28 Courses

Embark on a journey to become a workplace hero with our comprehensive First Aid course. This dynamic and engaging training program is designed to equip you with the essential skills and knowledge needed to handle emergency situations confidently and effectively.

3 hour interactive workshops open to all micro and small business owners and those in business who need to understand these key financial statements. With only a few attendees, the workshops can be tailored to your specific needs. All workshops usually commence at 10am and are £47 per person. Other dates can be arranged upon request.

Embark on a journey to become a workplace hero with our comprehensive one-day First Aid course. This dynamic and engaging training program is designed to equip you with the essential skills and knowledge needed to handle emergency situations confidently and effectively.

Embark on a journey to become a workplace hero with our comprehensive one-day First Aid course. This dynamic and engaging training program is designed to equip you with the essential skills and knowledge needed to handle emergency situations confidently and effectively.

Embark on a journey to become a workplace hero with our comprehensive one-day First Aid course. This dynamic and engaging training program is designed to equip you with the essential skills and knowledge needed to handle emergency situations confidently and effectively.

Embark on a journey to become a workplace hero with our comprehensive one-day First Aid course. This dynamic and engaging training program is designed to equip you with the essential skills and knowledge needed to handle emergency situations confidently and effectively.

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

🗓 Date: Wednesday 24th September ⏰ Time: 10:45am – 11:45am 📍 Location: Hatch 1, The Hat Factory, Luton 🎯 Level: Advanced Got a website but struggling to get visitors? This advanced workshop will help you understand how Search Engine Optimisation (SEO) works—and what you can do to boost your visibility on Google without paying for ads. Whether you're launching a new site or want to improve an existing one, this session gives you actionable insights into how search engines work and what they look for. What You’ll Learn: The key factors Google considers when ranking websites What to avoid: common SEO mistakes and outdated tactics Practical on-page SEO techniques to improve your content and structure How to find and use keywords that your audience is actually searching for Simple tools to help you track your progress and measure success Great for entrepreneurs and small business owners ready to start growing their online traffic the smart way.

🗓 Date: Wednesday 24th September ⏰ Time: 12:30pm – 1:30pm 📍 Location: Hatch 1, The Hat Factory, Luton 🎯 Level: Intermediate Want to design eye-catching graphics for your business without hiring a designer? This hands-on Canva workshop will teach you how to create everything from social media posts to posters—completely free. Even if you’ve never used Canva before, this session will walk you through the basics and help you feel confident designing professional marketing materials that reflect your brand. What You’ll Learn: How to create a simple, branded social media post Designing flyers or posters for print Exploring Canva’s free tools and layout options Tips and tricks to get the most out of the platform What’s included in the Pro version and whether it’s worth it 💻 Laptop or tablet required for hands-on exercises. Ideal for small business owners, creatives, and anyone who wants to improve their visual marketing—no design experience needed!

🗓 Date: Wednesday 24th September ⏰ Time: 3:00pm – 4:00pm 📍 Location: Hatch 1, The Hat Factory, Luton 🎯 Level: Advanced Video is one of the most powerful tools you can use to connect with your audience and promote your brand—and you don’t need a big budget or fancy camera to get started. This workshop will show you how to create simple, effective videos for social media using free tools and smart planning. What You’ll Learn: How to make short, attention-grabbing videos using Canva’s video tools Introduction to free editing tools like CapCut and EDITs How to plan your video with storyboarding techniques Music rules and copyright dos and don’ts Tips for using video in ads, reels, and website content 💻 Bring a laptop or tablet to follow along with live demos. This session is ideal for small business owners, creators, and entrepreneurs who want to start using video to build visibility, increase engagement, and tell their story effectively.