2014 Courses delivered Live Online

Google Ads Training: Turn Profit with PPC Course Overview This Google Ads Training course provides learners with comprehensive insights into running successful Pay-Per-Click (PPC) campaigns using Google Ads. From creating your first Google Ads account to mastering advanced strategies like remarketing and conversion tracking, this course equips you with the essential skills to optimise your campaigns and maximise profitability. With a clear focus on understanding Google Ads’ dynamic system, learners will gain the confidence to structure and refine their ads to attract the right audience, control costs, and drive measurable results. Upon completion, you will be ready to launch, optimise, and scale your own Google Ads campaigns. Course Description The course covers every aspect of Google Ads, starting from the basics, such as account creation and setting up billing, to advanced techniques, including optimising ad structure and bidding strategies. You'll learn how to identify effective keywords, write compelling ads, and use ad extensions to boost visibility. The course delves into account structure, the Google Ads auction dynamics, negative keywords, and remarketing strategies, all crucial for increasing conversion rates. You’ll also explore conversion tracking, ad optimisation, and automated tools like AdWords scripts to speed up performance enhancements. By the end, you'll be proficient in managing Google Ads campaigns that deliver high returns. Google Ads Training: Turn Profit with PPC Curriculum Module 01: Introduction to Google Ads Module 02: Creating and Setting Up Our First Google Ads Account Module 03: Structuring Your Ad Groups Like A Professional Module 04: How To Write Killer Ads in Google Ads! Module 05: Setting Up Your AdWords Billing Module 06: Keywords in Depth - The Heartbeat of Your Account Module 07: Account Structure - How To Structure Ad Groups Like A Pro Module 08: The Incredible Dynamics of the AdWords Auction Module 09: Expanding And Refining Your Campaigns Module 10: Negative Keywords - Your Greatest Ally Module 11: Making Your Ads Unstoppable With Multiple Ad Extensions Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss Module 13: Keeping Track of Profits With Conversion Tracking Module 14: Profitable Bidding Strategies Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimisation Speed Module 16: Conclusion ... Goodbye For Now! Module 17: Bonus Material! (See full curriculum) Who is this course for? Individuals seeking to master Google Ads for business or personal use. Professionals aiming to advance their digital marketing skills. Beginners with an interest in online advertising. Entrepreneurs looking to optimise their ad campaigns. Career Path Digital Marketing Specialist PPC Campaign Manager Google Ads Strategist E-commerce Marketing Manager Paid Media Analyst Online Advertising Consultant

Certificate in SEO Content Writing Course Overview This Certificate in SEO Content Writing equips learners with the essential knowledge and skills to create compelling, search-engine-optimised content that drives online visibility and engagement. The course covers key principles of content writing, SEO fundamentals, keyword research, and effective writing techniques to attract and retain readers. Learners will develop an understanding of how to craft content that meets both audience needs and search engine criteria, enhancing website rankings and digital marketing success. Upon completion, participants will be confident in producing high-quality, SEO-friendly content tailored to diverse platforms and industries, enabling them to advance in digital marketing or content creation roles. Course Description This comprehensive course explores the full spectrum of SEO content writing, starting with foundational concepts of content creation and progressing through advanced SEO strategies. Topics include writing saleable content, mastering keyword research, optimising meta tags, and understanding off-page SEO factors. Learners will gain insight into engaging readers effectively and making any piece of writing SEO-friendly without compromising quality. The learning experience balances theory with structured guidance on writing processes, text objectives, and article rewriting techniques. By the end, learners will possess a robust skill set applicable to roles in digital marketing, copywriting, and content management, equipped to produce content that enhances online presence and supports business goals. Certificate in SEO Content Writing Curriculum Module 01: What Is Content Writing? Module 02: How To Write Saleable Content Module 03: The Importance of SEO Based Content Writing Module 04: Basics of SEO Module 05: Essential SEO Skills for Content Writers Module 06: How to Engage the Reader? Module 07: Search Engine Optimization Process Module 08: Off Page SEO Module 09: Meta Tags Optimization Module 10: The Importance of Keyword Research Module 11: Keyword Strategy Module 12: How to Make Any Content SEO-Friendly Module 13: The Process of Good Writing Module 14: Text Objectives Module 15: How to Rewrite an Article (See full curriculum) Who is this course for? Individuals seeking to develop skills in SEO content writing. Professionals aiming to enhance their digital marketing career. Beginners interested in digital content creation and optimisation. Freelancers wanting to expand their writing service offerings. Career Path SEO Content Writer Digital Marketing Executive Copywriter Content Strategist Social Media Content Creator Website Content Manager

Diary Management Course Overview This Diary Management course offers comprehensive training on effectively organising and managing personal and professional schedules. Learners will explore essential techniques for scheduling appointments, prioritising tasks, and optimising time use to enhance productivity. The course emphasises the development of strong organisational skills, enabling learners to efficiently handle daily commitments and improve workflow. By mastering diary management, participants will gain confidence in managing multiple responsibilities, meeting deadlines, and maintaining clear records. This course is valuable for anyone looking to streamline their time management and improve administrative efficiency in any professional setting. Course Description This course delves into the key components of diary management, including methods for note-taking, scheduling, task tracking, and using digital tools designed to support organisation. Participants will learn how to structure their diaries effectively to accommodate varied responsibilities, manage interruptions, and maintain focus on priorities. The learning experience incorporates techniques for using popular note-taking programmes and digital calendars, ensuring learners can integrate modern technology into their daily routines. Throughout the course, individuals will build skills in time optimisation and discover practical strategies to enhance their organisational capabilities, ultimately supporting improved professional performance and personal productivity. Diary Management Curriculum Module 01: Introduction to Diary Management Module 02: Taking and Organising Notes Module 03: Scheduling and Time Optimisation Module 04: Keeping Track of Tasks Module 05: Note-Taking Programs Module 07: Diary Management Tricks and Optimisation (See full curriculum) Who is this course for? Individuals seeking to improve their time and schedule management skills. Professionals aiming to enhance their organisational and administrative abilities. Beginners with an interest in developing effective diary and task management. Administrative assistants and office workers looking to boost efficiency. Career Path Personal Assistant Office Manager Executive Secretary Administrative Coordinator Project Administrator

Learn to Drive Traffic into Sales through Digital Marketing Course Overview This course on "Learn to Drive Traffic into Sales through Digital Marketing" provides learners with the essential skills to effectively use digital marketing strategies to attract, engage, and convert online traffic into sales. Covering key areas such as SEO, social media marketing, content creation, and email marketing, the course equips learners with the knowledge to optimise digital campaigns and enhance business visibility. The course is designed for individuals seeking to master digital marketing techniques to increase online sales and drive business growth. By the end of the course, learners will have a comprehensive understanding of traffic generation strategies and how to convert them into tangible business results. Course Description In this course, learners will explore various digital marketing techniques aimed at driving traffic to websites and converting that traffic into sales. Topics include SEO fundamentals, social media marketing strategies, email marketing campaigns, and creating compelling content. The course provides a structured approach to understanding how to leverage these strategies effectively, using data analytics to track and improve performance. Learners will gain the ability to create digital marketing plans, monitor campaign success, and optimise strategies to enhance online sales. The course is designed for those who want to advance their digital marketing skills and improve conversion rates, whether for personal projects or within their professional roles. Learn to Drive Traffic into Sales through Digital Marketing Curriculum Module 01: Introduction to Digital Marketing Module 02: SEO Strategies for Traffic Growth Module 03: Social Media Marketing for Engagement Module 04: Email Marketing to Convert Leads Module 05: Creating Content that Converts Module 06: Analytics and Campaign Optimisation (See full curriculum) Who is this course for? Individuals seeking to increase their online sales through digital marketing. Professionals aiming to enhance their digital marketing knowledge and career prospects. Beginners with an interest in driving business growth via online channels. Entrepreneurs wanting to optimise their digital marketing efforts. Career Path Digital Marketing Specialist SEO Manager Social Media Manager Content Marketing Strategist Email Marketing Coordinator E-commerce Manager

How to Create a Productive Workspace Course Overview This course on creating a productive workspace focuses on optimising your work environment for maximum efficiency and success. It explores strategies for organising your space, improving workflow, and reducing distractions. Learners will gain a solid understanding of the principles that foster productivity, learn how to manage their physical and digital workspace, and discover techniques for maintaining a clutter-free and conducive work environment. This course is designed to support anyone looking to enhance their focus, organisation, and overall productivity, whether working from home or in a professional setting. Course Description In this course, learners will explore essential aspects of designing a productive workspace, including workspace layout, the impact of lighting and ergonomics, and time management techniques. The course covers the importance of decluttering, organising tools, and optimising digital tools to enhance workflow. Learners will also explore the role of personal habits, setting boundaries, and maintaining a positive mindset to ensure sustained productivity. By the end of the course, participants will be equipped with effective strategies to create a workspace that promotes focus, motivation, and success in both professional and personal settings. How to Create a Productive Workspace Curriculum Module 01: Productive Workspace (See full curriculum) Who is this course for? Individuals seeking to optimise their work environment for higher productivity Professionals aiming to improve their organisational and time management skills Beginners with an interest in workspace design and efficiency Anyone looking to enhance their ability to focus and work effectively Career Path Office Manager Workspace Organiser Productivity Consultant Personal Assistant Workplace Efficiency Specialist

Process Improvement Course Overview: This course on Process Improvement provides a comprehensive foundation for learners to understand and apply key principles of process management and optimisation. Participants will explore various strategies, tools, and methodologies to streamline processes, enhance efficiency, and reduce waste. Emphasising real-world applicability, the course equips learners with the knowledge to analyse, design, and implement process improvements in a variety of professional settings. By the end, learners will be able to identify inefficiencies, propose targeted improvements, and contribute effectively to organisational performance enhancement. Course Description: In this course, learners will delve into the essentials of process improvement, covering fundamental concepts and frameworks used to optimise operations. Topics include the types of processes, the methodologies for process analysis, and the steps for implementing effective process improvements. Learners will gain a deep understanding of key process improvement techniques, such as Six Sigma and Lean, and develop the skills to assess and refine processes. The course also includes a LIVE demonstration, allowing learners to see the implementation of improvements in action, ensuring they are well-equipped to contribute to the efficiency of their organisations. Process Improvement Curriculum: Module 01: Introduction Module 02: The Fundamentals of Process Improvement Module 03: Types of Process in Process Improvement Module 04: The Process of Delivering Process Improvement Module 05: LIVE Demonstration of a Process Improvement Module 06: Close Out (See full curriculum) Who is this course for? Individuals seeking to enhance operational efficiency. Professionals aiming to advance their career in process management. Beginners with an interest in process improvement or management. Anyone looking to understand key strategies for process optimisation. Career Path: Process Improvement Specialist Business Process Analyst Operations Manager Lean Six Sigma Consultant Continuous Improvement Coordinator

Content Creation and Content Marketing Certificate Course Overview: The "Content Creation and Content Marketing Certificate" is designed to provide learners with the essential knowledge and skills needed to excel in content creation and marketing. This course covers key areas such as content generation, creation techniques, and the strategic role of content marketing in modern business. Learners will develop the expertise required to create compelling content and effectively market it to target audiences. By the end of the course, learners will have a comprehensive understanding of content creation strategies and the ability to optimise content marketing efforts to drive business success. Course Description: This course delves into a range of topics crucial for those looking to succeed in content creation and marketing. It begins with the fundamentals of content creation, followed by strategies for generating creative content ideas. Learners will explore techniques to craft high-impact content and understand the role of content marketing in enhancing brand visibility. The course covers content marketing strategy development, search engine optimisation (SEO), and effective metrics for measuring marketing success. Participants will gain the skills to create engaging content that resonates with audiences and enhances digital marketing efforts. Content Creation and Content Marketing Certificate Curriculum: Module 01: Introduction to Content Creation Module 02: How to Generate Ideas for Your Content Module 03: How to Create High-Impact Content Module 04: Introduction to Content Marketing Module 05: The Benefits of Content Marketing Module 06: Content Marketing Strategy Development Module 07: Search Engine Optimisation Module 08: Measuring the Success of Your Content Marketing (See full curriculum) Who is this course for? Individuals seeking to enhance their content creation skills. Professionals aiming to advance in content marketing. Beginners with an interest in digital marketing and content strategies. Those wanting to improve their ability to engage audiences through content. Career Path Content Creator Content Marketing Manager Digital Marketing Specialist SEO Specialist Social Media Manager Marketing Strategist

Social Media Influencer Course Overview This course is designed to provide learners with a comprehensive understanding of the role of a social media influencer and how to leverage social media platforms to create a successful online presence. It covers the various types of content influencers can produce, strategies to build and grow an audience, and effective techniques for monetising that audience. Learners will gain valuable insights into understanding consumer behaviour, optimising social media profiles, and establishing their niche market. By the end of the course, participants will be equipped with the knowledge and skills necessary to launch their own influencer career or enhance their current social media strategy. Course Description In this course, learners will delve into the essential aspects of becoming a successful social media influencer. Topics covered include understanding how influencers impact consumer buying habits, the types of content that engage audiences, and strategies for identifying and reaching target audiences. Learners will also explore the importance of authenticity in building trust with followers, creating content that adds value, and establishing a niche market to stand out. The course also covers how to optimise social media platforms for maximum engagement and success. Upon completion, participants will have developed the skills to cultivate a strong personal brand and grow a dedicated following across various social media platforms. Social Media Influencer Curriculum Module 01: Introduction Module 02: Social Media Influencer Influence on Consumer Buying Habits Module 03: Types of Content to Post on a Consistent Basis Module 04: Ways to Find Your Target Audience Module 05: Be Authentic Module 06: Create Relevant, Valuable Content Module 07: Establish Your Niche Market Module 08: Optimise Your Social Media Platform Module 09: Conclusion (See full curriculum) Who is this course for? Individuals seeking to build a personal brand on social media. Professionals aiming to develop influencer marketing strategies. Beginners with an interest in social media and digital marketing. Entrepreneurs looking to use social media to promote their business. Career Path Social Media Influencer Content Creator Social Media Manager Digital Marketing Specialist Influencer Marketing Consultant Brand Strategist

Marketing Secrets for High Sales Course Overview "Marketing Secrets for High Sales" is a dynamic course designed to equip learners with advanced strategies for driving sales success. Throughout the course, participants will explore cutting-edge marketing techniques, tools, and insights that have proven effective in boosting sales across various industries. By the end of the course, learners will understand how to craft compelling marketing strategies, leverage customer psychology, and implement tactics that consistently lead to high sales conversions. The course is structured to provide learners with both the theoretical knowledge and actionable skills needed to excel in a competitive market. Course Description This course delves into a wide range of topics including sales funnel optimisation, creating persuasive marketing messages, targeting the right audience, and leveraging digital platforms for maximum impact. Learners will explore the intricacies of consumer behaviour, the role of brand positioning, and the importance of data-driven decision-making. By engaging with the course materials, participants will gain in-depth insights into the strategies that fuel high sales numbers and discover how to adapt these methods to suit their unique business goals. The course is designed to offer a structured learning experience, ensuring that all essential concepts are covered and applicable to real-world scenarios. Marketing Secrets for High Sales Curriculum Module 01: Understanding Sales Psychology Module 02: Crafting Compelling Marketing Campaigns Module 03: Leveraging Social Media for High Sales Module 04: Data-Driven Marketing Techniques Module 05: Email Marketing for Conversion Optimisation Module 06: Building Brand Loyalty to Drive Long-Term Sales Module 07: Advanced Sales Funnel Strategies (See full curriculum) Who is this course for? Individuals seeking to enhance their marketing knowledge and skills. Professionals aiming to boost their sales strategies and performance. Beginners with an interest in learning the principles of high sales. Entrepreneurs and business owners looking to optimise their marketing efforts. Career Path Marketing Manager Sales Director Digital Marketing Specialist Brand Strategist Sales Consultant

Aging & Longevity Course Course Overview: The "Aging & Longevity Course" is designed to equip learners with a deep understanding of the factors that influence aging and how to optimise longevity. Covering a range of essential topics, this course delves into the science of aging, effective strategies for reverse aging, skin health, nutrition, and lifestyle habits. Learners will gain valuable insights into the role of diet, routines, and supplements in promoting healthy aging. The course offers practical guidance for those looking to enhance their quality of life as they age, and provides actionable strategies for individuals of all ages to optimise their health and well-being. By the end of the course, learners will be empowered to make informed decisions about lifestyle and health practices to support long-term vitality. Course Description: This comprehensive course explores the science of aging and how to slow its progression through lifestyle adjustments, skin care, and the use of anti-aging supplements. Topics covered include understanding the biological mechanisms of aging, the impact of diet and exercise on longevity, and how daily routines can play a crucial role in reversing signs of aging. Learners will also discover the secrets to maintaining youthful-looking skin and the most effective supplements to combat aging processes. The course is structured to enhance knowledge about nutrition and lifestyle modifications that support overall health. By the end, participants will have gained the tools to adopt healthier habits that could contribute to a longer and more fulfilling life, promoting both physical and mental well-being. Aging & Longevity Course Curriculum Module 01: Introduction to Reverse Aging & Benefits Module 02: Lifestyle – Diet – Routines Module 03: Secrets to Younger-Looking Skin Module 04: Powerful Anti-Aging Supplements (See full curriculum) Who is this course for? Individuals seeking to improve their health and longevity. Professionals aiming to advance in health, wellness, or anti-aging industries. Beginners with an interest in aging science and wellness. Anyone looking to optimise their lifestyle for healthier aging. Career Path: Health and Wellness Coach Anti-Aging Consultant Nutritionist Skin Care Specialist Fitness Trainer focusing on Longevity