146 Educators providing Courses

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

The Expand a Business to Other Countries course gives you the knowledge to grow your business beyond borders. You will learn how to research new markets, understand customers, plan strategies, and use marketing tools the right way. This course breaks down business expansion into easy steps, helping you think clearly and act smartly in global markets. It covers marketing, customer behaviour, branding, pricing, communications, and strategic planning. Course Curriculum ✓ Module 01: Basics of Marketing ✓ Module 02: The Marketing Process ✓ Module 03: Strategic Marketing ✓ Module 04: Marketing Environment ✓ Module 05: Market Segmentations ✓ Module 06: Consumer Buying Behaviour ✓ Module 07: Business Markets and Buying Behaviour ✓ Module 08: Marketing Research ✓ Module 09: Product Strategy ✓ Module 10: Branding Strategy ✓ Module 11: Product Life Cycle ✓ Module 12: Pricing Strategy ✓ Module 13: Marketing Channels ✓ Module 14: Integrated Marketing Communications ✓ Module 15: Advertising and Sales Promotion ✓ Module 16: Personal Selling and Public Relations ✓ Module 17: Direct and Digital Marketing ✓ Module 18: What is Marketing? ✓ Module 19: Common Marketing Types (I) ✓ Module 20: Common Marketing Types (II) ✓ Module 21: The Marketing Mix ✓ Module 22: Communicating the Right Way ✓ Module 23: Customer Communications ✓ Module 24: Marketing Goals ✓ Module 25: The Marketing Funnel ✓ Module 26: Marketing Mistakes (I) ✓ Module 27: Marketing Mistakes (II) ✓ Module 28: An Introduction to Strategic Planning ✓ Module 29: Development of a Strategic Plan ✓ Module 30: Strategic Planning for Marketing ✓ Module 31: Strategic and Marketing Analysis ✓ Module 32: Internal Analysis ✓ Module 33: External Analysis ✓ Module 34: Market Segmentation, Targeting and Positioning ✓ Module 35: Approaches to Customer Analysis ✓ Module 36: Approaches to Competitor Analysis Learning Outcomes Understand the key ideas behind marketing. Learn how the marketing process works. Study customer behaviour in different markets. Discover how to segment and target new markets. Explore product, pricing, and branding strategies. Create effective advertising and promotion plans. Understand how to use digital and direct marketing. Develop a strategic marketing plan for growth. Analyse competitors and customers clearly. Gain skills to enter international markets with confidence. Who is this course for? This course is ideal for business owners, entrepreneurs, and managers who want to grow their company in new countries. It also suits marketing professionals and students eager to learn how global markets work. If you plan to take your product or service to an international level, this course is for you. Eligibility Requirements You don’t need any formal experience to join. A basic interest in business or marketing is enough. This course is simple and clear, and anyone with a desire to grow a business can join. Career Path Once you finish this course, you can pursue roles such as marketing manager, global strategist, brand manager, or business development officer. You can also use these skills to grow your own business or help other companies enter new markets. This course opens doors in international business, trade, and marketing fields. (Learn more about this online course)