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Getting Started Effective management ensures quality patient care and organisational success in the rapidly evolving healthcare industry. The MSc Healthcare Management Top Up programme equips healthcare professionals with the necessary skills and knowledge for leadership and management roles. The MSc Healthcare Management Top Up programme offers a comprehensive learning experience that provides students with the knowledge, skills and emotional tools needed to meet the challenges of managing healthcare organisations. Students with a Level 7 Diploma in Health and Social Care will only be eligible for the MSc Health Care Management Top-Up programme. The MSc Healthcare Management Top Up programme provides healthcare professionals with a unique opportunity to excel in their careers and contribute to the ever-evolving field of healthcare management. This programme empowers students to become effective leaders by combining theoretical knowledge with practical application, driving positive change in healthcare organisations. Moreover, the programme enhances career prospects, offers specialisation in healthcare management, fosters networking opportunities and promotes practical application through real-world case studies. It prepares graduates for senior leadership roles, empowering them to make a meaningful impact in the healthcare industry. The MSc Healthcare Management Top Up is awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this MSc Healthcare Management programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Assignments and Project No examinations Entry Requirements Applicants should normally have a good first degree or equivalent and be working in or have recently worked within the arena of Management and Leadership in healthcare. Students who possess a Level 7 Diploma in Health and Social Care will only be eligible for the MSc Health Care Management Top-Up programme. If English is not your first language, you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University. Progression Enrolling in the MSc Healthcare Management programme will give you comprehensive knowledge of health service management and leadership approaches. This programme will equip you with the skills to identify and develop corporate marketing strategies for health services and implement transformational change programmes. As a graduate, you will have various career paths available, including opportunities in public services or global non-governmental organisations. Furthermore, graduating from the programme doesn't have to mark the end of your educational journey. You may pursue a postgraduate research programme, such as the Professional Doctorate in Health and Social Care, to further advance your expertise in the field. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure MSc Healthcare Management Top Up Programme Structure Postgraduate Research Design Major Project (Dissertation) Delivery Methods The MSc Healthcare Management Top Up is awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this MSc Healthcare Management programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Getting Started Effective management ensures quality patient care and organisational success in the rapidly evolving healthcare industry. The MSc Healthcare Management programme equips healthcare professionals with the necessary skills and knowledge for leadership and management roles. The MSc Healthcare Management programme offers a comprehensive learning experience that provides students with the knowledge, skills and emotional tools needed to meet the challenges of managing healthcare organisations. The MSc Healthcare Management programme provides healthcare professionals with a unique opportunity to excel in their careers and contribute to the ever-evolving field of healthcare management. This programme empowers students to become effective leaders by combining theoretical knowledge with practical application, driving positive change in healthcare organisations. Moreover, the programme enhances career prospects, offers specialisation in healthcare management, fosters networking opportunities and promotes practical application through real-world case studies. It prepares graduates for senior leadership roles, empowering them to make a meaningful impact in the healthcare industry. The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Health and Social Care, awarded by Qualifi and delivered by the School of Business and Technology London. The second phase is the MSc Healthcare Management Top Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this MSc Healthcare Management programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Assignments and Project No examinations Entry Requirements Applicants should normally have a good first degree or equivalent and be working in or have recently worked within the arena of Management and Leadership in healthcare. If English is not your first language, you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University. Progression Enrolling in the MSc Healthcare Management programme will give you comprehensive knowledge of health service management and leadership approaches. This programme will equip you with the skills to identify and develop corporate marketing strategies for health services and implement transformational change programmes. As a graduate, you will have various career paths available, including opportunities in public services or global non-governmental organisations. Furthermore, graduating from the programme doesn't have to mark the end of your educational journey. You may pursue a postgraduate research programme, such as the Professional Doctorate in Health and Social Care, to further advance your expertise in the field. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure Phase-1 - Qualifi Level 7 Diploma in Health and Social Care Programme Structure The QUALIFI Level 7 Diploma in Health and Social Care is made up of 120 credits, which equates to hours 1200 hours of TQT. All units will be internally assessed through written assignments. Unit HSC701: Health and Social Care Leadership Unit code: A/650/4192 Credit : 20 TQT : 200 This unit aims to offer learners a comprehensive grasp of leadership theories and styles, enabling them to critically assess the leadership role and choose and implement suitable leadership approaches. Unit HSC702: Managing People in Health and Social Care Unit code: D/650/4193 Credit : 20 TQT : 200 The objective of this unit is to empower the learner with the capability to comprehend the procedures associated with recruiting, managing, and nurturing individuals within the health and social care workplace. Unit HSC703: Managing Finance in the Health and Social Care Sector Unit code: F/650/4194 Credit : 20 TQT : 200 This unit addresses the essential knowledge and comprehension required for making financially informed decisions within health and social care organisations. Studying this unit while considering the local, national, and international legal frameworks and adhering to best practices related to finance is crucial. Unit HSC703: Managing Finance in the Health and Social Care Sector Unit code: F/650/4194 Credit : 20 TQT : 200 This unit addresses the essential knowledge and comprehension required for making financially informed decisions within health and social care organisations. Studying this unit while considering the local, national, and international legal frameworks and adhering to best practices related to finance is crucial. Unit HSC704: Health and Social Care Strategies and Policies Unit code: H/650/4195 Credit : 20 TQT : 200 This unit aims to delve into global health and social care policies and examine current political, social, and cultural factors influencing healthcare policy and strategy in both national and international contexts. Unit HSC705: Leading Change in Health and Social Care Unit code: J/650/4196 Credit : 20 TQT : 200 This unit aims to enhance learners' comprehension of people management within organisations, encompassing aspects such as recruitment, HR processes, performance management, rewards and recognition, and training and development. Unit HSC706: Research Methods for Healthcare Professionals Unit code: K/650/4197 Credit : 20 TQT : 200 This unit aims to cultivate learners' research skills, encompassing diverse research approaches, formulating research proposals, strategically planning research endeavours, data analysis and interpretation, and understanding the link between research and evidence-based practice.   Phase-2 - MSc Healthcare Management Top Up Programme Structure Postgraduate Research Design Major Project (Dissertation) Delivery Methods The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Health and Social Care, awarded by Qualifi and delivered by the School of Business and Technology London. The School of Business and Technology London offers flexible learning methods, including online and blended learning, allowing students to choose the mode of study that suits their preferences and schedules. The program is self-paced and facilitated through an advanced Learning Management System. Students can easily interact with tutors through the SBTL Support Desk Portal System for course material discussions, guidance, assistance, and assessment feedback on assignments. School of Business and Technology London provides exceptional support and infrastructure for online and blended learning. Students benefit from dedicated tutors who guide and support them throughout their learning journey, ensuring a high level of assistance. The second phase is the MSc Healthcare Management Top Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this MSc Healthcare Management programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group