6 Courses delivered Live Online

Today, every individual and organisation is a publisher. You want everyone in your organisation to be a potential ambassador. And every employee has something to gain from raising their profile and showcasing their expertise. An effective content strategy allows you to deliver compelling stories to your audience in the most seamless way possible to make an emotional connection. This requires a mix of passion for the subject matter, a deep relationship with your audience, robust production processes, and the right tools.  With a background in journalism and technology, we’ve worked on many projects that combine the two – including overseeing the iPad edition launches for Condé Nast in the UK, product ownership of a Digital Asset Manager for Condé Nast International, and developing and delivering content training for telco VEON.  Publishers and brands we’ve worked with include WIRED, Time Out, GQ, Vanity Fair and Vogue – as well as solo entrepreneurs and startups who are trying to cut through the noise and get their message heard.  In this course we'll cover the key elements of an effective content strategy: how to plan across multiple platforms, and how to implement your blueprint without exhausting yourself or your team. Sample learning content  Session 1: Planning a content strategy Mapping and understanding your audiences. Defining your content objectives, for you or your organisation. Common pitfalls with poorly targeted content. Session 2: A content creation framework Finding ideas to generate a consistent stream of content. Idenitfying angles that will help you stand out from the crowd. Using different formats across multiple channels. Session 3: Keeping it going Simple processes to help hit deadlines and publish regularly. Balancing content creation and content creation. Creating a mix of evergreen and timely content. Session 4: Measurement and iteration Useful (and useless) metrics for content producers. Handling comments and joining the conversation. Iterating your content strategy based on feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. 
To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council 

Drawing for Beginners - 8 week online course (to your inbox)

Whether you’re starting out in private practice, or have been in business for a while, this inspiring course will SAVE you time and money and help you build the practice and lifestyle you want … Accredited CPD Certificate: 6 hours Length: 1 day (9.30am - 4.00pm GMT) Extremely helpful course. The real life, practical examples and advice were invaluable...EMMA WARDROPPER Live Online Training – Join Jennifer Broadley for this inspiring, practical training – you will have plenty of opportunity to ask questions. Simply book your place and we will email you details of how to join the Zoom training the day before the event. BONUS RECORDING – the training is recorded in case anyone experiences technical difficulties on the day, so you also get a recording for a limited time afterwards to maximise your learning. Why take this course Although word of mouth is one of the best ways to get business, being a good counsellor or therapist isn’t always enough to fill your practice with clients – and that’s where the easy-to-learn, simple but effective business and marketing skills you will learn on this online course come in. Jennifer Broadley has been a qualified and practising psychotherapist for 10 years and has been in business for herself for well over 20 years. She brings her extensive knowledge of the personal and professional ups and downs to life in this practical and motivating day. You will also gain a wealth of time-saving devices and tips that others who have successfully built their thriving practices have used, all of which will allow you to focus more time on your clients. Jennifer built her business, Healthy Chat, from no clients to full practice within 2 years. She has tried-and-tested marketing strategies and will share with you the ones that have worked for her and the ones that haven’t. She is fully transparent with her client numbers, systems and finances so that you will leave the course clear about whether a full-time or part-time therapy practice is for you – and how to go about getting the work/life balance you want. I’ve learned so much! A must for everyone setting up a therapy businessHEALTH VISITOR What will you learn The essential actions to take when starting your practice from scratch – what’s worth spending money on and what’s not Confidence to take on your first client(s) or increase your client intake until you have a full practice Clear systems for starting or growing your counselling / therapy practice Tools to ensure clients easily find you, trust that you can help, and then book sessions with you Clarity about how long to work with a client – average timings and outliers (for stress, trauma, panic attacks, relationships, etc); when to keep a client and when to let a client go Key information that will help you decide how much to charge and when/whether to be flexible Important things to remember if you work with clients online Time-saving methods for client management: intake, treatment, ending well and future follow up How to manage yourself as a business owner – when to work hard, when to take time out How to make your therapy practice fit in with the lifestyle you want to live – and what to do to avoid becoming overwhelmed When (or whether) to let go of your full or part-time work and shift to letting your counselling practice support you financially How to get your 9 emotional needs met while working for yourself How to define your ideal client(s) and where to find them Practicalities: taking payments, tracking your numbers, meeting your targets, turnover v’s net income, paying VAT (or not), paying tax, chasing non-payments Creating a healthy, open attitude and language around money and finances How to set up your therapy practice to be financially successful and more… Brilliant, this online course has shown me what I need to focus on to build a successful private practice – and where to put my energy, money and time!COUNSELLOR Course Programme The ‘Obsessive Compulsive Disorder – understanding OCD and how best to treat it’ online course starts at 9.15am and runs until 4.00pm. (GMT). 9.15am Join the Zoom meeting 9.30am A context for the demand for HG therapy and counselling 11.00am Comfort break and discussion 11.30am Private Practice Design 1.00pm Lunch break 1.45pm Marketing your practice 2.45pm Comfort break and discussion 3.00pm Effective Therapy Sessions & Client Follow up 4.00pm Day ends Who is this course suitable for? Anyone who wants to set up a private therapy or counselling practice If you’re already in private practice and want to increase your client numbers, work less and earn more, you’ll also benefit from attending Anyone who is presently in full or part time salaried work and is considering moving to self employment or entrepreneurialism This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.

Essential self-care for helping professionals New research gives us practical ways to prevent overwhelm or burnout in ourselves and others, manage workplace stress, avoid ‘compassion fatigue’ and much more… Accredited CPD Certificate: 6 hours Length: 1 day (9.15am - 4.00pm GMT) Really interesting and engaging online course with lots of tips to support ourselves and our clientsCOMPLEMENTARY THERAPIST Live Online Training – Join Emily Gajewski on Thursday 11th April 2024 to take some important time out for yourself, or to help those you support. Once you’ve booked your place we will email you confirmation and you will receive details of how to join the Zoom workshop the day before the event. Bonus Recording – the training is recorded, in case anyone experiences technical difficulties on the day, so you will also get a recording for a limited time afterwards to maximise your learning. Can’t make this date? Then please register your interest below – and we’ll email you when a new date is available. To help others effectively, we need to have enough ‘spare capacity’, which means looking after our own wellbeing too – new research shows us how… Why you should take this course When our day-to-day jobs involve continually listening to other people’s emotional difficulties, how do we avoid being overwhelmed by them ourselves or succumbing to compassion fatigue? We are the ‘tool’ of our trade. It could be argued that we have a duty to those we work with to prioritise our own mental health and wellbeing so that we can give them the best possible service. This live online training events shows you how. ‘Burnout’ is commonly defined as a physical and emotional state caused by excessive or overwhelming workplace stress. This is often specifically related to work but of course feelings of burnout can be impacted or compounded by other life events and caring roles too. Even if we know good stress management techniques, this often isn’t enough. Burnout is a very common phenomena in the ‘helping professions’, A 2018 research review paper published in the Journal of Clinical Psychology analysed 30 years of research on this topic, involving 9,000 psychotherapists. Over half of the therapists they sampled reported “moderate-high levels of stress and burnout”. The good news is that burnout, overwhelm and empathy fatigue are not a given of working in roles where we are consistently exposed to others’ emotional pain. New research and insights into ‘buffering’ the impact of this work mean that we can consciously choose to put in safeguards to our own mental wellbeing, whilst also remaining connected and present with our clients. Emily Gajewski’s online course draws on her extensive experience of working as a therapist and clinical supervisor, in the NHS and privately, for over 20 years. Throughout the day she examines the many ways working in the caring professions can impact us personally and gives you a wealth of practical steps you can take to mitigate them. She also covers the most up-to-date guidance on keeping ourselves well and thriving in caring roles and will help you develop a realistic plan for your own continuing wellbeing. Excellent online training…. very insightful and thought provokingHILARY KEARNS, ACUPUNCTURIST What you will learn The latest research on how to prevent burnout in your working life How to identify burnout in ourselves and others – the warning signs you need to look out for Easy, practical steps to protect yourself in stressful work situations How to avoid ‘compassion fatigue’ Evidence based ‘top tips’ for optimal working practices to maintain your own wellbeing The Cycle of Stress – how to ‘work with it’ for optimal health An understanding of vicarious trauma – and how to avoid it Techniques to calm yourself in client sessions when you are ‘triggered’ by something they bring up Understanding the difference between compassion fatigue and empathy fatigue Reducing your own risk of depression when you’re worried about your clients The joy of creating ‘flow’ in our working life Constructive ways to manage difficult feelings that arise as a result of your work Practical techniques for grounding and ‘letting go’ of clients How to safely explore our own areas of vulnerability Useful tips for ongoing stress management What you need to maintain your own mental health How to re-ground yourself if you’re feeling overwhelmed or derailed by a client An opportunity for you to reflect on your own practice and wellbeing, take some time to step back, learn what works for you and how you can create more spare capacity Time to relax, try out techniques and refresh your tools to support your wellbeing and build resilience How to utilise what you’ve learnt to create your own realistic wellbeing plan. Very useful and practical. The term ‘burnout’ is become as over-used as ‘wellbeing’ and ‘stress’. This online course provides clarity on what the term ‘burnout’ means in reality ... with strategies to counter the effectsHEADTEACHER SUPPORT SERVICE COUNSELLOR Course Programme The ‘How to avoid burnout’ live online course starts at 9.15am and runs until 4.00pm. (GMT). 9.15am Join the Zoom meeting 9.30am Understanding Burnout and how to halt the journey towards it 11.00am Comfort break and discussion 11.30am Exploring practical self-care steps that can work for YOU! 1.00pm Lunch break 1.45pm How to manage difficult feelings that arise as a result of our work 2.45pm Comfort break and discussion 3.00pm Creating a plan for your own wellbeing 4.00pm Day ends Who this workshop is suitable for Anyone who works within a role that involves caring for others – including: medical professionals – including GPs and nurses health and social care professionals therapists and mental health workers counsellors educators, teachers professional carers (foster carers and non-paid carers) social workers occupational therapists outreach workers volunteers holistic practitioners etc. This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.

Are you looking to Scale with Purpose AND Grow the Value of your business? Join us for our FREE world-renowned SCALING UP Business Growth Workshop to learn the 7 tips (at least!) on how to Scale with Purpose. Scale your business and accelerate profitable growth using the time-tested and results-driven Scaling Up methodology.  We will introduce you to our proven systems and tools which have successfully enabled over 40,000 business leaders, owners and their leadership teams to achieve sustainable growth. You'll learn the keys to PEOPLE, STRATEGY, EXECUTION AND CASH. Work smarter, not harder. Scale faster and avoid the pitfalls What: A FREE Scaling Up event to help you understand how to scale with purpose and grow your value Why: Clarity - it's about taking time out to plan. To create the plan for your next 90 days and for 2025 Where: Online When: Wednesday November 13th 2024 2pm-3.30pm (UK) This isn't just a seminar where you sit and absorb - you will be working ON your business so you go away with renewed clarity about what to do next...

We can deliver this 1 Day Emergency First Aid at Work (RQF) Level 3 Award course directly in your workplace, reducing your costs for staff travel and reducing time out of the business. The group cost to deliver this course for 6-10 delegates direct in your workplace is only £595.00 +VAT.