Copywriting is all about creativity. If you want to start your career as a professional copywriting for the web or write your web copies just by yourself, this Web Copywriting Diploma is the solution for you. You might have heard writing copies for the web is very hard. Yes, that's true in some cases, but anyone can train themselves to write engaging copies successfully. All you will require is a guideline from an expert and tips to hone your abilities. Our course is designed for a single purpose only, to make you a successful copywriter in just 6 hours! But, please note that you will need to practice by yourself as it will make you perfect. You will learn how web is different than regular copy, secret behind engaging copies, different types of writing styles, how to keep things short and straight etc. You will also learn about keywords, long tail and short tail, writing catchy headline, using images and many more. So, why wait? Enrol now and become a professional copywriter to make a handsome amount regularly. Course Highlights Web Copywriting Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Web Copywriting Diploma into 22 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 12 hours, 55 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Web Copywriting Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Web Copywriting Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Web Copywriting Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Web Copywriting Why Writing Copy for the Web is Different FREE 00:15:00 Visitors Are The Most Important FREE 00:30:00 Plan in Order to Succeed 00:30:00 How to Write an Effective Copy for the Web 00:30:00 How to Find the Effective Keywords and the Keyword Phrases 00:15:00 Keep it Short and Elegant 00:30:00 Other Essential Components for Good Copywriting 01:30:00 Get a Headline that Grabs 00:15:00 How to Write a Headline 00:15:00 Test the Tones of Your Headlines 00:15:00 Make Your Text Links Look Alike 00:30:00 Be Positive from the Beginning till the End 00:30:00 Conclusion 00:15:00 Copywriting That Sells Introduction 00:30:00 Structure 01:00:00 Headlines 00:30:00 Tone of voice 01:00:00 Online style 01:00:00 Reassurance 01:00:00 Reading strategies 01:00:00 Conclusion 00:15:00 Reference Book Copywriting 101 00:00:00 Mock Exam Mock Exam- Web Copywriting Diploma 00:20:00 Final Exam Final Exam- Web Copywriting Diploma 00:20:00
Course Description Get instant knowledge from this bite-sized Copywriting Course Part - 3 course. This course is very short and you can complete it within a very short time. In this Copywriting Course Part - 3 course you will get fundamental ideas of copywriting, the key strategy of copywriting for mainstream media and so on. Enrol in this course today and start your instant first step towards copywriting for mainstream media. Learn faster for instant implementation. Learning Outcome Understand copywriting for mainstream media Know how to write better copy Have an in-depth understanding of how Know how copywriting is done for other media How Much Do Copywriters Earn? Senior - £45,000 (Apprx.) Average - £31,000 (Apprx.) Starting - £22,000 (Apprx.) Requirement Our Copywriting Course Part - 3 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Copywriting Course Part - 3 Copywriting for Mainstream Media 00:16:00 Copywriting for Other Media 00:25:00 How to Write Better Copy 00:25:00 Final Tips 00:23:00 Assignment Assignment - Copywriting Course Part - 3 00:00:00
Course Description Get instant knowledge from this bite-sized Copywriting Course Part - 1 course. This course is very short and you can complete it within a very short time. In this Copywriting Course Part - 1 course you will get fundamental ideas of copywriting, the key strategy of copywriting, writing eye-catching headlines and so on. Enrol in this course today and start your instant first step towards the introduction to copywriting. Learn faster for instant implementation. Learning Outcome Familiarise with copywriting Understand the basics of copywriting Know how to write eye-catching headlines Learn about attention-grabbing advertisements How Much Do Copywriters Earn? Senior - £45,000 (Apprx.) Average - £31,000 (Apprx.) Starting - £22,000 (Apprx.) Requirement Our Copywriting Course Part - 1 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Copywriting Course Part - 1 Introduction to Copywriting 00:16:00 Basics of Copywriting 00:33:00 Eye-Catching Headlines 00:28:00 Attention-Grabbing Advertisements 00:29:00 Assignment Assignment - Copywriting Course Part - 1 00:00:00
Become a distinguished copywriter with this useful course Do you have an interest in copywriting and it to be your career path? This course on how to become a competent copywriter can help you to get into the world of copywriting. To become a copywriter you need to be able to work at speed as well as having a talent for sparkling prose. Before Google, being a copywriter meant scripting TV commercials in an ad agency, writing direct mail campaigns, press releases, brochures or other business literature. Those jobs still exist, but there is far greater demand for web editors, SEO copywriters, content managers and other online content roles. There are lots of copywriters who want to write about 'fun stuff' like music, film, fashion, travel and food. There are far fewer writers with expertise and experience in industries like insurance, finance, telecoms and law. By specialising in these industries you can open up more opportunities for yourself. So what are you waiting for! Take this course and get started in your path to becoming a professional copywriter. Course Highlights Certified Copywriting Skills Training is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Certified Copywriting Skills Training into 48 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 1 day, 1 hour and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Certified Copywriting Skills Training Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Certified Copywriting Skills Training is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Certified Copywriting Skills Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Certified Copywriting Skills Training - Updated Version Introduction to Copywriting 00:16:00 Basics of Copywriting 00:33:00 Eye-Catching Headlines 00:28:00 Attention-Grabbing Advertisements 00:29:00 Essential Copywriting Skills 00:37:00 Online Copywriting 00:42:00 Press Related Copywriting 00:34:00 Print Media Copywriting 00:33:00 Copywriting for Mainstream Media 00:16:00 Copywriting for Other Media 00:25:00 How to Write Better Copy 00:25:00 Final Tips 00:23:00 Certified Copywriting Skills Training - Old Version Copywriting Basics Why Writing Copy for the Web is Different FREE 00:15:00 Visitors Are The Most Important FREE 00:30:00 Plan in Order to Succeed 00:30:00 How to Write an Effective Copy for the Web 00:30:00 How to Find the Effective Keywords and the Keyword Phrases 00:15:00 Keep it Short and Elegant 00:30:00 Other Essential Components for Good Copywriting 01:30:00 Get a Headline that Grabs 00:15:00 How to Write a Headline 00:15:00 Test the Tones of Your Headlines 00:15:00 Make Your Text Links Look Alike 00:30:00 Be Positive from the Beginning till the End 00:30:00 Conclusion 00:15:00 Copywriting in Business Why The Top Is The Most Important Aspect? FREE 00:30:00 Writing A Powerful Headline FREE 00:30:00 Understanding The Psychology Of The Headlines 00:30:00 Headlines Examples 00:15:00 Headline Swipes You Can Use 00:30:00 Wrapping Up 00:15:00 Copywriting That Sells Introduction 00:30:00 Structure 01:00:00 Headlines 00:30:00 Tone of voice 01:00:00 Online style 01:00:00 Reassurance 01:00:00 Reading strategies 01:00:00 Conclusion 00:15:00 For Home Business Introduction 00:30:00 Basics Of Copywriting 00:30:00 Headline Essentials 00:30:00 USP vs ESP 00:30:00 Call To Action 00:30:00 Handling Objections 00:30:00 Copywriting Mistakes To Avoid 00:15:00 Swipe Files 00:30:00 Wrapping Up 00:15:00 Mock Exam Mock Exam- Certified Copywriting Skills Training 00:30:00 Final Exam Final Exam- Certified Copywriting Skills Training 00:30:00
Are you ready to master the art of persuasive communication? Our Advanced Copywriting Strategies Online Course equips you with the essential skills needed to craft compelling content across various media platforms. From captivating headlines to engaging online copy, this course provides a comprehensive guide to elevate your copywriting prowess to the next level. Key Features: CPD Certified Developed by Specialist Lifetime Access In this course, learners will embark on a journey to explore the intricacies of advanced copywriting techniques. Starting with the fundamentals, they will delve into the nuances of persuasive language and audience engagement. Throughout the modules, learners will discover how to craft captivating headlines, attention-grabbing advertisements, and impactful copy for both print and online media. With expert guidance, participants will refine their copywriting skills to create content that resonates with target audiences across diverse platforms. Course Curriculum: Module 01: Introduction to Copywriting Module 02: Basics of Copywriting Module 03: Essential Copywriting Skills Module 04: How to Write Better Copy Module 05: Eye-Catching Headlines Module 06: Attention-Grabbing Advertisements Module 07: Press Related Copywriting Module 08: Copywriting for Mainstream Media Module 09: Print Media Copywriting Module 10: Online Copywriting Module 11: Copywriting for Other Media Module 12: Final Tips Learning Outcomes: Develop advanced proficiency in copywriting techniques. Craft compelling headlines and advertisements that capture attention. Create persuasive copy tailored for diverse media channels. Employ strategic language to evoke desired audience responses. Enhance storytelling abilities to engage and influence readers effectively. Apply advanced copywriting principles to achieve marketing objectives and drive conversions. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals seeking to enhance their copywriting skills. Content creators aiming to produce more impactful and persuasive content. Business owners looking to improve their marketing communication strategies. Freelance writers interested in expanding their copywriting repertoire. Students pursuing marketing, advertising, or communications-related degrees. Career path Copywriter Content Strategist Marketing Consultant Brand Manager Digital Marketing Specialist Advertising Copy Director Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.
Learn how to capture an online audience and create winning copy that inspires visitors to use your services and buy your product with the Copywriter Course Level 3. This copywriting course will transform you into a specialist copywriter in no time, as you learn how to create compelling, error-free content for blogs, promotional emails, websites and social media. This copywriting certificate starts with a general introduction to copywriting, moving on to getting to know your audience and understanding your customers. Throughout the course, you will hone your skills and creative flair, with tips on how to bring your ideas to life. Product descriptions, persuasive writing, the qualities of a great copywriter and more will all be discussed in this best-selling course. Learning Outcomes of The Copywriter Course Level 3: Familiarise with the qualities, role and responsibilities of a copywriter Understand how to write engaging sales-focused content to captivate your target audience Learn how to write compelling and concise product descriptions Gain a solid understanding of your target market and the importance of tone of voice Fine-tune your writing style and develop your writing and research skills Explore techniques and strategies for writing persuasive, informative and error-free copy Learn how to pitch your ideas and bring them to life Get step-by-step guidance on blog writing, email marketing, web writing and offline writing Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post.
Duration 1 Days 6 CPD hours Overview In writing, it is important to make sure your message is easy to understand, that you have included all the necessary information, and that the points are expressed clearly. In business writing, it is also essential to convey information in a professional and courteous manner using proper formatting. Learn how to perfect your business writing in this one-day workshop. This one-day workshop will help you teach participants how to: Write and proofread your work so it is clear, concise, complete, and correct. Apply these skills in real world situations. Use language that is courteous. Understand the proper format for memos, letters, and emails. Determine whether your writing can be easily understood by your intended audience. Learn how to perfect your business writing in this one-day workshop.While there are many types of business writing, this workshop will provide tools to write effective memos, emails, and letters, as well as briefly touch on reports and proposals. The 4 C?s: Clear, Concise, Complete, and Correct Good writing must be clear, concise, complete, and correct. In this session, learn how to write with these principles in mind. Manners and Courtesy Courtesy is an important part of good business writing. During this session, participants will learn ways to make their writing respectful and polite. Writing Memos Memos are another challenge that many writers face. Participants will look at parts of a memo and complete a fun exercise. Writing Effective E-mails Mostly everyone today uses email to communicate at work and at home. This session will give participants some tips on writing effective emails and managing email. Reports and Proposals Reports and proposals are two important types of business writing. In this session, an overview of the steps involved with writing these pieces is presented. Writing Business Letters This session reviews the steps for writing a business letter, types of letters, and the parts of a business letter. Participants then examine samples of business letters to determine the type and the parts of each letter. Readability Index The readability index determines the difficulty level of a written piece. Participants will apply the index to a sample and to their own work. Proofreading Participants learn about checking the grammar, spelling and punctuation in their written pieces, and then review their pre-assignment. Reviewing Your Writing In this session, participants complete a final review of their piece of writing. Workshop Wrap-Up At the end of the workshop, students will have an opportunity to ask questions and fill out an action plan.
The aim of this programme is to help attendees create better quality technical documents in an organised and efficient manner. It will give those new to the topic an appreciation of how to approach the task professionally whilst those with more experience will be able to refresh and refine their skills. The programme comprises three complementary one-day modules: The programme presents a structured methodology for creating technical documents and provides a range of practical techniques that help delegates put principles into practice. Although not essential, it is strongly advised that delegates for modules 2 and 3 have already attended module 1, or another equivalent course. Note: the content of each module as shown here is purely indicative and can be adapted to suit your particular requirements. This course will: Explain the qualities and benefits of well written technical documents Present a structured approach for producing technical documents Review the essential skills of effective technical writing Demonstrate practical methods to help create better documents Provide tools and techniques for specification and report writing Review how technical documents should be issued and controlled Note: the content of each module as shown here is purely indicative and can be adapted to suit your particular requirements. Module 1: Essential skills for technical writers 1 Introduction to the programme Aims and objectives of the module Introductions and interests of participants 2 Creating effective technical documents What is technical writing? how does it differ from other writing? Key qualities of an effective technical document Communication essentials and the challenges faced by technical writers The lessons of experience: how the best writers write The five key steps : prepare - organise - write - edit - release (POWER) 3 Preparing to write Defining the document aims and objectives; choosing the title Understanding technical readers and their needs Getting organised; planning and managing the process Integrating technical and commercial elements The role of intellectual property rights (IPR), eg, copyright 4 Organising the content The vital role of structure in technical documents Deciding what to include and how to organise the information Categorising information: introductory, key and supporting Tools and techniques for scoping and structuring the document Creating and using document templates - pro's and con's 5 Writing the document Avoiding 'blinding them with science': the qualities of clear writing Problem words and words that confuse; building and using a glossary Using sentence structure and punctuation to best effect Understanding the impact of style, format and appearance Avoiding common causes of ambiguity; being concise and ensuring clarity Using diagrams and other graphics; avoiding potential pitfalls 6 Editing and releasing the document Why editing is difficult; developing a personal editing strategy Some useful editing tools and techniques Key requirements for document issue and control Module 2: Creating better specifications 1 Introduction Aims and objectives of the day Introductions and interests of participants The 'POWER' writing process for specifications 2 Creating better specifications The role and characteristics of an effective specification Specifications and contracts; the legal role of specifications Deciding how to specify; understanding functional and design requirements Developing the specification design; applying the principles of BS 7373 Getting organised: the key stages in compiling an effective specification 3 Preparing to write a specification Defining the scope of the specification; deciding what to include and what not Scoping techniques: scope maps, check lists, structured brainstorming The why/what/how pyramid; establishing and understanding requirements Clarifying priorities; separating needs and desires: the MoSCoW method Useful quantitative techniques: cost benefit analysis, QFD, Pareto analysis Dealing with requirements that are difficult to quantify 4 Organising the content The role of structure in specifications Typical contents and layout for a specification What goes where: introductory, key and supporting sections Creating and using model forms: the sections and sub sections Detailed contents of each sub-section Exercise: applying the tools and techniques 5 Writing the specification Identifying and understanding the specification reader Key words: will, shall, must; building and using a glossary Writing performance targets that are clear and unambiguous Choosing and using graphics Exercise: writing a specification 6 Editing and releasing the document Key editing issues for specifications Issue and control of specifications Module 3: Writing better reports 1 Introduction Aims and objectives of the day Introductions and interests of participants The 'POWER' technical writing process for technical reports 2 Creating better reports What is a technical report? types and formats of report The role and characteristics of an effective technical report Understanding technical report readers and their needs The commercial role and impact of technical reports Getting organised: the key stages in compiling a technical report 3 Preparing to write reports Agreeing the terms of reference; defining aims and objectives Being clear about constraints; defining what is not to be included Legal aspects and intellectual property rights (IPR) for reports Preparing the ground; gathering information and reference documents Keeping track of information: note making, cataloguing and cross referencing Tools and techniques for developing a valid and convincing argument 4 Organising the content The role of structure reviewed; some typical report structures Who needs what: identifying the varied needs of the readership What goes where: introductory, key and supporting sections Creating and using model forms: the sections and sub sections Detailed contents of each sub-section Exercise: applying the tools and techniques 5 Writing the report Planning the storyline: the report as a journey in understanding Recognising assumptions about the reader; what they do and don't know Converting complex concepts into understandable statements Presenting technical data and its analysis; the role of graphics Presenting the case simply whilst maintaining technical integrity Exercise: writing a technical report 6 Editing and releasing the report Key editing issues for technical reports Issue and control of technical reports
This intensive one-day training programme has been developed to help those involved in producing specifications create high quality documents in an organised and effective way. The programme explains the primary purpose of specifications and the importance of understanding the context in which they are used. It focuses particularly on how to develop and structure content and write requirements that are clear and concise. The methods and techniques presented will provide a practical foundation course for those new to the topic whilst offering new insights to those with more experience. The objectives of the workshop are to: Review and discuss the role and purpose of specifications Present a structured approach for organising and producing specifications Explain each of the key steps involved in creating effective specifications Review some methods for assisting in defining requirements Explain how to define the scope and develop the structure for a specification Present methods to assist the writing and editing of specifications Review how specifications should be issued and controlled 1 Introduction Course objectives Review of participants' needs and objectives 2 Specifications in perspective The role and purpose of specifications The impact of specifications on commercial performance The qualities of an effective specification The five key steps of 'POWER' writing: prepare-organise-write-edit-release 3 Step 1: Preparing to write Defining the purpose the specification; integrating the specification and contract Deciding how to specify: when to specify in functional and technical terms Getting the right people involved at the right time; engaging stakeholders Applying procedures for writing, issuing and controlling specifications 4 Step 2: Organising the specification content Scoping the document: scope maps, check lists, structured brainstorming Clarifying requirements; separating needs and desires Dealing with requirements that are difficult to quantify Useful techniques: cost benefit analysis, Pareto analysis Deciding what goes where; typical contents and layout for a specification Creating and using model forms: typical sections and sub sections 5 Step 3: Writing the specification Identifying and understanding the readers needs Choosing and using the right words; dealing with jargon Important words; will, shall, must; building a glossary Using sentence structure and punctuation to best effect Understanding the impact of style, format and appearance Avoiding common causes of ambiguity; being concise and ensuring clarity 6 Step 4: Editing the specification Why editing is difficult; how to develop a personal editing strategy Key areas to review: structure, content, accuracy, clarity, style and grammar Editing tools and techniques 7 Step 5: Releasing and controlling the specification Key requirements for document issue and control Final formatting and publication issues; document approval Requirements management: managing revisions and changes 8 Course review and action planning What actions should be implemented to improve specifications? Conclusion