29 Courses delivered Live Online

Overview Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction. This course has been designed to gain essential skills in Marketing and Sales, learn new sales techniques and how to reach the right audience at the right time. If there is a shortage of skills or resources within the business, you might want to provide this specially designed-training to help develop those skills.  This course will help review overall sales strategies and how marketing can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives.  This course will discover various sales and marketing techniques and will provide the participants with more tools and techniques to increase individual and team sales. It will highlight all of the major components required to build good connections, know the consumer and their needs and gain commitment to a sale.

LOOKING FOR: ADULT FICTION Francesca Riccardi is a literary agent at Kate Nash Literary Agency. She has previously worked in sales roles at HarperCollins, Constable & Robinson, Atlantic Books (where she was recognised as a 2017 Bookseller Rising Star), and most recently was sales and marketing director for Canelo. She has worked with authors including Holly Seddon, Rachel Lynch, Cesca Major, Robert Fabbri, Marion Todd, M C Beaton, Catherine Ryan Howard, and Phil Rickman. Francesca is looking for character-driven popular commercial adult fiction across all genres. She loves books with a strong voice and sense of place, and is particularly interested in stories that are high concept, appealing to a millennial audience, and showcase lesser known experiences and/or female and diverse narratives. Francesca would like you to submit the first 5000 words of your manuscript, a synopsis and your cover letter in that order in one single Word document. (In addition to the paid sessions, Francesca is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Tuesday 26th August 2025

Overview Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction.  The role of a sales director is crucial in improving an organization's revenue and sales. A good sales director can affect the overall performance of a business. The course is designed with a lot of practical exercises, and modern techniques, taking the delegates' skills to an advanced level. This will help the delegates to attain the skills they require and implement what they learn in their work efficiently and to their highest potential. This course will help review overall sales strategies and how they can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives. 

This Level 4 course aims to equip professionals with the knowledge about the skills and practical behaviours which are required for them to step into a leadership/management role. The demand for management roles is expected to grow in the coming years. This is due to a number of factors, including: The ageing population, which is leading to a shortage of skilled workers. The increasing complexity of businesses requires more managers to oversee operations. The growing importance of technology is creating new opportunities for managers to lead and innovate.

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback

The aim of this course is to expose the commercial context within which technical work is carried out. It is to allow technical staff to understand how they fit into a larger picture, why they may be asked to undertake tasks that may not appear to be technical and the impact their interactions have within the commercial context. The scope of the programme includes: The course emphasises the collaborative nature of delivery and the need to offer value to customers. The principal training objectives for this programme are to help participants: Understand why technical roles are broader than we might assume Appreciate the importance of, and the need to support, sales Value the idea of 'Good Enough' Recognise what can affect profitability Realise the future needs protecting 1 Introduction (Course sponsor) Why this programme has been developed Review of participants' needs and objectives 2 That's not my job! How we see our own role in work How other people see our role Stakeholders: who are they and why do they matter? The organisational backdrop What is my role really? 3 Sales and marketing Where does the money come from? Where do we find customers? The sales process One-off sales versus repeat business Customer/supplier relationships What something costs versus what the customer will pay The value chain 4 Estimating Purpose of estimates The problem with precision Five estimating techniques 5 Change control Can you just do this for me? When being helpful leads to bankruptcy How to deal with change requests 6 Risk management Risk in projects Risk in operations Categories of risk 7 The value of intellectual property Issues with sharing information Commercial in confidence Non-disclosure agreements 8 Course review and action planning (Course sponsor present) Identify actions to be implemented individually What actions should be implemented to improve working with non-technical people? Conclusion

Duration 1 Days 6 CPD hours This course is intended for This basic course is designed for system administrators, system architects, application developers, quality assurance specialists, and technical sales and marketing professionals. Overview After completing this course, you should be able to: Summarize current business drivers and the need for flexibility Describe enterprise messaging and the capabilities it must provide Identify the main ways that IBM© MQ can impact application design Describe the basic components of IBM© MQ Differentiate between point-to-point and IBM© MQ cluster connectivity Summarize queue manager and queue manager components administrative tasks Contrast the architectural role of IBM© MQ clusters and multiple instance queue managers Describe the security provisions of IBM© MQ and IBM© MQ Advanced Message Security Describe how IBM© MQ is used as part of the communications infrastructure to: Connect application environments, such as the World Wide Web, enterprise transaction systems, and database systems Manage the distribution of publisher information to appropriate subscribers Provide file transfer management with IBM© MQ Managed File Transfer Serve as a JMS provider Interface with WebSphere Application Server Store in-flight messages for IBM© Integration Bus Interact with z/OS applications Facilitate connectivity to mobile environments with IBM© MQ Telemetry Describe the options for deployment to the Cloud In this course, you learn about IBM© MQ V9 basic components and the path that messages follow when they are exchanged between applications. You also learn how IBM© MQ administrative responsibilities can include the management of topic-based publish/subscribe messaging, managed file transfer, and deployments to the cloud. Topics include an overview of the support that IBM© MQ provides for security, publish/subscribe, high availability, administration, logging, auditing, managed file transfer, MQTT, and cloud options. Course introductionIBM© MQ overviewIBM© MQ basicsMessaging styles, topologies, and architecture overviewSystem administration overviewSecurity overviewIntroduction to IBM© MQ Managed File TransferIntroduction to IBM© MQ Telemetry and IBM© MessageSightIntroduction to the IBM© MQ ApplianceExpanding the scope of IBM© MQCourse summary

Duration 5 Days 30 CPD hours This course is intended for This course is designed for The Dynamics 365 Supply Chain Management functional consultant. The Dynamics 365 Supply Chain Management functional consultant is a key resource that designs and configures apps to meet the requirements for a customer. The functional consultant analyzes business requirements and translates those requirements into fully realized business processes and solutions that implement industry-recommended practices. The functional consultant specializes in one or more of the following feature sets of Dynamics: finance, manufacturing, or supply chain management. They partner with architects, developers, administrators, and other stakeholders to deliver solutions that meet or exceed the needs of their customers. Overview Configure the most important Dynamics 365 Dynamics 365 Supply Chain Management functionalities. Process most of the Dynamics 365 Supply Chain Management transactions. Explain to others how Dynamics 365 Supply Chain Management features and functionalities works. This course is designed to build your foundation in Dynamics 365 Supply Chain Management application knowledge. This course will cover the most important features and functionalities needed by Dynamics 365 Supply Chain Management functional consultant including: The product information and how to configure, create, and manage your product and inventory. Supply chain management configuration and processing. The transportation management features, and the warehouse management features. Quality management and quality control functionalities. Master planning configuration and processing. This course includes lectures and several hands-on exercises. The exercises will be introduced to you on a form of a case study presented to a Dynamics 365 Supply Chain Management functional consultant. Each exercise will be bases on a business scenario followed by a question or discussion then a step-by-step guidance to perform the system related steps. Implement product information management Create and manage products Configure products for supply chain management Manage inventory pricing and costing Implement inventory management Configure Inventory management Manage and process inventory activities Implement and manage supply chain processes Implement Procurement and sourcing Implement common sales and marketing features Using Microsoft Guides Implement warehouse management and transportation management Configure warehouse management Perform warehouse management processes Implement transportation management Configure and manage quality control and quality management Configure quality control and quality management Manage quality control and quality management Implement master planning Configure master planning and forecasting Run master plans and manage planned orders Implement additional master planning features

This practitioner-level 4 award encourages individuals in IT and technical roles to explore the many teams, ideas, and functions within an organisation and maximise their contribution. You will achieve this by learning the key concepts and considering behaviour and response in different scenarios.

This award introduces the critical concepts associated with AI and explores its relationship with the systems and processes that make up the digital ecosystem. It explores how AI can empower organisations to utilise Big Data through the use of Business Analysis and Machine Learning, and encourages candidates to consider a future vision of the world that is powered by AI.