552 Content Marketing courses in Cardiff delivered Online

Technical Writing Online Course Overview Welcome to the Technical Writing Online Course, your comprehensive guide to mastering the art and science of effective technical communication. Whether you're a seasoned professional looking to enhance your skills or a newcomer to the field seeking a solid foundation, this course is designed to meet your needs. Module 1: Introduction to Technical Writing In Module 1, we lay the groundwork for your journey into the world of technical writing. You'll learn about the fundamental principles of technical communication, understanding its purpose, audience, and context. We'll explore the importance of clarity, conciseness, and accuracy in technical writing, setting the stage for your success in subsequent modules. Module 2: Writing for Different Audiences Effective communication hinges on understanding and adapting to your audience. Module 2 delves into the nuances of tailoring your writing to different readerships, whether they are technical experts, laypersons, or stakeholders with varying levels of expertise. You'll master strategies for conveying complex information in a clear and accessible manner, ensuring your message resonates with your target audience. Module 3: Researching and Gathering Information Technical writing is grounded in robust research and accurate data. Module 3 equips you with the skills to conduct thorough research, gather relevant information, and discern credible sources. From leveraging online databases to conducting interviews and surveys, you'll learn how to gather the data necessary to support your technical documents effectively. Module 4: Planning and Organizing Technical Documents Organizing technical content is crucial for facilitating comprehension and usability. Module 4 guides you through the process of structuring your documents for maximum clarity and coherence. You'll explore various organizational frameworks, such as hierarchical structures, chronological sequences, and logical flowcharts, to effectively present your information and guide your readers through complex technical material. Module 5: Writing Effective Technical Documents In the final module, we bring together everything you've learned to craft polished and impactful technical documents. From technical reports and manuals to user guides and specifications, you'll learn the principles of writing with precision, coherence, and persuasiveness. Through practical exercises and real-world examples, you'll hone your writing skills and gain the confidence to produce professional-grade technical documents. Throughout the course, you'll benefit from a blend of instructional materials, interactive exercises, and feedback from industry experts. By the end of the Technical Writing Online Course, you'll emerge equipped with the knowledge, skills, and confidence to excel in the dynamic field of technical communication. Course Curriculum Module 1_ Introduction to Technical Writing. Introduction to Technical Writing. 00:00 Module 2_ Writing for Different Audiences. Writing for Different Audiences. 00:00 Module 3_ Researching and Gathering Information. Researching and Gathering Information. 00:00 Module 4_ Planning and Organizing Technical Documents. Planning and Organizing Technical Documents. 00:00 Module 5_ Writing Effective Technical Documents. Writing Effective Technical Documents. 00:00

The aim of this programme is to help attendees create better quality technical documents in an organised and efficient manner. It will give those new to the topic an appreciation of how to approach the task professionally whilst those with more experience will be able to refresh and refine their skills. The programme comprises three complementary one-day modules: The programme presents a structured methodology for creating technical documents and provides a range of practical techniques that help delegates put principles into practice. Although not essential, it is strongly advised that delegates for modules 2 and 3 have already attended module 1, or another equivalent course. Note: the content of each module as shown here is purely indicative and can be adapted to suit your particular requirements. This course will: Explain the qualities and benefits of well written technical documents Present a structured approach for producing technical documents Review the essential skills of effective technical writing Demonstrate practical methods to help create better documents Provide tools and techniques for specification and report writing Review how technical documents should be issued and controlled Note: the content of each module as shown here is purely indicative and can be adapted to suit your particular requirements. Module 1: Essential skills for technical writers 1 Introduction to the programme Aims and objectives of the module Introductions and interests of participants 2 Creating effective technical documents What is technical writing? how does it differ from other writing? Key qualities of an effective technical document Communication essentials and the challenges faced by technical writers The lessons of experience: how the best writers write The five key steps : prepare - organise - write - edit - release (POWER) 3 Preparing to write Defining the document aims and objectives; choosing the title Understanding technical readers and their needs Getting organised; planning and managing the process Integrating technical and commercial elements The role of intellectual property rights (IPR), eg, copyright 4 Organising the content The vital role of structure in technical documents Deciding what to include and how to organise the information Categorising information: introductory, key and supporting Tools and techniques for scoping and structuring the document Creating and using document templates - pro's and con's 5 Writing the document Avoiding 'blinding them with science': the qualities of clear writing Problem words and words that confuse; building and using a glossary Using sentence structure and punctuation to best effect Understanding the impact of style, format and appearance Avoiding common causes of ambiguity; being concise and ensuring clarity Using diagrams and other graphics; avoiding potential pitfalls 6 Editing and releasing the document Why editing is difficult; developing a personal editing strategy Some useful editing tools and techniques Key requirements for document issue and control Module 2: Creating better specifications 1 Introduction Aims and objectives of the day Introductions and interests of participants The 'POWER' writing process for specifications 2 Creating better specifications The role and characteristics of an effective specification Specifications and contracts; the legal role of specifications Deciding how to specify; understanding functional and design requirements Developing the specification design; applying the principles of BS 7373 Getting organised: the key stages in compiling an effective specification 3 Preparing to write a specification Defining the scope of the specification; deciding what to include and what not Scoping techniques: scope maps, check lists, structured brainstorming The why/what/how pyramid; establishing and understanding requirements Clarifying priorities; separating needs and desires: the MoSCoW method Useful quantitative techniques: cost benefit analysis, QFD, Pareto analysis Dealing with requirements that are difficult to quantify 4 Organising the content The role of structure in specifications Typical contents and layout for a specification What goes where: introductory, key and supporting sections Creating and using model forms: the sections and sub sections Detailed contents of each sub-section Exercise: applying the tools and techniques 5 Writing the specification Identifying and understanding the specification reader Key words: will, shall, must; building and using a glossary Writing performance targets that are clear and unambiguous Choosing and using graphics Exercise: writing a specification 6 Editing and releasing the document Key editing issues for specifications Issue and control of specifications Module 3: Writing better reports 1 Introduction Aims and objectives of the day Introductions and interests of participants The 'POWER' technical writing process for technical reports 2 Creating better reports What is a technical report? types and formats of report The role and characteristics of an effective technical report Understanding technical report readers and their needs The commercial role and impact of technical reports Getting organised: the key stages in compiling a technical report 3 Preparing to write reports Agreeing the terms of reference; defining aims and objectives Being clear about constraints; defining what is not to be included Legal aspects and intellectual property rights (IPR) for reports Preparing the ground; gathering information and reference documents Keeping track of information: note making, cataloguing and cross referencing Tools and techniques for developing a valid and convincing argument 4 Organising the content The role of structure reviewed; some typical report structures Who needs what: identifying the varied needs of the readership What goes where: introductory, key and supporting sections Creating and using model forms: the sections and sub sections Detailed contents of each sub-section Exercise: applying the tools and techniques 5 Writing the report Planning the storyline: the report as a journey in understanding Recognising assumptions about the reader; what they do and don't know Converting complex concepts into understandable statements Presenting technical data and its analysis; the role of graphics Presenting the case simply whilst maintaining technical integrity Exercise: writing a technical report 6 Editing and releasing the report Key editing issues for technical reports Issue and control of technical reports

This intensive one-day training programme has been developed to help those involved in producing specifications create high quality documents in an organised and effective way. The programme explains the primary purpose of specifications and the importance of understanding the context in which they are used. It focuses particularly on how to develop and structure content and write requirements that are clear and concise. The methods and techniques presented will provide a practical foundation course for those new to the topic whilst offering new insights to those with more experience. The objectives of the workshop are to: Review and discuss the role and purpose of specifications Present a structured approach for organising and producing specifications Explain each of the key steps involved in creating effective specifications Review some methods for assisting in defining requirements Explain how to define the scope and develop the structure for a specification Present methods to assist the writing and editing of specifications Review how specifications should be issued and controlled 1 Introduction Course objectives Review of participants' needs and objectives 2 Specifications in perspective The role and purpose of specifications The impact of specifications on commercial performance The qualities of an effective specification The five key steps of 'POWER' writing: prepare-organise-write-edit-release 3 Step 1: Preparing to write Defining the purpose the specification; integrating the specification and contract Deciding how to specify: when to specify in functional and technical terms Getting the right people involved at the right time; engaging stakeholders Applying procedures for writing, issuing and controlling specifications 4 Step 2: Organising the specification content Scoping the document: scope maps, check lists, structured brainstorming Clarifying requirements; separating needs and desires Dealing with requirements that are difficult to quantify Useful techniques: cost benefit analysis, Pareto analysis Deciding what goes where; typical contents and layout for a specification Creating and using model forms: typical sections and sub sections 5 Step 3: Writing the specification Identifying and understanding the readers needs Choosing and using the right words; dealing with jargon Important words; will, shall, must; building a glossary Using sentence structure and punctuation to best effect Understanding the impact of style, format and appearance Avoiding common causes of ambiguity; being concise and ensuring clarity 6 Step 4: Editing the specification Why editing is difficult; how to develop a personal editing strategy Key areas to review: structure, content, accuracy, clarity, style and grammar Editing tools and techniques 7 Step 5: Releasing and controlling the specification Key requirements for document issue and control Final formatting and publication issues; document approval Requirements management: managing revisions and changes 8 Course review and action planning What actions should be implemented to improve specifications? Conclusion

This very practical session is designed to enable participants to improve the impact, clarity and accuracy of their reports. It focuses equally on the two key areas - structure and writing technique. This course will help participants: Scope reports based on objective and intended readership Write a structured report Use the Fog Index to ensure readability Write grammatically correct and well-punctuated text Review and edit their work. 1 Introduction Objectives and overview Introductions and personal aims 2 What makes a good report? Practical activity and feedback 3 Before you start The planning process and scoping a report Organising information Key report headings What goes where? Writing practice and review 4 Writing tips and techniques Clear English and use of language Grammar and sentence structure Refresher in punctuation Writing in the third person The Fog Index - and how to measure readability 5 Pulling it all together Reviewing and proofing 6 Review Summary of key learning points Action planning

How to Build Brand for Small Businesses Overview The How to Build Brand for Small Businesses Online Course is your step-by-step guide to creating a powerful and lasting brand identity. Designed specifically for small business owners, entrepreneurs, and aspiring brand builders, this course offers practical strategies and tools to help you define your brand message, stand out in a competitive market, and connect with your ideal audience. Through a clear and simple structure, you’ll explore the fundamentals of brand development, including storytelling, visual identity, voice, and customer experience. You’ll also learn how to build trust, increase recognition, and grow your brand presence both online and offline. No complicated jargon—just easy-to-follow lessons to help you grow your business with a brand that speaks volumes. Learning Outcomes Understand the core principles of branding for small businesses. Identify your brand’s mission, vision, and unique selling point. Develop a consistent brand voice and message. Create a visual identity that matches your brand values. Use storytelling to connect with your audience. Apply branding techniques across digital and print platforms. Strengthen customer loyalty through brand experience. Increase brand awareness using social media and content marketing. Build trust and credibility in your industry. Measure brand success and make strategic improvements. Who Is This Course For This course is ideal for small business owners, start-up founders, solo entrepreneurs, and anyone looking to build or refresh their brand. Whether you’re just getting started or want to take your existing brand to the next level, this course provides a simple and effective guide. Eligibility Requirements No prior experience is needed. This course is open to anyone with an interest in branding and business growth. A basic understanding of business principles and internet use is helpful. Entry Requirements Age Requirement: Applicants must be 16 or older, making the course accessible to both young learners and adults. Academic Background: No prior qualifications required, open to all backgrounds. Language Proficiency: A good understanding of English is essential, as all lessons are in English. Numeracy Skills: Basic writing and numeracy skills are needed to follow the course content. Why Choose Us Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited Access to course content on mobile, tablet or desktop from anywhere, anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Completing this course can help you grow your own small business or explore careers in marketing, branding, and digital strategy. Roles that benefit from this training include brand consultant, digital marketer, content strategist, or marketing assistant in small to mid-size enterprises.

***Ever Dreamed of Reaching Millions with Your Words and Photos?*** Starting a blog can be an exciting and rewarding experience. Not only can it be a creative outlet, but it can also be a platform to share your unique perspective, educate others, and even make a profit. Did you know that the number of bloggers globally is expected to reach 81.1 million by 2025 [Source: OptinMonster]? The blogging world is booming, and it's never been easier to turn your passions into a thriving online platform. This comprehensive Blogging, Writing and Photography course will equip you with the knowledge and confidence to launch and grow a successful blog. Whether you're a complete beginner with a story to tell or a seasoned writer looking to refine your craft, this course will provide the tools and strategies you need to take your blogging to the next level. In this Blogging, Writing and Photography course, you'll learn how to: Craft engaging and informative blog posts that resonate with your target audience. Develop a strong understanding of blogging fundamentals and best practices. Master the art of captivating blog photography and visual storytelling. Build a strong social media presence to promote your blog and connect with your readers. Learn effective strategies for collaborating with brands and potentially monetizing your blogging endeavours. Develop your personal brand as a blogger and establish yourself as a thought leader in your niche. Don't let your passion for writing go to waste. Sign up for our Blogging, Writing and Photography course today and start your journey to becoming a successful blogger. Key Highlights for Blogging, Writing and Photography Course: CPD QS Accredited Proficiency with this Blogging course. After successfully completing the Blogging course, you will receive a FREE PDF Certificate from REED as evidence of your newly acquired abilities. Lifetime access to the whole collection of learning materials of this Blogging course. The online test with immediate results You can study and complete the Blogging course at your own pace. ***So, Are you ready to take your writing to the next level and start a successful blog with Blogging, Writing and Photography course? You should not wait too long. Now is the time to enrol!*** ***Dive Deep into the World of Blogging*** This Blogging, Writing and Photography course delves into the core elements of successful blogging. You'll begin a journey that starts with identifying your target audience and defining your niche. We'll explore the art of writing engaging blog posts that capture attention and keep readers coming back for more. You'll also learn the fundamentals of photography and imagery, discovering how to create stunning visuals that elevate your aesthetic blogging appeal. Moving beyond the content, the Blogging, Writing and Photography course equips you with the knowledge to leverage the power of social media to expand your reach and build a loyal following. We'll delve into strategies for working with brands and exploring various collaboration opportunities. You'll also gain insights into the networking world and understand how to connect with other bloggers and industry influencers. This Blogging, Writing and Photography course culminates with a focus on monetization, guiding you through proven strategies to turn your blog, writing and photography into a profitable venture. Curriculum Breakdown of the Blogging, Writing and Photography Course Module 01: Introduction to blogging Module 02: Target Audience Module 03: Getting Started Module 04: Writing for Bloggers Module 05: Content Development Module 06: Photography and Imagery Module 07: Staying Social Module 08: Working with Brands Module 09: Networking Module 10: Monetising Your Blog Module 11: Building a Brand Module 12: Growing as a Blogger CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Blogging, Writing and Photography course is suitable for: Aspiring bloggers who are looking to start a blog from scratch New bloggers who want to improve their skills and grow their readership Experienced bloggers who want to take their blog to the next level and monetise it Writers or content creators who wish to expand their portfolio and gain experience writing for a digital audience Entrepreneurs and small business owners who want to use a blog as a marketing tool The Blogging, Writing and Photography course is open to anyone, regardless of experience and will provide you with the knowledge and skills needed to create and grow a successful blog. Requirements Enrolling in this Blogging, Writing and Photography course requires a basic understanding of the English Language and an internet connection. Career path Here are a few career paths that someone with a certificate in Blogging, Writing & Photography may pursue: Blogger Content Creator Social Media Manager SEO Specialist Digital Marketing Coordinator Content Marketer Freelance Writer/ Blogger Content Strategist A Blogging, Writing and Photography certificate can open up various career opportunities in the digital media & content creation industry. Certificates CPD Accredited Hard Copy Certificate Hard copy certificate - Included CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: £3.99 Outside of the UK: £9.99 CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate

About Course Learn the Fundamental Principles of Copywriting and Start Writing Effective Promotional Pieces In this practical course, you will learn the fundamental principles of copywriting, including: Features versus benefits: How to turn product features into benefits that resonate with your target audience Headlines and leads: How to write strong headlines and leads that capture attention and make people want to read more Dramatization of differences: How to use language to emphasize the unique selling points of your product or service Credibility builders: How to establish your expertise and credibility as a writer Social proof: How to use testimonials and other forms of social proof to persuade people to buy Offers and tone: How to craft irresistible offers and write in a tone that appeals to your target audience You will also get the opportunity to complete three real-life writing assignments and compare your work to that of others. This will give you valuable feedback and help you improve your copywriting skills. By the end of this course, you will be able to: Write effective promotional pieces that generate leads and sales Communicate the unique selling points of your product or service Persuade people to take action Write in a tone that What Will You Learn? Through hands-on practice, know how to turn words into money Analyze any persuasion challenge so as to identify the factors that will move readers to action Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones Differentiate an offering from the competition Capture a reader's attention, explain what's on offer and clinch the deal Gain confidence from a start-to-finish overview of effective copywriting Course Content Introduction Introduction The What and The So What The Importance of 'What' 6 Ways to Clarify the 'What' Benefits - the 'So What' Capture Attention The Top 8 Types of Headlines 8 Leads That Set the Hook Differentiate and Dramatize Differentiate from the Competition 10 Ways to Dramatize Differences Now You Try #1 Credibility and Proof Credibility Builders The Top 5 Types of Social Proof Credibility Killers Offers What Is an Offer? Elements of Offers Now You Try #2 Putting it All Together Tone Formatting Copy Now You Try #3 Conclusion Conclusion A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsSuitable for absolute beginnersGood review and practice for those with some experience Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire

Overview   With the ever-increasing demand for Sales Writing in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Sales Writing may be.   Learning about Sales Writing or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Sales Writing. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Sales Writing is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates.   The self-paced online learning methodology by Compete High in this Sales Writing Masterclass course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course!   Instead of searching for hours, enrol right away on this Sales Writing Masterclass course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run.   Who is this course for?   While we refrain from discouraging anyone wanting to do this Sales Writing Masterclass course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Sales Writing, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Sales Writing, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Sales Writing, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity   Career Path   This Sales Writing Masterclass course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.      Course Curriculum Module 1 Writing Words That Sell Writing Words That Sell 00:00 Module 2 Advertisements Advertisements 00:00 Module 3 Conclusion Conclusion 00:00

Fitness Business Marketing is a wonderful learning opportunity for anyone who has a passion for this topic and is interested in enjoying a long career in the relevant industry. It's also for anyone who is already working in this field and looking to brush up their knowledge and boost their career with a recognised certification. Fitness Business Marketing consists of several modules that take around 4 hours to complete. The course is accompanied by instructional videos, helpful illustrations, how-to instructions and advice. The course is offered online at a very affordable price. That gives you the ability to study at your own pace in the comfort of your home. You can access the modules from anywhere and from any device. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification Upon successful completion of the course, you will be able to obtain your course completion PDF Certificate at £9.99. Print copy by post is also available at an additional cost of £15.99 and the same for PDF and printed transcripts. Course Content Marketing Your Fitness Business Online Introduction 00:07:00 Module 1: Understanding your own value proposition. 00:08:00 Module 2: Testing you Value Proposition 00:10:00 Module 3: What does your client Avatar look like? Client Avatar Creation (CAC) 00:40:00 Module 4: Where does your Avatar hang out? You need to hang out with them 00:05:00 Module 5: How much can your Avatar afford? - create a price list & know your prices! 00:13:00 Module 6: Creating Value & your Brand, make your Avatar need you 00:14:00 Module 7: Where do you attract clients? 00:35:00 Module 8: Ways to Get Yourself Noticed 00:32:00 Module 9: Top Tips for Building you Fitness Business 00:08:00 Module 10: Closing the deal & the principles of persuasion. 00:31:00 Module 11: Teaching Classes and Personal Training Online 00:15:00 Module 12: Keeping clients happy and wanting more 00:05:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Content Writing & Copy Writing For SEO and Sales will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Content Writing & Copy Writing For SEO and Sales will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Content Writing & Copy Writing For SEO and Sales and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Content Writing & Copy Writing For SEO and Sales is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Content Writing & Copy Writing For SEO and Sales. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Content Writing & Copy Writing For SEO and Sales will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Introduction 00:05:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Keep it Simple S. and throw away your Theasaurus 00:02:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00