29 Courses delivered Live Online

This Level 4 course encourages individuals in digital and technical roles to enhance their skills by exploring different techniques, formats, and tools to communicate and understand the impact of their communication choices.

This Level 4 practitioner award encourages individuals in or working towards a leadership role (this could be an IT or technical based-role), and you want to demonstrate modern leadership behaviours to nurture a high-performing team, especially during a time of organisational change.

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

The Sales Accelerator programme is a fresh approach to improving business development productivity. It focuses on identifying and using a series of business productivity metrics in order to build a clear action plan for improving sales results - typically within 90 days. The metrics are grouped under three headings: The basic principle is that a small improvement in each area can lead to a significant increase in sales results and productivity. And the object of the programme is to show how best to achieve that. The programme therefore looks at each of these three areas in turn, spending a day on each. Suitable for any and all businesses and all levels of experience and expertise, this is a remarkably practical and hands-on programme. During the workshop, participants discuss, review and apply many proven sales and marketing techniques and personal selling ideas. The goal is to generate and commit to changes and actions that can lead to a 10-30% increase in the next three to six months. There's also a consultancy option, rather than the workshop-based programme. See below for details. Day one - Activity Key objective This first module introduces the Sales Accelerator model. The goal here is to show participants how to increase their pro-active activity levels by around 10%. It covers all aspects of creating new business opportunities, from existing customers and non-customers alike, and is linked to personal activity improvement goals. Main elements Improve the productivity, accuracy and effectiveness of your business approach by using new and unique models and techniques. Different methods of creating and generating new business opportunities in the short, medium and long term. This includes sourcing new business, up-selling, cross-selling, warm calling and gaining referrals. Using organised persistence to track and build new customer revenue. Managing your sales time effectively. Key learning points Sales productivity - understand the dynamics of increasing the combination of activity levels, deal value and conversion rate of proposals/quotations to orders and implement an improvement plan. Sales goal setting: setting business development objectives for quantity and quality - plus tips and tricks of top performers. Maintain a peak activity level, on a consistent basis using 'organised persistence' and structured business development tracking methodology. How to prioritise opportunities and manage your time when sourcing new business. Identify potential new customers - and particularly the decision-makers and influencers - with greater accuracy. Make outbound business or appointment calls with improved confidence, control and results. Day two - Value Key objective To be able to better anticipate, identify, create, and develop business opportunities using a customer / client-focused communication-based business model and consultative skills. Main elements How to develop sales more effectively from new and existing customers; and managing the first appointment with a new customer. Use structured and assertive drawing-out skills to identify, develop and formalise business opportunities and to gain commitment. How to better position your company and your products and services against your main competitors. Create and deliver persuasive business messages based on specific need areas, criteria and value. Key learning points Advanced consultative selling - use a variety of structured and advanced questioning techniques to confidently and efficiently uncover opportunities, need areas and business criteria - confidently and efficiently. Involve the customer/client at all times, and to a far greater degree, and keep better control of business development process. Value message - differentiate your solutions clearly and accurately with customer/client-matched value statements. Presenting the right USPs, features and benefits and making them relevant and real to the customer. Qualification and reading buying signals. Day three (held around four weeks after the first module) - Conversion Key objective This module looks at how to improve the final qualification, progression and conversion of opportunities in your sales pipeline. Also includes price negotiation, overcoming objections and obstacles to gaining agreement. The module begins with a learning review, sharing participants' experiences over the last four weeks in applying the new techniques and skills acquired during the first two modules. This is an opportunity to revisit particularly challenging areas as well as to share and celebrate successes. Main elements Structuring and preparing for negotiating a deal and knowing when and how to move into the 'end-game' mode. Anticipate and answer customer objections and questions more confidently. Build more credibility and proof into your business process to reduce 'buyer's remorse' and speed-up decision-making. Being more assertive and developing better instincts and strategic thinking in progressing quotations and proposals. Key learning points Smart ways to position price, emphasise value and be a strong player without being the cheapest. Becoming more assertive in closing deals, and the importance of organised follow-up on the telephone. Qualify pipeline opportunities with more accuracy, using a proven check-list. Use an 'option generator' to simplify complex proposals, increase business value and close business faster. Writing more effective sales proposal documents and quotations. How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns. Practical methods of asking for agreement and closing a sale

Leading end-to-end sales interaction with customers and managing sales internally within an organisation.

Sales Skills Course Overview This Sales Skills course provides a comprehensive foundation in essential sales techniques and strategies designed to boost performance and confidence in any sales environment. Learners will explore a wide range of topics from understanding customer behaviour to mastering effective communication and negotiation skills. The course is structured to help individuals develop the ability to present products persuasively, overcome objections, and close deals successfully. With a focus on both traditional and modern sales approaches, participants will gain the knowledge required to drive sales growth and build lasting customer relationships. By completing this course, learners will be equipped with valuable skills that enhance their professional effectiveness and open up new opportunities within sales and marketing roles. Course Description This course covers core areas essential to becoming a successful sales professional. Starting with the fundamentals of sales, it advances into specialised techniques such as sales hypnosis and persuasive presentations. Learners will study how to integrate sales with marketing efforts effectively and understand the dynamics of leverage and limitations in sales contexts. Emphasis is placed on developing strong communication skills, managing negotiations confidently, and handling customer interactions with professionalism. The course also addresses common challenges such as dealing with objections and provides tips and strategies to refine sales tactics. Delivered in a clear, professional format, the curriculum ensures that learners gain both theoretical knowledge and applied understanding suitable for a variety of sales roles across multiple industries. Sales Skills Curriculum Module 01: Introduction to Sales Module 02: Sales Growth Module 03: Sales Hypnosis Module 04: Sales Presentation Module 05: Sales and Marketing Module 06: Leverage and Limitations Module 07: Communication Skills Module 08: Sales Negotiations Module 09: Dealing with Customers Module 10: Handling Objections Module 11: Tips and Tricks for Sale (See full curriculum) Who is this course for? Individuals seeking to improve their sales performance and confidence. Professionals aiming to enhance their career in sales and marketing. Beginners with an interest in developing effective sales techniques. Customer service staff wanting to build better client relationships. Career Path Sales Executive Business Development Officer Account Manager Retail Sales Consultant Marketing Assistant Customer Relationship Manager

Listening Course - The Power of Listening Course Overview The "Listening Course - The Power of Listening" equips learners with essential listening skills, enabling them to effectively engage in conversations and enhance communication. By exploring various listening techniques and understanding the difference between active and passive listening, this course helps individuals sharpen their ability to listen attentively. It will empower learners to build stronger relationships, improve professional communication, and foster a more understanding environment. Upon completion, participants will have developed advanced listening abilities that will enhance both personal and professional interactions. Course Description In this comprehensive course, learners will delve into the different types of listening and explore the distinct approaches of active versus passive listening. Through examining key listening techniques, they will discover ways to improve their skills and recognise the difference between simply hearing and truly listening. Learners will also gain an understanding of the benefits of strong listening skills, such as enhanced decision-making and improved relationships. This course will provide learners with valuable insights into refining their communication, both in everyday conversations and in professional settings, making them more effective listeners. Listening Course - The Power of Listening Curriculum Module 01: Introduction Module 02: Lead Generation with Attraction Marketing for Business Module 03: Types of Listening Module 04: Difference Between Active and Passive Listening Module 05: Difference Between Listening and Hearing Module 06: Ways to Improve Your Listening Skills Module 07: What are Good Listening Skills Module 08: Benefits of Good Listening Skills Module 09: Conclusion (See full curriculum) Who is this course for? Individuals seeking to improve their communication skills. Professionals aiming to enhance their leadership and interpersonal abilities. Beginners with an interest in developing effective listening techniques. Anyone wanting to build stronger relationships through better communication. Career Path Customer Service Representative HR Professional Communications Specialist Sales and Marketing Expert Leadership and Management Roles Mediation and Conflict Resolution Specialist

Networking Skills for Personal Success Course Overview Networking Skills for Personal Success is designed to equip learners with essential networking techniques to enhance their professional lives. By focusing on effective communication and relationship-building, this course helps learners build meaningful, professional connections, foster valuable partnerships, and navigate networking opportunities with confidence. Participants will gain a strong foundation in networking, which they can leverage for personal growth, career advancement, and professional development. The course is designed for individuals looking to develop and refine their networking strategies in a competitive environment. Course Description This course delves into a variety of networking strategies, from initiating conversations to maintaining long-lasting relationships. Learners will explore the art of small talk, how to leverage social media platforms for networking, and the importance of non-verbal communication in establishing rapport. Topics include identifying networking opportunities, preparing for networking events, and creating an effective personal brand. By the end of the course, participants will have a well-rounded understanding of networking tactics and will be prepared to apply these skills in both face-to-face and virtual environments. The course encourages learners to apply networking principles to foster personal and professional growth. Networking Skills for Personal Success Curriculum Module 01: Introduction to Networking Module 02: Effective Communication for Networking Module 03: Leveraging Social Media for Professional Connections Module 04: Building and Maintaining Relationships Module 05: Networking Etiquette and Strategies Module 06: Networking for Career Development Module 07: Personal Branding for Networking Module 08: Evaluating Networking Success (See full curriculum) Who is this course for? Individuals seeking to enhance their networking skills Professionals aiming to expand their professional network Beginners with an interest in building career relationships Anyone wishing to improve communication and interpersonal skills for career success Career Path Business Development Manager Relationship Manager Event Coordinator HR Specialist Sales and Marketing Professional Networking Consultant

Email Writing Training Course Overview This Email Writing Training course provides learners with essential skills to compose clear, professional, and impactful emails in various business contexts. It covers fundamental principles of effective email communication, including tone, structure, and etiquette. Learners will develop the ability to manage their email correspondence efficiently, ensuring messages are concise and purposeful. By mastering these techniques, participants will enhance their professional communication, improve workplace collaboration, and present themselves confidently through written digital communication. This course is designed to support career progression by equipping learners with tools to write emails that engage recipients and achieve intended outcomes. Course Description This course delves into the core elements of effective email writing, guiding learners through the art of crafting well-structured messages tailored to different audiences and purposes. Topics include understanding the essentials of email communication, managing inbox organisation, selecting appropriate writing styles, and adopting the correct tone to suit professional settings. Additional advice focuses on avoiding common pitfalls and exercising caution in sensitive or complex correspondence. Throughout the course, learners will acquire the skills needed to produce clear, respectful, and compelling emails that facilitate smooth business interactions and enhance overall communication effectiveness in the workplace. Email Writing Training Curriculum Module 01: E-Mail Communications Module 02: Fundamentals of Writing Effective E-mails Module 03: Manage Your E-mail Module 04: Writing Styles and Tone Module 05: Additional Tips for Writing Effective E-Mail Module 06: Exercise Caution (See full curriculum) Who is this course for? Individuals seeking to improve their professional email communication skills. Professionals aiming to enhance workplace correspondence and career development. Beginners with an interest in mastering business writing techniques. Administrative staff and office workers looking to boost email efficiency. Career Path Administrative Assistant Office Manager Customer Service Representative Executive Assistant Communication Coordinator Sales and Marketing Assistant

Master Yourself in Talking with Strangers Course Overview This course, Master Yourself in Talking with Strangers, is designed to empower learners with essential communication skills to confidently initiate and sustain conversations with unfamiliar people. It explores effective techniques to overcome social anxiety, build rapport quickly, and engage meaningfully in diverse social settings. Through structured guidance, learners will develop greater self-awareness and adaptability in interactions, enhancing their personal and professional relationships. By the end of the course, participants will be equipped with the tools to initiate conversations naturally, listen actively, and respond with confidence, making social interactions more rewarding and less daunting. Course Description Master Yourself in Talking with Strangers offers an in-depth exploration of the skills necessary to communicate effectively with new acquaintances. Topics include understanding body language, mastering conversation openers, managing nervousness, and cultivating empathy. Learners will engage with practical strategies for navigating different social contexts and recognising cues that facilitate connection. This course provides a supportive learning environment aimed at increasing social confidence and emotional intelligence. By completing this programme, participants will enhance their interpersonal skills, enabling smoother introductions, more engaging dialogues, and the ability to foster new relationships in both personal and professional spheres. Master Yourself in Talking with Strangers Curriculum Module 01: Course Overview Module 02: The Formula Module 03: Summary Module 04: End (See full curriculum) Who Is This Course For? Individuals seeking to improve their confidence in social interactions. Professionals aiming to enhance networking and communication skills. Beginners with an interest in developing interpersonal abilities. Anyone looking to overcome social anxiety and connect more easily with others. Career Path Customer Service Representative Sales and Marketing Executive Networking and Business Development Specialist Public Relations Officer Community Engagement Coordinator