Our Economic and Financial Modelling courses are suitable for economists, researchers and regulators in policy making institutions such as central banks, ministries of finance, trade and investment, economic planning authorities, regional/international policy institutions, think tanks, petroleum industry and other business/economic sectors that make use of statistical and econometric modelling techniques.
It’s Not a Bad Technique to Use Per Se, but It’s a Bit “old School” and, Frankly, a Bit Overused. Do Something Else. Instead of Focusing on Your Needs as a Brand, Focus on the Needs of the Customer as a Person. Recognize Their Needs as a Customer and How You Respond to Them Specifically. To Do This, Get to Know Your Customer’s Mindset and Analyse Why They Have Churned (Remember Point 1 Again With Data, Data, Data…). Then, Consider How Your Product or Service Helps Them and What Benefit They Can Get From You That They May Have Forgotten or Lost Focus on. Then, Reframe What You, as a Brand, Need to Do to . Win Them Back. Essentially, You Need to Make an Effort to Understand Your Customer’s Journey and Why and How They Make Decisions, E.g. Whether to Buy From You Again. Once This is Done, It Gives You B2C Lead the Opportunity to Replicate the Value or Exclusivity of the Information, Services or Offers You Provide, as the Following Examples From Dollar Shave Club and Boden Elegantly Demonstrate: Figure 3: Dollar Shave Club Recovery Email American Lowe's Chooses to Approach It in a Slightly Different Way by Informing Customers of What They May Have Missed Without Engaging With the Brand: the Icing on the Cake Here is That They Do It in a Slightly . Humorous Way That Reflects the Core Value of Offering Home Products. However, One Should Be a Little Cautious With This Example: Although the Email Design May Look Very Appealing, It is Worth Making Sure That Your Design Does Not Degrade the Cta Button. As You Can See, the “learn More” Button is Not What You Put Most Noticeable in the Email. As With Everything Else, It's About Finding Balance and a Willingness to Test and Experiment to End Up in the Best Shape for the Optimal Recovery Campaign. 5: Reward Their Loyalty Your Data Shows You Exactly How Engaged a Lost Customer Has Been in the Past. Even Though They May Have Been Less .
This course was developed for one of the largest investment institutions in the world, a multi-trillion household name. We explain in detail our tips and tricks to build an accurate and rolling enterprise value, and then review different valuation methodologies, from DCF, through the sum of the parts and football field analyses to LTV/CAC based methods. We conclude with a series of case studies examining the valuation of individual stocks.
Our Forensic Accounting Course is designed to help investment analysts detect earnings manipulation. It focuses on creative accounting rather than conducting detailed forensic analysis but we explain the tools short sellers employ to detect fraud and some of the techniques we used at hedge funds to identify short opportunities.
Changing patterns of thinking can be challenging, I work with individuals and small groups to discover techniques that are proven methods of change, such lateral thinking techniques, Appreciative Inquiry and other methodologies to change stuck patterns.
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