This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
Mix your Own Palette and create a set of coasters & a decorative tray while enjoying delicious pizza and Italian craft beers!
A masterclass in devising therapeutic metaphors This inspiring online training day gives you powerful, non-intrusive ways to help distressed young people – and others – overcome difficulties in their lives – the skills you will learn can also be used with adults Accredited CPD: 6 hours Length: 1 day (9.15am - 4.00pm GMT) LIVE ONLINE – Join Pamela Woodford live online on Tuesday 18th June 2024 for this enjoyable, experiential CPD accredited training day – you will have plenty of opportunities to ask questions, take part in exercises to practice the steps involved, come up with pertinent metaphors and create your own story. Limited numbers. BONUS RECORDING – you will also get a recording of the tutor sessions for a limited time afterwards to maximise your learning. >> If you can’t make this date please register your interest below and we’ll let you know as soon as a new date is available. Fantastic online training, engaging and thought-provoking throughout. The confidence Pamela has given me will impact positively on my everyday practice, I am truly inspired...PSYCHOTHERAPIST Why take this course Children’s natural affinity with stories gives us an incredibly powerful, non-directive way to help emotionally distressed and abused young people, who can sometimes be hard to reach in any other way. On this practical live training event you will learn how to tap into your own metaphorical brain to create therapeutic stories and metaphors ‘in the moment’ that are appropriate to each individual’s circumstances and experiences. Throughout the day Pamela – a master storyteller and highly experienced psychotherapist – draws on her own case histories, metaphor and story examples as she guides you through the steps involved in ‘thinking on your feet’ and creating a story yourself in the moment. By the end of the day you will have lots of new, innovative ways to engage with and help distressed children deal with the experiences they have had – whilst also offering them hope, understanding, and new ways of thinking and feeling about life and themselves. Indeed, you may well be surprised at how quickly positive psychological changes occur as a result of the stories you will create and tell ‘in the moment’. Stories also play a crucial role in child development – through the ways the different characters think, act and overcome difficulties, children gain important templates for understanding the world and dealing with the challenges and situations they will meet in life – both now and in the future. They are a wonderful way to help build resilience. Storytelling and the careful use of therapeutic metaphor are crucial elements of successful counselling and psychotherapy – they help bypass assumptions and rigid thinking to offer a new, broader way of looking at things, awaken innate resources and offer crucial hope – just what struggling children need… Wonderful, interactive online course. Pamela is a joy to listen to – I learnt so muchCOUNSELLOR What will you learn A clear understanding of how to address emotional issues in children Simple ways to calm and relax children – “it’s the way you tell ‘em” Tips for igniting your own imagination and creativity How to ‘think metaphor’ to find the right one for each situation A step-by-step guide to creating your own stories – the 6 steps for creating short stories with metaphors specifically tailored to quickly bring about positive psychological changes in children and young people Breathing life into inanimate objects and taking inspiration from nature – how to tune into your metaphorical mind Valuable experience in creating your own therapeutic story from scratch How to use your stories and metaphors The importance of paying attention to the words children use when telling you something Case histories which illustrate the effectiveness and flexibility of stories – and show why they are such powerful therapeutic tools, even with difficult cases How to find your own metaphors and connect them emotionally to distressing situations Using embedded suggestions in stories – exercise Different ways to use therapeutic stories, such as those in Pamela’s acclaimed Brighter Little Minds series, to develop emotional literacy The importance of incorporating all of our senses How to adapt stories to use with adolescents and adults Tips for thinking creatively ‘on your feet’ to come up with suitable metaphors and ideas there and then in the moment Flexible skills that can easily be adapted to working with adults Why subtly entwining a child’s interests into a story makes its impact stronger How to introduce a story or therapeutic metaphor naturally into your conversation Feedback on the story you create and time to ask questions of the tutor – a highly experienced and creative psychotherapist who has spent decades working therapeutically with distressed children and young people A greater appreciation of the subtle power of metaphor, imagination and embedded suggestions and how to use them to help the young people you care for Increased confidence in creating and telling therapeutic stories yourself A variety of story examples and ‘scripts’ Lots of new ideas from Pamela Woodford’s ‘treasure chest of healing spells’ to spark your own creativity Tips for improving your own storytelling abilities Such a helpful live online training day – the use of metaphor via story form is a powerful toolHEAD OF BEHAVIOUR SUPPORT SERVICE – EDUCATION Course Programme The ‘How to create healing stories for distressed children’ live online workshop starts at 9.15am and runs until 4.00pm. (GMT). 9.15am Join the Zoom meeting 9.30am What can go wrong for children? How stories can help 11.00am Comfort break and discussion 11.10am Using metaphor, relaxation, imagination and embedded suggestions 1.00pm Lunch break 1.40pm Setting the scene and creating the story 3.10pm Comfort break and discussion 3.20pm Sharing the stories you have created 4.00pm Day ends Who is this course suitable for? Anyone working with emotionally distressed children or young people, including: Psychotherapists, therapists and counsellors Teachers and educational professionals Childcare and healthcare professionals (and students) Foster carers Adoptive parents – and perspective adoptive parents Social workers Parents and carers Interested friends or family who wish to help a young person they know And anyone who would like to attend for personal reasons This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.
Is your lifestyle too sedentary? Do you feel sluggish by the end of the day? Wrecked by the end of the week? You need to vary your regime at work. You need to work with, rather than against, your physicality in order to boost your energy levels in a sustainable way - without recourse to coffee, sugar or other stimulants. Take away: Four quick and easy ways to make you feel good and re-energised. You will have the opportunity to: Explore how even just small amounts of physical activity can impact your mental and general health and wellbeing, creativity and productivity. Learn what to do about a sedentary lifestyle Get some tips on what to do about your posture Deskercise - try out some easy stretches and exercises you can do at your desk
Proven to be effective and to improve the prospects of quiet, shy, self-conscious and introverted people. Would you love to Express Yourself and let the real you out? Want to play more in life – and have a whole lot more fun? Want to overcome your fear of performing in front of groups In this unique one-day self-confidence workshop you will be discovering the keys to an authentic confidence and how to exude the kind of magic and passion for life that enables you to look and feel good. The workshop provides a context to express yourself in a safe environment with other people who feel in the same boat as you, and are 100% committed in supporting you in making breakthroughs in the area of self-expression, confidence and overcoming your fears of performing/speaking in front of others. This helps to counteract the effects of having your confidence undermined in the past.
A photography workshop on how to use shutter speed creatively, including night photography and light trails. Workshop takes place in Central London.
This one-day programme explores the role of intellectual property (IP) in relation to innovation and creativity. It examines the different forms as well as the key processes, together with some of the oddities and idiosyncrasies of the legal regime that protects IP. It delves into the various IP models you should be aware of as well as key IP facts and figures and current IP trends across the global economy. This session is designed to give you a deeper understanding of: The main forms of intellectual property The importance of IP - both to your organisation and to the wider economy The key processes in the creation, commercial exploitation, and legal protection of IP The different models for the use of IP Some more advanced concepts for reviewing, valuing and managing IP 1 Main forms of intellectual property (IP) Patents Trademarks Copyright Design Trade secrets 2 Global IP business context Global IP facts and figures Figures for key jurisdictions Analysis of a company using IP data IP trends Overview of the key entities in the IP sector 3 Key IP processes IP creation IP portfolio management IP enforcement IP exploitation IP risk management 4 IP models IP models explained IP licensing IP litigation 5 IP concepts The IP maturity ladder Relative IP value and risk Axis of control 6 IP as an asset class Costs Valuation Financial perspective
Hey there, dance enthusiasts! Welcome to our Teen Jazz Dance Class, exclusively crafted for our talented teenagers between 12 and 16 years old. Ready to jazz up your dance skills, let your artistic expression shine, and become part of a vibrant dance community? Then, this class is the perfect stage for you! Jazz dance, with its rhythmic beats and expressive movements, is a dance style that's as rich as it is versatile. In our Teen Jazz Dance Class, you'll explore the depth and breadth of this amazing dance form, working on your technique while also letting your creativity soar. Our class dives right into the heart of jazz dance. You'll master the intricate jazz steps and techniques, from the playful "jazz box" to the graceful "fouetté turns". You'll also work on those dramatic leaps and turns, which not only look spectacular but also help improve your flexibility, coordination, and plasticity. But our class is about so much more than just dance moves. It's a space where you can truly express yourself. We place a lot of emphasis on artistic performance and expression, encouraging you to develop your unique dance style. You'll learn how to convey emotions through your movements, giving your performance that extra sparkle that will leave everyone mesmerised. What makes jazz dance so fascinating is its diversity. To showcase this, our class will introduce you to choreography from different jazz styles, from the classic Broadway jazz to the energetic Afro-jazz, and even the smooth lyrical jazz. Exploring these various styles, you'll experience first-hand the versatility and variety that jazz dance has to offer. Our Teen Jazz Dance Class is more than just a dance lesson, it's a life lesson too. Dance is a beautiful tool for building self-esteem and fostering life skills. Through dance, you'll learn how to express yourself confidently, work as part of a team, and overcome challenges with grace. And let's not forget about the wonderful friendships that you'll form along the way! Our class is a community of passionate dancers who support and inspire each other. You'll find friends who share your love for dance and who'll be there cheering for you every step, leap, and turn of the way. So, pull on your jazz shoes and let's dive into the fascinating world of jazz dance. Let's leap, spin, and express ourselves freely in our Teen Jazz Dance Class. We can't wait to embark on this exciting journey with you! Remember, in jazz dance, it's all about feeling the rhythm, expressing yourself, and most importantly, enjoying the journey. So, let's unleash our rhythm, elegance, and artistry together in the Teen Jazz Dance Class!
Join us for an unforgettable afternoon of creativity and candle-making! Craft your bespoke soy wax candle, personalised with your own scent and design, guided by Precious, founder of Gia Como. All materials provided – leave with your own 45-hour burning masterpiece. Perfect for groups, friends, and family. Book your spot today!