Overview Digital technologies dramatically reshape your business. Almost all business, companies are trying to pursue significant changes to gain the beneficial effects of this new technological development and some are working hard to attain the benefit of this trend to survive. This has opened new economic opportunities which are progressively opening for organisations that need to reshape. The course will help to gain the knowledge to boost skills and to comprehend the procedures that are obligatory to communicate with clients in new ways and govern the rebellion of the media landscape. It will deliver the delegate's practises and procedures that will explain to them to cope with digital transformation, from organisational change to integrating new competencies. Participants will also learn the methods of developing a marketing strategy and managing a digital marketing Project.
E-Commerce: Complete Guide to Income Mastery Course Overview This comprehensive course offers a detailed guide to mastering income generation through e-commerce. It covers all essential aspects, from setting up an online store to implementing effective marketing strategies that increase sales and customer engagement. Learners will gain insight into choosing profitable niches, optimising product listings, and driving targeted traffic. The course also addresses advanced topics such as email marketing, social media advertising, and loyalty programmes to boost revenue streams. By the end of this course, participants will have a solid understanding of how to create, manage, and grow a successful e-commerce business, equipping them with the knowledge to generate sustainable online income. Course Description "E-Commerce: Complete Guide to Income Mastery" delves into the key components required to succeed in the competitive world of online retail. The curriculum explores foundational topics such as selecting the right niche and business model, alongside marketing tactics including social media campaigns and Facebook ad funnels. Learners will explore product video creation best practices and discover how to build customer loyalty through targeted programmes. The course also examines common pitfalls to avoid and introduces virtual assistant opportunities within the e-commerce sector. Designed for all levels, it provides a clear pathway to develop strategic skills for launching and scaling an online store, ensuring learners are prepared to maximise income potential in the evolving digital marketplace. E-Commerce: Complete Guide to Income Mastery Curriculum Module 01: Ecommerce Income Mastery – Overview Module 02: How to sell online step by step Module 03: Best Ecommerce Marketing Strategies Module 04: Hot Selling Ecommerce Business Ideas Module 05: Best Ecommerce Tips For Success Module 06: Best Dropshipping Product Categories to Sell Module 07: How to find the right eCommerce niche and start selling Module 08: How to drive traffic to your online store Module 09: Best Practices for highly effective eCommerce Product Videos Module 10: How to be a Virtual Assistant and start making income Module 11: Best eCommerce email marketing campaigns for higher engagement Module 12: Setting up an eCommerce loyalty program for more revenue Module 13: How to set up a Facebook ad funnel for e-commerce products Module 14: How to boost e-commerce sales using Instagram Module 15: Critical mistakes eCommerce store owners should avoid (See full curriculum) Who is this course for? Individuals seeking to build a sustainable income through e-commerce. Professionals aiming to enhance their digital marketing and sales skills. Beginners with an interest in starting an online retail business. Entrepreneurs looking to explore dropshipping and niche markets. Career Path E-commerce Store Owner Digital Marketing Specialist Social Media Manager Virtual Assistant in E-commerce Online Sales Consultant Dropshipping Business Manager
Level 7 Diploma In Strategic Marketing Pathway To MSc In Strategic Marketing Level 7 Diploma in Strategic Marketing (QCF) – 6 - 8 Months Credits: 120 Credits Level 7 Diploma in Strategic Marketing qualification provides the learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. This programme is a Pathway to MSc in Strategic Marketing. Course Details The Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.The Level 7 Diploma in Strategic Marketing qualification consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600Guided Learning Hours (GLH) for the completed qualification.Modules (120 Credits): Contemporary Issues and Principles of Marketing Consumer Behaviour and Market Communications Digital and Social Media Marketing Contemporary Challenges and Strategic Marketing Strategic Brand Management Marketing Research Project Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. University Progression University Top-up On completion of this course, students have the opportunity to complete a Master degree programme from a range of UK universities. The top-up programme can be studied online or on campus. The top-up comprises the final 60 credits which consist of either a dissertation or a dissertation and one module. (The course tuition fee listed above does NOT include the top-up fees) University Progression Click here to see University routes and fee information for progression. Entry Requirements For entry onto the Level 7 Diploma in Strategic Marketing leading to the MSc in Strategic Marketing qualification, learners must possess: An honours degree in related subject or UK level 6 diploma or equivalent overseas qualification i.e. Bachelors Degree or Higher National Diploma OR Mature learners (over 25) with at least 5 years of management experience if they do not possess the above qualification (this is reviewed on a case by case basis) Workshops Workshops are conducted by live webinars for all students. Visa Requirements There is no Visa requirement for this programme.
Email Marketing for Beginners Course Overview This introductory course provides learners with a comprehensive understanding of email marketing, designed to equip them with the foundational skills necessary for effective campaigns. Covering key aspects of email list building, copywriting, and automation, the course offers practical insights into how email marketing drives engagement and conversions. By the end of the course, learners will gain confidence in creating and managing email campaigns, using analytics to measure their success, and maintaining an organised and responsive email list. Course Description In this course, learners will explore the essential components of email marketing, starting with a broad overview of online marketing strategies. The course then focuses on the art of building and using an email list, followed by crafting compelling email copy that resonates with audiences. Learners will gain knowledge in email analytics and automation tools, helping them streamline campaigns for better efficiency and results. Additionally, maintaining an email list through surveys will be covered, ensuring it remains relevant and responsive. Upon completion, learners will be proficient in setting up, managing, and optimising email marketing campaigns. Email Marketing for Beginners Curriculum Module 01: Introduction to the Course Module 02: Online Marketing – An Overview Module 03: Building Your Email List Module 04: Using Your Email List Module 05: Email Copywriting Module 06: Email Analytics & Automation Module 07: Maintaining Your Email List Using Surveys Module 08: Summary (See full curriculum) Who is this course for? Individuals seeking to understand the fundamentals of email marketing. Professionals aiming to enhance their digital marketing skills. Beginners with an interest in online marketing and customer engagement. Entrepreneurs looking to improve their customer communication strategies. Career Path Digital Marketing Specialist Email Marketing Manager Content Marketing Strategist Marketing Campaign Coordinator Communications Officer
Digital Product Management Course Overview: The Digital Product Management course is designed to provide learners with a comprehensive understanding of managing digital products throughout their lifecycle. Covering key areas such as market analysis, strategy development, and product marketing, this course equips learners with essential skills to succeed in the fast-paced digital landscape. It explores core concepts of product management, offering a thorough introduction to the tools and processes involved in delivering successful digital products. Learners will gain the knowledge necessary to effectively manage a digital product from conception to launch, ultimately enhancing their career prospects in digital product management. Course Description: This course dives deep into the intricacies of digital product management, beginning with the basics and progressing through advanced concepts. Learners will explore market research, customer analysis, and strategy formulation to ensure product success. Modules also cover the creation of product roadmaps, understanding different development methodologies, and the use of analytics to measure product performance. Legal considerations and marketing strategies are also key components, offering a well-rounded understanding of the product management process. By the end of the course, learners will have the expertise needed to manage a digital product from ideation to its eventual market entry and beyond. Digital Product Management Curriculum: Module 01: Basics of Digital Product Management Module 02: Understanding Market and Customers Module 03: Strategy Development Module 04: Roadmap Module 05: Development Methodologies Module 06: Analytics and Metrics Module 07: Marketing Module 08: Legal Aspects (See full curriculum) Who is this course for? Individuals seeking to build a career in digital product management. Professionals aiming to enhance their product management skills. Beginners with an interest in managing digital products or services. Those looking to transition into a digital-focused career. Career Path: Digital Product Manager Product Development Manager Digital Marketing Specialist Project Manager in Tech Companies Product Strategist E-commerce Manager
Instagram Marketing Masterclass Course Overview: This Instagram Marketing Masterclass provides a comprehensive guide to mastering Instagram for business growth. Learners will explore strategies for building a strong brand presence, engaging with followers, and utilising Instagram's various features to drive traffic and sales. The course covers content creation, advertising, analytics, and influencer marketing. By the end, learners will be equipped with the knowledge to enhance their social media marketing skills, enabling them to optimise campaigns, increase visibility, and measure success effectively. Course Description: In this in-depth course, learners will delve into the essential elements of Instagram marketing, covering everything from setting up an effective profile to advanced advertising techniques. Key topics include developing a content strategy, understanding Instagram's algorithm, creating visually appealing posts, and leveraging Instagram Stories and Reels. Learners will also gain insights into performance analytics, helping them to assess campaign success and adjust strategies accordingly. By the end of the course, participants will have a thorough understanding of how to drive engagement and build a loyal following on Instagram, allowing them to make informed decisions that align with their business goals. Instagram Marketing Masterclass Curriculum: Module 01: Introduction to Instagram Marketing Module 02: Creating Engaging Content for Instagram Module 03: Understanding Instagram's Algorithm Module 04: Instagram Advertising and Promotions Module 05: Using Instagram Stories and Reels for Growth Module 06: Analytics and Measuring Instagram Performance Module 07: Building Your Brand and Growing Your Following Module 08: Collaborating with Influencers on Instagram Module 09: Advanced Instagram Marketing Strategies (See full curriculum) Who is this course for? Individuals seeking to enhance their social media marketing skills. Professionals aiming to elevate their brand presence online. Beginners with an interest in social media marketing. Small business owners or marketers looking to leverage Instagram. Digital marketing enthusiasts eager to understand Instagram's full potential. Career Path: Social Media Manager Digital Marketing Specialist Brand Manager Content Creator Influencer Marketing Strategist Online Marketing Consultant Community Manager
Getting Started Effective management ensures quality patient care and organisational success in the rapidly evolving healthcare industry. The MSc Healthcare Management Top Up programme equips healthcare professionals with the necessary skills and knowledge for leadership and management roles. The MSc Healthcare Management Top Up programme offers a comprehensive learning experience that provides students with the knowledge, skills and emotional tools needed to meet the challenges of managing healthcare organisations. Students with a Level 7 Diploma in Health and Social Care will only be eligible for the MSc Health Care Management Top-Up programme. The MSc Healthcare Management Top Up programme provides healthcare professionals with a unique opportunity to excel in their careers and contribute to the ever-evolving field of healthcare management. This programme empowers students to become effective leaders by combining theoretical knowledge with practical application, driving positive change in healthcare organisations. Moreover, the programme enhances career prospects, offers specialisation in healthcare management, fosters networking opportunities and promotes practical application through real-world case studies. It prepares graduates for senior leadership roles, empowering them to make a meaningful impact in the healthcare industry. The MSc Healthcare Management Top Up is awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this MSc Healthcare Management programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Assignments and Project No examinations Entry Requirements Applicants should normally have a good first degree or equivalent and be working in or have recently worked within the arena of Management and Leadership in healthcare. Students who possess a Level 7 Diploma in Health and Social Care will only be eligible for the MSc Health Care Management Top-Up programme. If English is not your first language, you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University. Progression Enrolling in the MSc Healthcare Management programme will give you comprehensive knowledge of health service management and leadership approaches. This programme will equip you with the skills to identify and develop corporate marketing strategies for health services and implement transformational change programmes. As a graduate, you will have various career paths available, including opportunities in public services or global non-governmental organisations. Furthermore, graduating from the programme doesn't have to mark the end of your educational journey. You may pursue a postgraduate research programme, such as the Professional Doctorate in Health and Social Care, to further advance your expertise in the field. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure MSc Healthcare Management Top Up Programme Structure Postgraduate Research Design Major Project (Dissertation) Delivery Methods The MSc Healthcare Management Top Up is awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this MSc Healthcare Management programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.
Social Media Influencer Course Overview This course is designed to provide learners with a comprehensive understanding of the role of a social media influencer and how to leverage social media platforms to create a successful online presence. It covers the various types of content influencers can produce, strategies to build and grow an audience, and effective techniques for monetising that audience. Learners will gain valuable insights into understanding consumer behaviour, optimising social media profiles, and establishing their niche market. By the end of the course, participants will be equipped with the knowledge and skills necessary to launch their own influencer career or enhance their current social media strategy. Course Description In this course, learners will delve into the essential aspects of becoming a successful social media influencer. Topics covered include understanding how influencers impact consumer buying habits, the types of content that engage audiences, and strategies for identifying and reaching target audiences. Learners will also explore the importance of authenticity in building trust with followers, creating content that adds value, and establishing a niche market to stand out. The course also covers how to optimise social media platforms for maximum engagement and success. Upon completion, participants will have developed the skills to cultivate a strong personal brand and grow a dedicated following across various social media platforms. Social Media Influencer Curriculum Module 01: Introduction Module 02: Social Media Influencer Influence on Consumer Buying Habits Module 03: Types of Content to Post on a Consistent Basis Module 04: Ways to Find Your Target Audience Module 05: Be Authentic Module 06: Create Relevant, Valuable Content Module 07: Establish Your Niche Market Module 08: Optimise Your Social Media Platform Module 09: Conclusion (See full curriculum) Who is this course for? Individuals seeking to build a personal brand on social media. Professionals aiming to develop influencer marketing strategies. Beginners with an interest in social media and digital marketing. Entrepreneurs looking to use social media to promote their business. Career Path Social Media Influencer Content Creator Social Media Manager Digital Marketing Specialist Influencer Marketing Consultant Brand Strategist
Estate Agent Diploma Course Overview The Estate Agent Diploma is designed for individuals looking to develop a comprehensive understanding of the property industry. This course covers key areas such as property law, valuation techniques, and the process of buying and selling properties. Learners will gain insight into the daily responsibilities of estate agents, including client relations, property marketing, and market analysis. The course offers a valuable foundation for those looking to enter the real estate sector, providing the knowledge required to pursue a career as an estate agent. By the end of the course, learners will be equipped with the essential skills needed to navigate the property market with confidence. Course Description This diploma course offers in-depth coverage of various aspects of estate agency work, including property laws, valuation practices, and the sale and purchase process. Learners will explore topics such as client communication, marketing strategies, and legal obligations, ensuring they have a well-rounded knowledge of the industry. The course materials are structured to provide a clear understanding of market trends, the role of estate agents, and customer service in real estate. Throughout the course, learners will gain the skills necessary to work effectively in the property sector, including key insights into the regulatory environment and professional ethics. Estate Agent Diploma Curriculum Module 01: Introduction to Estate Agency Module 02: Property Law and Regulations Module 03: Understanding Property Valuation Module 04: The Buying and Selling Process Module 05: Marketing and Advertising Properties Module 06: Client Communication and Negotiation Module 07: Managing Property Listings and Viewings Module 08: Professional Ethics and Industry Standards (See full curriculum) Who is this course for? Individuals seeking to pursue a career in estate agency. Professionals aiming to enhance their skills in property sales and management. Beginners with an interest in the property industry. Those looking to understand the legal and regulatory aspects of property transactions. Career Path Estate Agent Property Manager Lettings Agent Real Estate Consultant Property Sales Negotiator
Facebook Ads Masterclass Course Overview The "Facebook Ads Masterclass" is designed to provide learners with an in-depth understanding of Facebook advertising strategies. It covers essential topics such as ad campaigns, audience targeting, optimisation, and budget management. This course empowers learners to create highly effective ad campaigns that drive results. By the end, learners will be able to boost engagement, increase traffic, and generate leads through well-optimised Facebook ads. Whether you're new to digital marketing or looking to refine your ad strategy, this course provides the necessary skills to succeed in the competitive social media marketing landscape. Course Description In this comprehensive masterclass, learners will explore key aspects of Facebook advertising, starting with the basics of boosting posts to drive immediate engagement. The course covers advanced topics like traffic ads, lead generation, and video marketing strategies to build brand awareness. Throughout, learners will gain expertise in various ad formats, audience targeting, and bid strategies that optimise performance. By the end of the course, learners will possess the skills required to create highly targeted campaigns, optimise for conversions, and manage budgets efficiently, ensuring maximum return on investment. Facebook Ads Masterclass Curriculum Module 01: Boost Post to Get Quick Response Module 02: Ad Campaign: Traffic Ad – Website Module 03: Traffic to Messenger Ad and Cost Optimization Module 04: Facebook Event Response Module 05: Video Marketing Ads - Brand Awareness Module 06: Carousel Ads Optimization & Bid Strategy Module 07: Page Likes Campaign with Split Testing Module 08: Lead Generation Ad Module 09: Video Views Ad with Advanced Audience Combination (See full curriculum) Who is this course for? Individuals seeking to enhance their social media marketing skills. Professionals aiming to develop expertise in Facebook advertising. Beginners with an interest in digital marketing and online advertising. Entrepreneurs looking to leverage Facebook ads for business growth. Career Path Social Media Marketing Manager Digital Marketing Specialist Facebook Ads Manager Content Marketing Specialist Digital Advertising Consultant