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365 Courses in Liverpool delivered On Demand

Principles of Marketing Theory Course

5.0(5)

By Online Training Academy

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Principles of Marketing Theory Course
Delivered Online On Demand1 hour 12 minutes
£10

Principles of Marketing Theory Course

5.0(5)

By Online Training Academy

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

Principles of Marketing Theory Course
Delivered Online On Demand1 hour 12 minutes
£10

Level 5 Diploma Commercial Management - QLS Endorsed

By Kingston Open College

QLS Endorsed + CPD QS Accredited - Dual Certification | Instant Access | 24/7 Tutor Support | All-Inclusive Cost

Level 5 Diploma Commercial Management - QLS Endorsed
Delivered Online On Demand7 hours
£105

Lead Generation with Attraction Marketing for Business

4.8(9)

By Skill Up

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step

Lead Generation with Attraction Marketing for Business
Delivered Online On Demand2 hours 32 minutes
£25

Commercial Management - CPD Certified

4.7(47)

By Academy for Health and Fitness

24 Hours Left! Don't Let Year-End Deals Slip Away - Enrol Now! If you are looking for a comprehensive commercial management course, then you have come to the right place. Our Commercial Management course bundle includes 11 courses that cover various aspects of commercial management, from commercial and contract law to financial analysis, marketing, and corporate social responsibility. The first course in this bundle is QLS-endorsed, which means that you will receive a hardcopy certificate from QLS upon completing it. This certificate will be a valuable addition to your CV, as it demonstrates your commitment to learning and your knowledge of commercial management. The other ten courses in this bundle are CPD-QS accredited, which is a recognized accreditation that ensures the quality of the training you will receive. Through this course bundle, you will learn how to manage contracts, analyse financial data, handle taxes, and manage relationships with customers and the public. You will also learn how to navigate the import/export process, use Xero accounting software, and develop effective marketing and PR strategies. By the end of this course bundle, you will have gained a broad and deep understanding of commercial management, and you will be equipped with the skills you need to succeed in this field. Enrol now in our Commercial Management course bundle and take the first step towards advancing your career in this exciting field. This Commercial Management Bundle Package includes: Course 01: Diploma in Commercial Management at QLS Level 5 10 Premium Additional CPD QS Accredited Courses - Course 01: Commercial Law Course 02: Contracts Law UK Course 03: Financial Analysis Course Course 04: Tax Accounting Course Course 05: Import/Export Processing Course 06: Xero Accounting & Bookkeeping Course Course 07: Customer Relationship Management Course 08: Public Relation Course 09: Marketing Course Course 10: Corporate Social Responsibility (CSR) Why Prefer This Commercial Management Bundle? You will receive a completely free certificate from the Quality Licence Scheme Option to purchase 10 additional certificates accredited by CPD Get a free Student ID Card - (£10 postal charges will be applicable for international delivery) Free assessments and immediate success results 24/7 Tutor Support After taking this Commercial Management bundle courses, you will be able to learn: Understand the principles of commercial law and contract law in the UK Analyse financial data to make informed business decisions Understand the UK tax system and how to handle taxes for businesses Navigate the import/export process and comply with regulations Use Xero accounting software to manage business finances Manage customer relationships and develop effective marketing strategies Develop and implement corporate social responsibility strategies to enhance the reputation of a business ***Curriculum breakdown of Commercial Management *** Module 01: Introduction to Commercial Management Module 02: Commercial Relationship Part-1 Module 03: Commercial Relationship Part-2 Module 04: Partnership and Agreements Module 05: Budget Management Module 06: Cash Flow Management Part- 1 Module 07: Cash Flow Management Part- 2 Module 08: Negotiation Module 09: Commercial Risk Management Module 10: Commercial Project Management Module 11: Customer Relationship Management (CRM) Part-1 Module 12: Customer Relationship Management (CRM) Part-2 Module 13: Managing Customer Lifecycle Module 14: Roles of Shareholders in Commercial Management Module 15: Loans and Debts Management Module 16: Commercial Legislations How is the Commercial ManagementBundle Assessment Process? You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. Our expert trainers will assess your assignment and give you feedback after you submit the assignment. You will be entitled to claim a certificate endorsed by the Quality Licence Scheme after you successfully pass the exams. CPD 250 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Our Commercial Management course bundle is designed for individuals who are interested in pursuing a career in commercial management, as well as professionals who want to enhance their skills and knowledge in this field. This course bundle is particularly relevant for: Entrepreneurs and business owners Managers and executives Accountants and financial analysts Sales and marketing professionals HR professionals Career path This bundle will give you an edge in various professions. Such as: Commercial Manager - £50,000 per year Financial Analyst - £40,000 per year Tax Advisor - £35,000 per year Marketing Manager - £45,000 per year PR Manager - £35,000 per year Import/Export Coordinator - £25,000 per year CSR Manager - £40,000 per year Certificates CPD QS Accredited Certificate Digital certificate - Included Upon successfully completing the Bundle, you will need to place an order to receive a PDF Certificate for each course within the bundle. These certificates serve as proof of your newly acquired skills, accredited by CPD QS. Also, the certificates are recognised throughout the UK and internationally. CPD QS Accredited Certificate Hard copy certificate - Included International students are subject to a £10 delivery fee for their orders, based on their location. Diploma in Commercial Management at QLS Level 5 Hard copy certificate - Included

Commercial Management - CPD Certified
Delivered Online On Demand3 weeks
£139

Advanced Diploma in Customer Care and Relation

4.3(43)

By John Academy

Description: Customer care service holds daily business exercises like promoting, deals and so forth. This course is intended for people who are intrigued to improve capacities or upgrade their attitudes in this field. This course is designed to provide you with the strategies that will help you expand competition in your occupations. It helps you gain the skills that are required to deal with the difficult situations. This course will likewise enable you to improve you communication skills which will make it easier to speak and build good relationship with the clients. Who is this course for? For individuals already existing in this field willing to enhance the abilities and learn new techniques. For people who are ready to take customer care service as the future profession. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career path: Advanced Diploma in Customer Care and Relation course is a useful qualification to possess, and would be beneficial for the following careers: Technical support staff Client relations manager Call center manager Customer service re-presenter. Customer Service Basics Customer Service and Retention Templates 01:00:00 Customer Service & Retention Checklist 01:00:00 Customer Service Checklist 01:00:00 Developing Customer Relationship Skills Good Customer Relationship - Why is it Important? 01:00:00 Understanding Your Customers 01:00:00 How to Calculate Customer's Lifetime Value 00:30:00 How to Keep Your Customers Happy? 01:00:00 How to Get Your Customers to Say 'Wow!' 01:00:00 Proven Methods of Customer Retention 01:00:00 The Art of Customer Follow-up 01:00:00 Loyalty Marketing Program 00:30:00 Promotional Items to Enhance Customer Relations 01:00:00 Handling Customer's Complaints 01:00:00 How to Deal with Difficult Customers 01:00:00 Introducing the Seven Deadly Sins of Customer Service! 01:00:00 Customer Relationship Management (CRM) Software - The Benefits 01:00:00 Choosing a CRM Program 00:30:00 Customer Service over the Phone 01:00:00 Becoming A Customer Service Professional Module One - Getting Started 00:30:00 Module Two - Who We Are and What We Do 01:00:00 Module Three - Establishing Your Attitude 01:00:00 Module Four - Identifying and Addressing Customer Needs 01:00:00 Module Five - Generating Return Business 01:00:00 Module Six - In-Person Customer Service 01:00:00 Module Seven - Giving Customer Service over the Phone 01:00:00 Module Eight - Providing Electronic Customer Service 01:00:00 Module Nine - Recovering Difficult Customers 01:00:00 Module Ten - Understanding When to Escalate 01:00:00 Module Eleven - Ten Things You Can Do to WOW Customers Every Time 01:00:00 Module Twelve - Wrapping Up 01:00:00 Activities 00:00:00 Customer Relationship Management Customer Relationship Management 00:10:00 What CRM Is and Who It Serves 00:15:00 Checklist for Success 00:15:00 Requirement Driven Product Selection 00:15:00 Considerations in Tool Selection 00:15:00 Strategies for Customer Retention 00:15:00 Building the Future 00:15:00 Homegrown vs. Application Service Provider 00:15:00 Evaluating and Reviewing Your Program 00:15:00 The Development Team 00:15:00 Mock Exam Mock Exam- Advanced Diploma in Customer Care and Relation 00:30:00 Final Exam Final Exam- Advanced Diploma in Customer Care and Relation 00:30:00

Advanced Diploma in Customer Care and Relation
Delivered Online On Demand31 hours
£21

Advanced Diploma in Customer Service

5.0(1)

By Course Gate

This Advanced Diploma in Customer Service aims to teach the necessary requirements of those working in a business who work closely with clients so that the care they provide is to the highest standard. It is also for learners whose job role requires them to deliver continually improving service to customers With this course you will gain a valuable understanding of a range of technical skills and behaviours in communicating with customers, resolving customer service problems and supporting service improvements. Also, learn how to deal with difficult customers and also connect with your customers online. Develop an advanced set of skills and hone knowledge that can be applied in any sector or organisation type.  Who is this course for? Advanced Diploma in Customer Service is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This course is CPD accredited so you don't have to worry about the quality. Requirements Our Advanced Diploma in Customer Service is open to all from all academic backgrounds and there is no specific requirements to attend this course. It is compatible and accessible from any device including Windows, Mac, Android, iOS, Tablets etc. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Customer Service Module One - Getting Started 00:30:00 Module Two - Who We Are and What We Do 01:00:00 Module Three - Establishing Your Attitude 01:00:00 Module Four - Identifying and Addressing Customer Needs 01:00:00 Module Five - Generating Return Business 01:00:00 Module Six - In-Person Customer Service 01:00:00 Module Seven - Giving Customer Service over the Phone 01:00:00 Module Eight - Providing Electronic Customer Service 01:00:00 Module Nine - Recovering Difficult Customers 01:00:00 Module Ten - Understanding When to Escalate 01:00:00 Module Eleven - Ten Things You Can Do to WOW Customers Every Time 01:00:00 Module Twelve - Wrapping Up 01:00:00 Customer Relationship Management Customer Relationship Management 00:10:00 What CRM Is and Who It Serves 00:15:00 Checklist for Success 00:15:00 Requirement Driven Product Selection 00:15:00 Considerations in Tool Selection 00:15:00 Strategies for Customer Retention 00:15:00 Building the Future 00:15:00 Homegrown vs. Application Service Provider 00:15:00 Evaluating and Reviewing Your Program 00:15:00 The Development Team 00:15:00 Mock Exam Mock Exam- Advanced Diploma in Customer Service 00:20:00 Final Exam Final Exam- Advanced Diploma in Customer Service 00:20:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Advanced Diploma in Customer Service
Delivered Online On Demand14 hours 35 minutes
£11.99

Travel Agency Operations at QLS Level 4

By Imperial Academy

Level 4 QLS Endorsed Course | CPD Accredited | Audio Visual Training | Free PDF Certificate | Lifetime Access

Travel Agency Operations at QLS Level 4
Delivered Online On Demand
£12

Sales Management & Marketing Course

5.0(14)

By Training Express

The Sales Management & Marketing Course is designed for those aiming to master the commercial heartbeat of any successful business. Covering a diverse range of subjects—from retail sales and telesales to digital marketing and brand management—this bundle explores every facet of selling and marketing with strategic depth. Whether you're dealing with customers in person, over the phone, or online, this course equips learners with the frameworks, language, and customer psychology required to excel in today’s highly competitive landscape. Through topics like CRM, customer service, SEO, content management, budgeting, and even commercial law, the course brings together the core disciplines that influence purchasing decisions and business profitability. Whether you’re managing a sales team, building a brand, or navigating the dynamics of eCommerce, this training supports smarter decisions and sharper communication. Tailored for both aspiring professionals and those seeking to refresh their knowledge, it’s a solid step towards elevating your commercial acumen with focused, engaging learning. Key Features of Sales Management & Marketing Bundle CPD Accredited Sales Management & Marketing Course InstantPDF certificate Fully online, interactive Sales Management & Marketing course Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Enrol now in this Sales Management & Marketing Bundle course to excel! To become successful in your profession, you must have a specific set of Sales Management & Marketing skills to succeed in today's competitive world. In this in-depth Sales Management & Marketing training course, you will develop the most in-demand Sales Management & Marketing skills to kickstart your career, as well as upgrade your existing knowledge & skills. Sales Management & Marketing Curriculum Course 01: Sales Management Course 02: Retail Sales Assistant and Personal Shopper Course 03: Residential Property Sales Course 04: Telesales Executive Training Course 05: Sales: Psychology of Customers Course 06: CRM - Customer Relationship Management Course 07: AML, KYC & CDD Course 08: Customer Service Level 2 Course 09: Marketing Management Course 10: ECommerce Course 11: Content Management Course 12: Digital Marketing Course 13: The Secrets of Body Language Course 14: Public Relations Course 15: SEO - Search Engine Optimisation for Business Course 16: Product Management: Brand Management Course 17: Budget & Forecast Course 18: Purchase Ledger Course 19: Commercial Law 2021 Course 20: Investment Accreditation This Sales Management & Marketing bundle courses are CPD accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your Sales Management & Marketing course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). CPD 200 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This course is ideal for all employees or anyone who genuinely wishes to learn more about Sales Management & Marketing basics. Requirements No prior degree or experience is required to enrol in this course. Career path This Sales Management & Marketing Course will help you to explore avariety of career paths in the related industry. Certificates Digital certificate Digital certificate - Included Hardcopy Certificate Hard copy certificate - Included Hardcopy Certificate (UK Delivery): For those who wish to have a physical token of their achievement, we offer a high-quality, printed certificate. This hardcopy certificate is also provided free of charge. However, please note that delivery fees apply. If your shipping address is within the United Kingdom, the delivery fee will be only £3.99. Hardcopy Certificate (International Delivery): For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.

Sales Management & Marketing Course
Delivered Online On Demand1 hour
£100

Sales Funnels for Beginners

By OnlineCoursesLearning.com

Deals Funnels for Beginners Certification Clients now and then purchase an item promptly after finding it, however they regularly go through a few phases between first getting mindful of an item and settling the buy. These stages that make up the purchasing venture are known as a business channel. In this course, you will find out about the construction of an online deals pipe and how advertisers use them to convince clients to go through their cash. You Will Learn: The two reasons online organizations develop deals pipes What a lead magnet is, and how it brings likely customers into a business pipe The four principle phases of an average deals pipe How advertisers use contributing to a blog and online media to direct people to their business channels Why making purchaser personas can make a business pipe more fruitful Advantages of Taking This Course: On the off chance that you are in a showcasing job, this course will help you set up more powerful deals channels On the off chance that you work in client relationship the executives (CRM), you will profit by understanding why clients settle on purchasing choices In the event that you are liable for keeping an organization web presence, this course will help you utilize online media and publishing content to a blog to support deals On the off chance that you are keen on purchaser brain research, this course will assist you with perceiving purchasing conduct and how associations assemble trust and faithfulness On the off chance that you are a purchaser, this course will assist you with seeing how organizations attempt to urge you to purchase from them

Sales Funnels for Beginners
Delivered Online On Demand
£50