Description Retargeting or remarketing refers to any digital advertising campaign that targets ads for promoting products and services to the individuals who had thrashed out your site earlier. It's easy to assume that retargeting is easy to do, but don't be fooled. It is quite challenging to re-engage with your abandoning website visitors. In this Retargeting Training course, you will learn how to productively re-engage with your abdicating website visitors to capture them to come back to your site and converts window-shoppers into buyers. Get introduced to the simple steps to create retargeting campaigns with the right message and at the right time. Explaining how retargeting works is the core of this course and it also explains effective remarketing campaigns in Google AdWords, the tools used in retargeting and how 'follow-me' ads positively get served in the most effective way possible. Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Retargeting Training is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Retargeting Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module : 01 Introduction FREE 00:02:00 Retargeting Overview 00:12:00 The Retargeting Companies 00:11:00 Social Media Retargeting 00:04:00 Make Sure You Qualify 00:08:00 User Intent and Engagement 00:08:00 Segmentation 00:09:00 Module : 02 Taking Your Traffic's Temperature 00:06:00 Banner Ad Sizes and Graphic Design 00:11:00 Frequency Caps 00:05:00 Google Retargeting 00:03:00 Perfect Audience Walkthrough 00:26:00 How Tracking Platforms Differ 00:05:00 Module : 03 What Is Success Hacking 00:02:00 Success Hacking The Landing Pages 00:08:00 Success Hacking The Offer 00:02:00 Success Hacking Ad Copy 00:10:00 Success Hacking Traffic Source 00:01:00 The Success Formula 00:04:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Optimization is the name of the game when it comes to attracting as much traffic to any site because of the income potential this can bring. This course will give you all the word press optimisation secrets and get your blog to the higher rank. The principal focus of this course is to create a more search engine friendly Word press website. Regardless of Whether you are new to search engine optimisation, social media marketing, or search engine marketing, this is an excellent way to start or improve your knowledge. You will be taught how to optimise a WordPress website, build back links, and use site analysers with different SEO tools. This lesson is beneficial to anyone who's looking to learn what works in today's world of SEO on WordPress. Course Highlights Mastering WordPress Optimization is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Mastering WordPress Optimization into 7 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 4 hours, 40 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Mastering WordPress Optimization Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Mastering WordPress Optimization is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Mastering WordPress Optimization is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Mastering WordPress Optimization What Is Pagerank FREE 00:30:00 The Difference Between Articles And Blog Posts FREE 01:00:00 About Of Backlinks 01:00:00 About Of Directories 00:30:00 The Difference Between Social Media And Site Maps 00:30:00 The Downfall Of Not Using The Tools Available 00:15:00 Wrapping Up 00:15:00 Mock Exam Mock Exam- Mastering WordPress Optimization 00:20:00 Final Exam Final Exam- Mastering WordPress Optimization 00:20:00
Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign. This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Mastering Segmenting and Positioning in Marketing: A Comprehensive Guide for Success Introduction In the dynamic field of marketing, mastering segmentation and positioning is crucial to developing effective strategies that resonate with target audiences. Whether you are a student navigating complex assignments or a professional refining your skills, understanding the nuances of these concepts is essential. Segmenting Positioning Assignment Help can provide you with the guidance needed to enhance your knowledge and tackle challenging tasks with confidence. Understanding Market Segmentation Market segmentation is the process of dividing a broad consumer or business market into sub-groups based on shared characteristics. These groups could be divided by demographics, psychographics, behavior, or geographic location. The objective is to tailor marketing strategies that cater specifically to each segment, ensuring more targeted and effective communication. Segmentation plays a vital role in helping marketers understand the different needs of various customer groups. By identifying these unique traits, businesses can allocate resources more efficiently, create products that meet customer demands, and develop messaging that resonates with a particular audience. For students, mastering the principles of segmentation is essential for excelling in marketing courses. When tackling your assignments, it’s important to grasp the four main types of market segmentation: Demographic Segmentation: Based on variables like age, gender, income, education, and occupation. Psychographic Segmentation: Focuses on psychological aspects such as lifestyle, values, and personality traits. Behavioral Segmentation: Involves grouping consumers based on behavior patterns like purchase history, brand loyalty, or usage rates. Geographic Segmentation: Divides markets based on location, such as country, region, or city. Acquiring a solid understanding of these categories can give you the edge needed to excel in marketing. However, if you’re finding it difficult to put these theories into practice, Segmenting Positioning Assignment Help can provide the expert guidance required to succeed. The Importance of Positioning in Marketing Strategy Positioning is the next critical step after segmentation. Once a company has identified its market segments, it must determine how to position its products or services within those segments. Effective positioning means that a company’s offerings are clearly differentiated from competitors in the minds of consumers. There are three main approaches to positioning: Competitive Positioning: Emphasizes how a product stands against competitors. Product Feature Positioning: Highlights specific features or benefits that appeal to the target market. Price-Based Positioning: Focuses on offering value through price differentiation, often targeting budget-conscious consumers. 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Use surveys, interviews, and data analysis to gather insights into consumer behavior and preferences. Identify Key Customer Segments: Based on your research, identify the segments that are most likely to be interested in your product or service. Tailor your marketing efforts to these groups for maximum impact. Develop a Clear Positioning Statement: Craft a message that clearly communicates the unique benefits of your offering. Ensure that it differentiates your product from competitors and resonates with the target segment. Consistently Communicate Your Positioning: Your positioning should be reflected in all aspects of your marketing, from advertising to customer service. Consistency is key to building brand loyalty and trust. Completing assignments that require you to apply these real-world skills can be challenging. Segmenting Positioning Assignment Help can assist you in crafting well-researched and structured assignments that demonstrate a clear understanding of these concepts. The Role of Segmentation and Positioning in Digital Marketing With the rise of digital marketing, segmentation and positioning have become more sophisticated. Online platforms provide marketers with vast amounts of data, enabling them to create more refined segments and develop highly targeted campaigns. Whether through social media, email marketing, or pay-per-click advertising, businesses can now reach specific audiences with laser precision. For students studying digital marketing, it’s crucial to understand how segmentation and positioning are applied in this context. Some key areas to focus on include: Targeted Advertising: Platforms like Google Ads and Facebook allow businesses to target ads based on demographics, interests, behaviors, and locations. This enables more efficient use of marketing budgets and improves conversion rates. Personalization: Modern consumers expect personalized experiences. By segmenting audiences and positioning products effectively, marketers can deliver tailored messages that resonate on an individual level. Data-Driven Decisions: Analytics tools provide valuable insights into consumer behavior, allowing businesses to refine their segmentation and positioning strategies over time. Understanding these digital marketing applications can give you a competitive edge in your assignments. If you need further guidance, Segmenting Positioning Assignment Help is available to offer tailored support for your digital marketing studies. How Segmenting and Positioning Lead to Business Success Businesses that master segmentation and positioning often outperform their competitors. By targeting the right audience with the right message, they can increase customer engagement, build brand loyalty, and drive sales. Some of the key benefits include: Improved Customer Satisfaction: When companies understand the unique needs of their target segments, they can deliver products and services that meet those needs more effectively. Increased Market Share: Positioning a brand as the best solution for a particular market segment can lead to a larger market share and greater profitability. Enhanced Brand Perception: A well-positioned brand is seen as more credible and reliable by consumers, helping to build long-term customer relationships. For students, understanding these benefits is essential for crafting successful marketing strategies in your coursework. If you’re finding it difficult to connect these concepts with real-world business outcomes, Segmenting Positioning Assignment Help can guide you through the process. Conclusion Segmenting and positioning are foundational concepts in marketing that can significantly impact business success. By breaking down broad markets into smaller, more manageable segments and crafting positioning strategies that resonate with those segments, companies can develop highly effective marketing campaigns. If you’re working on assignments that require you to analyze these concepts, don’t hesitate to seek support. Segmenting Positioning Assignment Help is designed to give you the expertise and confidence you need to ace your assignments and build a strong foundation for your future career in marketing.
Overview This comprehensive course on Landing Page Design and Conversion Rate Optimisation will deepen your understanding on this topic .After successful completion of this course you can acquire the required skills in this sector. This Landing Page Design and Conversion Rate Optimisation comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Landing Page Design and Conversion Rate Optimisation . It is available to all students, of all academic backgrounds. Requirements Our Landing Page Design and Conversion Rate Optimisation is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 7 sections • 48 lectures • 10:47:00 total length •Download all Section One Slides (s1): 00:48:00 •Welcome to this course! Let's lay the groundwork for good landing page design: 00:13:00 •The Myth Of The Perfect Landing Page Conversion Rate: 00:12:00 •Common Business Models and Understanding Your Conversion Actions: 00:19:00 •The AIDA Sales Funnel and The Online Decision Making Process: 00:17:00 •The Awareness Stage of the Funnel: Where It All Begins: 00:18:00 •The Interest Stage of the Funnel Tell Me More: 00:14:00 •The Desire Stage of the Funnel I Want What You Sell: 00:13:00 •The Action Stage of the Funnel I'm Going to Buy What You Sell: 00:09:00 •The Fogg Behavior Model and how it Applies to Good Landing Page Design: 00:20:00 •Making Your Landing Page Design Memorable: 00:14:00 •Download all Section Two Slides (s2): 00:06:00 •The Primacy of Product and The Concept of Usability in Landing Page Design: 00:15:00 •Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks: 00:11:00 •The 5 Second Usability Test in Landing Page Design (and how you can use it now): 00:13:00 •The Art and Science Behind Designing High-Converting Calls To Action (CTA's): 00:19:00 •Readability and Visual Hierarchy Landing Page Design: 00:20:00 •Respecting Web Conventions in Landing Page Design: 00:13:00 •Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates: 00:20:00 •Information Architecture and Accessibility - Landing Page Design Best Practices: 00:20:00 •Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices: 00:14:00 •Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices: 00:09:00 •Dedicated Landing Page Design Best Practices (Part 1): 00:15:00 •Dedicated Landing Page Design Best Practices (Part 2): 00:12:00 •Download all Section Three Slides (s3): 00:32:00 •Using Scarcity to Improve Conversion Rates on Your Landing Pages: 00:10:00 •Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages: 00:12:00 •Principles of Persuasion Anchoring and Cognitive Dissonance Theory: 00:19:00 •My Favorite Landing Page Builders and Getting Started With Our Unbounce Page: 00:10:00 •Getting Familiar With the Unbounce Page Builder and Adding Our Header Section: 00:07:00 •Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool: 00:16:00 •Working With Background Imagery in Landing Pages and Developing Our Hero Section: 00:16:00 •Creating a Form, Action Block, and Finishing the Hero Section in Unbounce: 00:19:00 •Discussing Landing Page Design Changes and Creating our Primary Content Section: 00:16:00 •Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce: 00:11:00 •Publishing Your Unbounce Landing Page on Your Custom Domain: 00:04:00 •Adding Custom CSS in Unbounce to Create Professional Drop Shadows: 00:06:00 •Making Your Landing Page Design Work Better With Custom Javascript Snippets: 00:08:00 •Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines: 00:03:00 •Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form: 00:04:00 •Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights: 00:12:00 •Integrating Your Unbounce Form Submissions With Your Mailchimp Account: 00:09:00 •Goodbye For Now I Will Miss You Dearly: 00:03:00 •Western Computer Audit Part 1: 00:08:00 •Western Computer Audit Part 2: 00:09:00 •Western Computer Audit Part 3: 00:15:00 •Western Computer Audit Part 4: 00:14:00 •Assignment - Landing Page Design and Conversion Rate Optimisation: 00:00:00
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*** Modern Web Design Complete Package*** Give a compliment to your career and take it to the next level. This Web Design bundle will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate your skills for your next promotion, this Modern Web Design bundle will help you stay ahead of the pack. Throughout the Modern Web Design programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in the relevant job sector. Along with this Modern Web Design course, you will get 10 premium courses, an originalhardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts. This Web Design Bundle Consists of the following Premium courses: Course 01: Modern Web Design - Level 2 Course 02: Web Design in Affinity Designer Course 03: Diploma in Animation Design Course 04: Advanced Diploma in User Experience UI/UX Design Course 05: Ultimate PHP & MySQL Web Development Course & OOP Coding Course 06: Social Media Website Development Using Wordpress Course 07: Create Website for Accounting Business Course 08: Landing Page Design and Conversion Rate Optimisation Course 09: HTML Web Development for Beginners Course 10: Functional Skills IT Course 11: Creativity and Problem Solving Skills Enrol now in Modern Web Design to advance your career, and use the premium study materials from Apex Learning. The Web Design bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Modern Web Design expertise and essential knowledge, which will assist you in reaching your goal. Moreover, you can learn from any place in your own time without travelling for Web Design classes. How will I get my Certificate? After successfully completing the Web Design course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) CPD 120 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Modern Web Design bundle. Requirements This Modern Web Design course has been designed to be fully compatible with tablets and smartphones. Career path Having this Web Design expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Modern Web Designing - Level 2) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Landing Page Design and Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Landing Page Design and Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Landing Page Design and Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? This Landing Page Design And Optimisation is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of Landing Page Design & Conversion Rate Optimisation or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career Path On successfully completing the Landing Page Design And Optimisation, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Digital Marketing Manager Campaign Executive Course Curriculum Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:31:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:20:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Get Hard Copy + PDF Certificates + Transcript + Student ID Card as a Gift - Enrol Now Tired of browsing and searching for the course you are looking for? Can't find the complete package that fulfils all your needs? Then don't worry as you have just found the solution. Take a minute and look through this 14-in-1 extensive bundle that has everything you need to succeed in UI & UX Graphic Design and other relevant fields! After surveying thousands of learners just like you and considering their valuable feedback, this all in one UI & UX Graphic Design bundle has been designed by industry experts. We prioritised what learners were looking for in a complete package and developed this in-demand UI & UX Graphic Design course that will enhance your skills and prepare you for the competitive job market. Also, our UI & UX Graphic Design experts are available for answering your queries and help you along your learning journey. Advanced audiovisual learning modules of these courses are broken down into little chunks so that you can learn at your own pace without being overwhelmed by too much material at once. Furthermore, to help you showcase your expertise in UI & UX Graphic Design, we have prepared a special gift of 1 hardcopy certificate and 1 PDF certificate for the title course completely free of cost. These certificates will enhance your credibility and encourage possible employers to pick you over the rest. This UI & UX Graphic Design Bundle Consists of the following Premium courses: Course 01: Advanced Diploma in User Experience UI/UX Design Course 02: Landing Page Design and Conversion Rate Optimisation Course 03: Level 2 Adobe Graphics Design Course Course 04: Adobe Illustrator CC Masterclass Course 05: Diploma in Animation Design Course 06: Modern Web Designing - Level 2 Course 07: Web Design in Affinity Designer Course 08: Ultimate PHP & MySQL Web Development Course & OOP Coding Course 09: Secure Programming of Web Applications Course 10: Complete Web Application Penetration Testing & Security Course 11: Testing using SOAP UI Course 12: Professional Photography Diploma Course 13: Learning Computers and Internet Level 2 Course 14: Decision Making and Critical Thinking Benefits you'll get from choosing Apex Learning for this UI & UX Graphic Design: Pay once and get lifetime access to 14 CPD courses in this UI & UX Graphic Design Course Free e-Learning App for engaging reading materials & helpful assistance Certificates, student ID for the course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules of UI & UX Graphic Design designed by expert instructors Learn at your ease - anytime, from anywhere Study from your computer, tablet or mobile device CPD accredited UI & UX Graphic Design course - improve the chance of gaining professional skills The bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your UI & UX Graphic Design expertise and essential knowledge, which will assist you in reaching your goal. Curriculum: Course 01: Advanced Diploma in User Experience UI/UX Design UX/UI Course Introduction Introduction To The Web Industry Foundations of Graphic Design UX Design (User Experience Design) UI Design (User Interface Design) Optimization How will I get my Certificate? After successfully completing the UI & UX Graphic Design course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (For The Title Course) Hard Copy Certificate: Free (For The Title Course) CPD 180 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this UI & UX Graphic Design bundle. Requirements Our UI & UX Graphic Design course is fully compatible with PCs, Macs, laptops, tablets and Smartphone devices. Career path Having this various expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included
14 in 1 Bundle only at £100 Get Hard Copy + PDF Certificates + Transcript + Student ID Card + e-Learning App as a Gift - Enrol Now Web Design is essential to bringing a website to life and creating the experience you want for your end-users. Currently, the web is everywhere, and the demand for web designers continues to grow with the surge in smart devices and internet technologies. On top of that, the web design service industry revenue is predicted to reach £560.9 million by 2022. Accordingly, if you want to secure yourself in an in-demand and rewarding career path, then this Web Design bundle could be the perfect choice for you! In addition, with the Web Design bundle, to help you showcase your expertise in Modern Web Designing, we have prepared a special gift of 1 hardcopy certificate and 1 PDF certificate for the title course completely free of cost. These Modern Web Designing - Level 2 certificates will enhance your credibility and encourage possible employers to pick you over the rest. This Bundle Consists of the following Premium courses: Course 01: Modern Web Designing - Level 2 Course 02: Web Design in Affinity Designer Course 03: Diploma in Animation Design Course 04: Advanced Diploma in User Experience UI/UX Design Course 05: Ionic & Angular JS: Principles Of Mobile and Web Development Course 06: Social Media Website Development Using Wordpress Course 07: Create Website for Accounting Business Course 08: Landing Page Design and Conversion Rate Optimisation Course 09: HTML Web Development for Beginners Course 10: Ultimate PHP & MySQL Web Development Course & OOP Coding Course 11: Diploma in PHP Web Development Course 12: Cyber Security Incident Handling and Incident Response Course 13: Functional Skills IT Course 14: Decision Making and Critical Thinking Enrol now in Modern Web Designing Training to advance your career, and use the premium study materials from Apex Learning. Course Curriculum Course 01: Modern Web Designing - Level 2 Module: 01 1.1 Intro 1.2 Install the Tools and Get Started Module: 02 2.1 Intro to HTML 2.2 What is HTML 2.3 Start a New HTML File & Use Tags 2.4 Header Tags And much more... Module: 03 3.1 CSS Intro 3.2 Add CSS Styles 3.3 Classes and IDs 3.4 Borders 3.5 Sizing And much more... Module: 04 4.1 Intro to Bootstrap 4.2 Install Bootstrap 4.3 Indenting and Containers 4.4 The Grid System And much more... Module: 05 5.1 Landing Page Intro 5.2 Sketch Your Landing Page 5.3 The Top Section And much more... Module: 06 6.1 Business Site Intro 6.2 Sketch Up 6.3 Using Fancy Font Logo And much more... Module: 07 7.1 Intro 7.2 Portfolio Sketch And much more... Module: 08 8.1 Hosting 8.2 Bluehost And much more... Course 02: Web Design in Affinity Designer Introduction The Fundamentals Top 10 principles of good web design How to choose the right colours to design stunning websites Typography in web design And much more... How will I get my Certificate? After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (For The Title Course) Hard Copy Certificate: Free (For The Title Course) CPD 160 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Modern Web Designing Training bundle. Requirements Our Modern Web Designing Training course is fully compatible with PCs, Macs, laptops, tablets and Smartphone devices. Career path Having this Modern Web Designing Training expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included P.S. The delivery charge inside the UK is £3.99, and the international students have to pay £9.99.
Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now Are you ready to take your digital design skills to the next level? Whether you're a seasoned professional or just starting out, our comprehensive online course bundle in Digital Design is exactly what you need to succeed in this exciting and rapidly growing field. Digital designers are in high demand worldwide, and the UK is no exception. With more and more businesses transitioning online, the need for skilled digital designers has never been greater. According to Glassdoor, the average salary for digital designers in the UK is around £35,000 per year, with the potential to earn much more as you gain experience and advance in your career. Our Digital Design course bundle includes 10 courses designed to give you a well-rounded education in all aspects of digital design. Here are just a few of the things you'll learn: Learn how to create intuitive, user-friendly interfaces that make it easy for people to interact with your digital products. Discover how to create landing pages that convert visitors into customers with techniques for A/B testing, copywriting, and more. Master the basics of Adobe Photoshop, InDesign, and Illustrator, with hands-on exercises and real-world projects. Take your vector design skills to the next level with this in-depth course on Adobe Illustrator, covering everything from basic shapes to complex illustrations. Learn how to bring your designs to life with animation, including 2D and 3D animation, motion graphics, and more. Build beautiful, responsive websites that look great on any device, with lessons on HTML, CSS, JavaScript, and more. Learn the basics of photography and composition with tips and tricks for taking stunning photos for use in your digital designs. Hone your critical thinking skills with lessons on problem-solving and decision-making. Along with this Digital Design course, you will get 09 premium courses, an original Hardcopy, 10 PDF Certificates (Main Course + Additional Courses) Student ID card as gifts. This Digital Design Bundle Consists of the following Premium courses: Course 01: Advanced Diploma in User Experience UI/UX Design Course 02: Landing Page Design and Conversion Rate Optimisation Course 03: Level 2 Adobe Graphics Design Course Course 04: Adobe Illustrator CC Masterclass Course 05: Diploma in Animation Design Course 06: Modern Web Designing - Level 2 Course 07: Ultimate PHP & MySQL Web Development Course & OOP Coding Course 08: Web Design in Affinity Designer Course 09: Professional Photography Diploma Course 10: Decision Making and Critical Thinking So, enrol now in this Digital Design to advance your career! Benefits you'll get choosing Apex Learning: Pay once and get lifetime access to 10 CPD courses Certificates, student ID for the title course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules designed by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills Gain valuable knowledge without leaving your home Curriculum of the Digital Design Bundle Course 01: Advanced Diploma in User Experience UI/UX Design Module 01: UX/UI Course Introduction Module 02: Introduction To The Web Industry Module 03: Foundations of Graphic Design Module 04: UX Design (User Experience) Module 05: UI Design (User Interface) Module 06: Optimization Module 07: Starting a Career in UX/UI How will I get my Certificate? After successfully completing the Digital Design course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £10 * 11 = £110) Hard Copy Certificate: Free (For The Title Course) PS The delivery charge inside the UK is £3.99, and international students have to pay £9.99. CPD 145 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Digital Design Anyone from any background can enrol in this Digital Design bundle. Requirements Digital Design This Digital Design course has been designed to be fully compatible with tablets and smartphones. Career path Digital Design Having this various expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included