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Overview Uniform System of Accounting for Lodging Industries Part 1 Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Uniform System of Accounting for Lodging Industries Part 1 Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Section 01: Introduction Introduction To The Course 00:02:00 Introducing Hotel Operating Structure-Profit Centers 00:03:00 Introducing Hotel Operating Structure-Support Centers 00:03:00 Explaining The Main Profit & Loss Statement 00:09:00 Section 02: Revenue Room Profit & Loss - Transient Market Segment 00:10:00 Rooms - Group Market Segment Explained 00:09:00 Rooms Division - Contract Revenue And Other Room Revenue 00:06:00 Other Rooms Revenue Consideration - Packages Barter Loyalty Program 00:09:00 Section 03: Expenses Structure Of Room Departmental Expenses 00:09:00 Labour Cost Departments And Positions 00:05:00 Labour Cost Departments And Positions 00:06:00 Other Labour Cost Items For Room Division 00:11:00 Room Expenses A-D 00:17:00 Room Expenses E-R 00:23:00 Room Expenses S-Z 00:05:00 Section 04: Room Division Statistics And Reports Introduction To Section On Room Statistics 00:01:00 Ocupancy Statistcis Definitions 00:24:00 Formulas For Room Statistics 00:06:00 Room Statistics Report To Help Understand P&L 00:12:00 Section 05: P&L Analysis And Resources Understanding What Variable Expense Are And Fixed Showing P&L Analysis 00:17:00 Closure Video For Rooms Module 00:01:00 Room Division Definitions Of Revenue And Expenses As Per USALI 00:36:00 Rooms P&L Sample 00:00:00 Assignment Assignment - Uniform System of Accounting for Lodging Industries Part 1 00:00:00

Overview Raise Money and Valuation for Business Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Raise Money and Valuation for Business Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Introduction & Fund Raising Recap Of Previous Classes 00:03:00 Traditional Ways Of Financing 00:07:00 Startup Financing And Stages In Startup Finance 00:15:00 Early Stage Financing - Own Capital, Crowdfunding, Leasing 00:13:00 Early Stage Financing - Angel Investing, VC Funding, Business Incubation, Others 00:17:00 Valuation Concepts Why Do We Need Valuation And Its Objective? 00:07:00 Basic Valuation Concepts 00:07:00 Process Of Valuation And Factors Which Affect Business Valuations 00:11:00 Valuation Methods And Market Approach 00:13:00 Income Valuation Approach 00:09:00 Discounting Rate And How We Determine It 00:13:00 Other Methods Of Valuation And Conclusion 00:18:00

Overview Customer Service Training Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Customer Service Training Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Module 01: Introduction to Customer Service Introduction to Customer Service 00:06:00 Module 02: Characteristics of Good Customer Service Characteristics of Good Customer Service 00:04:00 Module 03: Customer Relationship Management Customer Relationship Management 00:04:00 Module 04: Communicate with Customers Communicate with Customers 00:06:00 Module 05: Handling Customer Complaints Handling Customer Complaints 00:06:00 Module 06: Problem Solving Over Phone Problem Solving Over Phone 00:05:00 Module 07: Improving Customer Service Improving Customer Service 00:07:00

Overview Master Emotional Intelligence for Crucial Moments Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Master Emotional Intelligence for Crucial Moments Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Section 01: The Crucial EQ Moment - It's in the Pause Introduction to Emotional Intelligence 00:02:00 What is Emotional Intelligence? 00:03:00 The Four Domains of Emotional Intelligence 00:03:00 Moments of Danger 00:08:00 Your Inner Monologue and Body Talk 00:04:00 It's in the Pause 00:06:00 Conclusion 00:01:00 Section 02: Use Emotional Intelligence to Tame Your Brain and Cope During Crises Introduction 00:04:00 Understanding Stress and Its Impact on the Workplace 00:01:00 What is Emotional Intelligence, and How Can it Help You and Your Team 00:04:00 Where Do Depression and Anxiety Live? What Can You Do About Them? 00:08:00 Emotional Intelligence Tips to Help You Cope 00:05:00 How to Relate to Others in Crisis 00:04:00 Conclusion 00:02:00 Section 03: Emotionally Intelligent Leadership in Action Introduction 00:01:00 Why is Emotional Intelligence Critical for Leaders? 00:03:00 What Role Does Emotional Intelligence Play, and How to Deescalate Situations 00:09:00 How Do You Make People Feel? 00:04:00 What Type of Company Culture Are You Creating? 00:04:00 Conclusion 00:03:00 Support Materials Resource - Master Emotional Intelligence for Crucial Moments 00:00:00

Overview Mental Health First Aid Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Mental Health First Aid Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Mental Health First Aid Module 1: Introduction to Mental Health 00:13:00 Module 2: Overview of Mental Health First Aid 00:14:00 Module 3: Childhood and Adolescent Psychiatric Disorders 00:13:00 Module 4: Stress and Anxiety Disorders 00:22:00 Module 5: Schizophrenia 00:25:00 Module 6: Personality Disorders 00:36:00 Module 7: Mood Disorders 00:20:00 Module 8: Eating & Sleeping Disorders 00:41:00 Module 9: Self-Harm and Suicide 00:18:00 Module 10: Medication and Therapy in the Treatment of Mental Illness 00:30:00 Module 11: Social Attitudes to Mental Illness 00:12:00 Module 12: Mental Health Legislation and Services 00:28:00 Module 13: Mental Health in the Workplace 00:22:00 Module 14: Approach and React To People in Mental Health Crisis 00:27:00 Assignment Assignment - Mental Health First Aid 00:00:00

Oil and Gas Management is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Oil and Gas Management and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 04 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Module 01: Introduction to Oil and Gas Management Introduction to Oil and Gas Management 00:15:00 Module 02: Energy, Economics and Finance in Oil and Gas Energy, Economics and Finance in Oil and Gas 00:28:00 Module 03: Oil and Gas Project Management Oil and Gas Project Management 00:35:00 Module 04: Managing Oil and Gas Pipelines Managing Oil and Gas Pipelines 00:36:00 Module 05: Project Risk Analysis Project Risk Analysis 00:28:00 Module 06: Managing Communication and Conflict Managing Communication and Conflict 00:38:00 Module 07: Oil and Gas Health and Safety Oil and Gas Health and Safety 00:36:00

Newspaper Journalism is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Newspaper Journalism and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 06 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Module 01: Introduction and Principles of Newspaper Journalism Introduction and Principles of Newspaper Journalism 00:25:00 Module 02: History and Development of Newspaper Journalism History and Development of Newspaper Journalism 00:28:00 Module 03: Interviewing for Newspaper Journalism Interviewing for Newspaper Journalism 00:27:00 Module 04: News Writing News Writing 00:22:00 Module 05: News Production News Production 00:29:00 Module 06: News Reporting News Reporting 00:23:00 Module 07: Writing Skills for Newspaper Journalists Writing Skills for Newspaper Journalists 00:33:00 Module 08: Newspaper Journalism law Newspaper Journalism law 00:38:00 Module 09: Court Reporting Court Reporting 00:16:00 Module 10: Journalism Ethics Journalism Ethics 00:18:00 Module 11: Niche Journalism Niche Journalism 00:29:00 Module 12: Tips on Writing a Good Feature Story Tips on Writing a Good Feature Story 00:36:00 Module 13: Health and Safety for Journalists Health and Safety for Journalists 00:38:00

Overview Facilitating High Performing Meetings Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Facilitating High Performing Meetings Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Facilitating High Performing Meetings Module 01: What is Facilitation? 00:05:00 Module 02: The Principles of Good Facilitation 00:08:00 Module 03: The Skills of a Good Facilitator 00:07:00 Module 04: Building an Environment of Creativity, Trust and Involvement 00:07:00 Module 05: Exercise: Planning a Facilitation Session 00:04:00 Module 06: Preparing to Facilitate 00:05:00 Module 07: Exercise: Planning your Agenda 00:04:00 Module 08: Facilitating the Meeting 00:06:00 Module 09: Generating and Refining Ideas for Improvement 00:06:00 Module 10: Action Planning 00:05:00 Module 11: Keeping It Fresh 00:04:00 Module 12: Giving Feedback 00:05:00 Module 13: Giving Feedback Exercise 00:04:00 Module 14: Key Module Learning Points on Facilitation Skills 00:06:00 Assignment Assignment - Facilitating High Performing Meetings 00:00:00

Overview Business Performance Management Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Business Performance Management Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Business Performance Management Module 01: Welcome 00:02:00 Module 02: Part 1 Introduction and Agenda 00:03:00 Module 03: Concepts in Business Performance Management 00:05:00 Module 04: The Purpose of Management 00:08:00 Module 05: Exercise: Mission and Objectives 00:04:00 Module 06: Part 1 Project 00:01:00 Module 07: Part 2 Introduction and Agenda 00:02:00 Module 08: Management by Objectives 00:05:00 Module 09: The Performance Pyramid 00:03:00 Module 10: The Balanced Scorecard 00:05:00 Module 11: The Lean Philosophy 00:09:00 Module 12: Benefits Realisation 00:08:00 Module 13: Part 2 Project 00:01:00 Module 14: Test your Knowledge 1 00:08:00 Module 15: Part 3 Measuring Managing and Improving Business Performance 00:07:00 Module 16: Exercise: Performance Measures 00:05:00 Module 17: Analysing Performance Data 00:05:00 Module 18: Operational Metrics 00:03:00 Module 19: Reporting Performance Data 00:03:00 Module 20: Improving Business Performance 00:10:00 Module 21: Exercise: More Performance Measures 00:04:00 Module 22: Key Learning Points 00:03:00 Module 23: Part 3 Project 00:02:00 Module 24: Test your Knowledge 2 00:09:00 Module 25: Part 4 Nightingale Care 1 00:02:00 Module 26: Part 4 Nightingale Care Suggested Answer 1 00:03:00 Module 27: Part 4 Nightingale Care 2 00:01:00 Module 28: Part 4 Nightingale Care Suggested Answer 2 00:03:00 Module 29: Part 4 Nightingale Care 3 00:01:00 Module 30: Part 4 Nightingale Care Suggested Answer 3 00:02:00 Module 31: Part 4 Nightingale Care 4 00:01:00 Module 32: Part 4 Nightingale Care Suggested Answer 4 00:03:00 Assignment Assignment - Business Performance Management 00:00:00

Overview Increase Revenue with an Effective Go-To-Market Strategy Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Increase Revenue with an Effective Go-To-Market Strategy Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Section 01: Create a Unique Competitive Advantage Unique Competitive Advantage Explained 00:05:00 Unique Competitive Advantage - Company Examples 00:03:00 How to Determine Your Unique Competitive Advantage 00:01:00 Step 1 - Evaluate Your Strengths 00:02:00 Step 2 - Evaluate Your Competitive Landscape 00:03:00 Step 3 - Identify Your Unique Competitive Advantage 00:04:00 Step 4 - Test Your Unique Competitive Advantage 00:02:00 Common Mistakes 00:02:00 Workshop - Unique Competitive Advantage in Action 00:03:00 Section 02: Positioning Product or Service Positioning is about Your Customer's Point of View 00:08:00 What Investors Are Looking for 00:02:00 Ben and Jerry's Case Study 00:02:00 Keys to Success 00:03:00 The Positioning Framework Overview 00:06:00 Step 1 - Create Meaningful Attributes - Part 1 00:05:00 Step 1 - Create Meaningful Attributes - Part 2 00:06:00 Step 1 - Create Meaningful Attributes - Part 3 00:05:00 Viking Cruises - Case Study 00:02:00 Step 2 - Custom Attributes 00:04:00 Step 3- Evaluate / Rank Attributes 00:04:00 Step 4 - Evaluating Positioning Rankings 00:03:00 Step 5 - Positioning of Your Attributes 00:02:00 Step 6 - Your Positioning Statement 00:04:00 Common Mistakes 00:02:00 Workshop - Position Your Product or Service in Action 00:03:00 Section 03: Determine Your Target Market Target Market Essentials 00:05:00 Why is Your Target Market So Important? 00:05:00 Define Your Target Market 00:02:00 Step 1 - Define Standard Attributes - Demographics 00:06:00 Step 1 (continued) - Define Standard Attributes - More Demographics 00:05:00 Step 1 (continued) - Define Standard Attributes - Psychographics 00:06:00 Step 2 - Develop Custom Attributes 00:10:00 Step 3 - Validation 00:01:00 Step 4 - Adjust Your Strategy 00:02:00 Workshop - Developing Your Target Market 00:02:00 Section 04: Build a Compelling Value Proposition Characteristics of Unique Value Propositions 00:02:00 Types of Customer Benefits UVPs Express 00:04:00 Examples of Unique Value Propositions 00:01:00 What Investors Are Looking For 00:01:00 Value Proposition vs. Competitive Advantage 00:02:00 Understand Your Competitor's Unique Value Proposition 00:03:00 Streaming Services Example 00:02:00 The Value Proposition Framework 00:01:00 Step 1 - Brainstorming 00:07:00 Step 2 - Create a Value Proposition List 00:01:00 Step 3 - Determine Uniqueness 00:03:00 Step 4 - Prioritize Top Value Propositions 00:02:00 Step 5 - Tell a Story 00:04:00 Common Mistakes 00:01:00 Workshop - Build Your Unique Value Proposition 00:04:00 Downloadable Resources Resource - Increase Revenue with an Effective Go-To-Market Strategy 00:00:00