8 Courses delivered Live Online

Having a clear brand message that shares your personality, uniqueness, values, and story is essential to stand out and be noticed and trusted in 2024.  Utilising his extensive experience as a Mentor to many coaches and businesses in the fitness/wellness space, along with his own career multi-brand building failures and successes, Dan will share practical insights, ideas and actions to help YOUR brand define itself more accurately quickly, position herself strategically, build relevant brand assets and boldly communicate her uniqueness and value to the world.  This 1-2-1 Zoom session lasts three hours and, as with all his Business School Masterclasses, is fully interactive and will be tailor-made to you.

Jennifer Holloway delivers keynotes, workshops and webinars for clients, both online and in person (no public courses are run). Here’s a selection of existing sessions to give you a flavour of what’s available (though new ones are being designed all the time, so if you don’t see what you need, just ask): Personal Brand – What? How? Why? An introduction to the subject of personal branding, this session explains what a personal brand is, why you already have one and how to define it so you can remain authentic at all times. Delivered as a 45-minute or 60-minute session x People Buy People – So Who Are You Selling? You want people to buy your personal brand…but what exactly is it? This session challenges people to think in a new way about what they bring to the table and what makes them tick, kicking off the process of defining their personal brand. Delivered as a 90-minute or 120-minute session x Discover Your Personal Brand When you really dig into the detail of not just what you offer but who you are, that’s when you discover your unique selling point. This session provides a step-by-step process to highlight your individuality and put it clearly into words. Delivered as a half-day or full-day session xx Deliver Your Personal Brand With Impact Every time you come into contact with people – whether online, on the phone or in person – they’re picking up clues about you. This session shares practical tips and techniques to ensure those clues create a positive impression. Delivered as a 120-minute or half-day session x Articulate Your Achievements To get the most from your personal brand you have to shine a light on the value you bring, but if you can’t communicate what that value is, you could be missing out. This session provides an easy-to-follow formula to set out your credentials in a subtle, yet very effective way. Delivered as a 60-minute or 90-minute session x How To Create A LinkedIn Profile To Be Proud Of Many of us have a LinkedIn profile, but how many of us are 100% certain it’s creating a positive impression? This session focuses on how to polish up your photo, headline and summary to get you noticed for the right reasons. Delivered as a 45-minute or 60-minute session x Networking For People Who Need Help Networking Some people are natural networkers – meeting people and building relationships with ease – but many feel less confident, unsure how to kick-start the process. This session offers easy-to-implement tips for connecting both in-person and online. Delivered as a 45-minute or 60-minute session And for those wanting an in-depth approach to developing their personal brand: Making The Most Of Your Personal Brand This programme delivers the full-monty: from learning what a personal brand is, to defining what your own brand is, to getting feedback on how others view your brand, to learning how to share your brand both in person and online. x It’s restricted to smaller groups, so every delegate gets individualised support, advice and feedback, plus it fosters an open and collaborative environment for each cohort. Delivered as blend of in-person and online learning, or entirely online

ow would you like the folks you work with to describe you when you're not in the room? Like it or not, we all have a brand. We're all remembered and thought of based on the impressions we leave with those we share our working world with. That leaves each of us with a choice...do we want that brand to happen by chance, to hope for the best? OR. Do we want to explore our brand; define it and craft it? Do we want to get intentional about building ourselves a professional brand that is consistent and authentic.

Many people have a misconception about networking events, and lose out on new business opportunities as a result. They either don't appreciate the real benefits and techniques of networking and don't attend events, or they attempt to 'sell on the first date', causing resentment. You can either attempt to make a sale for a quick buck (which is particularly likely to backfire at a networking event), or you can try to open a long-term relationship, creating new opportunities and a high lifetime value customer (which is how it's meant to be done). Networking, when done properly, is an excellent tool for referrals. But you have to appreciate that it's done on the basis of giving rather than receiving and this doesn't always come naturally to sales professionals. The old saying that it's about getting to 'know, like and trust' is still true. This workshop is about having your prospects and customers getting to know, like and trust you, and building that lifetime value as a result. By the end of this programme, participants will be able to: Understand what networking is - networking etiquette Know how and where to network Clarify their objectives - why network Use the 4 basic questions to start a conversation Build rapport quickly and easily Answer the question 'What do you do?' effectively in a few seconds Deliver a 60-second pitch Break into a group Prepare for a network meeting Identify opportunities Use tools to assist in networking 1 Introduction Aims and objectives 2 What is networking? Why network - objectives and goal setting Networking etiquette Preparation - online and offline tools to use Identify networking opportunities - where to network Know what you have to offer 'Know, like and trust' - the process 3 What do you do? Answer in 5-10 seconds Create and deliver a 60-second pitch Who is your target market? 4 Starting a conversation Breaking into a group Building rapport The 4 questions to start a conversation Moving on 5 Communicate and engage LISTEN - 4 types of listening skill Ask powerful questions Influence - don't sell What can you do to help others - give to get 6 Power of referrals Who can give you referrals? When to give or ask for referrals Have a referral system Showing appreciation 7 Social media and other online tools Using LinkedIn and other social media Online directories 8 Next steps Following up Arranging one-to-one meetings Developing relationships

This workshop will provide participants with the insight and skills to be more effective business networkers, face-to-face and online. The approach taken is to build on the strengths people already have and their successes. It is easier to develop what you already have than to try and develop skills that do not come easily. Being yourself is the most effective tool for business networking and building relationships. This course will help those attending: Appreciate the importance of networking, and different forms of networking Understand the dynamics of communication that are specific to networking Become more confident and assured when 'working' a room Improve their influencing skills, especially with people who are experts and in positions of authority 'Sell' themselves and promote their company Identify and manage their profiles using online social networking sites Use effective follow-up to maintain active contacts and connections Select the correct networking groups, clubs and events Create their own personal network 1 The importance, and different types, of networking Personal objectives and introductions Test networking session Examples of the importance, purpose and format of various types of networking, and benefits you can expect 2 How to work a room - preparation and strategy Three things to know before you attend any event Non-verbal communication and art of rapport Breaking the ice - worked examples with practical demonstration 3 Communication dynamics in networking - the power of the listening networker Why it is better to listen than talk Effective questioning and active listening Creating a natural and engaging conversation, 1-2-1 and in a larger group 4 Assumptions when networking How to use the 'instant judgement' of others to your advantage What assumptions are you making? How to keep an open mind 5 Business networking etiquette Meeting and greeting at a business networking event - approaching complete strangers and introducing yourself Socialising: joining and leaving groups easily Making a good first impression in 30 seconds The use of status when networking 6 Making connections Asking for cards, contact details and referrals Gaining a follow-up commitment Some tips and tricks 7 Business networking rehearsals Practice sessions 8 Personal business networking online Overview of different types of networking sites - there is a lot more out there than just Facebook! Examples of creating an effective profile Using social networking effectively - case studies and application 'Advanced' applications - blogs, articles, twitter, feeds, etc. Online demonstration and examples 9 Building relationships - follow-up and follow-through Maintaining a good database Developing a contact strategy with different types and levels of contact How to analyse your contact base

The Flo Sessions - Stop the faff and do the work

Course Overview The Fashion and Lifestyle Blogging course is designed to equip aspiring bloggers with the essential knowledge, strategies, and inspiration to succeed in the vibrant digital landscape. From setting up a blog to curating compelling content and engaging audiences across social platforms, learners will explore the full blogging journey. This course emphasises brand building, collaboration opportunities, and monetisation strategies, offering real-world insights into navigating the blogging industry. Upon completion, learners will be able to create, manage, and promote a professional blog with a confident understanding of personal branding, photography, networking, and industry partnerships. Whether aiming to establish an independent blog or to enhance a professional portfolio, learners will gain skills that are transferable across the broader fields of media, marketing, and communications. Course Description This comprehensive course in Fashion and Lifestyle Blogging provides an in-depth exploration of the key elements required to build a successful blog. Learners will be guided through the foundations of blogging, content creation techniques, photography essentials, and social media engagement strategies. Special attention is given to networking, brand collaboration, and monetisation opportunities, empowering learners to transform their passion into a sustainable presence. The course also covers branding principles and offers pathways for continued growth within the blogging sphere. Through structured modules, participants will acquire a thorough understanding of the digital environment and sharpen their skills in storytelling, image curation, and community building. By the end of the programme, learners will possess the confidence to carve out a distinctive online identity and explore diverse opportunities within the dynamic worlds of fashion, lifestyle, and digital media. Course Modules Module 01: Blogging 101 Module 02: Starting Out and Setting Up Module 03: Content Creation Module 04: Photography and Imagery Module 05: Staying Social Module 06: Networking and Events Module 07: Working with Brands Module 08: Monetising Your Blog Module 09: Building a Brand Module 10: Growing as a Blogger Module 11: The Fashion and Lifestyle Blogger Roundup (See full curriculum) Who is this course for? Individuals seeking to build a professional presence in blogging. Professionals aiming to expand into the digital media and influencer sectors. Beginners with an interest in fashion, lifestyle, and online content creation. Creatives and entrepreneurs looking to establish or enhance their personal brand. Social media users wishing to transition into content creation careers. Career Path Fashion Blogger Lifestyle Content Creator Digital Marketing Assistant Brand Collaboration Coordinator Influencer Marketing Specialist Social Media Manager Creative Content Consultant PR and Communications Officer

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