271 Courses

In this workshop we explore how to understand movement differences of those with ADHD/Autism, Tourettes or Cerebral Palsy in a non-medical way. Online course coming soon Online Course now available via Teachable Platform – Understanding Movement Differences Learn at your own pace… lots of text and video support Course Category Inclusion Autism and Communication Behaviour and Relationships Description In this workshop we explore how to understand movement differences of those with ADHD/Autism, Tourettes or Cerebral Palsy in a non-medical way. Learning Objectives To understand movement differences using a respectful model that helps us all empathise For participants to understand the underlying rationale and ethos of this way of working To explore ways of maximising an individual’s inclusion and connection with the wider community through useful strategies around their movement challenges To explore ways of helping with movement accommodations Who Is It For? Anyone interested in mobilising the community to make it more inclusive around disabled or challenging individuals. Course Content • Understanding movement differences: stopping/starting/executing/switching and combining • Inclusion strategies • Building relationships • Frameworks of support

Join us for a day of discussions and insights on EDI and the Six Stages Framework at our in-person event on June 28, 2024!     THE EDI ROUNDTABLE & SIX STAGES FRAMEWORK CONFERENCE 2024 Navigating & Challenging Everyday Racism and Discriminations. Embedding EDI into your Workplace & Schools Frameworks for Measuring Impact & Progress   Don't miss out on our Annual trailblazing event! Our pioneering event is back by popular demand. Empower your own self development and improve diversity and inclusion in your organisation or workplace. Check out testimonials from last year.   Tickets are now on sale. Only £30 including lunch!   Book now     https://www.eventbrite.co.uk/e/edi-round-table-event-and-the-six-stages-framework-conference-2024-tickets-884939155837?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl   Join Us In Creating a More Inclusive World.   Are you ready to dive deep into the complexities of equality, diversity, and inclusion? Have you ever wondered how different sectors can collaborate to enhance racial justice and belonging in our ever-evolving society?   Online agenda and details of speakers and panelists https://www.sixstagesframework.com/edi-agenda/   Check out our Speaker/Panelists and Hosts. https://www.sixstagesframework.com/edi-round-table-2024/   https://youtu.be/DDfQtNJsNKE https://www.eventbrite.co.uk/e/edi-round-table-event-and-the-six-stages-framework-conference-2024-tickets-884939155837?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl    Information for Schools https://www.sixstagesframework.com/schools/   What's Involved? This one-day event is not to be missed. We understand the challenges many face in embedding EDI (Equality, Diversity, and Inclusion) into the fabrics of their organisation.    The Six Stages Inclusive Framework helps organisation (and schools) go beyond performative measures: cultural celebrations, conversations about unconscious bias and white privilege to real action and implementation.    It supports evidence-based practice and data gathering, obtaining base line measures through the Six Stages Framework Diversity Assessments which enable you to chart your progress.   Who’s the Conference For? Corporate Organisations Schools & Local Authorities Health Services Higher Education Police and Criminal Justice Anyone passionate about EDI   An amazing venue!   The Conference will take place at St Martin-in-the Fields, Trafalgar Square, WC2N 4JJ on June 28th, 2024, set in the heart of London. Take a 3D tour of our venue here: https://my.matterport.com/show/?m=74N3JkZtuq4   Engage with Visionaries   Check out our Speaker/Panelists and Hosts. https://www.sixstagesframework.com/edi-round-table-2024/   Start your day with groundbreaking insights from leading experts. Our opening address and keynotes will set the stage for a series of powerful discussions, including:   Diverse Cross-Functional Roundtable: Engage with top professionals in a dynamic panel discussion, followed by an audience Q&A. Exclusive stimulating and thought-provoking conversation between the dynamic sister duo, Afua Hirsch: Award-winning writer, journalist, former barrister and filmmaker; and  Dr. Ama Collison: Millennial Psychology Limited. Networking Lunch: Connect with like-minded individuals and grow your professional network over lunch.  Afternoon Sessions: Dr. Shungu H. M'gadzah: will present a compelling keynote on "The Six Stages Framework: Understanding and Dealing with Everyday Racism.”  Exploring practical applications in various sectors and drawing from the SSF transformational toolkit.   Workshops: To consolidate and explore the days learning and make recommendations to be published in our annual report.   Who's Speaking? Dr. Shungu H. M'gadzah: Six Stages Framework & Inclusion Psychologists Ltd Dr. Ama Collison: Millennial Psychology Afua Hirsch: Award-winning writer, journalist, former barrister and filmmaker   Visit the wide range of market stalls and bookstore on display.  Explore the books from This is Book Love an award-winning collective and bookstore curating and showcasing and bringing together the best multicultural content the world of arts has to offer Schools, Nurseries, Public and corporate spaces www.thisisbooklove.com   Get Your Tickets Tickets are now on sale. Join us for our Annual trailblazing event! Only £30 including lunch!     Book now       https://www.eventbrite.co.uk/e/edi-frameworks-for-inclusive-organisations-measuring-impact-tickets-909290140287?aff=oddtdtcreator     https://www.eventbrite.co.uk/e/edi-round-table-event-and-the-six-stages-framework-conference-2024-tickets-884939155837?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl   Link for more Information & Testimonials about last year’s event: https://www.inclusionpsychologists.com/post/exploring-equality-diversity-and-inclusion-through-different-professional-lenses-the-six-stages-fr-2   For sponsorship opportunities or Market stalls contact Dr. Shungu at: drshungu@inclusionpsychologists.comor Dr Ama Dr. Ama Collison    Market stalls: We also have space for market stalls at a cost of £100 so if you know organisations who may be interested. Sponsorship: In terms of sponsorship, we are looking for any contribution to costs. We currently have one sponsor- Inclusivitti. https://www.inclusivitii.com/ Support with the event and donations Any help in publicising the event would be appreciated as well as any donations or sponsors. Organisers: https://www.inclusionpsychologists.com/ Dr Shungu H. M'gadzah, Six Stages Framework https://www.millennialpsychology.co.uk/ Dr Ama Collison: Millennial Psychology https://www.diversifyworld.com/ Mr Romain Muhammad: Diversify World Sponsors: Inclusivitti https://www.inclusivitii.com/ Venue: St Martin- in- the- Fields Here is the link to our online 3D tour. Take a 3D tour of our venue here: https://my.matterport.com/show/?m=74N3JkZtuq4 Best wishes,   Shungu   Dr Shungu Hilda M'gadzah Director & Lead Consultant Psychologist Inclusion Psychologists Ltd Tel: 07956 965 266   AUTHOR: Understanding & Dealing with Everyday Racism- The Six Stages Framework The Six Stages Framework Book   https://www.sixstagesframework.com   www.inclusionpsychologists.com  https://www.inclusionpsychologists.com/book-online   Psychology today directory https://www.psychologytoday.com/profile/774567   Follow me on twitter. https://twitter.com/DrShunguM   LinkedIn profile https://www.linkedin.com/in/shunguhildamgadzah/

This workshop gives an opportunity to focus on the emotional needs of children and young people and how to meet these. We lift the lid on an emerging urgent inclusion issue, meeting the emotional well being of all children. In one year 1300 young men committed suicide in the UK. In the UK the commonest cause of death among those aged 16-35 is suicide. Online Course now available via Teachable Platform – Understanding children’s Emotional Needs Learn at your own pace… lots of text and video support Course Category Behaviour and Relationships Meeting emotional needs Early Years Inclusion Description This workshop gives an opportunity to focus on the emotional needs of children and young people and how to meet these. We lift the lid on an emerging urgent inclusion issue, meeting the emotional well being of all children. In one year 1300 young men committed suicide in the UK. In the UK the commonest cause of death among those aged 16-35 is suicide. 1 in 4 women experience domestic violence and 2 women a week are killed by a current or ex partner. We need to find ways to allow children to unclench their hearts and learn to experience, process, communicate and manage their own emotional lives for their own and for the good of the wider community. Testimonials Be the first…. Learning Objectives Increased understanding of emotional needs Access to a wider range of practical strategies to impact on meeting emotional and behaviour problems Deeper understanding of core values surrounding inclusion Opportunity to reflect on professional attitudes and behaviour towards children and their emotional challenges New skills and processes to make emotionally challenged children’s inclusion and achievement more successful Who Is It For ? Early years and school based practitioners Key workers Teaching Assistants with support roles Heads and deputies SENCOs Advanced skills teachers Primary and secondary classroom teachers Parents Local authority support services Course Content Shared experiences of teaching and parenting around emotional well being Circle of Courage as away of understanding emotional needs Fathers, mothers and sons and daughters Drinking and drugs, filling the emotional void Depression and suicide Anger and violence Solution Circle Problem Solving What children really need

The Extreme Person Centred Thinking Tools are a set of tools to support dreams, build relationships and connections and promote capacity thinking. The aim of the extreme person centred thinking tools training is not to teach people how to facilitate plans, instead it is about sharing tools that can be used to listen and reflect and creatively involve people in planning their own lives. Online Course now available via Teachable Platform – Person Centred Mindset Learn at your own pace… lots of text and video support Course Category Person Centred Planning Description The Extreme Person Centred Thinking Tools are a set of tools to support dreams, build relationships and connections and promote capacity thinking. The aim of the extreme person centred thinking tools training is not to teach people how to facilitate plans, instead it is about sharing tools that can be used to listen and reflect and creatively involve people in planning their own lives. Many of these tools have been taken from MAPS and PATH, and parts also build on the person centred thinking tools. Testimonials Be the first… Learning Objectives This course will provide participants with an understanding of how to use a range of extreme person centred thinking tools to; Use graphics to facilitate creative conversations Learn from people’s stories and histories Listen to and facilitate dreams and nightmares Think about what is positive and possible Connect people with their communities Facilitate inclusion Who Is It For? Person Centred Planning Facilitators Support Workers / Day Centre Officers / Residential Workers Personal Assistants / Teaching Assistants Families Self Advocates Social Workers CAMHS teams Primary and secondary staff teams SENCOs Local Authority Support Services Course Content The course will introduce participants to a range of tools focused around supporting relationships, realising dreams, connecting people with their communities and capacity thinking. Participants will be coached in using the tools and given the opportunity to practice the tools and their graphic facilitation skills in a safe environment. The course will answer the following questions: How can we use ideas from MAP and PATH in our day to day work? How can I use graphics to facilitate conversations? How can we learn more about the people we support? How can we start to think about connecting people to their communities? If you liked this course you may well like: PERSON CENTRED PLANNING USING PATH AND MAPS

The latest mind body research gives us profound insights into the effects on mental health of 'physical' factors, including breathwork and time in Nature, new ways to improve mental and physical health, and more… This wide-ranging day will deepen your knowledge of the mind-body system and the impact ‘physical factors’ can have on our emotions, state of mind and memory – with additional ways to help people quickly and effectively… Accredited CPD: 6 hours Length: 1 day (9.30am - 4.00pm) A brilliant framework to understand the neurobiology of our needs and how to manage stressDR ALLY JAFFEE, NHS DOCTOR Why take this course Having a deeper understanding of the latest research into the effects on mental health of ‘physical’ factors – such as movement and exercise, time in Nature, ‘breathwork’ and real-time connection with others – enables us to tailor powerful therapeutic interventions and deliver more informed psycho-education. This jam-packed day also covers the physiology of responses such as ‘freeze, fight or flight’, the effects of physical activity on emotional, mental, memory and brain health, why stress can become chronic, the many ways we can activate our innate capacity to restore calm through our breath and attention, why these relaxation techniques work and what they do for us physically. The findings you will explore on the workshop have implications for many areas of mental health, even addiction, and give us additional ways to help people resolve many difficulties quickly and effectively, as well as improve overall health. The HG approach recognises that meeting our emotional needs and using our resources well are key to good mental health – yet the impact of ‘physical’ factors on our emotions and state of mind can be just as profound. Even though our physical needs may appear obvious – a healthy diet, regular physical exercise etc – we know that most of the chronic diseases sweeping through the Western World are linked to “lifestyle”, indicating that many people are not actually meeting their physical needs in healthy balanced ways – despite the vast array of information available to them. Finding clarity about how best to meet our own physical needs can also help us maintain our capacity to help others. Throughout the day, Dr Andrew Morrice, a practising GP, draws on both the latest research and his decades of experience managing the complex combination of mental and physical health problems in General Practice (20 of those years using the Human Givens model). We will sift the sense from the nonsense, and see the fundamentals behind the buzzwords and trends, making it easier to think clearly about our own health as well as that of our patients or clients… Really insightful course with an amazing way into practical applications of the HG concepts...ALIYA DRAKE, HG THERAPIST What will you learn How the now well-known human ‘needs and resources’ relate to our evolutionary past, and physical lives The many ways physical movement affects the functioning of the mind and our emotions A deeper look into the physiology of emotional responses, such as ‘fight, flight, freeze’ and their impact on health Greater knowledge of the fundamentals of how we can find calm – and the very many ways these can be used to help people New information from the latest mind/body research that has implications for therapeutic lifestyle changes Also covered: What is ‘health’? And how do we get it? Key practices to support your own health, as well as your clients’ How to avoid the unhelpful psychology and aversive ‘pattern match’ that many of us have when it comes to ‘exercise’ Whether we can really be addicted to exercise and if so why? A deeper understanding about the role of “Green Space” in mental health Increased knowledge of the ways in which physical changes in the body contribute to emotional distress The many ways in which movement and physical activity are connected with mental health How thinking and moving, memory and place are inextricably linked Why stress becomes chronic (long-lasting) Greater clarity about the role some emotions play in creating physical ill health – and the powerful ways in which other emotional states promote health (including the key role of oxytocin) The science of the relaxation and oxytocin responses, and how these relate to many types of addiction, including smoking Organising ideas to understand how 6 different types of relaxation practice relate to each other A practical exploration of the many ways the relaxation response can be activated through breath and attention – including a new technique for dealing with panic Why some people may have come to believe that ‘the breathing’ can’t or won’t help them Summaries of the role of diet and sleep on our health – along with the factors considered today in ‘Therapeutic Lifestyle Change’ Time to ask our expert tutor questions and benefit from group discussions Course Programme The ‘The Mind-Body Connection in depth: Movement, Emotion and Calm’ course starts at 9.30am and runs until 4.00pm. From 8.30am Registration (Tea and coffee served until 9.25am) 9.30am What is health and how do we 'get it'? 10.45am Discussion over tea/coffee 11.15am The physiology of fear and calm 12.45pm Lunch (included) 1.30pm The physiology of rapport (and other topics) 2.45pm Discussion over tea/coffee 3.00pm Physical domains of mental health 4.00pm Day ends Who is this course suitable for? This course is open to anyone interested in mental and/or physical health If you enjoyed the original 1-day Mind-Body Connection course and would like time to explore in more detail the themes covered in the first half of that course, this new course is for you Please note:  you don’t need to have attended the previous Mind-Body Connection course to come on this one, or its sister course ‘Food, Mood and Sleep’. This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.

Person Centred Planning (PCP) is a powerful tool for visioning, future planning and team building. It gets everyone on the same page and creates a progressive, constructive atmosphere so it is especially useful for people who are feeling ‘stuck’ or in a really desperate situation. The PCP processes we teach are called “PATH” and “MAPs”, and are both used for different situations. “To facilitate a group, family, team or organisation in thinking together around a given challenge or issue. Here is an opportunity to experience for real the person centred, futures planning tool – MAP/PATH” (Pearpoint, Forest, O’Brien. 1989). PCP can focus on an individual, with family and friends in the room supporting them, or focus on a group who want to set goals, and realise their potential as a team. PCP focuses on hopes and dreams, so is a very positive approach to planning, and utilises graphic facilitation, making it a very friendly way of working that is accessible to everyone.  This unique, hands on PCP training course explores the difference between ‘person-centred thinking’ and ‘service-centred thinking’. Traditionally, we have not always listened deeply enough to the needs of those we are planning for. Often ‘medical model’ thinking dominates our planning for those with the most complex needs. Typically we plan ‘about’ rather than ‘with’ children and adults.  We examine this ‘service centred’ approach that most professionals are used to, and question its limitations. This values based approach to inclusion will give participants the ‘theory’ behind why thinking and working in a person centred way is so important, and challenges people to strive for more for the people we are planning around. In addition to the knowledge and theory, this course empowers participants to facilitate their own Person Centred Plans using the PATH or MAPs process and provides the skills to do this effectively. Learning objectives  Strengthen understanding of how to think in a person centred way Knowledge of the steps of PATH / MAPs process Ability to facilitate PATH/MAPs process Ability to graphically facilitate a PCP meeting Develop problem solving and planning skills Inclusive Solutions offer: We could provide training for a team of staff, or we could facilitate a PATH or MAP around a disabled person. We can also offer bespoke training packages, please enquire for more details.  1 day “Introduction to PCP” with up to 100 attendees focusing on ‘Person Centred Thinking’ – includes live demonstration of PATH or MAPs Process (for a member of the group / with a student and their family/friends). 2 day “PCP Skills training” – More skills focused, lots of practice. Includes Graphics academy, Process academy and Coaching (Best with under 30 attendees). 2 day “Introduction to PCP with Skills training” – includes live demonstration of PATH or MAPs process, Graphics academy, Process academy and Coaching (Best with under 30 attendees). Half day PATH or MAP for a disabled person, led by two experienced Inclusive Solutions facilitators. Full day PATH or MAP for a team, organisation or group such as a full school staff led by two experienced Inclusive Solutions facilitators. Typical Structure of 2-Day “Introduction to PCP with Skills” Training This course is most useful when delivered over 2 days so we have time to cover the ‘skills’ behind facilitating a PATH or a MAP. Here is an example of what usually happens. If you need us to, we can tailor any of our courses to suit your specific needs.  Day 1 AM What makes a good welcome?Service centred thinking and working – what does it involve, how does it make people feel?Reflections on current practices – what is useful and what is harmful?Introduction to underpinning values of person centred thinking and working In depth exploration of the fundamentals of inclusion – encouraging identity, focusing on gifts and capacities Sharing success stories, and personal insight from experienced psychologistsShowcasing a number of practical PCP process in actionIntroduction to the “5 service accomplishments”, or “5 ordinary needs” PM  Full PATH process demonstration, led by 2 experienced facilitators – one process facilitator and one graphic facilitatorVolunteers will make notes on what they see the facilitators doing and feedback at the end of the dayFeedback, Q&A Day 2 AM Graphics Academy – we will ease you into the world of graphic facilitation and show you how simple it really is – includes live coaching and graphics tutorial, then participants will practice on each other by facilitating the first 1 or 2 sections of the PATH Process Academy – we will give you some pointers about holding the group, and facilitating in an inclusive way, this is another chance to practice your new graphics skills PM The group is divided up, and volunteers are selected to facilitate PATH meetings The group then run the PATH’s simultaneously with an experienced coaches in the room to guide and to be available for questionsWe reconvene to feedback about the process and digest all we have learntBrief Q&A session and then final reflections

Manage and reduce anxiety with professional counselling in London. Our experienced therapists provide tailored strategies and support to help you cope with anxiety, reduce stress, and live a more peaceful life. With a focus on personalized care and effective techniques, our counselling services aim to help you achieve long-term mental well-being and resilience. Key areas: anxiety therapy, stress counselling, anxiety support, therapy for anxiety, anxiety management, stress management, mental health support. 3 x 1 hour sessions 

Local authorities are being encouraged to seek the views of young people in relation to the services they receive. Schools and the whole range of support services (e.g. behaviour support, youth offending teams, social services, CAMHS etc.) are being expected to routinely ask young people for their views. This goes beyond involving young people in plans that concern them e.g care plans, individual education plans, pastoral support plans etc. Online Course now available via Teachable Platform – Ask the Children Learn at your own pace… lots of text and video support Course Category Peer Support Description Local authorities are being encouraged to seek the views of young people in relation to the services they receive. Schools and the whole range of support services (e.g. behaviour support, youth offending teams, social services, CAMHS etc.) are being expected to routinely ask young people for their views. This goes beyond involving young people in plans that concern them e.g care plans, individual education plans, pastoral support plans etc. This training will focus on how young people can be effectively engaged in giving their views and will present a model for use in evaluating services to young people based on the concept of resilience. This model enables young people to be clear about what has helped and hindered them in being able to overcome difficulties. It also provides a framework for evaluating the extent to which services are reducing risk and increasing protective factors to enable young people to develop the resilience. Testimonials ‘Yet again inspiring and opening more doors than I can go through’? ‘This opened a lot of avenues for thought and reflection. It will help me to help colleagues to see where they can improve practice to create a more inclusive environment within the whole school.’ ‘Some great ideas and restored my self belief! Fantastic’ Learning Objectives Strategies for engaging young people Knowledge and Understanding of resilience In relation to system and environmental factors Strategies for reducing risk and increasing protective factors In relation to Individual young people and services Evaluation framework for services to young people Who Is It For ? Youth offending teams Social services CAMHS Primary and secondary teachers Heads and Deputies SENCOs Learning Support and Guidance staff Advanced Skills Teachers Parents Local Authority Support Services Community Development workers Early Years and School based Practitioners Social work staff Health Services Course Content The course answers the questions : How can we truly involve pupils? Practically how do we go about listening to pupils views? What if we do not like what they tell us? How can we involve our most disaffected young people? Key themes Tools for engaging young people and gaining their views The concept of resilience System and environmental risk and protective factors that impact on young people’s resilience Reducing risk and Increasing protective factors Resilience planning for Individuals and services Evaluating services to young people If you liked this course you may well like: CIRCLES OF FRIENDS

This is a workshop focused on getting the welcome right for children who are starting for the first time at a new school when we know the welcome will be difficult. Perhaps they have been excluded from elsewhere, they are new to this culture, they have complex needs or they are just very different or highly anxious? Course Category Meeting emotional needs Behaviour and Relationships Inclusion Now available as an online course Description This is a practical ‘non-medical’ day or half day workshop or twilight session for front line practitioners working with children and young people that will find starting at a new school or setting difficult.  Drawing from international research and literature, reports from inclusive schools and our own experience over many years as educational psychologists of the challenges of children with major social and emotional needs, we will explore together what the best practice can and could look like.  We explore: Creating a welcoming team or ‘committee’ of young people Training the team in effective ‘welcoming’ and supporting Building a support circle around a new child and running this circle effectively Auditing what makes for a successful welcome of any new child at the school Facilitating the involvement of young people in successful welcoming activities and preparation Links between this work and building ‘circles of friends’ and peer mediator training Testimonials Belonging and feelings are so important Definitely made me reflect a lot on the go-to behaviour management techniques we use! Excellent! Never thought of it like this before Learning Objectives Increased confidence regarding developing inclusive practice for newcomer children in mainstream schools The challenge of a good ‘welcome’ fully understood Access to a wider range of practical strategies to impact on settling an individual’s social and behavioural needs on joining a new setting Deeper understanding of core values surrounding inclusion of emotionally disabled children Opportunity to reflect on involving children and young people in effectively welcoming and including new students New skills, scripts and processes to make inclusion and relationships in school fulfilling and restorative Who Is It For? Practitioners working in schools and other settings with children and young people of all ages Key workers Teaching Assistants with support roles Heads and deputies SENCOs Advanced skills teachers Primary and secondary classroom teachers Parents Local authority support services Course Content The course explores the questions : What does it take for a child to: Feel safe and secure as they transition into a new school or setting?Feel supported by their new peer group?Understand how a new setting or school operates and to feel confident there?What else can we do to go about including high profile children or young people with challenging emotional needs?How can we best enlist the involvement of children and young people in the early work of inclusion with a new member of the school or setting? This course also explores practical strategies, concepts and language for key adults building relationships with individual pupils. This is a participative day that aims to be explorative and practical. Opportunities to develop empathy with the children of concern will be created. If you liked this course you may well like: FRESH APPROACHES TO BEHAVIOUR AND RELATIONSHIPS

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group