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Course Overview Grasp the opportunity to learn Microsoft Excel from the ABCs to an advanced level within one course. The Microsoft Excel Masterclass in 2021 course will start with the basics with MS excel and gradually turn you into an expert user. The Microsoft Excel Masterclass in 2021 course will first focus on the tools and functions of excel. You will comprehend the skills to create basic formulas in excel. In this step by the step learning process, you will have the adequate knowledge and ability to make all sorts of adjustments to your worksheets. The course will teach you many strategies for cell formatting. From the easy to follow modules, you will grasp the techniques to insert shapes and images into your sheets. You will also understand how to visualize your data in charts. In the end, you will study the benefits of using excel templates. The Microsoft Excel Masterclass in 2021 course will provide you with first-hand training on excel. Enroll in the course and take your excel skills to the next level. Learning Outcomes Get an introduction to Microsoft Excel and its functions Understand the process of data validation and data visualization Learn how to adjust excel worksheets Know about the conditional functions Familiarize yourself with the process of inserting images and shapes Who is this course for? Those who want to learn Microsoft Excel. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path The Microsoft Excel Masterclass in 2021 course is a useful qualification to possess and would be beneficial for any related profession or industry such as: Business Professional Data Operator Administrative Officer Data Analyst Unit 01: Excel from A-Z Course Introduction Excel from A-Z Course Intro 00:03:00 Excel Job Opportunities 00:03:00 Excel Job Types 00:04:00 Microsoft Excel Marketplace 00:04:00 What is Microsoft Excel? 00:04:00 Who is This Course For? 00:04:00 Unit 02: Getting Started With Excel Finding & Opening Excel 00:01:00 Excel's Start Screen 00:03:00 Explaining the Excel Interface 00:03:00 Excel Interface Continued 00:01:00 Excel Workbook vs. Excel Worksheet 00:02:00 Saving an Excel Document 00:04:00 Customizing the Quick Access Toolbar 00:02:00 Customizing the Excel Ribbon 00:03:00 Excel Shortcut Keys 00:02:00 Unit 03: Values, Referencing and Formulas Creating Excel Labels 00:03:00 Entering Numeric Values in Excel 00:03:00 Formatting Date Values in Excel 00:05:00 Building Basic Formulas in Excel 00:05:00 Order of Operations 00:06:00 Relative vs. Absolute Cell References 00:07:00 Unit 04: Intro to Excel Functions Excel Functions Explained 00:03:00 The SUM() Function 00:08:00 The MIN() & MAX() Function 00:04:00 The AVERAGE() Function 00:02:00 COUNT() Functions 00:05:00 Unit 05: Adjusting Excel Worksheets Moving & Copying Data 00:07:00 Insert & Delete Rows and Columns 00:05:00 Adjusting the Width and Height of Cells 00:05:00 Hiding and Unhiding Excel Rows and Columns 00:04:00 Renaming, Moving & Deleting Excel Worksheets 00:05:00 Adding Protection to Specific Cells 00:04:00 Protecting the Structure of a Workbook 00:02:00 Adding a Workbook Password to Open File 00:02:00 Unit 06: Visually Pleasing Cell Formatting Formatting Fonts and Cell Background Color 00:05:00 Adding Cell Borders 00:05:00 Formatting Data Appropriately 00:05:00 The Magic behind Excel's Format Painter 00:04:00 Creating Styles for Formatting Efficiency 00:06:00 Merging Cells for a Cleaner Look 00:03:00 The Power of Conditional Formatting 00:06:00 Unit 07: How to Insert Images and Shapes! Grab User's Attention using Illustrations 00:09:00 Customizing Icons 00:05:00 Create Compelling Graphics with SmartArt 00:06:00 Unit 08: Visualize Data with Charts The Commonly Used Column Chart 00:03:00 Changing the Chart Design 00:02:00 Formatting Elements of a Chart 00:06:00 Modifying the Data, Type & Location of a Chart 00:06:00 Unit 09: Excel's Printing Options Print Preview Options 00:04:00 Excel's Page Layout View 00:07:00 Printing a Specific Range of Cells 00:03:00 Converting Spreadsheets to PDF Files 00:02:00 Unit 10: Benefits of Using Excel Templates Why Create an Excel Template 00:01:00 How to Create an Excel Template 00:05:00 Unit 11: Working with Excel Datasets How to Prepare Data for Analysis 00:04:00 How to Sort Data in Excel 00:03:00 Multi-Level Sorting 00:03:00 Custom Sorting Datasets in Excel 00:02:00 Applying Filters to Datasets 00:05:00 Creating Subtotals within a Dataset 00:06:00 Converting Datasets into Tables 00:06:00 Finding & Removing Duplicate Values 00:07:00 Unit 12: Excel Database Functions The SUMIF() Function 00:09:00 The DSUM() Function 00:08:00 The DSUM() Function Cont. 00:07:00 The SUBTOTAL() Function 00:06:00 Unit 13: Excel Data Validation What is Excel Data Validation? 00:02:00 Creating a Drop Down List with Data Validation 00:07:00 Different Types of Excel Data Validation 00:06:00 Adding Custom Alerts to Data Validation 00:07:00 Creating a Dynamic Drop Down List 00:03:00 Complex Validation: Dependent Drop Down List! 00:09:00 Unit 14: Excel PivotTables Creating an Excel Pivot Table 00:06:00 Modifying Excel PivotTables 00:06:00 Grouping & Filtering PivotTable Data 00:07:00 Drilling Down into PivotTable Data 00:02:00 Creating Pivot Charts & Utilizing Slicers 00:08:00 Unit 15: Excel's PowerPivot Add-In What is PowerPivot? 00:04:00 Activating the Excel PowerPivot Add-In 00:02:00 Creating Relationships between Data Tables 00:06:00 Using Data Models to Create PivotTables 00:05:00 How to Create PowerPivot KPI's 00:08:00 Unit 16: Excel's Conditional Functions Excel's IF() Function 00:05:00 IF() Function with AND() Criteria 00:05:00 IF() Function with OR() Criteria 00:05:00 Nesting Multiple IF() Functions 00:07:00 The COUNTIF() Function 00:04:00 Key Benefits of Named Ranges 00:04:00 Unit 17: Excel's Lookup Function VLOOKUP() Function 00:09:00 The Beauty of Excel's IFERROR() Function 00:04:00 HLOOKUP() Function 00:06:00 INDEX() Function 00:05:00 MATCH() Function 00:05:00 INDEX() and MATCH() Combined 00:05:00 Two-Way Lookup with INDEX() and MATCH() 00:04:00 Unit 18: Text Based Functions in Excel LEFT(), RIGHT() and MID() Function 00:07:00 Extracting Specific Text using LEN() & SEARCH() 00:13:00 Combining Text with CONCATENATE() 00:06:00 Quick Tips & Other Text Based Functions 00:06:00 Unit 19: Auditing Formulas and Views in Excel Tracing Precedents & Dependents in Formulas 00:04:00 Showing Formulas 00:02:00 Grouping Data 00:03:00 3D Referencing in Formulas 00:05:00 Utilizing the Watch Window in Excel 00:03:00 How to Freeze Panes in Excel 00:03:00 Unit 20: Excel's 'what If?' Tools Excel's Scenario Manager Tool 00:06:00 Goal Seek in Excel 00:06:00 Compare Results with Excel Data Tables 00:04:00 Solver Tool 00:11:00 Unit 21: Welcome to Excel VBA The Power Behind Excel VBA 00:03:00 A Look Inside the Visual Basic Editor (VBE) 00:04:00 Recording a Macro 00:09:00 Saving & Opening a Macro-Enabled Workbook 00:02:00 Unit 22: The VBA Language Modules and Procedures 00:07:00 Objects, Methods and Properties 00:06:00 Excel VBA Variables 00:05:00 Unit 23: Writing VBA Code Referencing a Range 00:14:00 InputBox & MsgBox 00:06:00 Using Variables in VBA Code 00:05:00 If Then Else Statement 00:10:00 Worksheet Functions inside VBA 00:08:00 Creating User Defined Functions 00:09:00 User Defined Functions within VBA Scripts 00:06:00 Unit 24: Important VBA Tools and Logic Find Last Row of Data 00:06:00 Find Last Column of Data 00:03:00 With Statement 00:05:00 Debugging & Error Handling 00:07:00 Debugging & Error Handling Cont. 00:07:00 Unit 25: Excel VBA Lopps For Next Loop 00:09:00 Do Until Loop 00:06:00 For Each Loop 00:04:00 Unit 26: Triggering Macros Assigning Macros to Shapes 00:04:00 Form Controls vs ActiveX Controls 00:08:00 Worksheet Events 00:04:00 Workbook Events 00:03:00 Fun with VBA Events! 00:07:00 Unit 27: Excel User Forms Creating an Excel UserForm 00:03:00 Adding Controls to UserForms 00:10:00 How to Show an UserForm 00:03:00 Passing TextBox Values to Desired Cells 00:07:00 Passing Option Buttons to Desired Cells 00:07:00 UserForm ComboBoxes 00:08:00 Clearing Values from UserForm Controls 00:03:00 How to Close an UserForm 00:02:00 UserForms and Protected Sheets 00:05:00 Unit 28: Starting a Career in Excel Creating an Excel Resume 00:05:00 Getting Started with Freelancing 00:06:00 How to Become an Excel Freelancer 00:05:00 Top Freelance Websites 00:05:00 How to Get Your First Client 00:08:00 Personal Branding 00:07:00 Networking Do's and Don'ts 00:04:00 Importance of Having a Website 00:04:00 Resources Resources - Microsoft Excel Masterclass in 2021 00:00:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Course Overview Learn how to create the perfect portfolio to showcase your Photoshop skill from this Build a Portfolio: 40 Practical Projects in Photoshop course and be able to present your works in a smart and effective way. In this Build a Portfolio: 40 Practical Projects in Photoshop course, you will learn how to create a Portfolio, practical Photoshop technique to apply immediately, Facebook ads, Instagram post, YouTube thumbnails, newsletter, CV, business card creating, how to maintain your workflow, logo design, banner creating, image editing and many other projects that will enrich your portfolio and make you more valuable to employers. In addition, this course will help you to understand Photoshop projects that can add value to your career as a designer.  You will learn Photoshop projects and how to create them from scratch. Learn unique Photoshop techniques and be able to use them in your projects effectively from this Build a Portfolio: 40 Practical Projects in Photoshop course. Learning Outcomes Familiarize with the techniques of creating a portfolio and showcasing your work Learn different project styles and techniques Be able to create CV, business card, logo, catalogue and sales banner Learn how to design YouTube thumbnails, Instagram posts, Facebook ads and other social media promotion ads Create different images, edit images and cover images Be able to create a lasting impression in your mind through your design Who is this course for? This course is ideal for those who want to showcase their work and establish their career as digital artist or graphic designers. You will learn how you can create your portfolio, enrich your CV and showcase your work from this course. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Build a Portfolio: 40 Practical Projects in Photoshop is a useful qualification to possess and would be beneficial for any related profession or industry such as: Graphic Designers Photo Editors Artists Digital Artists Freelancers Introduction Welcome 00:06:00 Getting Fast Help 00:02:00 Graphic Design 00:03:00 Create your first Facebook Ad Design 00:08:00 Using Photoshop for Every Project 00:04:00 Design Assets Explained 00:06:00 Best Sources for Design Assets 00:08:00 Optional - Setting up Photoshop 00:06:00 Mix and Match Design Assets 00:04:00 What does it take to create beautiful graphics? 00:03:00 Facebook Cover Project Introduction 00:01:00 Project Settings & Aspect Ratios 00:08:00 Optional: Creating Text Assets From Scratch 00:05:00 Selecting Image Assets 00:07:00 Arranging the Assets on the Canvas 00:04:00 Designing the Cover 00:07:00 Typography for the Facebook Cover 00:07:00 Fine Tuning the Cover 00:04:00 Conclusion 00:03:00 Facebook Cover Project #2 Introduction 00:01:00 Analyze your assets and options 00:05:00 Setting the project's foundation 00:05:00 Creating a neutral background with a noise texture 00:07:00 Sizing up the products correctly 00:05:00 Creating shadows for the products 00:06:00 Fine Tuning the Cover 00:04:00 Using vector graphics to create version 2 00:04:00 Creative Facebook cover iteration 00:09:00 Youtube Thumbnails The connection between YouTube thumbnails & Views 00:02:00 The power of a mockup 00:07:00 The Absolute best way to design YouTube Thumbnails 00:04:00 Classic YouTube Thumbnail - Part 1 00:05:00 Classic YouTube Thumbnail - Part 2 00:07:00 Abstract YouTube Thumbnail - Part 1 00:06:00 Abstract YouTube Thumbnail - Part 2 00:07:00 Choose your own style 00:05:00 Before and After Thumbnail 00:07:00 Illustration-based Thumbnail - Part 1 00:05:00 Illustration-based Thumbnail - Part 2 00:05:00 Personal Brand Thumbnail 00:07:00 Text Behind & In Front of you 00:05:00 Conclusions 00:01:00 Instagram Introduction 00:01:00 How to Post on Instagram from your Computer 00:02:00 Instagram Content Creation Hack 00:05:00 Clean Product Presentation - Part 1 00:05:00 Clean Product Presentation - Part 2 00:07:00 Instagram Mockups - Easy! 00:03:00 Inspirational Content - Part 1 00:06:00 Inspirational Content - Part 2 00:04:00 Black & White Content 00:09:00 Food Content 00:06:00 Personal Branding - Part 1 00:06:00 Personal Branding - Part 2 00:04:00 Content Striking Colors - Part 1 00:04:00 Content Striking Colors - Part 2 00:05:00 Facebook Ads Introduction 00:01:00 Framing Facebook Ads & Quality Standards 00:06:00 Colorful Product Ad - Part 1 00:07:00 Colorful Product Ad - Part 2 00:05:00 Colorful Product Ad - Part 3 00:07:00 Colorful Product Ad - Part 4 00:06:00 The question of stock photos & freebies in FB ads 00:05:00 Vector Based Ad - Part 1 00:06:00 Vector Based Ad - Part 2 00:07:00 Vector Based Ad - Part 3 00:06:00 Vector Based Ad - Part 4 00:05:00 The Pros and Cons of People-based Facebook ads 00:06:00 People-Based Facebook Ad - Part 1 00:07:00 People-Based Facebook Ad - Part 2 00:06:00 People-Based Facebook Ad - Part 3 00:06:00 Best Facebook Ad Template - The Foundation 00:04:00 Best Facebook Ad Template - The Details 00:07:00 Conclusions 00:01:00 Business Cards Introduction 00:03:00 Colorful Business card for the CEO - The essentials 00:06:00 Colorful Business card for the CEO - The details 00:06:00 Colorful Business card for the CEO - Beautiful Icons 00:07:00 What do 'simple' and 'clean' mean? 00:07:00 Personal Branding Business Card 00:07:00 Business Card Best Design Practices 00:06:00 Corporate Business Card - Foundation 00:07:00 Corporate Business Card - Icon Design 00:08:00 Design Beautiful CVs (Resumes) CV (Curriculum Vitae) Designs in Today's Market 00:04:00 Deciding on a CV style 00:04:00 Setting the foundation of the CV 00:07:00 Choosing a typeface - really important! 00:07:00 Rocking Typography 00:05:00 Gorgeous icons for your CV 00:06:00 Staying consistent in your design 00:05:00 Negative space in a CV design 00:06:00 Creating a timeline for your CV 00:06:00 Final Thoughts for the Clean CV Project 00:01:00 Beautiful CV Design Creative CV Design 00:05:00 Modern Typography for a Creative CV 00:06:00 Use Freepik to make your CV stand out! 00:07:00 How to adjust vectors and add detailed icons 00:07:00 Fine-tuning the CV 00:06:00 The last 10% that makes all the differences! 00:06:00 Newsletters Newsletters in today's market 00:03:00 Newsletter styles 00:06:00 Colorful Newsletter in Mailchimp & Photoshop 00:06:00 Create a catchy newsletter hero-element in Photoshop 00:06:00 Adding extra details 00:04:00 The most important element: the CTA 00:06:00 Create effective layouts in Mailchimp 00:06:00 Inserting new content in Mailchimp 00:05:00 Balancing graphics with content 00:08:00 Design overview 00:03:00 Animated Newsletters Animated Newsletter in Mailchimp & Photoshop 00:05:00 Create the product presentation in Photoshop 00:05:00 Animating the product presentation - Method #1 00:07:00 Animating the product presentation - Method #2 00:05:00 Create the call to action 00:04:00 Creating a gift design for the newsletter in Photoshop 00:06:00 Animating the gift box - the lid 00:05:00 Animating the gift box - the stars & text 00:05:00 Graphic Design Analysis with Chris Barin Introduction 00:04:00 Mazda 3 Launch Ad 00:06:00 Travel Agency Templates - Good or bad? 00:06:00 Original Design versus Templates 00:07:00 Hiring People Through Beautiful Ads 00:06:00 Premium Office Building Ad - Shocking! 00:05:00 Huge Telecom Company Blunder! 00:06:00 50% for 5% 00:09:00 The reason why most designs are cluttered 00:06:00 Clichés and Stereotypes in Graphic Design 00:04:00 Printed Design: Indoor Ad Banner Introduction 00:03:00 Everything's about the Style Guide 00:05:00 Indoor Ad Banner: Laying things out 00:06:00 Indoor Ad Banner: Typography & Layout 00:07:00 Indoor Ad Banner: Styling 00:08:00 Indoor Banner: Final touches & Conclusions 00:05:00 Bonus: Create an indoor ad banner mockup 00:05:00 Section conclusions 00:01:00 Printed Design: Product Catalogue Introduction 00:02:00 Set up the catalogue project in Photoshop 00:06:00 Styling the cover of the catalogue 00:08:00 Fine-tuning the cover 00:06:00 Add something extra to the cover 00:08:00 Interior page style: Typography 00:08:00 Interior page style: Layout 00:06:00 Styling large amounts of text 00:11:00 Interior pages overview 00:07:00 Conclusions 00:02:00 Logo Design The Truth About Logo Design 00:04:00 Should you design logos as a freelancer? 00:08:00 Creating logos in Photoshop 00:06:00 The complexity behind a logo 00:04:00 Gathering information 00:06:00 Worst techniques for logo design 00:05:00 Best techniques for logo design 00:06:00 Final Thoughts Final Thoughts 00:02:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

Course Overview Learn all the essential skills to become an expert in Makeup Artistry. From this comprehensive Makeup Artistry Course course, you will be able to understand the principles of Makeup Artistry. In the step-by-step training process, you will acquire practical skills along with theoretical knowledge. The Qualified professionals will assist you throughout this learning process. This Makeup Artistry Course is structured to ensure you have all the adequate skills to secure a position in this competitive industry. You will achieve the confidence and competency to bear all the responsibilities of this profession. The course will add all the right credentials to your resume and increase your employability in this growing industry. Learning Outcomes Learn how to organise professional makeup appointments and prepare for them Discover how to perform skin preparation and foundation matching Know how to highlight and contour any facial type or skin tone Gain knowledge on how to apply eye makeup for any situation or event Explore the differences between day makeup and evening makeup Understand how to bring different cosmetics together for a stunning look Who is this course for? Anyone who is now employed in this field or who aspires to be one should take this course. Your knowledge will grow through taking this course, which will also strengthen your resume. To demonstrate your newly gained knowledge, develop crucial abilities and receive a professional credential. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path The Makeup Artistry Course course is intended to assist you in obtaining the dream job or maybe the promotion you've always desired. With the assistance and direction of our Makeup Artistry Course course, learn the vital abilities and knowledge you require to succeed in your life. Section 01: Introduction Promo 00:01:00 Introduction: Makeup Artistry from Basic to Masterclass 00:02:00 Section 02: Sanitation & Hygiene Personal Hygiene 00:01:00 Brush Hygiene 00:02:00 Product Contamination 00:01:00 Contraindications & how to deal with them 00:01:00 Product Expiry 00:01:00 Make Up Kit Hygiene 00:01:00 Sum Up 00:01:00 Section 03: Brushes Introduction & Application Intro & Must- Have Brushes for your Make Up Starter Kit 00:08:00 The Different Kind of Eye Blending Brushes 00:03:00 The Different Kind of Foundation Brushes 00:02:00 Section 04: Make Up Appointment & Peparations How to prepare for a professional & organized Make Up appointment 00:04:00 Section 05: Color Theory & Color Correcting Intro: Color Theory in Make Up Artistry 00:02:00 Understanding the Pocket Color Wheel 00:01:00 Warm and Cool based Colors & the meaning of Complementary Colors 00:02:00 Why do we Color Correct? 00:01:00 Correcting Dark Eye Circles on different Skin Tones 00:02:00 Correcting other Surface Tones : Redness & Dullness 00:02:00 Section 06: Skin prep & Primers Begin with the Skin 00:03:00 Intro : What are Primers ? 00:01:00 An Overview of the main different Primers 00:01:00 Silicon Based Primers : A Good or Bad Choice for the skin? 00:01:00 Alternative to a Primer? 00:01:00 How to Prepare & Prime common skintypes : Dry/ Dehydrated & Combinational/Oily 00:03:00 Section 07: Foundation Matching The first Step before Foundation Matching 00:02:00 Introducing the Undertones 00:01:00 What is a Surface Tone? 00:01:00 How to determine the Undertone visually 00:01:00 Foundation Matching: Striping Method 00:03:00 Section 08: Foundation: Different Coverages, Textures & Finishes The Different Foundation Coverages 00:05:00 Section 09: Foundation Application How to apply Foundation correctly 00:05:00 Section 10: Concealer Application Concealer's Purpose & Tools to apply 00:02:00 The Correct Concealer Application 00:02:00 The Term : 'Baking' in Make Up Artistry 00:01:00 Section 11: Highlight & Contour Intro : What is the Purpose of Highlighting & Contouring ? 00:01:00 The Steps you need to take & The different Face Shapes 00:01:00 Highlight & Contour EVERY Face Shape easily 00:02:00 Products : Which Texture & Shade ? 00:02:00 Tools 00:01:00 Practice Time : Master the Highlight & Contour Game! 00:04:00 Section 12: Blush Application Blush : A pop of Color for a more healthy looking Face 00:03:00 Section 13: Eye Make Up: Everyday Eye Makeup Look The Different Parts of the Eyes & How to apply Eye Products on them 00:02:00 Tools for perfect Application + Shade & Texture of Eyeshadows 00:02:00 Practice Time: Flawless Eye Make Up Application 00:06:00 Section 14: Eyeliner Application Intro Eyeliner : What to avoid ( Do's & Dont's) 00:04:00 An Overview of the different Eyeliner Products 00:02:00 The Different Eyeshapes 00:01:00 Practice Time: Basic & Winged Eyeliner Application 00:03:00 Recommendations & Tips 00:02:00 Section 15: Mascara Application The correct Mascara Application 00:03:00 Section 16: False Lashes How to apply False Lashes correctly 00:04:00 Section 17: Eyebrow Application Determining the Shape of the Eyebrows 00:01:00 Different Eyebrow Products, different Applications 00:01:00 Practice Time: Eyebrow Application with Brow Pomade 00:03:00 Practice Time 2: Eyebrow Application with a Brow Pencil 00:03:00 Section 18: Lip Product Application Intro : Lip Product Application & How to Prep & Prime the Lips 00:02:00 Which Lip Shade & Texture to Choose 00:01:00 Practice Time : Apply the Perfect Red Lips + Strobe 00:04:00 Section 19: Clients Consultation & How to Manage your Business Finding out the suitable Make Up look for your Client 00:04:00 The Definition of a 'Natural Look' to you and your Clients 00:02:00 Analyzing the Clients Facial Features 00:02:00 Build a good Clientelle 00:02:00 Create your own Price-List 00:02:00 Manage your Bookings 00:01:00 Section 20: Apply your Skills & Level Up: Welcome to the Master Make Up Class Section Consultation & Meeting with your Client 00:06:00 Foundation Matching: on Neutral Light Skin Undertone 00:01:00 Skin Prep & Prime on a dry Skintype 00:01:00 Halo Eye Make Up Look on Round, heavy Lidded Eyeshapes 00:09:00 Correct Light Blemishes, Apply Foundation , Highlight & Contour Long Face Shape 00:07:00 Applying Bronzer & Blush 00:02:00 Creating the Perfect 3D Glow Effect: For lifted Cheekbones area 00:02:00 Shaping & Filling in Eyebrows with Gaps 00:01:00 Creating Nude Brown Ombre Lips & the Final Results 00:03:00 Section 21: Day to Evening Make Up Look on Dark Complexions Intro Course Content: Focus of this Lesson L21 00:01:00 Foundation Matching on dark Complexions: Lets find the Correct shade (Mixing) 00:01:00 Skin Prep & Prime for Combinational Skin (Oily/ Dehydrated) 00:01:00 Day Eye Make Up Look on Small Upturned Eye Shape 00:03:00 Color Correcting Hyperpigmentation/ Spots on dark Skin Colors 00:01:00 Highlight & Contour: Oblong Face Shape with short Chin part 00:02:00 Apply Warmth, Color & Glow on dark Complexions 00:01:00 Make Big Lips appear Smaller & Final Results of Day Make Up Look 00:01:00 Transform Day to Night: Nightout Eye Make Up Look 00:02:00 Touch Ups: Another method to make Lips appear smaller & Final Results 00:03:00 Section 22: Glamorous Make Up Look on Asian Model Intro Course Content: Focus of this Lesson L22 00:01:00 Monolid & Close-Set Eyeshapes : How to Enhance them with Eyeshadow 00:03:00 Monolid Eyeshapes : Apply Eyeliner 00:07:00 Triangular Face Shape: Soft Highlight & Contour 00:02:00 Asian Nose: Creating a Prominent Nose Bridge 00:02:00 Touch Up & Final Results 00:02:00 Section 23: Golden Brown Half Cut Crease Eye Make Up Look on a fair Model Intro Course Content: Focus of this Lesson L23 00:01:00 Downturned Eyeshapes : Create bright & flattering Eyes 00:05:00 Color Correct Redness & Cover large-scale Freckles 00:01:00 Round Face Shape: Highlight & Contour 00:03:00 Filling in Brows with Brow Pomade & applying Cherry Red Lipstick & Final Results 00:02:00 Section 24: Makeup on South Asian Model Intro Course Content: Focus of this Lesson L24 00:01:00 Foundation Mixing & Matching on Medium Dark Skin Colors 00:01:00 Skin Prep & Prime: Dry Skin 00:02:00 Round Upturned Eyeshapes Makeup Application 00:07:00 Round Upturned Eyeshapes : Apply Eyeliner & Lashes 00:03:00 Color Correct on Medium dark Skin Tones 00:01:00 Square Face Shape: Highlight & Contour 00:03:00 How to Contour a Wide Nose 00:01:00 Apply Bronzer, Blush & Glow on medium dark Skin Colors 00:02:00 How to Correct Wide-apart & Thin Eyebrow Shapes 00:03:00 Perfect Pumpkin Nude Shade for Medium dark Skin Tones 00:01:00 Setting Spray & Final Results 00:01:00 Section 25: Day to Evening Make Up on South European Model with Tanned Skin Intro Course Content : Focus of this Lesson L25 00:01:00 Foundation Matching on Neutral Warm (Tanned) Skin Tone 00:01:00 Skin Prep & Prime on Combinational/Oily Skintype 00:02:00 Soft Pink Eye Make Up Look for Daytime 00:05:00 Color Correct Dark Circles around the Eyes 00:03:00 Rectangle Face Shape: Highlight & Contour 00:02:00 How to apply Bushy Brows & Final Results of Daytime Look 00:03:00 The Night Out Eye Make Up Transformation 00:05:00 Final Touch Ups & Results for the Evening Make Up Look 00:02:00 Section 26: Day to Evening Make Up for Wearer of Glasses Intro Course Content: Focus of this Lesson L26 00:01:00 Slightly Hooded Eyeshapes : How to apply Eyeliner correctly 00:02:00 Skin Prep & Prime: Very Dry Skintype 00:01:00 Brighten Up & Enhance the Eyes of Wearer of Glasses 00:05:00 How to Prevent Red Marks That Glasses Leave Behind & giving back Structure 00:04:00 Creating a dewy Look, Applying Brow Mascara & Lip Gloss & Final Results Day 00:03:00 Evening Make Up: Sparkly, Glittery Eye Make Up Look & smudgy Burgundy Eyeliner 00:02:00 Section 27: Smokey Eyeliner with Bordeaux & Rose Gold Eyeshadow Shades Intro Course Content: Focus of this Lesson L27 00:01:00 Skin Prep & Prime on Acne Prone/Sensitive Skin 00:01:00 Deep-Set Eyeshapes: How to enhance them beautifully 00:07:00 Color Correcting & Evening out the Skin 00:02:00 Inverted Triangle Face Shape: Highlight & Contour 00:03:00 Applying Depth, Pop of Colour & Glow on problematic Skin 00:01:00 Tatooed Eyebrows: How to make the Eyebrow shade looking freshly pigmented again 00:01:00 Apply Matte Warm Pink Nude Lipstick 00:01:00 Set the Make Up & Final Results 00:01:00 Section 28: NEW UPDATE: Classic Smokey Eye Makeup Look Skin Prep & Prime on Combinational T-Zone to dry Cheek area 00:03:00 Application of Smokey Eye Makeup Look 00:21:00 Highlight & Contour Rectangle Face Shape 00:03:00 Last Touch Ups to Complete The Makeup: Setting, Bronzer, Blush,Highlighter etc. 00:07:00 Section 29: NEW UPDATE Roségold Eye Makeup Look Intro & Skincare Products Recommendations for Acne Prone+ Sensitive Skin Types 00:02:00 Roségold Eye Makeup Application 00:14:00 Individual Lashes Application 00:04:00 Color Correcting & Foundation Application on Acne Prone Skin 00:08:00 Slim Oval Face Shape : Contouring & Highlight 00:05:00 Eyebrow Application on Natural, full and well-shaped Brows 00:01:00 Overlining Lips naturally 00:02:00 Results & Ending 00:02:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

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