Catch up with Dr John Graham Brown (University of Liverpool), Phillipa Page (NADIS) and Matt Colston (ELANCO) on their discussion around liver fluke control in sheep. Dr Graham Brown works with NADIS and SCOPS to calculate and predict the parasite and fluke forecast for the year ahead. He discusses the risks posed for this year and specific farm risks to consider for your farm. Matt and Phillipa discuss testing, management and treatment options for effective control on your farm. This event concluded with a Q&A session. This webinar was hosted by NADIS in association with Elanco. Dr John Graham-Brown, BVSc, MSc, PhD, MRCVS John graduated from the University of Liverpool in 2010. As part of his studies, he also completed a master’s degree in Veterinary Parasitology. Having spent some time in mixed practice in Wales, John returned to Liverpool in 2012 to complete a PhD investigating liver fluke infection in cattle under the supervision of Professor Diana Williams. Since 2016, John has been working as a researcher and lecturer at the university investigating a range of parasitic diseases of livestock and domestic animals in the UK and abroad. John is also currently collaborating with the national animal disease information service (NADIS) to develop and produce their monthly parasite forecasts. Phillipa Page, BVSc BSc MRCVS Phillipa qualified from Liverpool Vet School in 2006 and started her first job in Neath, South Wales in a mixed practice. Following a short time as a locum dairy vet in Devon she then joined Wood Vet group in 2009 as a large animal vet. Her work was predominantly dairy but she had a special interest in sheep and developed the sheep side of the practice. In 2016 she then moved to specialize in sheep veterinary work with Flock Health Ltd. This involves a mixture of consultancy flock health work, farmer and vet CPD training and collaboration with retailers, processors and pharmaceutical companies and industry levy bodies. Phillipa was part of the co design groups for the DEFRA Animal Health and Welfare Pathway and Endemics disease program. Phillipa also works with NADIS (National Animal Disease Information Service) as the sheep lead on the Blowfly, parasite control, online health planning and disease alerts information. She has been a board member on the British Cattle Veterinary Association and the Sheep Veterinary Society and is the current conference organiser for the Sheep Veterinary Society and the current Junior Vice President. Phillipa co authored and published a book ‘Sheep Keeping’ as part of the professional small holders series by 5M Publishing and the chapter ‘Lameness’ in Differential Diagnosis in Sheep. 2022 Herriot Publications. She is involved with research and works on regular contributions to publications and is currently working towards a Diploma of the European College of Small Ruminant Health and Production. Outside of work she is a tenant farmer of 100 acres. Together with her husband and two boys she farms a flock of 300 commercial ewes and has a farm shop. Matt Colston, BM & S, CertSHP, MRCVS Matt graduated from the R(D)SVS in Edinburgh in 1986. He then spent five years working in a mixed practice in Fife and the Borders before taking up a two-year demonstrator’s position (shared between R(D)SVS and SAC (Edinburgh Genetics), concentrating on equine reproduction and artificial breeding in small ruminants. He later obtained the Cert.SHP qualification before returning to general practice in Penrith, where he has worked since 1997. In November 2013, Matt joined Novartis Animal Health as a Veterinary Technical Advisor for the Farm Animal Team. When Novartis was acquired by Elanco, he continued in this role with the company. Also, Matt currently serves as the Chairman of Moredun Foundation's North of England Regional Board.
Mastering Segmenting and Positioning in Marketing: A Comprehensive Guide for Success Introduction In the dynamic field of marketing, mastering segmentation and positioning is crucial to developing effective strategies that resonate with target audiences. Whether you are a student navigating complex assignments or a professional refining your skills, understanding the nuances of these concepts is essential. Segmenting Positioning Assignment Help can provide you with the guidance needed to enhance your knowledge and tackle challenging tasks with confidence. Understanding Market Segmentation Market segmentation is the process of dividing a broad consumer or business market into sub-groups based on shared characteristics. These groups could be divided by demographics, psychographics, behavior, or geographic location. The objective is to tailor marketing strategies that cater specifically to each segment, ensuring more targeted and effective communication. Segmentation plays a vital role in helping marketers understand the different needs of various customer groups. By identifying these unique traits, businesses can allocate resources more efficiently, create products that meet customer demands, and develop messaging that resonates with a particular audience. For students, mastering the principles of segmentation is essential for excelling in marketing courses. When tackling your assignments, it’s important to grasp the four main types of market segmentation: Demographic Segmentation: Based on variables like age, gender, income, education, and occupation. Psychographic Segmentation: Focuses on psychological aspects such as lifestyle, values, and personality traits. Behavioral Segmentation: Involves grouping consumers based on behavior patterns like purchase history, brand loyalty, or usage rates. Geographic Segmentation: Divides markets based on location, such as country, region, or city. Acquiring a solid understanding of these categories can give you the edge needed to excel in marketing. However, if you’re finding it difficult to put these theories into practice, Segmenting Positioning Assignment Help can provide the expert guidance required to succeed. The Importance of Positioning in Marketing Strategy Positioning is the next critical step after segmentation. Once a company has identified its market segments, it must determine how to position its products or services within those segments. Effective positioning means that a company’s offerings are clearly differentiated from competitors in the minds of consumers. There are three main approaches to positioning: Competitive Positioning: Emphasizes how a product stands against competitors. Product Feature Positioning: Highlights specific features or benefits that appeal to the target market. Price-Based Positioning: Focuses on offering value through price differentiation, often targeting budget-conscious consumers. Understanding these positioning strategies is critical to creating a strong brand identity. In marketing assignments, you’ll often be asked to develop a positioning strategy that fits with a company’s overall marketing goals and customer expectations. Struggling with positioning concepts? Segmenting Positioning Assignment Help can offer you the in-depth knowledge and practical advice needed to navigate these assignments successfully. How to Apply Segmenting and Positioning in Real-World Marketing Applying segmentation and positioning in the real world goes beyond theory. It requires critical thinking, creativity, and analytical skills to develop a marketing strategy that truly speaks to the target audience. Here’s how you can apply these concepts effectively: Conduct Thorough Market Research: Understanding your target audience through research is the foundation of both segmentation and positioning. Use surveys, interviews, and data analysis to gather insights into consumer behavior and preferences. Identify Key Customer Segments: Based on your research, identify the segments that are most likely to be interested in your product or service. Tailor your marketing efforts to these groups for maximum impact. Develop a Clear Positioning Statement: Craft a message that clearly communicates the unique benefits of your offering. Ensure that it differentiates your product from competitors and resonates with the target segment. Consistently Communicate Your Positioning: Your positioning should be reflected in all aspects of your marketing, from advertising to customer service. Consistency is key to building brand loyalty and trust. Completing assignments that require you to apply these real-world skills can be challenging. Segmenting Positioning Assignment Help can assist you in crafting well-researched and structured assignments that demonstrate a clear understanding of these concepts. The Role of Segmentation and Positioning in Digital Marketing With the rise of digital marketing, segmentation and positioning have become more sophisticated. Online platforms provide marketers with vast amounts of data, enabling them to create more refined segments and develop highly targeted campaigns. Whether through social media, email marketing, or pay-per-click advertising, businesses can now reach specific audiences with laser precision. For students studying digital marketing, it’s crucial to understand how segmentation and positioning are applied in this context. Some key areas to focus on include: Targeted Advertising: Platforms like Google Ads and Facebook allow businesses to target ads based on demographics, interests, behaviors, and locations. This enables more efficient use of marketing budgets and improves conversion rates. Personalization: Modern consumers expect personalized experiences. By segmenting audiences and positioning products effectively, marketers can deliver tailored messages that resonate on an individual level. Data-Driven Decisions: Analytics tools provide valuable insights into consumer behavior, allowing businesses to refine their segmentation and positioning strategies over time. Understanding these digital marketing applications can give you a competitive edge in your assignments. If you need further guidance, Segmenting Positioning Assignment Help is available to offer tailored support for your digital marketing studies. How Segmenting and Positioning Lead to Business Success Businesses that master segmentation and positioning often outperform their competitors. By targeting the right audience with the right message, they can increase customer engagement, build brand loyalty, and drive sales. Some of the key benefits include: Improved Customer Satisfaction: When companies understand the unique needs of their target segments, they can deliver products and services that meet those needs more effectively. Increased Market Share: Positioning a brand as the best solution for a particular market segment can lead to a larger market share and greater profitability. Enhanced Brand Perception: A well-positioned brand is seen as more credible and reliable by consumers, helping to build long-term customer relationships. For students, understanding these benefits is essential for crafting successful marketing strategies in your coursework. If you’re finding it difficult to connect these concepts with real-world business outcomes, Segmenting Positioning Assignment Help can guide you through the process. Conclusion Segmenting and positioning are foundational concepts in marketing that can significantly impact business success. By breaking down broad markets into smaller, more manageable segments and crafting positioning strategies that resonate with those segments, companies can develop highly effective marketing campaigns. If you’re working on assignments that require you to analyze these concepts, don’t hesitate to seek support. Segmenting Positioning Assignment Help is designed to give you the expertise and confidence you need to ace your assignments and build a strong foundation for your future career in marketing.
Our Site Management Safety Training Scheme (SMSTS) refresher training courses, available both online and in-person, are designed for managers and individuals in positions of authority who completed their original SMSTS training program less than three years ago. Aims Participants will undertake a concise yet equally engaging training program covering all essential aspects of enforcing health and safety codes of practice at construction sites. Topics include in-depth discussions on risk assessments and effective methods for monitoring and managing industry-specific hazards. Instructions For online courses labeled “Remote Learning,” a tutor will deliver the training via video call. All SMSTS courses are delivered and assessed in English. Participants must have a good command of the language to successfully complete the program. Additional attendee information will be provided via email. Please ensure you check your inbox.
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We are hosting a free virtual co-working session, to help qualitative researchers get their work done in a supportive and motivating space.
This is an International Driver CPC - 7hours course - Rules of the Road & Customer Service and it is suitable for LGV & PCV and will cover: Requirements, Speed Limits, SMART Motorways, Highway Code, Road Signs, Bridge Strikes, Mobile Phones, Sat-Navs, Traffic Accident Procedures, Company & Driver Image, Who Customers Are and What They Want, Communication Skills, Giving Good Customer Service. All courses start at 07:45 hrs and finish at 15:45 hrs All courses are 8 hours long with included 2 breaks of 15 minutes and a lunch break of 30 minutes. Approval: This course is registered with JAUPT as approved for Driver CPC qualification. Course Approval Number: ICRS24736/475. On completion of the course, all attendees will receive a certificate of attendance. Please note repeat courses are not accepted by DVSA and by joining this course you confirm that you are aware of the modules covered by you and certify that, if you have covered these before you are happy to repeat the modules due to needing further education on the subject.
Join Mark on Thursday mornings to move, explore, and wake up to your true nature. Mark's classes are all about re-connecting the body and mind in order to find a sense of health, integration, freedom and kindness. Most of the time his classes are based around the seasons, since the Chinese energy system is very connected to the time of year and changing seasons.
Pilates is a great way to get your body moving, with low resistance body weight exercises it is suitable for any fitness level. If you work from home or are just wanted to improve yourself then look no further
Learn how to take blood ... train as a Phlebotomist Nationally Recognised Qualification No previous experience or qualifications needed OCN Accredited - Level 3 (advanced) CPD Accredited (The CPD Certification Service) Covers all steps up to live blood draw Practise on artificial arm and fake blood! Basic understanding of English language required OPEN TO ALL APPLICANTS
This is an International Driver CPC - 7hours course - Vulnerable Road Users and it is suitable for LGV & PCV and will cover: Where Do We Encounter VRU’s? Who Are the VRU’s? Sharing Road Space, Route Planning, New Traffic Systems, Professional Drivers Role, Hazard Perception, Defensive Driving, Blindspots, Vehicle Safety Systems, Cyclists, Pedestrians, Motorcyclists, Horse Riders All courses start at 07:45 hrs and finish at 15:45 hrs All courses are 8 hours long with included 2 breaks of 15 minutes and a lunch break of 30 minutes. Approval: This course is registered with JAUPT as approved for Driver CPC qualification. Course Approval Number: ICRS5814/475. On completion of the course, all attendees will receive a certificate of attendance. Please note repeat courses are not accepted by DVSA and by joining this course you confirm that you are aware of the modules covered by you and certify that, if you have covered these before you are happy to repeat the modules due to needing further education on the subject.
THIS COURSE PACKAGE INCLUDES: 1: INTRODUCTION TO PHLEBOTOMY COURSE (GPT003) - Level 3 (Ireland Level 5) 2: ADVANCED PHLEBOTOMY COURSE (GPT005) - Level 4 (Ireland Level 6) 3: GEOPACE COMPETENCY CERTIFICATE - CPD Certified (optional with Virtual Classroom) Learn how to take blood ... train as a Phlebotomist FAST-TRACK YOUR PHLEBOTOMY TRAINING WITH OUR COMPLETE TRAINING PACKAGE 20% off - Multi-Course Discount Cover all stages from beginner through to Level 4 Available as Classroom or Virtual Classroom Complete your beginner to advanced training in 2 days Awards 2 accredited qualifications - Introduction to Phlebotomy and Advanced Phlebotomy qualifications Both courses are dually accredited (OCN & CPD) Geopace Certificate of Competency included with classroom attendance or available as an option when booking virtual classroom Covers all steps up to live blood draw Learn advanced skills and techniques Virtual Classroom options include comprehensive Practise@Home Training Kits (yours to keep) Basic understanding of English language required OPEN TO ALL APPLICANTS