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547 Content Marketing courses

Creating brilliant business content

By Fire Plus Algebra

Today, everyone is a publisher. Whether you're filling your company blog with compelling ideas, producing newsletters to engage your customers, packing your social media feeds with engagin content, or crafting insightful posts to push your personal professional profile – you need to use storytelling to engage your audience.  In this workshop we'll break down the key ingredients that make content engaging. We'll go through a proven framework for taking ideas from initial spark, through developing a unique angle, to idenitfying the ideal format for execution.  We'll discuss the purpose of the content you have in mind, and look at how your can plan a strategy to publish regularly and measure the results.  This is a fully interactive online workshop, so be prepared to join discussions and develop your own content ideas.  Takeaways Understanding the needs of your target audience. Identifying the Subject, Angle and Format. Cheap (or free!) tools to create professional content. Useful systmes for publishing regularly, and keeping the work manageable. Knowing where to publish on the web, social media and other platforms. Promoting your content, and getting feedback. Delivery  We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.
 Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council 

Creating brilliant business content
Delivered OnlineJoin Waitlist
£115.30

Learn to Make a Winning Marketing Strategy

By The Teachers Training

Overview Learn to Make a Winning Marketing Strategy Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Learn to Make a Winning Marketing Strategy Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Introduction Marketing Plan Objectives Explained 00:07:00 Marketing Plan Objectives Aligning Your Marketing Objectives 00:06:00 Guidelines for Creating Marketing Objectives 00:02:00 Types of Objectives 00:08:00 Workshop Workshop - Create Your Marketing Objectives 00:02:00 Introduction to Marketing Programs Marketing Programs Explained 00:01:00 Marketing Programs What types of marketing programs are best for your business? 00:03:00 Your Website 00:05:00 SEO 00:05:00 Advertising Online 00:09:00 Print Advertising 00:03:00 Press Relations 00:06:00 Social Media 00:05:00 Email 00:06:00 Content Marketing 00:06:00 Trade Shows 00:06:00 Retention Marketing 00:05:00 Additional Marketing Programs 00:04:00 Introduction to Thought Leadership Thought Leadership Explained 00:02:00 Be a Thought Leader Stand Out with Thought Leadership 00:01:00 Why Thought Leadership Matters 00:05:00 Thought Leadership Programs 00:10:00 Workshop Workshop: Create Your Thought Leadership Strategy 00:02:00 Introduction to Creating a Marketing Plan Strategic Marketing Plan Explained 00:01:00 Build a Strategic Marketing Plan Choosing a Marketing Program 00:13:00 Case Study: Product and Services Businesses 00:05:00 Evaluate Your Marketing Mix 00:05:00 Objectives, Tactics, and Assumptions about your marketing program 00:09:00 Common Mistakes 00:03:00 Workshop Workshop: Create Your Marketing Action Plan 00:04:00 Additional Materials Resource - Learn to Make a Winning Marketing Strategy 00:00:00

Learn to Make a Winning Marketing Strategy
Delivered Online On Demand2 hours 29 minutes
£24.99

Technical Report Writing and Presentation Skills In the AI Era – For Engineers, Scientists and Technical Professionals in The Energy Industry

By EnergyEdge - Training for a Sustainable Energy Future

Develop your technical report writing and presentation skills with EnergyEdge's course designed for oil & gas professionals. Sign up now!

Technical Report Writing and Presentation Skills In the AI Era
– For Engineers, Scientists and Technical Professionals in The Energy Industry
Delivered In-PersonFlexible Dates
£1,599 to £1,699

Technical Report Writing and Presentation Skills In the AI Era – For Engineers, Scientists and Technical Professionals in The Energy Industry

By EnergyEdge - Training for a Sustainable Energy Future

Develop your technical report writing and presentation skills with EnergyEdge's course designed for oil & gas professionals. Sign up now!

Technical Report Writing and Presentation Skills In the AI Era
– For Engineers, Scientists and Technical Professionals in The Energy Industry
Delivered In-PersonFlexible Dates
£1,599 to £1,699

Basic Blogging Course

4.8(9)

By Skill Up

Gain the solid skills and knowledge to kickstart a successful career and learn from the experts with this

Basic Blogging Course
Delivered Online On Demand1 hour 3 minutes
£25

Advanced Digital Marketing Course

4.3(43)

By John Academy

Description: Digital marketing is promoting that makes utilization of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. Digital marketing uses technologies or platforms, for instance, sites, email, applications and social media platforms. Transform your career with the specialized knowledge and skills to plan, implement, measure and evaluate digital marketing strategies, and, how these can add to building and supporting successful and coordinated digital marketing campaigns. By the end of this course, students will gain the skills and in-depth knowledge necessary to become a fruitful and professional digital marketer. Who is the course for? Digital marketers who want to upgrade their knowledge and skills in digital marketing. Digital marketers to advance their career goal in digital marketing. Individuals who want to develop and implement online marketing projects. Start Ups. Students. Marketers. Web designers. Entrepreneurs. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Advanced Digital Marketing Course is a useful qualification to possess, and would be beneficial for the following professionals: Social marketing manager. Digital marketing specialist. Digital marketing executive. Digital marketing officer. Digital marketing analyst. Digital client service. SEO leader. Much more. Advanced Digital Marketing Course - New version Module 01: Fundamentals of Digital Marketing Fundamentals of Digital Marketing 00:45:00 Module 02: Growth Hacking Growth Hacking 00:34:00 Module 03: Customer Journey Customer Journey 00:35:00 Module 04: Content Marketing Content Marketing 00:36:00 Module 05: SEO Search Engine Optimisation 00:40:00 Module 06: E-Mail Marketing E-Mail Marketing 00:45:00 Module 07: Facebook Marketing Facebook Marketing 00:43:00 Module 08: Instagram Marketing Instagram Marketing 00:46:00 Module 09: Twitter Marketing Twitter Marketing 00:37:00 Module 10: Youtube Marketing Youtube Marketing 00:36:00 Module 11: Mobile Marketing Mobile Marketing 00:35:00 Advanced Digital Marketing Course - Old Version Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimise Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Search Engine Optimization What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Instagram Marketing What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Pinterest Social Marketing Introduction 00:30:00 How to Use Pinterest 01:00:00 How to Win the Hearts of the Target Audience on Pinterest 01:00:00 Understanding Pinterest Etiquette 00:30:00 Marketing Strategies to Build Your Brand and Your Followers 02:00:00 Monetizing Pinterest through Market Hunting 01:00:00 Pinterest Tools to Use in Your Marketing Arsenal 00:15:00 Conclusion 00:15:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 YouTube Video Marketing Create the Perfect YouTube Marketing Video: 5 Tips To Get it Right 00:30:00 YouTube Video Marketing Tips: Join the Community 01:00:00 Marketing Your Product On YouTube: 10 Reasons Why You Should Do It 00:30:00 YouTube Marketing Tips: Promoting Your Perfect Marketing Video 01:00:00 Unique Things You Can Do with Your YouTube Marketing Video 01:00:00 Using YouTube to Market Your Product: Should You Hire a Professional? 01:00:00 Niche Targeted Playlists: Boost Your YouTube Marketing Video 01:00:00 Promote Your Perfect YouTube Marketing Video For Free: Here's How to Do It 00:30:00 Viral Marketing Tips for Your YouTube Video 01:00:00 Using Viral Content: Creating Your Perfect YouTube Marketing Video 02:00:00 YouTube Marketing Secrets-Promote Your Product or Business! 01:00:00 Use YouTube to Create Unlimited Sales for your Business 01:00:00 Choose Your Niche: An Important Step in Your YouTube Marketing Video 01:00:00 Using Viral Content: Creating Your Perfect YouTube Marketing Video 02:00:00 YouTube Marketing Tactics: Are These Products Helpful or Scams? 01:00:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Advanced Digital Marketing Course 00:20:00 Final Exam Final Exam- Advanced Digital Marketing Course 00:20:00 Order Your Certificate and transcript Order Your Certificates and Transcripts 00:00:00

Advanced Digital Marketing Course
Delivered Online On Demand48 hours
£24.99

Social Media Strategist Training

5.0(10)

By Apex Learning

Course Overview: !-- wp:paragraph --> Approximately 4.48 billion people are actively using social media, which is projected to continue rising. Throughout this Social Media Strategist Training course, learners will delve deep into topics ranging from the foundational understanding of social media to the analytical tools that guide strategic decisions. The utilisation of social media platforms has undoubtedly transformed how businesses interact with their clientele. With over 90% of millennials and 77% of Generation X being active social media users, the necessity to hone one's skills in social media strategy is glaringly evident. This course embraces the significance of social media growth. It delves deeply into conducting market analysis, understanding corporate culture in the social media context, and myriad other areas that form the crux of becoming a proficient social media strategist. Enrol in the "Social Media Strategist Training" today, and take a monumental step towards becoming a sought-after professional in the industry. Key Features of the Course: !-- wp:list --> Earn a recognised CPD certificate upon completion Enjoy 24/7 learning assistance to facilitate your education journey Access to exciting learning materials designed by experts in the field Flexible learning schedule, allowing for a balanced approach to study and work Who is This Course For? This Social Media Strategist Training course is particularly beneficial for marketing professionals, business owners, communication specialists, and individuals keen on forging a career in the social media space who aim to deepen their knowledge and expertise in social media strategies. Learning Outcome Upon completing this Social Media Strategist Training course, you will be adept in: Identifying and utilising various social media platforms effectively Conducting thorough market analysis to guide social media strategies Developing content that resonates with your target audience Understanding and implementing social media policies and guidelines Analysing social media metrics to measure the success of your campaigns Employing social media tools and software for optimised project management Maintaining voice consistency across various social media platforms Effectively handling online and personal interactions in a business context Why Enrol in This Course: Enrol in this top-reviewed and recently updated course to equip yourself with trending skills necessary for crafting compelling social media strategies. Requirements: Prospective learners should have a basic understanding of digital platforms and an eagerness to delve into social media strategy. Career Path: Upon completion of the Social Media Strategist Training course, learners can pursue the following professions, among others in the UK: Social Media Manager - £35,000 per annum Content Strategist - £40,000 per annum Digital Marketing Specialist - £32,000 per annum Social Media Analyst - £27,000 per annum Community Manager - £30,000 per annum Brand Marketing Manager - £45,000 per annum SEO and SEM Specialist - £35,000 per annum Certification: Upon successfully completing the Social Media Strategist Training course, learners will be awarded a recognised CPD certificate, showcasing their proficiency in social media strategy. Course Curriculum 13 sections • 25 lectures • 13:09:00 total length •What is Social Media: 00:18:00 •The Growth of Social Media: 00:10:00 •Conducting Market Analysis: 00:16:00 •Auditing Social Media: 00:26:00 •Corporate Culture and Social Media: 00:12:00 •Social Media Goals vs. Business Goals: 00:10:00 •Types of Social Media Platforms: 00:08:00 •The Social Media Policy: 00:40:00 •Creative Commons: 00:21:00 •Brand Marketing: 00:27:00 •Keyword Selection: 00:17:00 •Content Marketing on Social Media: 00:26:00 •Content Development: 00:23:00 •Understanding the Popular Platforms: 03:35:00 •Traditional Website Advertising: 00:37:00 •Social Media Documentation and Schedules: 00:29:00 •Project Management Software: 00:39:00 •The Community Manager Role: 00:26:00 •Importance of Voice Consistency: 00:30:00 •Organizational Customer Servicen: 00:28:00 •Social Media Triage: 00:14:00 •Online versus Personal Interactions: 00:26:00 •Social Media Analytics: 00:27:00 •Goal Value: 00:43:00 •The Social Media Strategist Career: 00:21:00

Social Media Strategist Training
Delivered Online On Demand13 hours 9 minutes
£12

Social Media Strategist Skills Training - Complete Video Course

4.3(43)

By John Academy

Description: Social Media Marketing refers to the system of gaining traffic or attraction through social media. The Social Media Strategist Skills Training - Complete Video Course includes all the required information that you need to do for Social Media Marketing. In the course, you will learn the rise of social media, conducting and auditing market analysis, setting goals and selecting platforms, creating the social media policy and integrating marketing strategies. You will also know how to develop compelling content, popular platforms, and the ways of launching successful campaigns, the procedures of managing the community, customer service, and measuring, the system of analyzing and reporting. The course starts with analyzing the market and auditing social media. After these initial explanations, the course will help you to set goals and selecting platforms for social media marketing. Next, the course teaches the ways of creating social media policy and integrating marketing strategies. Finally, the course will help you to create an effective social media campaigns and the methods of promoting the campaign. Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Social Media Strategist Skills Training - Complete Video Course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Social Media Strategist Skills Training - Complete Video Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. The Rise of Social Media What is Social Media FREE 00:18:00 The Growth of Social Media 00:10:00 Conducting Market Analysis Conducting Market Analysis 00:16:00 Auditing Social Media Auditing Social Media 00:26:00 Setting Goals and Selecting Platforms Corporate Culture and Social Media 00:12:00 Social Media Goals vs. Business Goals 00:10:00 Types of Social Media Platforms 00:08:00 Creating the Social Media Policy The Social Media Policy 00:40:00 Creative Commons 00:21:00 Integrating Marketing Strategies Brand Marketing 00:27:00 Keyword Selection 00:17:00 Developing Effective Content Content Marketing on Social Media 00:26:00 Content Development 00:23:00 Understanding the Popular Platforms Understanding the Popular Platforms 03:34:00 Launching Successful Campaigns Traditional Website Advertising 00:37:00 Social Media Documentation and Schedules 00:29:00 Project Management Software 00:39:00 Managing the Community The Community Manager Role 00:26:00 Importance of Voice Consistency 00:30:00 Providing Customer Service Organizational Customer Servicen 00:28:00 Social Media Triage 00:14:00 Online versus Personal Interactions 00:26:00 Measuring, Analyzing and Reporting Social Media Analytics 00:27:00 Goal Value 00:43:00 The Social Media Strategist Career The Social Media Strategist Career 00:21:00 Mock Exam Mock Exam- Social Media Strategist Skills Training - Complete Video Course 00:20:00 Final Exam Final Exam- Social Media Strategist Skills Training - Complete Video Course 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Social Media Strategist Skills Training - Complete Video Course
Delivered Online On Demand13 hours 48 minutes
£23

Building a Business Selling Online Course

4.8(9)

By Skill Up

Build a Business Teaching course is designed for online course providers, startup entrepreneurs, small business owners or any

Building a Business Selling Online Course
Delivered Online On Demand4 hours 50 minutes
£25

Blogging Level 2

By Course Cloud

Course Overview The Blogging Level 2 course is a complete guide for beginners. In this course, you will learn what it takes to become a freelance blogger and how to get started in setting up your own blog. It will take you through the fundamental steps of writing and publishing your very first blog post, as well as optimising your blog with SEO, images and video content.  What's more, our instructor will walk you through the A-Z of selling eBooks and online courses, taking you through standard best practices. It includes up-to-date marketing and entrepreneurial tips that will give you the confidence and tools to start creating engaging blogs that will generate a large following and steady income in no time. This best selling Blogging Level 2 has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Blogging Level 2 is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Blogging Level 2 is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Blogging Level 2 is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Blogging Level 2, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Blogging Level 2 will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Blogging Level 2 to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.  Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

Blogging Level 2
Delivered Online On Demand
£25