999 Courses in Cardiff

This highly practical one-day workshop has been designed specifically to help maximise sales where customers make contact by telephone. When customers contact us direct they have clearly already considered the possibility that they might buy from us, but we're still only half-way to making a sale. Unless we fully understand their needs and make it easy for them to buy, we may not secure the business. This workshop concentrates on the telephone skills and techniques needed to achieve the most positive outcome in any inbound customer call. A combination of excellent customer service skills and savvy sales awareness techniques will increase our chances of a successful outcome for both parties. The programme features the unique INBOUND model, to help remember the key principles for effective inbound telephone sales: Initial impressions Needs of the customer Bring them with you Open up the conversation Understand the triggers Narrow down the solutions Decision time! The programme also covers how to deal with difficult calls and challenging people - after all, every complaint is a sales opportunity! This programme will help participants: Create the perfect interaction with any customer making contact by telephone Make every call count Build rapport quickly in any situation Handle difficult calls and challenging people Create sustainable and profitable relationships Increase your sales conversions 1 The inbound sales process Each customer who contacts us will be at a different stage of the sales process. Some might be making general enquiries whilst others will be ready to commit, having made most of their decisions already. Sales and customer service people need to be ready to find out the stage the customer has reached before helping them to make the right decision for them 2 Engaging with the customer Having clarified where the customer is on their journey to making a purchasing decision, our next responsibility is to create and build a trusting relationship on both sides. This involves establishing rapport quickly to ease the communication process, thus enabling smooth transactions, both now and in the future 3 Questioning and listening skills for gathering information Developing these skills requires practice so that the communication becomes natural for the customer. This helps the customer to feel comfortable with us and work with us towards an effective solution. We discuss different types of question and how to use high-gain questions to uncover key information. Active listening will ensure that we can really help customers get what they need 4 Overcoming objections and excuses If we have followed the process properly and really understood the customer, then there should no further objections or barriers to completing the transaction. The reality is that there will still be the occasional issue that needs clarifying, so we need to prepare for possible objections and questions that customers might have. This includes probing objections so that we fully understand the customer's perspective before constructing suitable responses or solutions 5 Gaining commitment and ending the call Customers want to gain a solution to the issue they are facing and the sooner we can help them achieve that the better. Guiding the customer and helping them to believe in their own decision is part of our role. This section is dedicated to getting commitment all the way along the process, not just at the close 6 Dealing with difficult and challenging situations The realisation that everybody is different, with different personality types, different ways of looking at the world and different goals, is key to understanding sales. With this is mind we discuss these differences and how we adapt our approach to ease communication and maintain trust and understanding 7 Action plans Course summary and presentation of action plans

RQF Level 2 First Aid for Youth Mental Health course The RQF Level 2 First Aid for Youth Mental Health course is designed to provide participants with a deeper understanding of youth mental health issues and equip them with the knowledge and skills to provide effective support to young people experiencing mental health challenges. The course covers a range of topics related to youth mental health, including common mental health conditions, risk factors, early intervention strategies, and support resources. Here are some key components typically covered in the RQF Level 2 First Aid for Youth Mental Health course: Understanding Youth Mental Health: Participants will gain an understanding of the unique mental health challenges faced by young people, including the impact of developmental stages, societal influences, and peer pressure. They will learn about common mental health conditions that affect youth, such as anxiety, depression, self-harm, eating disorders, and substance abuse. Recognizing Signs and Symptoms: Participants will learn to recognize signs and symptoms of mental health issues in young people. They will explore the behavioural, emotional, and physical indicators that may suggest a young person is experiencing distress or mental health difficulties. Providing Initial Support: The course will cover strategies for providing initial support to young people in crisis or distress. Participants will learn how to approach and engage with young people, offer active listening, and provide appropriate reassurance and guidance. They will also explore strategies for managing challenging or sensitive conversations related to mental health. Promoting Positive Mental Health: Participants will gain insights into promoting positive mental health and well-being in young people. This includes exploring protective factors, resilience-building techniques, and strategies for fostering a supportive and inclusive environment. Referral and Signposting: The course will emphasize the importance of early intervention and appropriate referral pathways. Participants will learn how to signpost young people to relevant support services, resources, and professionals who can provide further assistance. Self-Care and Boundaries: Participants will be encouraged to prioritise their own well-being while supporting young people with mental health challenges. They will learn about self-care strategies, setting boundaries, and seeking support for themselves as they engage in helping others. Interactive Activities and Case Studies: The course often includes interactive activities, discussions, and case studies to facilitate practical learning and application of knowledge. These exercises enable participants to develop their skills in a supportive learning environment. Successful completion of the RQF Level 2 First Aid for Youth Mental Health course typically leads to the awarding of the Level 2 qualification. It is important to note that this course does not provide participants with the qualifications to diagnose or treat mental health conditions, but it equips them with the knowledge and skills to offer initial support and signposting to young people in need. Suitability - Who should attend? The RQF Level 2 First Aid for Youth Mental Health course is primarily aimed at individuals who work or have regular contact with young people aged 8 to 18 years old. This can include professionals, volunteers, or anyone else who has a role in supporting young people's mental health and well-being. The course is relevant for a wide range of individuals and professions, including but not limited to: Teachers and educators Youth workers Social workers School counsellors Sports coaches Healthcare professionals (such as nurses, paramedics, and allied health professionals) Community workers Volunteers in youth organizations Parents or caregivers Those with a general interest in youth mental health and well-being The Level 2 First Aid for Youth Mental Health course aims to equip participants with the skills and knowledge to provide initial support to young people experiencing mental health difficulties. It focuses on developing an understanding of youth mental health, recognizing signs and symptoms, offering appropriate support, and guiding young people toward further professional help. Ultimately, the course aims to empower individuals to be better equipped in providing immediate assistance and promoting positive mental health outcomes for young people. Outcome / Qualification etc. Upon completing the RQF Level 2 First Aid for Youth Mental Health course, participants can expect to achieve several learning outcomes. Understanding Youth Mental Health: Participants will gain knowledge about common mental health issues affecting young people, including anxiety, depression, self-harm, eating disorders, and substance misuse. They will develop an understanding of risk factors, protective factors, and the impact of mental health on young people's overall well-being. Recognising Signs and Symptoms: Participants will learn to identify early signs and symptoms of mental health problems in young people. They will understand how mental health difficulties can manifest and affect different aspects of a young person's life, such as behaviour, emotions, and social interactions. Providing Initial Support: Participants will acquire skills to provide initial support to young people experiencing mental health issues. They will learn active listening techniques, non-judgmental communication, and how to create a safe and supportive environment for young people to share their concerns. Promoting Positive Mental Health: Participants will understand the importance of promoting positive mental health and well-being in young people. They will learn strategies to enhance resilience, self-esteem, and coping skills among young people, as well as ways to create supportive environments that contribute to positive mental health outcomes. Signposting to Professional Help: Participants will gain knowledge about appropriate professional resources and services available to support young people's mental health. They will learn how to effectively signpost young people to appropriate help, such as mental health professionals, helplines, or support organizations. Self-Care and Boundaries: Participants will understand the importance of self-care and maintaining boundaries when supporting young people's mental health. They will learn techniques to manage their own emotional well-being and seek appropriate support for themselves when needed. The course aims to equip participants with the skills, knowledge, and confidence to provide immediate support and signpost young people to appropriate help. While it does not qualify participants as mental health professionals, it enhances their capacity to play a supportive role in promoting positive mental health outcomes for young people. Training Course Content Module 1 Introduction Module 2 What is first aid for youth mental health? Module 3 Identifying mental health conditions Module 4 Stress Module 5 Mental health conditions Module 6 First Aid Action Plan for Mental Health Module 7 Assessment and course closure MODULE 1 INTRODUCTION Session content Trainer/assessor introduction Learner introductions Course information • Administration • Learning outcomes and assessment criteria • Reasonable adjustment • Certification • Complaints and appeals • Assessment information Session duration 15 minutes MODULE 2 WHAT IS FIRST AID FOR YOUTH MENTAL HEALTH? Session content Definitions Role and responsibilities of a first aider The impact of mental health issues Mental health stigma Statistics Session duration 30 minutes MODULE 3 IDENTIFYING MENTAL HEALTH CONDITIONS Session content Mental health continuum Mental health risk factors Early warning signs Session duration 30 minutes MODULE 4 STRESS Session content What is stress? Causes of stress Effects of stress Coping strategies Session duration 30 minutes MODULE 5 MENTAL HEALTH CONDITIONS Session content Depression Anxiety Psychosis Eating disorders Suicide Self-harm Post-traumatic stress disorder Conduct disorders - Bullying Drugs and alcohol Session duration 125 minutes MODULE 6 FIRST AID ACTION PLAN FOR MENTAL HEALTH Session content Check for significant risk of suicide or harm Apply non-judgemental communication skills Reassure and provide information Encourage professional support and self-help strategies Consent and safeguarding The first aider’s own health and emotions Assessment Scenario – Application of the first aid action plan for mental health Session duration 90 minutes MODULE 7 ASSESSMENT AND COURSE CLOSURE Session content Written assessment paper Course administration Course closure Session duration 40 minute Course delivery details The delivery of the RQF Level 2 First Aid for Youth Mental Health course may vary depending on the training provider. However, here are some common methods and approaches used in the course delivery: Classroom-Based, or virtual Instruction: The course often involves attending face-to-face training sessions in a classroom setting. An experienced instructor or facilitator will lead the sessions, providing lectures, presentations, and discussions on the relevant topics. Participants will have the opportunity to interact with the instructor and fellow learners, ask questions, and engage in group activities. Interactive Learning: To enhance understanding and engagement, the course may incorporate interactive learning methods. This can include group discussions, case studies, role-plays, and simulations. These activities allow participants to apply their knowledge and skills in practical scenarios related to youth mental health. Multimedia Resources: Training providers may utilize multimedia resources to enhance the learning experience. This can include videos, audio recordings, and online resources that provide additional information, real-life examples, and testimonials related to youth mental health. Practical Skills Training: The course may include hands-on training in practical skills related to supporting young people with mental health challenges. Participants may learn and practice active listening techniques, crisis de-escalation strategies, and effective communication skills. Practical exercises and simulations can help participants develop confidence in applying these skills. Case Studies and Scenarios: The course may incorporate real-life case studies or scenarios to illustrate the application of knowledge and skills. Participants may analyze and discuss these cases, identify appropriate intervention strategies, and explore different approaches to supporting young people in various mental health situations. Assessments: To demonstrate understanding and competence, participants may be required to complete assessments or evaluations. These can include quizzes, written assignments, or practical assessments where participants demonstrate their skills in responding to youth mental health scenarios. Duration and Schedule: The duration of the course can vary, ranging from a few hours to multiple days, depending on the training provider. It may be offered as a full-time or part-time program, and the sessions may be conducted during weekdays or weekends to accommodate different schedules. Why choose Madeleys First Aid Plus Founded in 2021 after Louise left 30 years in the NHS as an Advanced practitioner in A&E/ITU, had spent 1.5 years in Covid ITU Won FSB Best start-up business in the West Midlands in May 2023 Now trained 100's of delegates in Physical and Mental Health First Aid Expenses Travel costs and lunch required, there are many cafes and sandwich bars here in Much Wenlock to buy your lunch, you may eat it in the training room. All training material, books, qualification certificates are included in the price. Continuing Studies After completing the RQF Level 2 First Aid for Youth Mental Health course, you may consider several options for continuing studies or professional development in the field of youth mental health. Here are a few potential avenues to explore: Advanced First Aid Courses: If you wish to further enhance your first aid skills, you can explore advanced first aid courses that specialize in mental health. These courses may provide more in-depth knowledge and practical skills in supporting individuals with specific mental health conditions. Mental Health Awareness Courses: To broaden your understanding of mental health across different age groups or specific mental health conditions, you can consider enrolling in mental health awareness courses. These courses provide comprehensive knowledge about mental health, its impact, and strategies for support. Youth Work and Counselling Courses: If you are interested in pursuing a career in youth work or counselling, you might consider enrolling in relevant courses or qualifications. These can provide a deeper understanding of therapeutic approaches, counselling techniques, and effective interventions for working with young people facing mental health challenges. Higher Education Degrees or Certifications: If you're looking for more extensive education and professional credentials, you can explore pursuing higher education degrees or certifications in fields related to mental health, psychology, counseling, or youth work. These programs often offer specialized tracks or modules focused on youth mental health. Continuous Professional Development (CPD): Engaging in ongoing professional development opportunities is essential for staying up to date with the latest research, practices, and approaches in youth mental health. You can attend workshops, conferences, webinars, and seminars that specifically focus on youth mental health and related topics. Volunteer and Practical Experience: Actively volunteering with organizations or programs that support youth mental health can provide valuable hands-on experience and further develop your skills. Volunteering opportunities allow you to work directly with young people and gain a deeper understanding of their mental health needs. Remember to research and choose reputable and recognized training providers or institutions when considering any further education or professional development opportunities. It's important to align your studies with your career goals and interests while ensuring the courses or programs meet industry standards and requirements.

All organisations today operate in an environment of constant and rapid change. Managing this change effectively is often achieved through a portfolio of formal projects. Many organisations today have qualified and experienced project management staff to run their projects. Some organisations today have dedicated functions, staff or processes to support their project management teams. The very largest organisations have in-house Enterprise Programme Offices, or project management specialists in corporate audit or risk functions; or organise 'Red Team Reviews' of a project by other staff with project management experience who are not participating in the reviewed project. But for many mid-size businesses and SMEs - and even some larger organisations - these resources are simply not available. For them, having access to external expertise to assure project management disciplines and to coach project managers can be a major contributor to project success. Such reviews can take place at project initiation; at major stage-gates (especially if significant capital is to be committed at the stage-gate); or at any other time if concerns arise concerning project quality, cost or timescales. And it is for those organisations that we offer the necessary expertise, on an ad hoc basis, in reviewing projects and coaching senior project management staff. A document review and workshop led by one of our consultants can help you assess whether: The strategic goals and priorities for the project are clear and being addressed Governance of the project within the business is defined and being effectively executed Project roles and responsibilities are clear and effective The credibility and robustness of the project plan can be enhanced Performance measures and reporting procedures are effective Critical risks are identified and being managed and contingencies are agreed The roles, responsibilities and capabilities of the key players in the project team are fit for purpose Budgets are realistic and costs being managed effectively Communication and change management activities are effectively planned and being executed At your discretion, you can capture the outcomes from the workshop for yourselves, in terms of identifying opportunities for improvement, or you can have our consultant write a report and make recommendations to you.

Starting a small business can be a rewarding journey, but it requires careful planning and the right strategies to succeed. From creating a solid business plan to organizing finances and finding the right support, this guide will help you establish a foundation for a thriving business. For entrepreneurs in Calgary, key resources like reliable bookkeeping services can make a significant difference. Here’s how to start a small business and set it up for lasting success. Developing a business plan A clear, well-researched business plan serves as a roadmap for your business. It outlines your goals, target market, competitive advantage, and financial projections. This plan will also help attract investors or secure loans. To create an effective business plan: Define your mission and vision: Explain why your business exists and what you aim to achieve. Identify your target audience: Determine who your customers are and what problems your business will solve for them. Analyze competitors: Study your competitors to understand what they offer and find ways to differentiate your business. Set realistic financial projections: Estimate costs, revenue, and profits. This will give potential investors confidence in your business. Choosing a business structure Selecting the right business structure is essential, as it affects your taxes, liability, and daily operations. Common options include: Sole proprietorship: Simple to set up, with minimal paperwork, but offers no separation of personal and business liability. Partnership: Ideal for two or more owners, allowing shared responsibilities, but partners share liabilities. Corporation: Provides liability protection, but involves more paperwork and regulatory requirements. LLC (Limited Liability Company): Offers liability protection without the complexity of a corporation. Choose a structure that best suits your needs, and consult a legal professional to ensure compliance with Calgary’s business regulations. Securing funding Most small businesses require some level of funding to get started. Consider various financing options to find the best fit: Personal savings or family support: Often the first source of funding for many entrepreneurs. Business loans: Many banks offer small business loans with varying interest rates. Grants and government programs: Explore government grants and programs specifically designed to support small businesses in Calgary. Angel investors or venture capital: For businesses with high growth potential, attracting investors may be an option. Registering your business To operate legally, you’ll need to register your business. This process involves choosing a unique name, filing the necessary documents, and obtaining a business license in Calgary. You may also need specific permits depending on your industry. Completing these steps ensures that your business complies with all local regulations. Organizing your finances Managing finances effectively is crucial for any small business. Accurate bookkeeping keeps your business organized, tracks income and expenses, and prepares you for tax season. Many small businesses in Calgary choose to hire a bookkeeper in Calgary to handle these responsibilities, allowing owners to focus on growth. Working with one of the best bookkeeping services in Calgary can provide: Accurate financial records: Professional bookkeepers help maintain up-to-date records, which is essential for financial health. Compliance with tax laws: Calgary’s best bookkeeping services are familiar with local tax regulations, ensuring that you file correctly and on time. Insights for decision-making: With accurate records, you can make informed decisions on budgeting, spending, and investments. Creating a strong brand identity Building a brand that resonates with your target audience is essential. Your brand identity includes your business name, logo, colors, and messaging, as well as the experience you offer customers. Developing a consistent brand identity sets you apart from competitors and builds trust with customers. Here are some steps to create a strong brand identity: Design a logo and visual theme: Choose a professional logo, color scheme, and design elements that reflect your brand’s personality. Develop a unique brand voice: Whether it’s friendly, professional, or playful, keep your brand voice consistent in all communications. Focus on customer experience: Aim to provide exceptional service that keeps customers coming back and sharing their positive experiences. Building an online presence In today’s digital world, an online presence is crucial for reaching potential customers. Start by creating a professional website where customers can learn more about your products or services. Next, consider establishing a presence on social media platforms that suit your audience. Key components of a strong online presence include: User-friendly website: Make sure your website is easy to navigate, mobile-friendly, and includes essential information about your business. Social media profiles: Engage with customers and share updates on platforms like Facebook, Instagram, or LinkedIn. Google My Business: Setting up a Google My Business profile helps customers in Calgary find you more easily. Building a support network Running a small business can be challenging, and having a network of support is invaluable. Surround yourself with people who can provide advice, resources, and encouragement. Consider these ways to build a support network: Join local business associations: Groups like the Calgary Chamber of Commerce offer networking opportunities, resources, and workshops. Seek mentorship: Experienced business owners can offer guidance and insights that help you avoid common pitfalls. Hire professionals for specialized tasks: For financial and legal matters, work with professionals like accountants, lawyers, and bookkeepers. Tracking progress and making adjustments As your business grows, it’s essential to review your progress and adjust your strategies. Regularly assessing financial performance, customer feedback, and market trends can help you refine your approach and stay competitive. Working with one of the best bookkeeping services in Calgary can make tracking your financial performance much easier, giving you insight into profit margins, cash flow, and budgeting. Consider these strategies for tracking progress: Set measurable goals: Establish specific goals for growth, such as revenue targets or customer acquisition numbers. Analyze performance data: Use financial statements, sales reports, and customer feedback to assess performance. Stay flexible: Be willing to make changes to products, services, or marketing strategies if they aren’t meeting customer needs. Conclusion Starting a small business takes effort, planning, and ongoing management. By creating a solid business plan, organizing your finances, and developing a strong brand, you can set your business up for success. In Calgary, many new business owners choose to hire a bookkeeper in Calgary to ensure accurate financial management and stay compliant with local regulations. Taking advantage of the best bookkeeping services in Calgary can free up your time, allowing you to focus on growing your business and achieving long-term success. With dedication and the right strategies, your small business can thrive in today’s competitive market.

Agility has become a prized business attribute. Although Agile methods were once most associated with software development, they are now applied in a host of different areas. Agile continues to find new applications because it is primarily an attitude. This programme delivers a solid grounding in both the Agile mindset and Agile methods. It covers three methods, illustrates the benefits of each and shows how they can be integrated. It includes practical techniques as well as background knowledge. By the end of the session, participants will be able to: Apply Agile concepts to self-manage their work Understand the roles people take on in Agile teams Use a variety of techniques to help deliver customer satisfaction Focus on delivering against priorities Employ a range of estimating techniques 1 Introduction Overview of the programme Review of participants' needs and objectives 2 The basics of Agile What makes Agile different Agile Manifesto and Principles Using feedback to deliver what is needed 3 Agile teams Multi-disciplinary teams Team size and empowerment Agile values 4 Agile at the team level - Scrum Scrum roles Scrum 'events' Scrum 'artifacts' 5 Agile for teams juggling multiple demands - Kanban Taking control of the work Improving throughput Dealing with bottlenecks 6 Agile in projects - AgilePM The phases of an Agile project Managing change requests Delivering on time 7 Estimating T-shirt / Pebble sizing Yesterday's weather Planning poker 8 Pick 'n' mix - some useful techniques The daily stand-up User stories Retrospectives Work-in-process limits Burndown charts Minimum viable product A / B testing 9 Review and action planning Identify actions to be implemented individually Conclusion

Our bespoke leadership and management courses come in the form of extensive, high-quality short courses aimed at meeting your business needs, and increasing your business impact and performance. Our management training programs are suitable for improving the skills of first line managers, middle managers, senior managers and executive level managers across sectors and organisations. We also offer some personal development courses aimed at honing your business/personal skills and talents. Courses offered in this school include but are not limited to: Management and Leadership Skills Team Leadership Strategic Management and Leadership Marketing Management Financial Management Human Resource Management Talent Management Performance Management Project Management Essentials Leading Change in the Public Sector Best Practices in Public Procurement Public Administration We offer bespoke courses to suit your needs. Contact Us Today!

Effective customer service plays a vital role in attracting and retaining customers. Businesses can use good customer service to boost sales and loyalty. Empathy, good communication, and problem-solving are core skills in providing excellent customer service. This course provides the knowledge and skills to help you hone your customer service skills.

leadership management training course

EQ is a pattern of how people's biases in their thinking leads them to think one choice or thing is better than another, as well as their clarity in differentiating within those biases to exercise clear and sound judgement. Where your thinking and responses lie within your biases spectrum, and your ability in adjusting to the situation you find yourself in, will determine responses equating to poor or strong Emotional Intelligence (EI). This course will enhance and promote the skill set necessary for any working leader or manager, allowing our in-depth emotional intelligence knowledge to be applied into your working environment. From an employer's perspective, this award can be a significant long-term return on investment by further developing your leaders and managers. What Does This Course Offer? Our program offers an EQ-SWOT™ assessment and EI Model in detail, and through activity and discussion we explore how applying and possibly adjusting, you may offer an improved Emotional Intelligence. Our learning experiences are successful because the outcomes are quickly embedded and demonstrate an immediate visible impact on the day-to-day working environment. Our engaging learning inspires employees to want to personally add value to the companies they work for. We also offer our Paradigm EQ-SWOT™ online assessment and report as a frame of reference within the program. This assessment should be completed before attending the program, and will be expanded upon during the program delivery. Course Content The Emotional Intelligence for Today’s Leadership and Management course covers the following topics: What makes EI so important within the workplace Self-Awareness and your EQ Profile The EQ unpacked Unconscious Bias & EI How to develop your EI quotient Accreditation Activity Our accredited tutors deliver training that encourages delegates to confidently and practically apply all they have learnt as soon as they get back into the business. To achieve this award, delegates need to prepare and deliver a 3 minute presentation* on the highlights of their learning and immediate application avenues when back in their working environment. *Participants will be given 30 minutes during the program to prepare for their 3 min presentation at the end of the program. Scheduled Course Dates Unfortunately this course is not currently scheduled as an open course as it is primarily run as an in-house programme. For more information, please contact us. In-House Courses This is our own management training course which has been developed and refined over the many years we have been providing it to delegates from organisations in virtually every industry. This means that the course syllabus is extremely flexible and can be tailored to your specific requirements. If you would like to discuss how we can tailor this management training course for you and/or run it at your premises, please contact us.

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group