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Pricing Strategy Training Course Overview Are you looking to begin your profitable pricing strategy career or want to develop more advanced skills in profitable pricing strategy? Then this profitable pricing strategy online training course will set you up with a solid foundation to become a confident business manager and help you to develop your expertise in profitable pricing strategy. This profitable pricing strategy online training course is accredited by the CPD UK & IPHM. CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this profitable pricing strategy online training course will set you up with a solid foundation to become a confident business manager and develop more advanced skills. Gain the essential skills and knowledge you need to propel your career forward as a business manager. The profitable pricing strategy online training course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a business manager. This comprehensive profitable pricing strategy online training course is the perfect way to kickstart your career in the field of profitable pricing strategy. This profitable pricing strategy online training course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. If you're interested in working as a business manager or want to learn more skills on profitable pricing strategy but unsure of where to start, then this profitable pricing strategy online training course will set you up with a solid foundation to become a confident business manager and develop more advanced skills. As one of the leading course providers and most renowned e-learning specialists online, we're dedicated to giving you the best educational experience possible. This profitable pricing strategy online training course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience. Who should take this course? This comprehensive profitable pricing strategy online training course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of profitable pricing strategy. Entry Requirement There are no academic entry requirements for this profitable pricing strategy online training course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Career path This profitable pricing strategy online training course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry. Course Curriculum Introduction Pricing Strategy Overview What Pricing Communicates to Your Customers What Price Communicates Scenario-Based Pricing Types of Pricing Strategies What Investors are Looking for in Your Pricing Strategy Test Your Pricing Pricing Model Basics The 3 Pricing Models Guess The Pricing Model Examples of Pricing Models Case Study T-Shirt Pricing Pricing Strategy and Your Competitors Common Pricing Strategy Mistakes 5 Key Steps to Pricing Strategy Researching Your Market Case Study Researching the Competition Pricing Strategy and Your Margins Know Your Margins Average Industry Margins Introduction Pricing Influencers Explained Understanding Price Influencers Pricing Variable 1 - Competition Pricing Variable 2 - Demand Pricing Variable 3 - First of a Kind Pricing Variable 4 - Uniqueness Pricing Variable 5 - Scarcity Pricing Variable 6 - Quality Pricing Variable 7 - Margin Pricing Variable 8 - Customer Perception of Value Calculate Your Score Scoring Your Pricing Influencers Introduction Overview of Pricing Models Pricing Models Cost-Based Pricing Pros and Consm Market-Based Pricing Pros and Cons Value-Based Pricing Pros and Cons Choosing a Pricing Model Common Mistakes in Pricing Setting Your Price Case Study Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.     Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Level 5 QLS Endorsed Course with FREE Certificate | CPD & CiQ Accredited | 150CPD Points | Lifetime Access

Course Overview Without following a proper strategy, it is impossible to sustain a business, let alone make it grow. The Masterclass of Business Strategy Consulting course is here to help you attain the skills and ability to plan and follow business strategies to establish a successful business. In this Masterclass of Business Strategy Consulting course, you will get a clear understanding of what a business strategy is. The course will assist you in enriching your knowledge of business strategy design. The informative modules will help you build a solid foundation in PEST and PESTEL analysis. You will also acquire a great deal of knowledge in SWOT and TOWS analysis. There is more; this comprehensive course will equip you with practical strategies that can boost your business. This Masterclass of Business Strategy Consulting course will provide you with knowledge and skills in a fun and engaging way. Enroll in the course today and start your learning journey. Learning Outcomes Understand the definition of business strategy Familiarize yourself with the fundamentals of business strategy design Learn the core concepts of PEST and PESTEL analysis Deepen your understanding of industry analysis and generic strategies Build the essential skills for SWOT and TOWS analysis Grasp a wide range of techniques to grow your business Who is this course for? The Masterclass of Business Strategy Consulting course is for individuals who want to elevate their business strategy consulting knowledge.  Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path The Masterclass of Business Strategy Consulting course is a useful qualification to possess and would be beneficial for any related profession or industry such as: Business Professional Entrepreneur Section 01: Welcome to this Mini MBA Business Strategy Consulting Course! Welcome to this Mini MBA Business Strategy Consulting Course 00:03:00 Mini MBA Business Strategy - Executive Summary - What you will learn 00:10:00 Section 02: What is MBA Level Business Strategy? What is Business Strategy? 00:05:00 Business Vision and the Mission Statement 00:04:00 The Strategy Hierarchy within a Firm 00:06:00 Section 03: Designing Your Business Strategy Introduction to Business Strategy Design 00:02:00 Business Model Design with the Business Model Canvas 00:13:00 Business Model Canvas Template 00:01:00 Lafley & Martin's Five Step Strategy Model 00:05:00 Hambrick & Frederickson's Strategy Diamond 00:06:00 Section 04: Business Strategy Over Time: Life Cycle Models Understanding Life Cycles 00:02:00 The Industry Life Cycle 00:07:00 The Business Life Cycle 00:06:00 The Product Life Cycle 00:05:00 The Corporate Funding Life Cycle 00:04:00 Section 05: External Strategic Environment of the Firm: PEST and PESTEL Analysis External Analysis Using Broad Factors 00:02:00 PEST Analysis 00:08:00 PESTEL Analysis 00:05:00 PESTEL Analysis Template 00:01:00 CASE STUDY EXERCISE: PESTEL Analysis of Starbucks 00:02:00 CASE STUDY SOLUTION: PESTEL Analysis of Starbucks 00:07:00 CASE STUDY EXERCISE: PESTEL Analysis of the Global Aviation Industry 00:07:00 CASE STUDY SOLUTION: PESTEL Analysis of the Global Aviation Industry 00:02:00 Section 06: Strategic Options arising Internal and External Analysis: SWOT, TOWS and SOAR Strategic Options from Internal and External Analysis 00:16:00 SWOT Analysis 00:05:00 Conducting A SWOT Analysis 00:04:00 SWOT Analysis Template 00:02:00 TOWS Matrix Analysis 00:05:00 TOWS Analysis Template 00:14:00 SOAR 00:04:00 SOAR Analysis Template 00:01:00 CASE STUDY EXERCISE: SWOT Analysis - Amazon 00:02:00 CASE STUDY SOLUTION: SWOT ANALYSIS - Amazon 00:09:00 Section 07: Michael Porter - Industry Analysis, Generic Strategies and Competitive Advantage Michael Porter and Business Strategy Analysis 00:02:00 Industry Analysis and Introducing Michael Porter 00:10:00 Competitive Forces Model - Porter's Five Forces 00:12:00 Full List of Porter's Five Forces Factors 00:02:00 Michael Porter's Five Forces Template 00:01:00 CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry 00:02:00 CASE STUDY SOLUTION: Porter's Five Forces - Global Airline Industry 00:15:00 Generic Strategies and Industry Forces 00:10:00 Michael Porter's Value Chain Analysis 00:07:00 Value Chain Analysis Template 00:02:00 Section 08: Strategic Prioritisation: Boston Consulting Group (BCG) Growth Share Matrix Boston Consulting Group (BCG) Matrix 00:07:00 BCG Matrix and the Life Cycle 00:03:00 BCG Matrix Advantages and Disadvantages 00:03:00 Adapting the BCG Matrix 00:05:00 Boston Consulting Group (BCG) Matrix Template 00:03:00 CASE STUDY EXERCISE: BCG Matrix - Facebook 00:02:00 CASE STUDY SOLUTION: BCG Matrix - Facebook 00:04:00 CASE STUDY SOLUTION: BCG Matrix - Apple 00:04:00 CASE STUDY EXERCISE: BCG Matrix - Unilever 00:02:00 CASE STUDY SOLUTION: BCG Matrix - Unilever 00:05:00 Section 09: MBA Strategy: Building Sustainable Competitive Advantage Competitive Advantage - Deriving Strategy from Inside the Firm 00:03:00 Core Competency 00:05:00 VRIO - Resources to Competitive Advantage 00:06:00 CASE STUDY EXERCISE: Core Competency - Apple 00:02:00 CASE STUDY SOLUTION: Core Competency - Apple 00:05:00 Defining the Unique Selling Proposition 00:05:00 ADL Matrix - Understanding Your Competitive Position 00:07:00 ADL Matrix Template 00:02:00 Section 10: Strategy MBA: Growth Strategy Options Ansoff Product Market Matrix - How to Grow Your Business 00:05:00 Organic vs Inorganic Growth 00:02:00 Internal and External Growth Strategies Expanded 00:11:00 CASE STUDY EXERCISE: Amazon's Growth Strategy 00:02:00 CASE STUDY SOLUTION - Amazon's Growth Strategy 00:06:00 Section 11: Strategic Responses to Mature and Declining Markets Blue Ocean Strategy 00:05:00 Blue Ocean Case Study - Apple 00:05:00 Comparing Red Ocean and Blue Ocean Strategies 00:04:00 How to Survive in an Over Fished Ocean 00:05:00 Section 12: How to Create a Comparative Competitive Analysis on a Page How to Create a Comparative Competitive Analysis on a Page 00:04:00 Section 13: Connecting MBA Strategy and Finance with Financial Modelling Making the Connection between Strategy and Finance 00:04:00 What is an Integrated Financial Model? 00:06:00 Key Drivers of an Integrated Financial Model 00:08:00 Model Structure 00:03:00 Detailed Model Schedules 00:07:00 Chart of Accounts 00:02:00 Financial Statement Inputs and Outputs 00:03:00 10 Steps to Building an Integrated Financial Model 00:05:00 Section 14: Strategy MBA Implementation: Understanding the Strategic Planning Process Summary of the Strategic Analysis Process 00:03:00 Understanding the Strategic Planning Process 00:06:00 Four Step Strategic Management Process 00:03:00 Strategy Formulation in Six Steps 00:07:00 Mintzberg's Five Configurations 00:05:00 Section 15: Summary and Wrap Up Course Summary and Wrap Up 00:05:00 Additional Resource Additional Materials 00:00:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Course Overview Do you need help optimising your website's content or social media channels? Are you looking to kickstart a career in digital marketing? The Internet Marketing Strategy Course will equip you with the skills to take your marketing campaigns from zero to 100. It will teach you how to build a fail-safe strategy that incorporates the latest techniques, best practices and standards, to take your marketing knowledge to the next level, and maximise engagement. Whether you are a small business owner, aspiring marketer, or student, this course will teach you everything you need to know to become a digital marketing pro. It will equip you with the tools and knowledge to strengthen your brand, build a SEO-friendly website, master video marketing, and much more. This best selling Internet Marketing Strategy Course has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Internet Marketing Strategy Course is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Internet Marketing Strategy Course is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Internet Marketing Strategy Course is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Internet Marketing Strategy Course, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Internet Marketing Strategy Course will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Internet Marketing Strategy Course to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.  Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later. This learning stream offers guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you’ll stick to, and responses to questions about market defensibility. With examples of real companies cited throughout and workshop sessions for tailoring your own product or service strategy, this learning stream equips you with everything you need to build a product or service strategy that puts launch within reach.

Register on the Business Strategy Planning today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get an e-certificate as proof of your course completion. The Business Strategy Planning is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Business Strategy Planning Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Business Strategy Planning, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16.

Course Overview The innovative Video Marketing Strategy Level 3 has been compiled with the assistance and expertise of industry professionals. It has been carefully crafted to meet the business requirements needed for an outstanding contribution to this role and the career path beyond it. By enrolling in this tutorial, a significant advantage can be gained by the student for securing their dream job and building an excellent reputation in this sector. This popular Video Marketing Strategy Level 3 has been designed to help dedicated individuals train to become the absolute best in this business field. Many other entrepreneurs and talented students have already completed this course, and others like it, empowering them to move onto satisfying and rewarding careers. This unique Video Marketing Strategy Level 3 course is perfectly suited for those dedicated and ambitious individuals who are committed to genuinely becoming the best in the business. The Video Marketing Strategy Level 3 is recognised and accredited by CPD standards, so all contents are guaranteed to be accurate and reputable, adding valuable competencies and qualifications to a CV, making anyone stand out from other potential candidates or business rivals. For added convenience, the Video Marketing Strategy Level 3 consists of a range of educational modules that allow study sessions to be organised at any time and any place When the final assessment of the Video Marketing Strategy Level 3 has been completed, a certificate of completion is supplied to evidence newly acquired skills and knowledge. This will provide a significant boost for job-seeking or entry into a new and exciting career path. The valuable qualification from the Video Marketing Strategy Level 3 course can help to make all the difference in a dynamic employment sector and can also be validated on our website. We are aware that a student's lifestyles and work ethics may not allow much time for a dedicated study session, so the Video Marketing Strategy Level 3 has been specifically designed to be taken at a personally selected pace, and the hours that are suited to each individual. Full access is immediately available after registration, and this can be achieved via any online device, and at any global location you are sighted at. Our fully-trained tutors are committed to helping you throughout the course, and will instantly respond to any queries that are sent to them via email.

The innovative Youtube Marketing Strategy Level 3 has been compiled with the assistance and expertise of industry professionals. It has been carefully crafted to meet the business requirements needed for an outstanding contribution to this role and the career path beyond it. By enrolling in this tutorial, a significant advantage can be gained by the student for securing their dream job and building an excellent reputation in this sector.  This popular Youtube Marketing Strategy Level 3 has been designed to help dedicated individuals train to become the absolute best in this business field. Many other entrepreneurs and talented students have already completed this course, and others like it, empowering them to move onto satisfying and rewarding careers. This unique Youtube Marketing Strategy Level 3 course is perfectly suited for those dedicated and ambitious individuals who are committed to genuinely becoming the best in the business.  The Youtube Marketing Strategy Level 3 is recognised and accredited by CPD standards, so all contents are guaranteed to be accurate and reputable, adding valuable competencies and qualifications to a CV, making anyone stand out from other potential candidates or business rivals. For added convenience, the Youtube Marketing Strategy Level 3 consists of a range of educational modules that allow study sessions to be organised at any time and any place When the final assessment of the Youtube Marketing Strategy Level 3 has been completed, a certificate of completion is supplied to evidence newly acquired skills and knowledge. This will provide a significant boost for job-seeking or entry into a new and exciting career path. The valuable qualification from the Youtube Marketing Strategy Level 3 course can help to make all the difference in a dynamic employment sector and can also be validated on our website. We are aware that a student's lifestyles and work ethics may not allow much time for a dedicated study session, so the Youtube Marketing Strategy Level 3 has been specifically designed to be taken at a personally selected pace, and the hours that are suited to each individual. Full access is immediately available after registration, and this can be achieved via any online device, and at any global location you are sighted at. Our fully-trained tutors are committed to helping you throughout the course, and will instantly respond to any queries that are sent to them via email.

Register on the Foundations of Business Strategy Consulting today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get an e-certificate as proof of your course completion. The Foundations of Business Strategy Consulting is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Foundations of Business Strategy Consulting Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Foundations of Business Strategy Consulting, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Section 01: Welcome to this Mini MBA Business Strategy Consulting Course! Welcome to this Mini MBA Business Strategy Consulting Course 00:03:00 Mini MBA Business Strategy - Executive Summary - What you will learn 00:10:00 Section 02: What is MBA Level Business Strategy? What is Business Strategy? 00:05:00 Business Vision and the Mission Statement 00:04:00 The Strategy Hierarchy within a Firm 00:06:00 Section 03: Designing Your Business Strategy Introduction to Business Strategy Design 00:02:00 Business Model Design with the Business Model Canvas 00:13:00 Business Model Canvas Template 00:01:00 Lafley & Martin's Five Step Strategy Model 00:05:00 Hambrick & Frederickson's Strategy Diamond 00:06:00 Section 04: Business Strategy Over Time: Life Cycle Models Understanding Life Cycles 00:02:00 The Industry Life Cycle 00:07:00 The Business Life Cycle 00:06:00 The Product Life Cycle 00:05:00 The Corporate Funding Life Cycle 00:04:00 Section 05: External Strategic Environment of the Firm: PEST and PESTEL Analysis External Analysis Using Broad Factors 00:02:00 PEST Analysis 00:08:00 PESTEL Analysis 00:05:00 PESTEL Analysis Template 00:01:00 CASE STUDY EXERCISE: PESTEL Analysis of Starbucks 00:02:00 CASE STUDY SOLUTION: PESTEL Analysis of Starbucks 00:07:00 CASE STUDY EXERCISE: PESTEL Analysis of the Global Aviation Industry 00:07:00 CASE STUDY SOLUTION: PESTEL Analysis of the Global Aviation Industry 00:02:00 Section 06: Strategic Options arising Internal and External Analysis: SWOT, TOWS and SOAR Strategic Options from Internal and External Analysis 00:16:00 SWOT Analysis 00:05:00 Conducting A SWOT Analysis 00:04:00 SWOT Analysis Template 00:02:00 TOWS Matrix Analysis 00:05:00 TOWS Analysis Template 00:14:00 SOAR 00:04:00 SOAR Analysis Template 00:01:00 CASE STUDY EXERCISE: SWOT Analysis - Amazon 00:02:00 CASE STUDY SOLUTION: SWOT ANALYSIS - Amazon 00:09:00 Section 07: Michael Porter - Industry Analysis, Generic Strategies and Competitive Advantage Michael Porter and Business Strategy Analysis 00:02:00 Industry Analysis and Introducing Michael Porter 00:10:00 Competitive Forces Model - Porter's Five Forces 00:12:00 Full List of Porter's Five Forces Factors 00:02:00 Michael Porter's Five Forces Template 00:01:00 CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry 00:02:00 CASE STUDY SOLUTION: Porter's Five Forces - Global Airline Industry 00:15:00 Generic Strategies and Industry Forces 00:10:00 Michael Porter's Value Chain Analysis 00:07:00 Value Chain Analysis Template 00:02:00 Section 08: Strategic Prioritisation: Boston Consulting Group (BCG) Growth Share Matrix Boston Consulting Group (BCG) Matrix 00:07:00 BCG Matrix and the Life Cycle 00:03:00 BCG Matrix Advantages and Disadvantages 00:03:00 Adapting the BCG Matrix 00:05:00 Boston Consulting Group (BCG) Matrix Template 00:03:00 CASE STUDY EXERCISE: BCG Matrix - Facebook 00:02:00 CASE STUDY SOLUTION: BCG Matrix - Facebook 00:04:00 CASE STUDY EXERCISE: BCG Matrix - Apple 00:02:00 CASE STUDY SOLUTION: BCG Matrix - Apple 00:04:00 CASE STUDY EXERCISE: BCG Matrix - Unilever 00:02:00 CASE STUDY SOLUTION: BCG Matrix - Unilever 00:05:00 Section 09: MBA Strategy: Building Sustainable Competitive Advantage Competitive Advantage - Deriving Strategy from Inside the Firm 00:03:00 Core Competency 00:05:00 VRIO - Resources to Competitive Advantage 00:06:00 CASE STUDY EXERCISE: Core Competency - Apple 00:02:00 CASE STUDY SOLUTION: Core Competency - Apple 00:05:00 Defining the Unique Selling Proposition 00:05:00 ADL Matrix - Understanding Your Competitive Position 00:07:00 ADL Matrix Template 00:02:00 Section 10: Strategy MBA: Growth Strategy Options Ansoff Product Market Matrix - How to Grow Your Business 00:05:00 Organic vs Inorganic Growth 00:02:00 Internal and External Growth Strategies Expanded 00:11:00 CASE STUDY EXERCISE: Amazon's Growth Strategy 00:02:00 CASE STUDY SOLUTION - Amazon's Growth Strategy 00:06:00 Section 11: Strategic Responses to Mature and Declining Markets Blue Ocean Strategy 00:05:00 Blue Ocean Case Study - Apple 00:05:00 Comparing Red Ocean and Blue Ocean Strategies 00:04:00 How to Survive in an Over Fished Ocean 00:05:00 Section 12: How to Create a Comparative Competitive Analysis on a Page How to Create a Comparative Competitive Analysis on a Page 00:04:00 Section 13: Connecting MBA Strategy and Finance with Financial Modelling Making the Connection between Strategy and Finance 00:04:00 What is an Integrated Financial Model? 00:06:00 Key Drivers of an Integrated Financial Model 00:08:00 Model Structure 00:03:00 Detailed Model Schedules 00:07:00 Chart of Accounts 00:02:00 Financial Statement Inputs and Outputs 00:03:00 10 Steps to Building an Integrated Financial Model 00:05:00 Section 14: Strategy MBA Implementation: Understanding the Strategic Planning Process Summary of the Strategic Analysis Process 00:03:00 Understanding the Strategic Planning Process 00:06:00 Four Step Strategic Management Process 00:03:00 Strategy Formulation in Six Steps 00:07:00 Mintzberg's Five Configurations 00:05:00 Section 15: Summary and Wrap Up Course Summary and Wrap Up 00:05:00 Additional Resource Additional Materials 00:00:00 Assignment Assignment - Foundations of Business Strategy Consulting 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later. This learning stream offers guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you’ll stick to, and responses to questions about market defensibility. With examples of real companies cited throughout and workshop sessions for tailoring your own product or service strategy, this learning stream equips you with everything you need to build a product or service strategy that puts launch within reach.