725 Customer Relationship Management courses

2 QLS Endorsed Course | CPD Certified | Free PDF + Hardcopy Certificates | 80 CPD Points | Lifetime Access

In the bustling realm of customer service, mastery isn't merely an option; it's the golden ticket to unlocking unparalleled success. Picture this: every interaction, a chance to dazzle and delight, transforming ordinary moments into extraordinary experiences. Welcome to the realm where every conversation holds the potential to forge lasting connections and elevate brand loyalty to unprecedented heights. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Within these carefully crafted modules lies the blueprint for customer service excellence. Explore the intricacies of communication, from the subtle nuances of phone etiquette to the art of building unwavering rapport over the airwaves. Navigate the ebb and flow of inbound and outbound calls with finesse, mastering the delicate dance of active listening and gracefully managing even the toughest of callers. Beyond the realms of mere conversation, delve into the realm of problem-solving prowess, equipped with the tools to navigate any challenge that comes your way. Here, each module is a stepping stone towards a deeper understanding of the intricate tapestry that is customer relationship management, culminating in the ability to measure success not just in metrics, but in the smiles of satisfied customers. Welcome to a world where every call is an opportunity, and excellence is not just a goal but a way of life. Course Curriculum Module 01: Introduction to Customer Service Module 02: What's Different about Good Customer Service? Module 03: Customer Relationship Management Module 04: Customer Service Communication Strategies Module 05: Aspects of Phone Etiquette Module 06: Building Rapport Over the Phone Module 07: Inbound and Outbound Calls Module 08: Active Listening and Managing Tough Callers Module 09: Managing Interoffice Calls and Voicemail Module 10: Problem Solving over the Phone Module 11: Intra Organisation Dealings Module 12: Measuring Customer Service Learning Outcomes: Identify key principles of effective phone-based customer service strategies. Apply techniques for building rapport and managing tough callers effectively. Demonstrate active listening skills and handle inbound and outbound calls proficiently. Utilize problem-solving strategies to address customer inquiries and concerns. Manage interoffice calls, voicemail, and intra-organisation dealings professionally. Evaluate customer service performance through effective measurement techniques. CPD 10 CPD hours / points Accredited by CPD Quality Standards Phone-Based Customer Service Training 2:49:55 1: Module 01: Introduction to Customer Service 13:13 2: Module 02: What's Different about Good Customer Service? 06:30 3: Module 03: Customer Relationship Management 06:30 4: Module 04: Customer Service Communication Strategies 14:06 5: Module 05: Aspects of Phone Etiquette 16:17 6: Module 06: Building Rapport Over the Phone 12:49 7: Module 07: Inbound and Outbound Calls 11:39 8: Module 08: Active Listening and Managing Tough Callers 16:03 9: Module 09: Managing Interoffice Calls and Voicemail 07:17 10: Module 10: Problem Solving over the Phone 35:10 11: Module 11: Intra Organisation Dealings 22:22 12: Module 12: Measuring Customer Service 06:59 13: CPD Certificate - Free 01:00 Who is this course for? Customer service representatives seeking to enhance phone-based communication skills. Call centre agents aiming to improve customer interactions and satisfaction. Sales professionals interested in refining their phone etiquette and communication strategies. Frontline staff members tasked with handling inbound and outbound calls effectively. Team leaders or supervisors responsible for managing and monitoring phone-based customer service. Career path Customer Service Advisor Call Centre Operator Sales Representative Receptionist Customer Support Specialist Telecommunications Operator Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

In the bustling realm of customer service, mastery isn't merely an option; it's the golden ticket to unlocking unparalleled success. Picture this: every interaction, a chance to dazzle and delight, transforming ordinary moments into extraordinary experiences. Welcome to the realm where every conversation holds the potential to forge lasting connections and elevate brand loyalty to unprecedented heights. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Within these carefully crafted modules lies the blueprint for customer service excellence. Explore the intricacies of communication, from the subtle nuances of phone etiquette to the art of building unwavering rapport over the airwaves. Navigate the ebb and flow of inbound and outbound calls with finesse, mastering the delicate dance of active listening and gracefully managing even the toughest of callers. Beyond the realms of mere conversation, delve into the realm of problem-solving prowess, equipped with the tools to navigate any challenge that comes your way. Here, each module is a stepping stone towards a deeper understanding of the intricate tapestry that is customer relationship management, culminating in the ability to measure success not just in metrics, but in the smiles of satisfied customers. Welcome to a world where every call is an opportunity, and excellence is not just a goal but a way of life. Course Curriculum Module 01: Introduction to Customer Service Module 02: What's Different about Good Customer Service? Module 03: Customer Relationship Management Module 04: Customer Service Communication Strategies Module 05: Aspects of Phone Etiquette Module 06: Building Rapport Over the Phone Module 07: Inbound and Outbound Calls Module 08: Active Listening and Managing Tough Callers Module 09: Managing Interoffice Calls and Voicemail Module 10: Problem Solving over the Phone Module 11: Intra Organisation Dealings Module 12: Measuring Customer Service Learning Outcomes: Identify key principles of effective phone-based customer service strategies. Apply techniques for building rapport and managing tough callers effectively. Demonstrate active listening skills and handle inbound and outbound calls proficiently. Utilize problem-solving strategies to address customer inquiries and concerns. Manage interoffice calls, voicemail, and intra-organisation dealings professionally. Evaluate customer service performance through effective measurement techniques. CPD 10 CPD hours / points Accredited by CPD Quality Standards Phone-Based Customer Service Training 2:49:55 1: Module 01: Introduction to Customer Service 13:13 2: Module 02: What's Different about Good Customer Service? 06:30 3: Module 03: Customer Relationship Management 06:30 4: Module 04: Customer Service Communication Strategies 14:06 5: Module 05: Aspects of Phone Etiquette 16:17 6: Module 06: Building Rapport Over the Phone 12:49 7: Module 07: Inbound and Outbound Calls 11:39 8: Module 08: Active Listening and Managing Tough Callers 16:03 9: Module 09: Managing Interoffice Calls and Voicemail 07:17 10: Module 10: Problem Solving over the Phone 35:10 11: Module 11: Intra Organisation Dealings 22:22 12: Module 12: Measuring Customer Service 06:59 13: CPD Certificate - Free 01:00 Who is this course for? Customer service representatives seeking to enhance phone-based communication skills. Call centre agents aiming to improve customer interactions and satisfaction. Sales professionals interested in refining their phone etiquette and communication strategies. Frontline staff members tasked with handling inbound and outbound calls effectively. Team leaders or supervisors responsible for managing and monitoring phone-based customer service. Career path Customer Service Advisor Call Centre Operator Sales Representative Receptionist Customer Support Specialist Telecommunications Operator Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

The real estate industry is one of the most exciting and dynamic fields out there, offering endless opportunities for those with the right skills and knowledge. Whether you're looking to work as an estate agent, property developer, or manager, there's always something new to learn and discover in this field. As an estate agent or property developer, you'll have the opportunity to work with clients from all walks of life, helping them buy, sell, and rent properties. You'll also have the chance to develop your own projects, from small-scale renovations to large-scale residential and commercial developments. At the same time, the real estate industry is constantly evolving, with new technologies, marketing strategies, and legal and regulatory frameworks emerging all the time. That's why it's essential to stay up-to-date with the latest developments and trends, and that's where our Estate Agent and Property Development diploma comes in. This Estate Agent and Property Development Bundle Consists of the following Premium courses: Course 01: Real Estate Agents | Online Course Course 02: Property Development Diploma Course 03: Social Housing and Tenant Management Level 2 Course 04: Property Law and Legislation Course 05: Understanding Wills and Probate Laws - Level 2 Course 06: Property Marketing Course 07: Facilities Management Level 3 Course 08: Contract Manager Diploma Course 09: Document Control Course 10: Customer Relationship Management Course 11: Sales: Psychology of Customers Course 12: Level 3 Tax Accounting Course 13: Public Speaking and Presentation Skill Course Course 14: The Formula to Talk with Strangers Learning Outcomes: Understand the different types of estate agents and property development methods. Develop useful skills in property valuation, negotiation, and project management. Learn about the legal and regulatory framework for estate agents and property developers. Apply modern technologies and marketing strategies to enhance your real estate business. Develop a comprehensive understanding of the legal and regulatory framework for real estate businesses. Enhance your skills in customer relationship management, sales, and public speaking. Develop valuable knowledge in facilities management, contract management, and document control. Learn about property marketing strategies and the latest tax accounting practices. The Property Development bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Estate Agent and Property Development expertise and essential knowledge, which will assist you in reaching your goal. Enrol now in Estate Agent and Property Development to advance your career, and use the premium study materials from Apex Learning. CPD 140 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Estate Agent and Property Development bundle. • Individuals interested in a career in real estate. • Real estate professionals seeking to enhance their skills and knowledge. • Anyone looking to start their own real estate business. Requirements Property Development Our Estate Agent and Property Development course is fully compatible with PCs, Macs, laptops, tablets and Smartphone devices. Career path Property Development Estate Agent - £18-50k/year • Property Developer - £22-75k/year • Property Manager - £20-45k/year • Facilities Manager - £24-55k/year • Contract Manager - £28-60k/year • Sales Manager - £28-70k/year Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included P.S. The delivery charge inside the UK is £3.99, and the international students have to pay £9.99.

Level 5 QLS Endorsed Course with FREE Certificate | CPD & CiQ Accredited | 150 CPD Points | Lifetime Access

3 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | 10 CPD Courses | Lifetime Access | 24/7 Tutor Support

24-Hour Flash Sale! Prices Reduced Like Never Before!! Do you dream of a career where you build relationships, solve problems, and ensure customer satisfaction? In the UK alone, the customer service industry employs over 5 million people, with a projected growth of 10% by 2026. The "Customer Service, KYC & CRM Training" course bundle is carefully designed to meet this demand, offering a comprehensive curriculum that equips learners with the skills to excel in these crucial areas. This comprehensive course bundle covers six key areas, beginning with foundational training in Customer Service Co-ordination. It advances into specialised KYC compliance for fraud prevention, then dives into CRM for optimising customer relationships, and highlights the significance of a Customer-friendly Environment. Further, it offers expertise in Customer Analytics for behavioural insights and equips learners to combat fraud as Customer Service Fraud Officers. This Customer Service, KYC & CRM Training Bundle Contains 6 of Our Premium Courses for One Discounted Price: Course 01: Diploma in Customer Services Course 02: Diploma in Know Your Customer (KYC) Course 03: Diploma in Customer Relationship Management (CRM) Course 04: Customer Service & Environment Course 05: Customer Analytics Training Taking this course will not only improve your understanding and skills in customer service, KYC, and CRM but also significantly enhance your career prospects. As businesses increasingly recognise the value of customer-centric service models and compliance with regulatory standards, the demand for qualified professionals in these areas is soaring. So enrol now on this training and position yourself as a valuable asset in any customer-focused industry! Why Choose Our Customer Service, KYC & CRM Training Course? Get a chance to order a QLS Endorsed Certificate upon completion of the course Get a Free Student ID Card with this training course The course is Affordable and Simple to understand Lifetime Access to the course materials The course comes with 24/7 Tutor Support So enrol now in this Customer Service, KYC & CRM Training Today to advance your career! Assessment Process of the Customer Service, KYC & CRM Training Once you have completed all the modules on the course, you can assess your computer skills and knowledge with an optional assignment. Our expert will assess your assignment and give you feedback afterwards. Course 01: Customer Services Co-ordinator Training Introduction to Customer Service What's Different about Good Customer Service? Customer Relationship Management Customer Service Communication Strategies Data Analysis in CRM Deepening Customer Relationship Handling Customer Complaints Aspects of Phone Etiquette Know Your Customer (KYC) Customer Due Diligence - CDD Course 02: Know Your Customer (KYC) Introduction to KYC Customer Due Diligence AML (Anti-Money Laundering) KYC, AML and Data Privacy Regulations for Businesses Operations in the United Kingdom Regulations to be Complied by Industries Methods for carrying out KYC and AML and the Future of KYC Compliance Course 03: Customer Relationship Management CRM Fundamentals CRM Strategies Data Analysis in CRM CRM Databases Deepening Customer Relationship Handling Customer Complaints Future of CRM =========>>>>> And 2 More Courses <<<<<========= How will I get my Certificate? After successfully completing the course, you will be able to order your Certificates as proof of your achievement. PDF Certificate: Free (Previously it was £12.99*6 = £78) CPD 170 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone interested in learning more about the topic is advised to take this bundle. This bundle is ideal for: Customer Service Executives Compliance officers CRM managers Marketing professionals Fraud analysts Requirements You will not need any prior background or expertise to enrol in this Customer Service, KYC & CRM Training Course. Career path After completing this bundle, you are to start your career or begin the next phase of your career. Customer Service Manager - £30,000 to £50,000 KYC Analyst - £25,000 to £40,000 CRM Specialist - £30,000 to £45,000 Customer Insights Analyst - £35,000 to £55,000 Fraud Prevention Specialist - £28,000 to £45,000 Customer Experience Manager - £32,000 to £60,000 Certificates CPD Accredited Digital Certificate Digital certificate - Included Upon passing the Course, you need to order a Digital Certificate for each of the courses inside this bundle as proof of your new skills that are accredited by CPD QS for Free CPD Accredited Hard Copy Certificate Hard copy certificate - £29 CPD Accredited Certificate 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (international delivery) Customer Services Co-ordinator Training at QLS Level 4 Hard copy certificate - £99 After successfully completing the Diploma in Customer Services Co-ordinator Training at QLS Level 4 course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 99 GBP inside the UK 109 GBP (including postal fees) for international delivery

Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now Learn the crucial factors that motivate people to travel, and navigate the best deals with your clients by enrolling in our exclusively designed Travel Agency Level 3. This course provides you with a solid understanding of tourist products to help your clients make great travel plans based on their budgets and preferences. Most people require the specialist help of a travel agency when looking for the best deals and advice on where to go. After your successful completion, you will be equipped with strong management skills, with knowledge of various tourist destinations, how to provide your client with multiple choices relying on their budget, make a clear and effective accommodation policy, and much more. Enrol today to pave your way towards a successful career in the travel industry. The Travel Agency Level 3 incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your expertise and essential knowledge, which will assist you in reaching your goal. Further, this Travel Agency Level 3 will add extra value to your resume to stand out to potential employers. Throughout the programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in this job sector. Consequently, you'll sharpen your knowledge and skills; on the other hand, see a clearer picture of your career growth in future. By the end of the Travel Agency Level 3, you can equip yourself with the essentials to keep you afloat in the competition. Along with this Travel Agency Level 3 course, you will get 10 premium courses, an originalHardcopy, 11 PDF Certificates (Main Course + Additional Courses) Student ID card as gifts. This Travel Agency Level 3 Bundle Consists of the following Premium courses: Course 01: Travel Agency Level 3 Course 02: Hospitality and Accommodation Management Course 03: GCSE English Course 04: Customer Relationship Management Course 05: Business Branding Course 06: Travel & Tourism Course 07: Working Effectively Across Cultures Course 08: Assertiveness and Self Confidence Development Course 09: Mastering Digital Photography Diploma Course 10: Effective Communication Skills Diploma Course 11: Time Management Training So, enrol now to advance your career! Benefits you'll get choosing Apex Learning for this Travel Agency Level 3: Pay once and get lifetime access to 11 CPD courses Certificates, student ID for the title course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules designed by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills Gain valuable knowledge without leaving your home How will I get my Certificate? After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) Curriculum of Travel Agency Level 3 Bundle Course 01: Travel Agency Level 3 Introduction to Travel and Tourism Tourism Products and Services Tour Operating and Travel Retailing Marketing in Travel and Tourism Developing Communication Skills Customer Service and Satisfaction Customer Relationship Management(CRM) Human Resource Management in Travel Industry Crisis and Visitor Attraction Management Transport Management Procedure Sustainable Tourism Public Awareness Campaigns Course 02: Hospitality and Accommodation Management Introduction to Hospitality Management An Overview of Hotel Industry The Process of Selection and Recruitment in Hospitality Industry The Process of Development and Training in Hospitality Industry Management of Front Office Operations Management of Housekeeping, Engineering and Security Operations Management of Food and Beverage Operations Management of Service Quality in Hospitality Industry Marketing in Travel and Tourism Business Accounting in Hospitality Industry Customer Satisfaction E-Hospitality and Technology Course 03: GCSE English Module 01: Introduction to GCSE English Module 02: Edexcel English Section A Part 01 Module 03: Edexcel English Section A Part 02 Module 04: Edexcel English Section B Module 05: Edexcel English Section C Module 06: Cambridge English Exercise 1-4 Module 08: Cambridge English Exercise 6 Module 07: Cambridge English Exercise 5 Module 09: Basics of Grammar Part 01 Module 10: Basics of Grammar Part 02 Module 11: The Basics of Sentences Module 12: Structure of Sentences Module 13: English Language Reading Part 01 Module 14: English Language Reading Part 02 Module 15: English Academic Writing Part 01 Module 16: English Academic Writing Part 02 Module 17: Punctuation and Capitalisation in Writing Module 18: Most Common Mistakes and How to Avoid Them Module 19: Cambridge English Listening Module 20: Cambridge English Speaking Course 04: Customer Relationship Management Module 01: Introduction to Customer Relationship Management (CRM) Module 02: CRM Fundamentals Module 03: CRM Strategies CRM Strategies Module 04: Data Analysis in CRM Module 05: CRM Databases Module 06: Deepening Customer Relationship Module 07: Handling Customer Complaints Module 08: Future of CRM Course 05: Business Branding Business Course Promo Video Chapter 01 Chapter 02 Chapter 03 Chapter 04 Chapter 05 Chapter 06 Chapter 07 Chapter 08 Chapter 09 Chapter 10 Chapter 11 Course 06: Travel & Tourism Module 1: Introduction to Travel and Tourism Module 2: Tourism Products and Services Module 3: Tour Operating and Travel Retailing Module 4: Marketing in Travel and Tourism Module 5: Developing Communication Skills Module 6: Customer Service and Satisfaction Module 7: Crisis and Visitor Attraction Management Module 8: Transport Management Procedure Module 9: Tourism in the New Normal World/ Post COVID Travel Destinations Module 10: Sustainable Tourism Module 11: Public Awareness Campaigns Module 12: Brexit and its Impact on Tourism Industry Module 13: Travel and Tourism Issues to Contend with Module 14: Human Resource Management in Travel Industry Course 07: Working Effectively Across Cultures Introduction Cultural identity OBSERVE Learn APPLY More practical TIPS Wrap up Course 08: Assertiveness and Self Confidence Development Self Confidence Introduction Ways to Find Yourself Positive Mindset vs Negative Mindset Do it, Feel it and Achieve it Believe it and Achieve it ESTEEM SELF ANALYSIS STILL STRUGGLING TO FIND AND TO BE CONFIDENT Course 09: Mastering Digital Photography Diploma Intro How Does a Camera Work Aperture Shutter Speed ISO Exposure Triangle Lights & Filters White Balance File Types Photo Resolution & Quality Composition Conclusion Course 10: Effective Communication Skills Diploma Business Communication Verbal and Non-verbal Communication Written Communication Electronic Communication Communicating with Graphic Effectively Working for Your Boss Course 11: Time Management Training Module 1: Importance and Benefits of Time Management Module 2: Assess Your Current Work Practice Module 3: Identifying the Priorities Module 4: Say 'No' to Procrastination Module 5: Set Your Goals Module 6: Plan the Work Module 7: Work The Plan Module 8: Effective Time Management Techniques Module 9: Combat The Time Wasters Module 10: Time Management for Creative Work Module 11: The Art of Anticipating Module 12: Avoid Time Leaks CPD 110 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Travel Agency Level 3 bundle. Requirements This Travel Agency Level 3 course has been designed to be fully compatible with tablets and smartphones. Career path Having this expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Travel Agency Level 3) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.