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Pricing influencers have a dramatic impact on your ability to set pricing.  The more flexibility you have the higher price you can charge and the more margin you can get.  In this course, Ken will walk you through each of the eight pricing influencers and give you strategies to help improve your position giving you more flexibility in your overall pricing strategy.  Ken will also explore tactics that you can apply to your business, supporting you in setting the most appropriate price for your product or service—without leaving money on the table. 

Time to put pen to paper—or fingers to keyboard. Take a look inside the Prep Worksheet that prepares you to write the pricing strategy section of your business plan. The key to success is taking the time necessary to deeply understand your business and be prepared to run it—use this workshop and Prep Worksheet to do just that.

One of the most important concepts of your product strategy is identifying your minimal viable product or service (MVP or MVS). This walk-through takes you through a process for identifying what key qualities of your product or service comprise your MVP. Once you identify the minimum offering that addresses your customers’ needs, you can position your business for launch.

How and why customers perceive the unique value of your product or service is something integrated into all aspects of your customer communication—from your website to marketing and social media to packaging. This lesson explains how that works by looking at a few top brands and how they communicate their unique value propositions.

Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused definition of your core audience that aligns with the rest of your go-to-market strategy. This course outlines commonly used demographic and psychographic attributes for profiling your target market, in addition to tips for developing your own business-specific market characteristics.

The competitive matrix is a graphic that highlights your unique strengths vis a vis other players in the space. The visual snapshot is easy for investors to parse — but it’s more than a pretty picture. As you identify your most relevant strengths and how you stack up against competitors, the process of developing a competitive matrix gives you a greater understanding of your market and your business, and a valuable marketing tool. This learning stream will cover how to identify the most relevant strengths to plot on your graph, how to identify and evaluate competitors on the matrix, and how to position your business as a market leader.

Your market’s growth rate is out of your hands — but how you position your business to capitalize on it is entirely within your control. By selecting the most relevant growth rate for your market segment and aligning your company’s objectives accordingly, your projections will hold up under scrutiny and set you on the path toward profits. This course solves the challenge of projecting future growth with a framework for researching statistics, methods for calculating growth rates, and a list of pitfalls to avoid.

The Company Overview section of your business plan must excite investors. From the founders’ bios and company history to your business location and business model, it must be clear that you’re poised to succeed. This learning stream helps you navigate the five essential sections to include in your plan: company profile, team, staffing, business model, and current status—all with examples, as well as solid business mindset tips and how to talk to investors. The workshop provides a walk-through of the tactical aspects of the learning stream will be walked-through in the workshop step-by-step.

Your business was likely born out of an audacious dream; vision and mission statements invite others to share that dream. Tools form this course will empower you to create vision and mission statements that inspire excitement. We provide strategies for articulating the lofty aims of the vision statement, the concrete components of the mission statement, and the philanthropic pledges of the social mission.

Step into any room — virtual or physical — and be the person everyone wants to hire. The People Practice: 8-in-1 Premium Online Courses Bundle is a career-launching, job-winning powerhouse packed with everything today’s employers crave. Whether you're entering the workforce, switching careers, or aiming for promotion, this is your edge. This bundle is ideal for industries like human resources, customer service, operations, consulting, project delivery, management, and coaching. It’s designed to make you hireable across the board. And yes, it includes eight of the most essential skills: Negotiation Skills Problem Solving Team Leader Public Speaking Crisis Management Project Management Life Coaching Self Organisation ✅ FOMO alert: While others are waiting to be trained, you'll already be hireable. ✅ Value alert: 8 courses. 1 price. Unlimited professional power. And don’t just take our word for it — Compete High has 4.8 on 'Reviews.io' and 4.3 on Trustpilot. 📝 Description You can't fake confidence in the job market — but you can build it with the People Practice bundle. In every job role, negotiation skills matter. Whether you're discussing timelines, ideas, or salaries, having standout negotiation skills can make or break opportunities. Hiring managers are actively searching for candidates with real-world negotiation skills. Equally critical is problem solving — the ability to think fast, react smartly, and deliver results. Mastering problem solving makes you valuable in leadership, logistics, customer support, and team settings. Next comes team leader potential. Even if you’re not applying for a management position, showing team leader traits like initiative, direction, and support will always impress recruiters. A professional with team leader capabilities is someone every team needs. Public speaking isn't just for TED Talks. From interviews to meetings, having strong public speaking skills is a must. Practise your public speaking and you’ll command attention — not just request it. Now, let’s talk emergencies. Every workplace faces tough moments. Your ability to show strong crisis management will keep teams grounded. Crisis management is a leadership marker and a major hiring signal. Success hinges on delivery. That’s where project management shines. Employers across all industries want talent skilled in project management — from tech startups to NGOs. Coaching isn’t just for life coaches — it’s a leadership tool. With life coaching strategies, you gain insight into motivation, mentorship, and people dynamics. Life coaching makes you a stronger colleague and a visionary team member. Finally, self organisation is the engine behind every high performer. People who master self organisation hit deadlines, stay focused, and reduce stress — and employers notice. All 8 of these courses work together to shape a truly unstoppable candidate. From negotiation skills to problem solving, from team leader dynamics to self organisation, your CV will shine. ❓FAQ Q: Who is this bundle for? A: Anyone aiming to become instantly more hireable across people-focused industries — from HR to management, consulting to admin. Q: How long does it take to complete? A: Learn at your own pace. Fast-track your progress or take it slow — it's flexible. Q: Do I need prior experience? A: No experience needed. Just a desire to upskill with negotiation skills, problem solving, team leader training, public speaking, crisis management, project management, life coaching, and self organisation.