3532 Dash courses

We are in such an era where cyber security plays an important part. With systems getting smarter, we are seeing machine learning interrupting computer security. With the adoption of machine learning in upcoming security products, it is important for pentesters and security researchers to understand the working of these systems and how to breach them.

Highlights of the Course Course Type: Online Learning Duration: 6 Hours 59 Minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about xero accountanting and Bookkeeping Understand the core competencies and principles of xero accountanting and Bookkeeping Explore the various areas of xero accountanting and Bookkeeping Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert xero accountant and bookkeeper Xero Accounting Course Online  Master the skills you need to propel your career forward in xero accountanting and Bookkeeping. This course will equip you with the essential knowledge and skillset that will make you a confident xero accountant and bookkeeper and take your career to the next level. This comprehensive xero accounting course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this xero accounting course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective xero accountanting and Bookkeeping practice and equip you with the essential skills, confidence and competence to assist you in the xero accountanting and Bookkeeping industry. You'll gain a solid understanding of the core competencies required to drive a successful career in xero accountanting and Bookkeeping. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for xero accountant and bookkeeper or for people who are aspiring to specialise in xero accountanting and Bookkeeping. Enrol in this xero accounting course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive xero accounting course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this xero accountanting and Bookkeeping can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This xero accounting course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This xero accounting course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This xero accounting course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Xero Updated Version Xero Basic Skills Introduction 00:05:00 Intro Choosing a Plan 00:04:00 Dashboard 00:12:00 Money in Sales Invoice 1 00:05:00 Money in Quotes 00:06:00 Issuing Customer Statements 00:02:00 Receive Payments 00:06:00 Products and Services 00:10:00 Purchase Orders 00:06:00 Spend Money 00:03:00 Bank Account Screen 00:06:00 Bank Rec 00:09:00 Vat 00:05:00 Chart of Accounts 00:05:00 Financial Reports 00:04:00 Journals 00:04:00 Contacts 00:08:00 Conclusions 00:01:00 Xero Advanced Skills Introduction 00:05:00 Importing Data Part 1 00:11:00 Importing Data Part 2 00:01:00 Tracked Inventory Part 1 00:09:00 Tracked Inventory Part 2 00:04:00 Tracked Inventory Part 3 00:03:00 Tracking Categories Part 1 00:03:00 Tracking Categories Part 2 00:03:00 Projects Part 1 00:06:00 Projects Part 2 00:07:00 Projects Part 3 00:05:00 Expenses Claims Part 1 00:06:00 Expenses Claims Part 2 00:03:00 Multi Currency Intro 00:04:00 Multi Currency Bills 00:08:00 Multi Currency Bank Rec 00:04:00 Multi Currency Sales Invs 00:04:00 Billable Expenses 00:07:00 Fixed Assets and Dreciation 00:08:00 Depreciation Part 2 00:06:00 Find and Recode 00:06:00 Conclusions 00:02:00 Xero Old Version Getting Prepared - Access the software and course materials Introduction To The Course And Your Tutor 00:04:00 Activating Your Free Trial With Xero 00:02:00 Getting started Signing Up For The Free Trial 00:04:00 Create The Organisation 00:08:00 The Ficticious Scenario 00:02:00 Setting up the system Add Bank Accounts To The System 00:14:00 Enter Opening Balances 00:07:00 Opening Trial Balance 00:01:00 Nominal ledger Amend The Nominal Ledger 00:06:00 Chart Of Accounts Report 00:01:00 Customers & Suppliers Enter Customers 00:07:00 Entering Suppliers 00:06:00 Reporting Customer And Supplier Information 00:02:00 Sales ledger Enter Invoices 00:07:00 Invoicing Tips - Adding Logo, Repeat Billing 00:09:00 Entering Invoices 6574 to 6610 00:16:00 Post Credit Notes 00:03:00 Report Showing Customer Activity 00:08:00 Aged Debtors 00:02:00 Suppliers Post Supplier Invoices 00:09:00 Enter Suppliers Invoices 6028 Onwards 00:14:00 Enter More Supplier Invoices No 4308 Onwards 00:06:00 Credit Notes Suppliers2 00:02:00 Supplier Activity Report 00:04:00 Aged Creditors Info 00:01:00 Purchases ledger Receipts From Customers 00:10:00 Apply Customer Credit Notes 00:05:00 Sundry payments Post Supplier Cheques 00:08:00 Apply Supplier Credit Notes 00:03:00 Print List Of Bank Receipts And Payments 00:01:00 Sundry payments Post Sundry Payments 00:07:00 Make A Credit Card Payment 00:08:00 Petty Cash Post Petty Cash Transactions - Week 1 00:16:00 Petty Cash - Week 2 00:12:00 Petty Cash - Week 3 00:07:00 Petty Cash - Week 4 00:09:00 Imprest System On Petty Cash 00:04:00 Report On Cash Payments And Receipts 00:01:00 Bad Debt Writing Off A Bad Debt - Print Customer Statement 00:02:00 Write Off A Bad Debt 00:09:00 Credit Card Reconcile The Credit Card Statement 00:09:00 Bank Reconciliation Bank Statement As A Csv File 00:27:00 Bank Statement Closing Balances 00:11:00 Reconcile The Petty Cash 00:05:00 Payroll / Wages Wages and Salaries 00:09:00 Post the Wages Journal 00:07:00 Payday 00:11:00 Pay the Two Staff 00:05:00 VAT - Value Added Tax Depreciation Journal 00:04:00 VAT Return 00:03:00 Reports Month End Reports PnL, BS, TB 00:05:00 Payroll unit Using Payroll 00:12:00 Setting Up Employees 00:10:00 Running Payroll - An Example 00:14:00 Conclude Recap And Next Steps 00:06:00 What Happens Next 00:02:00 Supplementary Resources Supplementary Resources - Xero Accounting and Bookkeeping 00:00:00 Assessment Assessment - Xero Accounting and Bookkeeping 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Highlights of the Course Course Type: Online Learning Duration: 1 Hour 34 minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about WordPress development Understand the core competencies and principles of WordPress development Explore the various areas of WordPress development Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert WordPress developer WordPress Basics Course Master the skills you need to propel your career forward in WordPress development. This course will equip you with the essential knowledge and skillset that will make you a confident WordPress developer and take your career to the next level. This comprehensive WordPress basics course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this WordPress basics course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective WordPress development practice and equip you with the essential skills, confidence and competence to assist you in the WordPress development industry. You'll gain a solid understanding of the core competencies required to drive a successful career in WordPress development. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for WordPress developer or for people who are aspiring to specialise in WordPress development. Enrol in this WordPress basicscourse today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive WordPress basics course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this WordPress development can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This WordPress basics course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This WordPress basics course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This WordPress basics course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction: WordPress in Theory Course Overview 00:03:00 Course plan 00:00:00 What is WordPress? 00:02:00 WordPress.org vs WordPress.com 00:01:00 What To Know Before Using WordPress 00:03:00 How to Wodpress.com & WordPress.org 00:03:00 Getting Started With WordPress How to use WordPress.org 00:12:00 How to use WordPress.com. 00:07:00 WordPress Dashboard Overview. 00:15:00 Gutenberg WordPress Editor 00:16:00 Customize Your WordPress website. 00:26:00 Assessment Assessment - WordPress Basics 00:10:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Certificate of Achievement Certificate of Achievement 00:00:00 Feedback Feedback 00:00:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Highlights of the Course Course Type: Online Learning Duration: 14 hours 42 minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about business administration and business management Understand the core competencies and principles of business administration and business management Explore the various areas of business administration and business management Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert business administrator or business manager Business Strategies and Planning Program Course Master the skills you need to propel your career forward in business administration and business management. This course will equip you with the essential knowledge and skillset that will make you a confident business administrator or business manager and take your career to the next level. This comprehensive business strategies and planning course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this business strategies and planning course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective business administration and business management practice and equip you with the essential skills, confidence and competence to assist you in the business administration and business management industry. You'll gain a solid understanding of the core competencies required to drive a successful career in business administration and business management. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for business administrator or business manager or for people who are aspiring to specialise in business administration and business management. Enrol in this business strategies and planning course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive business strategies and planning course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this business administration and business management can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This business strategies and planning course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This business strategies and planning course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This business strategies and planning course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Welcome - How to Get The Most Out of The Course Learn Business Fundamentals and Create Your Own Business Plan Today 00:03:00 Getting Started - How to Use Our\Course 00:01:00 Quickfire Strategy Quiz How Much Do You Know About Your Business Strategy 00:02:00 Quickfire Strategy Quiz - My “Answers” 00:09:00 How to Get The Most From This Course 00:08:00 Using The Course Map Matrix 00:06:00 Guide to The Course Assignments 00:03:00 Download All Course Materials Here 00:02:00 Business Fundamentals: Connecting Business Strategy to The Business plan Section Introduction: Connecting Business Strategy to The Business Plan 00:01:00 Business Strategy to Business Plan 00:04:00 What Do You Mean by Business Strategy 00:02:00 What is a Business Plan 00:05:00 What Do We Mean by Corporate Strategy 00:07:00 Should You Be Creating Shareholder Value 00:07:00 Introduction to Strategic Management 00:06:00 Business Fundamentals: The Value of Strategic Analysis Section Introduction: The Value of Strategic Analysis 00:01:00 Strategic Analysis - The First Step 00:02:00 What is Strategic Analysis 00:05:00 Frameworks for Strategic Analysis 00:10:00 Strategic Analysis Frameworks Case Study: Apple 00:11:00 Business Fundamentals: Frameworks and Theories Business Strategists Must Know Section Introduction: Frameworks and Theories Business Strategists Must Know 00:01:00 Why are These Business Models Important 00:02:00 The Story of The Hedgehog and The Fox 00:02:00 Why are Management Theories Useful in Business Strategy 00:09:00 SWOT Analysis 00:04:00 Introduction to Michael Porter's Five Forces Model 00:05:00 Lafley and Martin Five Step Strategy Model 00:06:00 The 5Cs Model 00:06:00 What is PEST or Broad Factors Analysis 00:05:00 PESTEL Analysis 00:05:00 Ansoff Matrix 00:06:00 Value Chain 00:04:00 Business Model Synthesis 00:08:00 Black Swan Events - Coronavirus 00:05:00 Critical Evaluation of Leadership Section Introduction: Critical Evaluation of Leadership 00:01:00 Vision and Leadership - Starting at The Top 00:05:00 What Skills are We Looking for in Management 00:06:00 What is The Purpose of a Vision Statement 00:03:00 Products and Services and Competitive Advantage Section Introduction: Products Services and Competitive Advantage 00:01:00 What Do We Mean By Products and Services 00:03:00 Why Product Differentiation is Critical 00:05:00 Product Diversification in Business Strategy 00:05:00 How Does Quality Management Fit into Your Business Strategy 00:04:00 What Do We Mean By Competitive Advantage 00:06:00 Bowman's Strategic Clock - Strategic Positioning 00:08:00 Products, Services and Technology in The Business Plan 00:06:00 Competition - Know Your Enemy Section Introduction: Competition - Know Your Enemy 00:02:00 Competitor Analysis 00:05:00 BCG Matrix 00:06:00 Competitors and Competitive Forces 00:10:00 Competitive Intensity 00:08:00 Industry Life Cycle 00:04:00 Competition - Business Plan Tie In 00:02:00 External Strategic Analysis - Industry, Markets and Competition Section Introduction: Industry, Markets and Competition 00:02:00 What Do We Mean By External Strategic Analysis 00:09:00 How Does Industry Analysis Help 00:05:00 Conducting PEST or Broad Factors External Analysis 00:10:00 What are The Business and Funding Life Cycles 00:10:00 Value Chains: Connecting Companies to Their External Environment 00:08:00 Addressing The Total Addressable Market (TAM) 00:05:00 Market Segmentation: Choosing Customers 00:07:00 Bargaining Power of Suppliers 00:05:00 Bargaining Power of Customers/Buyers 00:05:00 Business Plan: Industry, Markets and Competition 00:03:00 Internal Strategic Analysis - Operations and Customer Management Section Introduction - Operations and Customer Management 00:02:00 What are Business Operations 00:02:00 Strategic Analysis With The Business Model Canvas 00:13:00 How Can Corporate Structure Impact Strategy 00:07:00 Organisational Development 00:03:00 Reviewing The Operations of The Firm 00:03:00 Click and Mortar - Online Meets Offline 00:05:00 eCommerce Business Models 00:06:00 Internal Strategic Analysis - Business Plan Tie In 00:04:00 Six Minute Strategist SWOT Assignment Section Introduction: Six Minute Strategist SWOT Assignment 00:01:00 Customer Value Proposition Section Introduction: Customer Value Proposition 00:02:00 Understanding The Customer Value Proposition 00:03:00 Positioning Your Firm in The Market 00:04:00 What Do We Mean By a Profit Model 00:04:00 Hax's Delta Model 00:09:00 Switching Costs and Customer Strategy 00:03:00 Managing The Customer Experience 00:04:00 What is The Customer Journey 00:06:00 Customers, Customer Value and The Business Plan 00:03:00 Sales and Marketing Strategy Section Introduction: Sales and Marketing 00:02:00 The 5 Ps of Marketing 00:05:00 How Can You Plan Your Marketing 00:11:00 Push Marketing Strategy 00:03:00 Pull Marketing Strategy 00:04:00 Understanding AIDA 00:07:00 Progressive Sequence of 9 Agreements 00:07:00 Pricing Strategies 00:10:00 Sales and Marketing in The Business Plan 00:05:00 Digital Business Strategy Transformation Section Introduction: Digital Business Strategy Transformation 00:01:00 Why Do You Need a Digital Strategy Blueprint 00:07:00 What Skills and Assets Do You Need to Be a Digital Entrepreneur 00:06:00 Digital Strategy Blueprint Overview 00:18:00 Digital Strategy - Customer Centric Transformation 00:07:00 Digital Strategy - Customer Experience Transformation 00:05:00 Digital Strategy - Customer Channel Transformation 00:06:00 Digital Strategy - Digital Skills Transformation 00:03:00 Digital Strategy - Tools and Resources 00:02:00 Understanding Financial Statements Section Introduction: Understanding Financial Statements 00:02:00 Overview of Financial Statements 00:02:00 GAAP: Accruals vs Cash Accounting 00:05:00 Income Statement or Profit and Loss Account 00:08:00 Cash Flow Statement 00:06:00 Cash Flow Metrics Explained 00:09:00 Case Study - Apple Financial Statements 00:04:00 Financial Statements in The Business Plan 00:06:00 Finance: Strategic Financial Analysis Section Introduction: Strategic Financial Analysis 00:01:00 What is Financial Analysis 00:11:00 Income Statement Profitability Ratios 00:04:00 Balance Sheet Ratio Analysis 00:12:00 Cash Flow Statement Analysis 00:05:00 Valuation Ratios 00:04:00 Finance: Financial Analysis - Case Study and Assignment Section Introduction: Financial Analysis - Case Study and Assignment 00:01:00 Apple Inc Financial Analysis - Solution 00:02:00 Discussion of Measurements of Growth Analysis 00:05:00 Discussion of Measures of Profitability Analysis 00:06:00 Discussion of Trading Performance Analysis 00:03:00 Discussion of Working Capital (Liquidity and Efficiency) Analysis 00:11:00 Future Business Strategy Analyser Assignment Section Introduction: Future Business Strategy Analyser Assignment 00:01:00 Goal Setting and Financial Performance Section Introduction: Goal Setting and Performance Management 00:01:00 Introduction to Goal Setting 00:03:00 What Do We Mean By Smart Goals 00:03:00 Key Performance Indicators 00:04:00 Strategic Dashboards 00:07:00 Corporate Performance Management 00:04:00 Objectives and Key Results 00:04:00 Year Over Year Performance 00:03:00 Business Fundamentals: Growth Strategies Section Introduction: Growth Strategies 00:01:00 Organic vs Inorganic 00:03:00 The Advantage of First Mover Advantage 00:04:00 The Importance of Scalability 00:03:00 Merger and Acquisitions Growth Strategies 00:10:00 Buy and Build Growth Strategy 00:08:00 Negative Growth- Company Recovery Strategies 00:09:00 Post Coronavirus Strategies 00:06:00 Growth Strategies Business Plan Tie In 00:03:00 Valuation, Funding, Exits and Returns Section Introduction: Valuation, Funding, Exits and Returns 00:02:00 Valuation and Funding - A Consequence of Our Business Strategy 00:04:00 How to Value a Company 00:10:00 Sources of Equity Funding 00:08:00 What is a Pre-Money Valuation 00:05:00 How to Create a Pitch Deck for Investors 00:06:00 Sources and Uses of Funds in The Business Plan 00:02:00 What is a Cap Table 00:05:00 Exit Strategies and Returns 00:09:00 Transaction Cost Management 00:01:00 Risk Assessment Section Introduction: Risk Assessment 00:01:00 Risk Assessment - Strategic Plan Summary 00:02:00 Business Plan Synthesis Section Introduction: Business Plan Synthesis 00:03:00 Business Plan Synthesis 00:03:00 Business Plan - Executive Summary 00:02:00 Business Plan - History and Background 00:02:00 Business Plan - Management Summary 00:04:00 Business Plan Appendicies 00:03:00 Key Questions Check List 00:01:00 Business Plan Refinement: Types of Businesses 00:01:00 Summary and Wrap Up Summary and Wrap up 00:04:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

Visualize charts and visuals in Tableau Desktop

Take This Course £249.00 £14.00 1 year Level 3 Course Certificate Number of Units74 Number of Quizzes0 7 hours, 28 minutes Gift this course Description The Diploma in Adobe XD Design course is designed to teach the all-in-one UX/UI solution - Adobe XD for developing a real-world iPhone app. Adobe XD is a UX/UI solution that helps you to design websites, mobile apps and others. The course covers the essential tools and features of Adobe XD so that you can able to apply the skills in your real-world project. You will learn to apply Paper Prototyping techniques and able to create Interactive Prototype. The course also shows you the procedures of opening sketch, Photoshop and Illustrator files with Adobe XD. Finally, you will learn to collaborate with other developers using Zeplin & Avocode. After completing the course, you will learn to use Adobe XD and create a real world App in Adobe XD by following iOS Design guidelines. Entry Requirement: Beginner Designers UX Designers UI Designers Graphic Designers Web Designers Mobile App Designers Developers or Coders Anyone who wants to design User Interfaces or Websites or Mobile Apps Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of applying for NUS Extra Discount Card; 24/7 student support via email. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Course Curriculum Module: 01 Promo Video 00:03:00 What Is Adobe XD 00:07:00 Download And Install Adobe Xd 00:03:00 Why Adobe XD Is So Awesome - Talkinghead 00:04:00 Updates And Upcoming Features Xd 00:03:00 Adobe XD Interface Welcome Screen 00:03:00 Adobe Xd Top Nav Bar 00:02:00 Adoe Xd Interface Toolbar 00:02:00 Properties Panel Adoe Xd Interface 00:03:00 Xd Mac And Win Differences 00:05:00 First Assignment Simple One 00:08:00 Module: 02 Artboards and grids 00:08:00 Tools in xd 00:05:00 Rectangle tool to create buttons 00:07:00 Background and object blur 00:03:00 Ellipse tool 00:02:00 Basics of pen tool 00:03:00 Pen tool to creat Icons 00:06:00 Line tool 00:01:00 Text-tool 00:03:00 Colors Palettes 00:04:00 Color Gradients in Xd 00:06:00 Coolors.io 00:04:00 Masks in xd 00:06:00 Character styles in Xd 00:05:00 Creating and reusing symbols 00:07:00 Repeat grid 00:09:00 Common Shortcuts 00:06:00 Shortcut keys part2 00:08:00 Nested symbols in xd 00:06:00 Module: 03 S03L01 block-level design 00:12:00 S0302 Sketching First Design Idea-block Level Paper 00:08:00 S0303 First Paper Prototype- Adding Details 00:04:00 S0304 Vertical Horizontal Prototypes T Proto 00:09:00 S0305 Level Of Fidelity and prototypes 00:00:00 S0306 adding details to your block design 00:08:00 S0307 using ui design patterns 00:04:00 S0308 creating signup ios screen EXERCISE 00:14:00 Module: 04 S0401 Design preparations 00:05:00 S0402 Color scheme and insprations 00:05:00 S0403 Solving UX problems of old app 00:04:00 S0404 Welcome Screen design 00:10:00 S0405 designing the login screen 00:14:00 S0406 login-activated 00:12:00 S0407 Signup Screen 00:07:00 S0408 dashboard design part 1 00:12:00 S0409 dashboard design part 2 00:11:00 S0410 Sidebar Navigation 00:09:00 S0411 actitivies screen 00:11:00 S0412 sync screen 00:08:00 S0413 sync status update 00:04:00 S0414 using grids to improve designs further 00:05:00 S0415 refining style guides 00:08:00 S0416 IOS Design guidelines 00:09:00 Module: 05 S0501 fixing tap targets 00:06:00 S0502 prototype login and signup screens 00:10:00 S0503 prototyping dashboards and other screens 00:11:00 S0504 sharing prototype with others 00:04:00 S0505 recording prototype on mac 00:02:00 S0506 design Inspect beta 00:04:00 Module: 06 S0601 why to export in 1x 2x 3x 00:09:00 S0602 Perfect example of 1x 2x 3x 00:03:00 S0603 export artboards to create mockups 00:08:00 S0604 batch export 00:06:00 Module: 07 S0701 Live Preview Your App On Iphone 00:02:00 S0702 Developer handoff with Zeplin 00:13:00 S0703 Developer Handoff using Avocode 00:14:00 S0704 open sketch-psd-illustrato import 00:08:00 Module: 08 XD updtaes april may 2018 00:04:00 1st Exercise Asssignment-1 00:03:00 Second Assignment-1 00:03:00 Third Last Assinment - Google Drive 00:03:00 Resources Resources - Diploma In Adobe XD Design 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Course Overview: According to a report by the World Economic Forum, data analysts and scientists are among the top emerging job roles. The "Data Analytics with Tableau" course is tailored to equip learners with the vital skills required to excel in this dynamic field. The course delves into the intricacies of data visualisation and analysis using Tableau, a leading software in the industry. It's not merely about understanding data but transforming it into actionable insights that drive business decisions. The course is structured to provide a comprehensive understanding of various aspects of data analytics, including sales, HR, and shipping analytics.Don't miss this opportunity to advance your career with cutting-edge skills in data analytics. Enrol in "Data Analytics with Tableau" now and embark on a journey of professional growth and endless possibilities! Key Features of the Course: CPD Certificate: Upon completion, you will receive a prestigious Continuing Professional Development (CPD) certificate, recognised globally for enhancing your career prospects. 24/7 Learning Assistance: Our dedicated support team ensures you receive prompt assistance, providing a seamless learning experience. Who is This Course For? This course is tailored for individuals who aspire to become data analysts, business intelligence professionals, marketing strategists, or decision-makers seeking to leverage data effectively. No experience with Tableau or coding is required, making it accessible and engaging for beginners. What You Will Learn: Data Analytics with Tableau, This course covers a wide range of topics, starting with connecting and preparing data, where you will learn how to import, clean, and transform data to make it analysis-ready within Tableau. Next, you will master the art of building insightful charts and visualisations using Tableau's rich set of tools, enabling you to communicate data trends and insights effectively. Additionally, you will explore the creation of captivating headline cards and interactive dashboards, gaining expertise in presenting key information and facilitating data exploration. Real-world projects, including Discount Mart, Green Destinations, Super Store, Northwind Trade, and Tesla, will provide you with outstanding experience in applying Tableau to solve practical data challenges. Lastly, you will develop a solid understanding of database concepts and learn to create compelling data stories using Tableau's storytelling features. By the end of this course, you will have the skills and confidence to make data-driven decisions and communicate insights effectively using Tableau. Why Enrol in This Course: Join the recently updated top-reviewed Data Analytics course with Tableau to keep you at the forefront of the field. Expand your analytical skills, unlock career opportunities, and stay current in the rapidly evolving world of data analytics by mastering Tableau, the industry-standard tool for visual analytics. Requirements: No prior experience with Tableau or coding is required. All you need is a computer with internet access, a curious mind, and a passion for exploring the world of data analytics. Career Path: By acquiring data analytics skills with Tableau, you open doors to exciting career paths, such as: Data Analyst (Average Salary: £35,000 - £45,000) Business Intelligence Analyst (Average Salary: £40,000 - £55,000) Marketing Analyst (Average Salary: £30,000 - £40,000) Financial Analyst (Average Salary: £35,000 - £50,000) Data Visualization Specialist (Average Salary: £40,000 - £60,000) Database Administrator (Average Salary: £40,000 - £55,000) Data Scientist (Average Salary: £45,000 - £70,000) Certification: Upon successful completion of the course, you will receive a CPD certificate, internationally recognised for its validation of your expertise in data analytics with Tableau. Enrol now and embark on a transformative journey to become a proficient data analyst and visualisation expert with Tableau! Course Curriculum 9 sections • 41 lectures • 06:47:00 total length •Introduction to the Course: 00:02:00 •What is Tableau? An Introduction to Tableau: 00:03:00 •How this course is Structured: 00:01:00 •Installing the Free Full Version of Tableau: 00:02:00 •Project Brief for Discount Mart: 00:03:00 •Connecting and Preparing Data for Discount Mart: 00:15:00 •Building Charts on Tableau for Discount Mart (Part 1): 00:33:00 •Building Charts on Tableau for Discount Mart (Part 2): 00:16:00 •Creating Headline Cards on Tableau for Discount Mart: 00:10:00 •Building and Publishing Dashboards on Tableau: 00:15:00 •Project Brief for Green Destinations: 00:02:00 •Connecting and Preparing Data for Green Destinations: 00:09:00 •Building Charts on Tableau (Part 1) for Green Destinations: 00:28:00 •Building Charts on Tableau (Part 2) for Green Destinations: 00:08:00 •Creating Headline Cards on Tableau: 00:15:00 •Building a Dashboard for Green Destinations: 00:12:00 •Publish your Dashboard to Tableau Public: 00:02:00 •Project Brief for Super Store: 00:02:00 •Connecting and Preparing Data for Super Store: 00:17:00 •Building Charts on Tableau (Part 1) for Super Store: 00:34:00 •Building Charts on Tableau (Part 2) for Super Store: 00:23:00 •Building a Dashboard: 00:18:00 •Publish your Dashboard to Tableau Public: 00:03:00 •Project Brief for Northwind Trade: 00:03:00 •Connecting and Preparing Data for Northwind Trade: 00:14:00 •Building Charts on Tableau for Northwind Trade: 00:37:00 •Building and Publishing Dashboards for Northwind Trade: 00:10:00 •Project Brief for Tesla: 00:02:00 •Creating a Data Source through Google Sheet Functions: 00:05:00 •Connect to the Data for Tesla: 00:04:00 •Building Charts on Tableau for Tesla: 00:22:00 •Building Headline Cards: 00:09:00 •Building a Tesla Dashboard: 00:08:00 •Publish your Dashboard to Tableau Public: 00:03:00 •Introduction to Database Concepts: 00:01:00 •Understanding Relational Databases: 00:04:00 •Relationships of Database Entities: 00:02:00 •Primary and Foreign Keys: 00:01:00 •Data types and Naming Conventions: 00:04:00 •Creating Stories on Tableau: 00:05:00 •Resources - Data Analytics with Tableau: 00:00:00