This professional certificate course focuses on enhancing expertise in Tourism & Hospitality Marketing by delving into contemporary strategies, trends, and service management concepts. This course Aimed at providing comprehensive insights into the dynamic field of Tourism & Hospitality Marketing, this course aims to equip participants with practical knowledge and skills crucial in the industry. After completing this course, you will be able to: Critically analyze Services Marketing in the Tourism and Hospitality industries. Understand the essence of Hospitality and Tourism Marketing. Explore and comprehend the latest Hospitality and Tourism Marketing Trends. Analyze various Marketing Strategies tailored for the Hospitality and Tourism Industry. Grasp Service Management Concepts specifically designed for the Hospitality sector. Gain insights into the Services Marketing Mix for effective implementation. Learn about the nuances of Social Media and Digital Communications within Tourism and Hospitality sectors. "Explore innovative strategies to excel in marketing within the dynamic realms of tourism and hospitality. This course delves into targeted approaches, digital trends, and customer-centric methods crucial for success in these vibrant industries." Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Elevating Excellence In Tourism & Hospitality Marketing Self-paced pre-recorded learning content on this topic. Elevating Excellence in Tourism & Hospitality Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. · Guest Service Management· Hospitality Marketing Strategies· Tourism Industry Professionalism· Hospitality Branding and Standards· Customer Experience Enhancement· Hospitality and Tourism Management Strategies Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This course delves into the intricate dynamics of consumer behavior within the vibrant domain of tourism and hospitality. It explores the psychology behind consumer choices and equips learners with insights into contemporary trends and adaptive strategies in this industry. This course equips learners with insights into the intricate dynamics of consumer decision-making, theories guiding consumer behavior, and the evolving landscape of consumer trends within tourism and hospitality sectors. By examining adaptive strategies, students gain an understanding of agile business models tailored to meet consumer demands and market shifts. After completing this course, you will be able to: Critically Analyse Consumer Behaviour. Learn Theories of Consumer Behaviour such as: Theory of Reasoned Action. Theory of Planned Behaviour. Motivation-need Theory. Impulse Buying. Analyse Contemporary Trends in Consumer Behaviour in the Tourism and Hospitality Industry. Understand How Tourism and Hospitality Businesses Have Adapted to Changes in Consumer Behaviour. Explore Agile Business Strategies in Tourism and Hospitality. "Consumer Behavior Principles in Tourism and Hospitality" explores how customer choices and preferences impact the industry. It covers consumer psychology, decision-making processes, and market trends shaping service offerings and experiences in tourism and hospitality sectors. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. The Principles of Consumer Behaviour in the Tourism and Hospitality Industry Self-paced pre-recorded learning content on this topic. Consumer Behavior Principles in the tourism and hospitality industry Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. · Hospitality Managers· Tourism Marketing Professionals· Tourism Industry Professionalism· Customer Experience Managers· Customer Experience Enhancement· Hospitality and Tourism Management Strategies· Market Researchers· Strategic Marketing Management Specialization· Marketing Analytics Specialization· International Marketing Specialization Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Overview We all know the rule of 'The Customer Comes First', but when do they stay with you? When can a business ensure its customer base to be loyal and retainable? While there are multiple factors at play here, but one of the keys to customer retention is quality customer service. Businesses nowadays rely heavily on people skilled in customer service and customer satisfaction - which is often hard to come by. To bridge that skill gap, empower human resources with outstanding customer support & service capabilities, and help business owners/managers gather essential knowledge to run & manage the relevant operations smoothly, we have put together this carefully-crafted course with the help of our learning resource development team. If you are someone who wants to build a career in this promising field, our course will be your perfect guide along the road. This course focuses on providing beginners' with the base, helping moderately-skilled learners to level up their understandings, and enabling professionals to fill in the blanks of the updates within the fields of customer experience enhancement. Reflecting the above-mentioned promises, this Customer Service course focuses on helping the learners develop the following skills: Effective communication & active listening Problem solving Attentiveness Anger Management Time Management Stress Management Conflict resolution Customer relationship management Customer experience enhancement Customer service evaluation Email writing & etiquettes Positive attitude & body language So, enrol now, develop these in-demand skills of the 21st century and make meaningful connections with your customers around the globe. Who is this course for? If you run a business or work for one, you have to understand what your customers want, how to serve them properly, and repeat this process - no matter what your job description says or whichever department you work in. Having said that, people falling into either one of the below groups will benefit the most from this course: Jobseekers in fields related to customer service/customer support/customer experience Amateurs or professionals with intermediate skills in the above-mentioned fields Business-owners/managers/team leaders Business students People looking to get certified in customer service Career Path This Customer Service course paves the way for a handful of career opportunities, with roles such as: Customer Service Representative/Executive/Officer Customer Service Advisor/Specialist Customer Service Manager Also, the job roles related to customer support/customer experience will also be available to you. While the salaries for the above-mentioned jobs vary based on responsibilities, the levelwise breakdown of expected salaries are - Entry level: £16,750 - £20,750 Mid-level: £26,400 - £36,800 Senior level: £35,00 - £50,500 Course Curriculum Module 1 - Basics of Customer Service Basics of Customer Service 00:00 Module 2 - Why Customer Service Matters Why Customer Service Matters 00:00 Module 3 - What's Different about Good Service What's Different about Good Service 00:00 Module 4 - First Steps and Body Language First Steps and Body Language 00:00 Module 5 - Effective Communication Strategies Effective Communication Strategies 00:00 Module 6 - Phone Tone and Etiquette Phone Tone and Etiquette 00:00 Module 7 - Relationship Building Relationship Building 00:00 Module 8 - Turning Complaints into Opportunities Turning Complaints into Opportunities 00:00 Module 9 - E-Mail Etiquette E-Mail Etiquette 00:00 Module 10 - Customer Relationship Management (CRM) Customer Relationship Management (CRM) 00:00 Module 11 - Empowering Great Customer Service Empowering Great Customer Service 00:00 Module 12 - Evaluating and Measuring Customer Service Evaluating and Measuring Customer Service 00:00