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The aim of this course is to equip learners with the knowledge and skills to conduct effective marketing research, while the second aim is to develop their ability to critically evaluate research findings and make informed decisions based on them. After the successful completion of the course, you will be able to learn about the following, Marketing Research. Types of Marketing Research. Marketing Research Methods. Importance of Market Research. The Key Aspects of Market Research. Marketing Research Process. Marketing Research Principles & Ethics. Marketing Research Examples. This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations. This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Marketing Research Process Self-paced pre-recorded learning content on this topic. Understanding Marketing Research Process Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Market Research Analyst Marketing Research Coordinator Research Manager Consumer Insights Analyst Marketing Data Analyst Market Intelligence Manager Customer Insights Manager Marketing Strategist Brand Manager Product Development Manager. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
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Leverage the Power of Microsoft® Project 2013 to Manage Your Projects This video gives insight into creating effective schedules and communicating efficiently to stakeholders using Microsoft® Project 2013. You will gain an understanding of the new features in Project 2013 for managing projects, including how to create a well-formed project schedule and assign resources and costs to tasks. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.
Why Passionate Leadership Matters Innovation is a commonly used buzzword, but it has lost a lot of value because of its ubiquity. What do we mean by innovation? What types of innovation are there? How can understanding the different types of innovation help us do better work? Market-creating innovations transform complicated and expensive products into products that are simple and affordable so that many more people in society can have access to them. In doing so, these innovations create a new market because they target non-consumers. Efosa Ojomo explains the critical role of market-creating innovations in not only serving as new growth engines for companies, but also as a foundation for sustained economic development of a region. Using theories and models developed by Professor Clayton Christensen and his team, Ojomo demonstrates how innovations that create new markets impact peoples' lives, and challenges us to change how we think about innovation in our organizations. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies.
Why Passionate Leadership Matters Innovation is a commonly used buzzword, but it has lost a lot of value because of its ubiquity. What do we mean by innovation? What types of innovation are there? How can understanding the different types of innovation help us do better work? Market-creating innovations transform complicated and expensive products into products that are simple and affordable so that many more people in society can have access to them. In doing so, these innovations create a new market because they target non-consumers. Efosa Ojomo explains the critical role of market-creating innovations in not only serving as new growth engines for companies, but also as a foundation for sustained economic development of a region. Using theories and models developed by Professor Clayton Christensen and his team, Ojomo demonstrates how innovations that create new markets impact peoples' lives, and challenges us to change how we think about innovation in our organizations. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies.