59 Courses in Glasgow delivered Live Online

Course Overview This course, "Logo Animation Fundamentals," provides a comprehensive introduction to the essential concepts of logo animation. It covers the tools, techniques, and principles needed to create impactful animated logos. Learners will explore animation software, with a focus on the use of effects to bring logos to life, making them engaging and visually striking. By the end of the course, learners will be able to produce high-quality logo animations that can enhance branding efforts across digital platforms. The course also offers valuable insights into industry practices, enabling learners to develop a solid foundation in this creative field. Course Description In this course, learners will delve into the basics of logo animation, starting with an understanding of the key principles of animation. They will explore the process of animating logos using advanced tools such as Adobe After Effects and the Saber plugin. The course also covers the history and evolution of animation, providing context to its current use in modern branding. With each module, learners will enhance their skills in design and animation, enabling them to create dynamic and professional logo animations. This course is ideal for those who wish to incorporate animation into branding or add this valuable skill to their creative toolkit. Learners will gain a thorough understanding of logo animation techniques and develop a portfolio-ready project. Course Modules: Module 01: Introduction Overview of logo animation Importance of logo animation in branding Module 02: Logo Animation Basic principles of animation Tools for animating logos Exploring different animation styles Module 03: Logo Animation Using Saber Introduction to the Saber plugin Step-by-step guide to creating glowing logo effects Integrating advanced effects into logo animation Module 04: Background of Animation The history and evolution of animation The role of animation in modern media Module 05: Outro Key takeaways and next steps for further learning Final thoughts and project wrap-up (See full curriculum) Who is this course for? Individuals seeking to enhance their branding skills with animation. Professionals aiming to expand their expertise in motion graphics and design. Beginners with an interest in animation and digital design. Marketing and branding specialists looking to integrate animated logos into campaigns. Career Path Motion Graphic Designer Animation Specialist Branding Consultant Visual Designer Digital Marketing Professional

Course Overview The Fashion and Lifestyle Blogging course is designed to equip aspiring bloggers with the essential knowledge, strategies, and inspiration to succeed in the vibrant digital landscape. From setting up a blog to curating compelling content and engaging audiences across social platforms, learners will explore the full blogging journey. This course emphasises brand building, collaboration opportunities, and monetisation strategies, offering real-world insights into navigating the blogging industry. Upon completion, learners will be able to create, manage, and promote a professional blog with a confident understanding of personal branding, photography, networking, and industry partnerships. Whether aiming to establish an independent blog or to enhance a professional portfolio, learners will gain skills that are transferable across the broader fields of media, marketing, and communications. Course Description This comprehensive course in Fashion and Lifestyle Blogging provides an in-depth exploration of the key elements required to build a successful blog. Learners will be guided through the foundations of blogging, content creation techniques, photography essentials, and social media engagement strategies. Special attention is given to networking, brand collaboration, and monetisation opportunities, empowering learners to transform their passion into a sustainable presence. The course also covers branding principles and offers pathways for continued growth within the blogging sphere. Through structured modules, participants will acquire a thorough understanding of the digital environment and sharpen their skills in storytelling, image curation, and community building. By the end of the programme, learners will possess the confidence to carve out a distinctive online identity and explore diverse opportunities within the dynamic worlds of fashion, lifestyle, and digital media. Course Modules Module 01: Blogging 101 Module 02: Starting Out and Setting Up Module 03: Content Creation Module 04: Photography and Imagery Module 05: Staying Social Module 06: Networking and Events Module 07: Working with Brands Module 08: Monetising Your Blog Module 09: Building a Brand Module 10: Growing as a Blogger Module 11: The Fashion and Lifestyle Blogger Roundup (See full curriculum) Who is this course for? Individuals seeking to build a professional presence in blogging. Professionals aiming to expand into the digital media and influencer sectors. Beginners with an interest in fashion, lifestyle, and online content creation. Creatives and entrepreneurs looking to establish or enhance their personal brand. Social media users wishing to transition into content creation careers. Career Path Fashion Blogger Lifestyle Content Creator Digital Marketing Assistant Brand Collaboration Coordinator Influencer Marketing Specialist Social Media Manager Creative Content Consultant PR and Communications Officer

What you'll learn Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job Attract and engage customers through digital marketing channels like search and email Measure marketing performance through analytics and present insights Build e-commerce stores, analyze online performance, and grow customer loyalty

Social Media Marketing Level 5 Course Overview: This Social Media Marketing Level 5 course offers a comprehensive exploration of key digital marketing strategies tailored to social media platforms. It covers essential topics like SEO, content marketing, email marketing, and growth hacking, enabling learners to understand the full spectrum of social media marketing techniques. By completing the course, learners will gain valuable insights into how to build and implement effective strategies across different platforms such as Facebook, Instagram, Twitter, and YouTube. The course prepares learners for practical application in real-world marketing scenarios, giving them the skills needed to increase engagement and drive conversions in the ever-evolving social media landscape. Course Description: The Social Media Marketing Level 5 course dives deep into the various facets of digital marketing, focusing on techniques that have the potential to scale businesses. It explores the fundamentals of digital marketing, growth hacking strategies, and the importance of the customer journey in creating successful campaigns. Key topics include SEO, content marketing, email marketing, and platform-specific marketing strategies such as those for Facebook, Instagram, Twitter, and YouTube. By the end of the course, learners will be proficient in building cohesive marketing strategies that align with business objectives and drive results. The course provides a structured learning experience that integrates theory with applicable skills for future marketing success. Social Media Marketing Level 5 Curriculum: Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: Youtube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to develop a solid understanding of social media marketing. Professionals aiming to enhance their digital marketing skills for career progression. Beginners with an interest in pursuing a career in social media marketing. Marketing enthusiasts who want to deepen their knowledge of platform-specific strategies. Career Path: Social Media Manager Digital Marketing Specialist Content Strategist SEO/SEM Expert Social Media Analyst Email Marketing Specialist Brand Manager Marketing Consultant

Certificate in SEO Content Writing Course Overview This Certificate in SEO Content Writing equips learners with the essential knowledge and skills to create compelling, search-engine-optimised content that drives online visibility and engagement. The course covers key principles of content writing, SEO fundamentals, keyword research, and effective writing techniques to attract and retain readers. Learners will develop an understanding of how to craft content that meets both audience needs and search engine criteria, enhancing website rankings and digital marketing success. Upon completion, participants will be confident in producing high-quality, SEO-friendly content tailored to diverse platforms and industries, enabling them to advance in digital marketing or content creation roles. Course Description This comprehensive course explores the full spectrum of SEO content writing, starting with foundational concepts of content creation and progressing through advanced SEO strategies. Topics include writing saleable content, mastering keyword research, optimising meta tags, and understanding off-page SEO factors. Learners will gain insight into engaging readers effectively and making any piece of writing SEO-friendly without compromising quality. The learning experience balances theory with structured guidance on writing processes, text objectives, and article rewriting techniques. By the end, learners will possess a robust skill set applicable to roles in digital marketing, copywriting, and content management, equipped to produce content that enhances online presence and supports business goals. Certificate in SEO Content Writing Curriculum Module 01: What Is Content Writing? Module 02: How To Write Saleable Content Module 03: The Importance of SEO Based Content Writing Module 04: Basics of SEO Module 05: Essential SEO Skills for Content Writers Module 06: How to Engage the Reader? Module 07: Search Engine Optimization Process Module 08: Off Page SEO Module 09: Meta Tags Optimization Module 10: The Importance of Keyword Research Module 11: Keyword Strategy Module 12: How to Make Any Content SEO-Friendly Module 13: The Process of Good Writing Module 14: Text Objectives Module 15: How to Rewrite an Article (See full curriculum) Who is this course for? Individuals seeking to develop skills in SEO content writing. Professionals aiming to enhance their digital marketing career. Beginners interested in digital content creation and optimisation. Freelancers wanting to expand their writing service offerings. Career Path SEO Content Writer Digital Marketing Executive Copywriter Content Strategist Social Media Content Creator Website Content Manager

Keyword Research & SEO Course Overview This course on "Keyword Research & SEO" is designed to equip learners with essential skills for optimising websites for search engines. It covers the fundamentals of keyword research, local SEO practices, and the importance of ethical SEO practices. By the end of the course, learners will understand how to enhance a website's visibility in search engine results and how to implement strategies to drive organic traffic effectively. This course provides a comprehensive understanding of SEO techniques, from the basics to more advanced practices, making it ideal for anyone looking to enhance their digital marketing capabilities. Course Description In this course, learners will delve into core SEO concepts, starting with keyword research, a critical element in building any successful SEO strategy. They will explore how to select the most effective keywords for their website, focusing on search volume and competition. The course also covers local SEO strategies, ensuring businesses can reach their local target audience effectively. Additionally, learners will understand the dangers of black hat SEO techniques, learning what to avoid in order to maintain ethical practices. Upon completing this course, learners will gain valuable skills in SEO implementation, making them proficient in improving a website’s online presence. Keyword Research & SEO Curriculum Module 01: Introduction Module 02: Keyword Research Module 03: Local SEO Module 04: Black Hat SEO - Things You Must NOT Do (See full curriculum) Who is this course for? Individuals seeking to improve their website's visibility in search engines. Professionals aiming to enhance their digital marketing skills. Beginners with an interest in search engine optimisation and online marketing. Entrepreneurs looking to attract organic traffic to their business websites. Career Path SEO Specialist Digital Marketing Manager Content Strategist Local SEO Consultant Web Analyst

Content Management Course Overview This Content Management course provides a comprehensive introduction to managing digital content effectively across various platforms. Learners will explore the fundamentals of content management systems (CMS), understand content strategies, and develop skills in content marketing and planning. The course emphasises strategic approaches to creating, organising, and distributing content that engages target audiences and supports business goals. By the end of the course, learners will be able to design and implement content strategies, leverage marketing tools, and enhance online presence, making it highly valuable for those working in digital marketing, communications, or web management roles. Course Description This course covers essential topics such as the fundamentals of content management systems, the principles of content strategy, and the techniques involved in content marketing. Learners will gain insight into the selection and use of CMS platforms, explore effective content creation and distribution methods, and develop strategic marketing approaches tailored to diverse audiences. The learning experience includes analysing industry tools and tactics for maximising content reach and impact. Throughout, the course maintains a professional and informative tone, equipping learners with the knowledge and skills required to manage digital content proficiently and support organisational objectives in an ever-evolving digital environment. Content Management Curriculum: Module 01: Introduction to Content Management Module 02: Content Management System (CMS) Module 03: Basics of Content Management Systems Module 04: Content Strategy Module 05: Content Marketing Module 06: Content Marketing Tools and Tactics Module 07: Content Marketing Strategy (See full curriculum) Who is this course for? Individuals seeking to develop expertise in digital content management. Professionals aiming to enhance their career in marketing or communications. Beginners with an interest in digital marketing and online content. Anyone responsible for managing or creating content within organisations. Career Path Content Manager Digital Marketing Executive Social Media Coordinator Website Administrator Communications Specialist Content Strategist

Facebook Ads Masterclass Course Overview The "Facebook Ads Masterclass" is designed to provide learners with an in-depth understanding of Facebook advertising strategies. It covers essential topics such as ad campaigns, audience targeting, optimisation, and budget management. This course empowers learners to create highly effective ad campaigns that drive results. By the end, learners will be able to boost engagement, increase traffic, and generate leads through well-optimised Facebook ads. Whether you're new to digital marketing or looking to refine your ad strategy, this course provides the necessary skills to succeed in the competitive social media marketing landscape. Course Description In this comprehensive masterclass, learners will explore key aspects of Facebook advertising, starting with the basics of boosting posts to drive immediate engagement. The course covers advanced topics like traffic ads, lead generation, and video marketing strategies to build brand awareness. Throughout, learners will gain expertise in various ad formats, audience targeting, and bid strategies that optimise performance. By the end of the course, learners will possess the skills required to create highly targeted campaigns, optimise for conversions, and manage budgets efficiently, ensuring maximum return on investment. Facebook Ads Masterclass Curriculum Module 01: Boost Post to Get Quick Response Module 02: Ad Campaign: Traffic Ad – Website Module 03: Traffic to Messenger Ad and Cost Optimization Module 04: Facebook Event Response Module 05: Video Marketing Ads - Brand Awareness Module 06: Carousel Ads Optimization & Bid Strategy Module 07: Page Likes Campaign with Split Testing Module 08: Lead Generation Ad Module 09: Video Views Ad with Advanced Audience Combination (See full curriculum) Who is this course for? Individuals seeking to enhance their social media marketing skills. Professionals aiming to develop expertise in Facebook advertising. Beginners with an interest in digital marketing and online advertising. Entrepreneurs looking to leverage Facebook ads for business growth. Career Path Social Media Marketing Manager Digital Marketing Specialist Facebook Ads Manager Content Marketing Specialist Digital Advertising Consultant

Content Creation and Content Marketing Certificate Course Overview: The "Content Creation and Content Marketing Certificate" is designed to provide learners with the essential knowledge and skills needed to excel in content creation and marketing. This course covers key areas such as content generation, creation techniques, and the strategic role of content marketing in modern business. Learners will develop the expertise required to create compelling content and effectively market it to target audiences. By the end of the course, learners will have a comprehensive understanding of content creation strategies and the ability to optimise content marketing efforts to drive business success. Course Description: This course delves into a range of topics crucial for those looking to succeed in content creation and marketing. It begins with the fundamentals of content creation, followed by strategies for generating creative content ideas. Learners will explore techniques to craft high-impact content and understand the role of content marketing in enhancing brand visibility. The course covers content marketing strategy development, search engine optimisation (SEO), and effective metrics for measuring marketing success. Participants will gain the skills to create engaging content that resonates with audiences and enhances digital marketing efforts. Content Creation and Content Marketing Certificate Curriculum: Module 01: Introduction to Content Creation Module 02: How to Generate Ideas for Your Content Module 03: How to Create High-Impact Content Module 04: Introduction to Content Marketing Module 05: The Benefits of Content Marketing Module 06: Content Marketing Strategy Development Module 07: Search Engine Optimisation Module 08: Measuring the Success of Your Content Marketing (See full curriculum) Who is this course for? Individuals seeking to enhance their content creation skills. Professionals aiming to advance in content marketing. Beginners with an interest in digital marketing and content strategies. Those wanting to improve their ability to engage audiences through content. Career Path Content Creator Content Marketing Manager Digital Marketing Specialist SEO Specialist Social Media Manager Marketing Strategist

Video Marketing Strategy Course Overview This course on Video Marketing Strategy provides a comprehensive guide to leveraging video content to enhance marketing efforts. It covers the key principles of video marketing, including content creation, distribution channels, and performance analysis. Learners will explore how to effectively use video to engage audiences, boost brand awareness, and drive conversions. By the end of this course, learners will be equipped with the knowledge to design and implement a video marketing strategy that aligns with business goals and meets consumer expectations. Course Description In this course, learners will delve into the fundamentals of video marketing, examining key strategies for creating compelling video content and distributing it across various platforms. Topics include audience targeting, the role of storytelling, video SEO, and measuring the effectiveness of video campaigns. Throughout the course, learners will gain insight into industry best practices and emerging trends in video marketing. By the end, participants will be well-prepared to craft video marketing strategies that capture attention and generate meaningful results in today's digital landscape. Video Marketing Strategy Curriculum Module 01: Introduction to Video Marketing Module 02: Developing a Video Marketing Strategy Module 03: Content Creation for Video Marketing Module 04: Video Distribution Channels Module 05: Measuring Video Marketing Performance Module 06: Advanced Video Marketing Techniques (See full curriculum) Who is this course for? Individuals seeking to boost their marketing skills with video content. Professionals aiming to enhance their digital marketing strategies. Beginners with an interest in video content creation and marketing. Marketing and communications teams looking to expand their digital presence. Career Path Video Content Creator Digital Marketing Specialist Social Media Manager Content Marketing Strategist Brand Manager