to international business operations. The course typically covers topics such as global strategy, cross-cultural management, international market analysis, foreign market entry strategies, global organizational design, and global corporate governance.After the successful completion of the course, you will be able to learn about the following, Standardisation Vs Differentiation. Types of International Strategy. Global Portfolio Management. Modes of global portfolio management. Modes of Entry. The aim of a Strategic Approach to International Business course is to provide students with an understanding of the strategic management principles and practices that apply to international business operations. The course typically covers topics such as global strategy, cross-cultural management, international market analysis, foreign market entry strategies, global organizational design, and global corporate governance. This course focuses on developing a strategic perspective on conducting business in a global context. The course covers a range of topics, including global strategy development, strategic alliance formation, risk management, and cultural intelligence. Students in this course will learn how to analyze global market trends and develop effective strategies for managing cross-border business operations. They will also gain a deeper understanding of the cultural and institutional differences that shape international business environments and learn how to apply this knowledge to make strategic decisions in a global context. By the end of the course, students will have developed a strategic mindset that will enable them to excel in international business. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Approach To International Business Self-paced pre-recorded learning content on this topic. Strategic Approach to International Business Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Global Business Manager International Business Development Manager International Marketing Manager International Sales Manager Global Operations Manager Global Strategy Manager Director of Global Business Development Director of International Operations Chief Global Strategy Officer CEO of a multinational corporation Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.