The course explores the relationship between positive strategies and organizational value. The course focuses on the strategic choices for any organization to expand or retract its operations for better value to its shareholders. After the successful completion of this lecture, you will be able to understand the following: Understanding Organisational Values. Defining Your Organisational Values. Understanding Business Valuation and its purpose. Understanding Business Value Methods. What is a Merger and its types? Positive and negative Implications of Mergers. Understanding Post-Merger integration. Understanding Post-Merger Ethical Values. Understanding Management Theories and their evolution. Strategies to Enhance Organisational Value. Organisational Value Example: Netflix. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Developing Strategies to Enhance Organisational Value Self-paced pre-recorded learning content on this topic. Quiz: Developing Strategies To Enhance Organisational Value Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Learning and Development Manager Strategy Manager Change Manager Organizational Behaviour Specialist Operations Manager Team Lead Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This course explores two main perspectives on understanding organisations - the rational system and the natural system - examining their defining characteristics and selected thoughts from influential theorists such as Taylor, Fayol, Weber, Simon, Mayo, Barnard, Selznick, and Parson.Through a comparison and contrast of the rational and natural system theorists, this course aims to provide a comprehensive understanding of how different approaches to organisation theory can shape our understanding of how organisations function and survive.After the successful completion of the course, you will be able to learn about the following, Understand the organisation as a rational system. Defining characteristics of rationality. Selected thoughts such as Taylor, Fayol, Weber, and Simon of the rational perspective. Understand the organisation as a natural system. Differentiate Rational and natural theorists. Understand distinctive theories of organisation survival. Selected thoughts such as Mayo, Barnard, Selznick, and Parson of the natural perspective. Concluding remarks on the rational and natural system theorists. This course explores two main perspectives on understanding organisations - the rational system and the natural system - examining their defining characteristics and selected thoughts from influential theorists such as Taylor, Fayol, Weber, Simon, Mayo, Barnard, Selznick, and Parson. Through a comparison and contrast of the rational and natural system theorists, this course aims to provide a comprehensive understanding of how different approaches to organisation theory can shape our understanding of how organisations function and survive. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Advanced Discussion on Rational and Natural Theorists Self-paced pre-recorded learning content on this topic. Advanced Discussion on Rational and Natural Theorists Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Undergraduate or graduate students Business professionals management professionals human resources professionals Entrepreneurs or business owners seeking to better understand their organizations Researchers or academics studying organizational theory Anyone interested in gaining a deeper understanding of how organizations function and survive. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This course offers an overview of the organisational culture theories and practices to enable the learner to appreciate the interplay of Human Resources and organisational culture. After the successful completion of this lecture, you will be able to understand the following: Organisational structure and culture. Culturally led theoretical models. Hofstede's Cultural Dimensions. Edgar Schein's Cultural Model. Charles Handy's Four Types Of Culture. Culture of an organisation. Interrelationships between human resource activities and culture. The course aims to elaborate on the relationship between the function of HRM and the organizational strategies, structure and culture. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Human Resource Management And Organisational Strategy, Structure And Culture QUIZ: Human Resource Management And Organisational Strategy, Structure And Culture Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Strategy Specialist Human Resource Manager Training Manager Talent Manager People Development Specialist Learning and Development Manager Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This comprehensive course is designed to offer insights into the fundamental concepts and principles of customer relationship management (CRM), encompassing its application in diverse commercial settings, the array of available CRM technologies, and the pivotal attributes characterizing CRM systems. It delves into the correlation between CRM and customer experience, explores the advantages of adopting CRM systems, and elucidates the foundational principles essential for effective CRM strategies. Upon successful completion, participants will gain proficiency in the following areas: Understanding the core concepts of customer relationship management. Exploring the commercial contexts in which CRM operates. Identifying various types of Customer Relationship Management Technology. Comprehending the key features integral to a CRM System. Analyzing the interconnectedness of CRM and Customer Experience. Recognizing the primary benefits associated with CRM implementation. Grasping the underlying principles that guide effective CRM practices. CRM (Customer Relationship Management) is the focal point of this course, covering its foundational concepts, principles, diverse technology types, commercial applications, and the pivotal relationship between CRM and customer experience. Additionally, the course will delve into the advantages associated with implementing a CRM system, providing a holistic comprehension of this vital business strategy. This course aims to provide an overview of the concepts and principles of customer relationship management, the commercial contexts in which it is used, the various types of CRM technology available, and the key features of a CRM system. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Customer Relationship Management Self-paced pre-recorded learning content on this topic. Understanding Customer Relationship Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CRM Manager Relationship Marketing Manager Customer Experience Manager Sales Operations Manager Customer Retention Specialist Business Development Manager Account Manager Customer Success Manager CRM Implementation Consultant Marketing Automation Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The Professional Certificate in Literature Review Process and Structure aims to enable the learner to understand the process and structure to create an effective literature review that forms a strong basis of the research soul. Learning Outcomes After the successful completion of the certificate, the student will be able to learn: Critique and argument in research. The process of writing a critique. Writing approaches. Searching and reviewing the literature. Literature research process. What is a literature review? Critical literature review. Literature review process. What is academic literature? Sources of academic literature. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Searching and Reviewing Literature The course aims to enable the learner to understand the process and structure to create an effective literature review. Searching and Reviewing Literature Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Research student Business researcher Research supervisor Research Teacher Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This Professional Certificate Course in Key Aspects of Intercultural Management aims to equip participants with a holistic understanding of intercultural dynamics. Covering crucial areas such as strategy, marketing, human resources, leadership, communication, and international teamwork, the curriculum delves into the preparation and techniques for successful intercultural negotiations. Participants will also explore the impact of intercultural marketing on strategy development in multicultural environments and examine the role of technology and digital platforms in enhancing intercultural management and cross-cultural communication. After the successful completion of the course, you will be able to learn about the following: Identify and analyze the key areas of intercultural management, including strategy, marketing, human resources, leadership, communication, and cooperation in international teams. Discuss the preparation and techniques for intercultural negotiations and the skills necessary for successful intercultural communication. Analyze intercultural marketing and its impact on developing effective marketing strategies in multicultural environments. Discuss the role of technology and digital platforms in enhancing intercultural management and cross-cultural communication. This Professional Certificate Course in Key Aspects of Intercultural Management aims to empower participants with a comprehensive understanding of crucial areas such as strategy, marketing, human resources, leadership, communication, and cooperation within international teams. The curriculum delves into the intricacies of intercultural negotiations, emphasizing the skills essential for successful cross-cultural communication. Participants will explore the impact of intercultural marketing on developing effective strategies in multicultural environments, while also examining the role of technology and digital platforms in enhancing intercultural management and communication. This Professional Certificate Course in Key Aspects of Intercultural Management aims to equip participants with a comprehensive understanding of pivotal areas such as strategy, marketing, human resources, leadership, communication, and collaboration in international teams. The curriculum delves into the nuances of intercultural negotiations, emphasizing the skills essential for successful cross-cultural communication. Participants will explore the intricacies of intercultural marketing, analyzing its impact on crafting effective strategies in multicultural environments. Additionally, the course addresses the role of technology and digital platforms in enhancing intercultural management and fostering cross-cultural communication proficiency. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Key Aspects of Intercultural Management Self-paced pre-recorded learning content on this topic. Key Aspects Of Intercultural Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Global Business Professionals International Marketing Executives Human Resources Managers Multinational Team Leaders Strategic Management Practitioners Cross-Cultural Negotiators Communication Specialists Digital Marketing Professionals Corporate Leaders in Multicultural Environments Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The aim of a "Managing International Trade" course is to provide students with an in-depth understanding of the principles, practices, and policies related to international trade. The course typically covers topics such as international trade theory, trade policies, trade agreements, export and import procedures, international payment methods, global supply chains, international marketing, and cross-cultural communication.After the successful completion of the course, you will be able to learn about the following, General agreement on tariffs and trade. Principles of General Agreement on Tariffs and Trade. World trade organisation. Global Competitiveness Models of International Business. Regional Trading Blocs. Major Trade Blocs - ASEAN, EU, MERCOSUR, NAFTA. The aim of a Managing International Trade course is to provide students with an in-depth understanding of the principles, practices, and policies related to international trade. The course typically covers topics such as international trade theory, trade policies, trade agreements, export and import procedures, international payment methods, global supply chains, international marketing, and cross-cultural communication. This course provides a comprehensive understanding of the challenges and opportunities associated with conducting business across borders. The course covers key topics such as international trade policies, global market entry strategies, international legal and regulatory frameworks, and the role of technology in facilitating international trade. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing International Trade Self-paced pre-recorded learning content on this topic. Managing International Trade Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor International Trade Manager Export Manager Import Manager Supply Chain Manager Global Business Development Manager International Marketing Manager Trade Compliance Manager Customs Broker International Logistics Manager International Business Consultant. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. After the successful completion of the course, you will be able to learn about the following, The concept of consumer buying behaviour. Consumer buying decision making process. Stages of consumer decision making. Factors influencing decision making. The influence of heuristics on consumer decision making. This course aims to equip learners with a deep understanding of consumer buying behaviour, including the decision making process, the different stages involved, the various factors that influence decision making, and the role of heuristics in shaping consumers' choices, to enable learners to develop effective marketing strategies and ultimately drive business success. This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Consumer Decision Making Behaviour Self-paced pre-recorded learning content on this topic. Understanding Consumer Decision Making Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Insights Analyst Market Researcher Consumer Behaviour Specialist Marketing Strategist Consumer Behaviour Consultant Behavioural Economist Product Manager Advertising Executive Customer Experience Manager Brand Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This Professional Certificate Course in Advanced Analytics and Emerging Trends offers a comprehensive overview of advanced analytics tools, future-ready digital analytics, data mining, customer journey mapping, and the creation of customer-centric marketing campaigns. Participants will also learn how to stay current with emerging trends and adapt to evolving technologies in the dynamic field of digital marketing. After the successful completion of the course, you will be able to learn about the following: Advanced analytics techniques and tools Preparing for the future of digital analytics and marketing Concept of data mining and customer journey mapping and be able to create customer-centric marketing campaigns. How to stay up-to-date with emerging trends and technologies in digital marketing and be able to adapt to changes in the industry. This Professional Certificate Course in Advanced Analytics and Emerging Trends provides a thorough grasp of advanced analytics tools. Participants will explore the future of digital analytics, understand data mining, and master customer journey mapping for creating customer-centric marketing campaigns. The course also focuses on staying current with emerging trends and technologies in digital marketing, fostering adaptability to industry changes. This Professional Certificate Course in Advanced Analytics and Emerging Trends provides expertise in advanced analytics tools. Participants will explore data mining, customer journey mapping, and create customer-centric marketing campaigns. The course ensures readiness for the future of digital analytics, emphasizing staying current with emerging trends and adapting to industry changes. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Advanced Analytics and Emerging Trends Self-paced pre-recorded learning content on this topic. Advanced Analytics And Emerging Trends Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Professionals Navigating Emerging Trends Individuals in Customer Relationship Management Those Adapting to Industry Changes Data Analysts and Scientists Marketing Professionals Seeking Advanced Analytics Skills Digital Marketing Strategists Business Intelligence Professionals Marketing Managers Marketing Enthusiasts Seeking Future-Ready Knowledge Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
"Embark on an exploration of the intricate realm of consumer psychology, decoding the intricate links between cognition, emotional responses, and their profound impact on consumer behavior. This comprehensive course delves into pivotal theories and models shaping consumer behavior, including the Theory of Buyer Behavior, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision-Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Upon completion, you'll master: Understand the role of Psychology in Consumer behaviour including the effects of cognition and emotions on decision making. Understand the nature and application of behavioural theories in relation to consumer decision-making. Understand and apply the recommendation of different models used in consumer behavior and decision-making. This course aims to explore the key concepts and theories of consumer psychology, cognition, and emotional reactions, as well as the various models and frameworks that help explain buyer behaviour, including the Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Students will gain a comprehensive understanding of how these theories and models apply to real-world consumer behaviour and decision-making processes. This course aims to explore the complex world of consumer psychology, including cognition and emotional reactions, and how they affect buyer behaviour. Additionally, the course will cover the major theories and models of consumer behaviour, such as the Theory of Buyer Behaviour, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Behavior Models And Theories Self-paced pre-recorded learning content on this topic. Consumer Behaviour Models and Theories Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Behaviour Analyst Market Research Manager Behavioural Economist Consumer Insights Consultant Decision Making Strategist Consumer Psychology Researcher Consumer Insights Analyst Behavioral Scientist Market Intelligence Specialist Customer Experience Designer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.