Build a rewarding career in content design Build a rewarding career in content design with a globally recognised, industry-approved qualification. Get the mindset, the confidence and the skills that will help you stand out in a rapidly growing industry. Why take this course: Be in demand. Certified qualifications will help you stand out in a fast-growing industry Build a career with impact. Design content experiences that will influence users worldwide Broaden your opportunities. Optimise your skills to get hired at leading companies Get qualified. Earn a university credit-rated certification approved by industry leaders Gain the confidence you need to succeed. Our mentors, career advisors and student community will support you all the way University credit-rated, industry-approved Our content design course is credit-rated by Glasgow Caledonian University and has been reviewed and endorsed by leaders in the tech industry. It covers everything you need to become a certified content design professional. Study method Online, self-paced Duration 10 weeks Access to content 12 months Qualification Professional Certificate in Content Design Awarded by Scottish Qualifications Authority trading as SQA Additional info Exam(s) / assessment(s) is included in price Tutor is available to students Description In this Professional Certificate in Content Design course you will learn: An introduction to content design. Understand what content design is and the role of a content designer. Principles of good content design Learn the core principles of content design and why it matters. Voice, tone and style Learn how voice, tone, and style can create a cohesive product experience. Understanding your users Uncover your audience's goals and content needs. Writing for interfaces Learn to write microcopy for buttons, notifications and other UI elements. The product mindset Develop a product mindset by learning about product design systems and tools. Testing content Learn how to test, evaluate and improve your content. AI for content design Learn how to use AI tools to become a more effective content designer. Working in content design Learn how to be the content champion within your organisation. Support at every step From day one, you’ll be part of a lively community of tutors, mentors and fellow students that support each other along the way. Student Success team Our friendly and responsive team will help you stay on track and keep you accountable. Course mentor Your course mentor is an expert content designer who brings years of practical insight. Student community Collaborate, share tips and build connections on our lively student Slack channels. Who is this course for? Writers and journalists who want to enhance their skills for the digital world UX and UI designers who want to become more rounded professionals Content designers looking for a formal qualification that validates their expertise Digital marketers who need content design skills to succeed in their roles Anybody with a writing, content or design background looking for a creative tech job Requirements Background You don’t need experience in design or technology to enrol in our courses. To get the most value from this course, you will need some experience in writing and a genuine interest in words and language. Commitment You do need to be motivated and committed. We set a high bar. Studying for one of our professional qualifications requires a certain amount of time, energy and focus. English language To take this course, you should be fluent in verbal and written English. If English is not your first language, you should have a proficiency of C1 as defined by the CEFRL (Common European Framework of Reference for Languages).
To drive actions and get decisions made, you need to be able to present effectively to customers, clients, senior managers or colleagues. The perfect presentation is a potent combination of content, design and delivery You need to distill down complex concepts, large data sets, intricate processes and innovative ideas. You need to make the right design choices to ensure your slide decks communicate quickly (as well as looking great). And you need the confidence and storytelling techniques to lead your audience through the content. This course is for anyone who regularly needs to create and deliver presentations for different stakeholders. It will cover how to plan, design and deliver brilliant presentations. Sample learning content Session 1: Planning a presentation Assessing the needs and level of understanding of your audience. Frameworks for building a logical and compelling narrative. Emphasising key messages, while allowing for deep dives and questions. Session 2: Presenting data and processes Understand graphical perception and how people absorb visual information. Effective charts for different types of data stories. How to display processes, timelines and organisational structures. Session 3: Design tricks Using colours to add emphasis and meaning. Creating hierarchies of information to help your audience. Building templates and style guides. Session 4: Delivery techniques Perfecting your performance in-person or online. Dealing with difficult questions and hostile audiences. Refining the beginning, middle and end of your narrative. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people. Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial "We’ve now worked with Alan for almost 3 years, and during that time he has continued to deliver the highest quality training for our clients and delegates. Alan’s passionate delivery style has continued to deliver innovative training solutions to over 1500 delegates across the public, private and voluntary sector. Each of our courses with him has always delivered exceptional feedback and satisfaction levels." Joe Barlow | Head of Programme, Understanding ModernGov
This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design.
This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design.
Today, every individual and organisation is a publisher. You want everyone in your organisation to be a potential ambassador. And every employee has something to gain from raising their profile and showcasing their expertise. An effective content strategy allows you to deliver compelling stories to your audience in the most seamless way possible to make an emotional connection. This requires a mix of passion for the subject matter, a deep relationship with your audience, robust production processes, and the right tools. With a background in journalism and technology, we’ve worked on many projects that combine the two – including overseeing the iPad edition launches for Condé Nast in the UK, product ownership of a Digital Asset Manager for Condé Nast International, and developing and delivering content training for telco VEON. Publishers and brands we’ve worked with include WIRED, Time Out, GQ, Vanity Fair and Vogue – as well as solo entrepreneurs and startups who are trying to cut through the noise and get their message heard. In this course we'll cover the key elements of an effective content strategy: how to plan across multiple platforms, and how to implement your blueprint without exhausting yourself or your team. Sample learning content Session 1: Planning a content strategy Mapping and understanding your audiences. Defining your content objectives, for you or your organisation. Common pitfalls with poorly targeted content. Session 2: A content creation framework Finding ideas to generate a consistent stream of content. Idenitfying angles that will help you stand out from the crowd. Using different formats across multiple channels. Session 3: Keeping it going Simple processes to help hit deadlines and publish regularly. Balancing content creation and content creation. Creating a mix of evergreen and timely content. Session 4: Measurement and iteration Useful (and useless) metrics for content producers. Handling comments and joining the conversation. Iterating your content strategy based on feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people. Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council
Duration 1 Days 6 CPD hours This course is intended for This course is designed as an introduction to HTML and CSS for those who want to learn to develop standards-compliant web content, with a focus on current HTML5 and CSS3 standards. This course can be taught on Microsoft© Windows©, Apple© Mac OS© X, or Linux©, and supports developers who work in any of those environments. HTML5 is one of the most integral and evolving web technologies that enables a user to structure content and present it on the web.This course lays the foundation for mastering this popular web publishing technology. Authoring Content in HTML Web Development Standards Create an HTML Page Apply HTML Attributes Embedding and Linking Content Embed Content within an HTML Page Link HTML Pages Create Image Maps Formatting Content with CSS Apply Style Sheets to HTML Use CSS to Create Multiple Column Layouts Authoring Complex Content Structures Author Table Content Construct and Format Forms Testing and Publishing HTML Content Identify and Correct Structural and Compatibility Problems Make HTML Content Accessible Publish and Deploy Web Content Additional course details: Nexus Humans HTML5 - Content Authoring Fundamentals training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the HTML5 - Content Authoring Fundamentals course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Duration 1 Days 6 CPD hours This course is intended for This course is designed for those who have experience authoring content in HTML and CSS, and want to learn how to use new HTML5 and CSS3 features. This course can be taught on Windows©, Mac OS© X, or Linux©, and supports developers who work in any of those environments. Although JavaScript© knowledge is helpful, HTML and CSS are the focus, so this course does not require that the learner have extensive JavaScript skills. Overview In this course, you will develop web content in HTML5 and CSS3 following principles of responsive web design. You will: ?Optimize HTML content to take advantage of HTML5 and CSS3 features.?Write advanced CSS3 selectors and media queries.?Use advanced background and border options introduced in CSS3.?Use advanced text formatting options introduced in CSS3.?Use HTML5 graphics and multimedia elements, including transforms, animation, audio, and video. ?Follow best practices to enable HTML content to be successfully processed by many different web browsers and machine readers. This course focuses on the new and advanced features of HTML5, covering how to create HTML5 and CSS3 markup that will work well on the widest possible variety of web browsers, mobile devices, and machine readers, such as search engine web crawlers. Creating HTML5 Content Develop Web Content to Follow Standards Update Legacy Web Content to Meet HTML5 Requirements Using Advanced Techniques to Select and Apply Styles Use Advanced CSS Selectors Provide Alternate Layouts Based On Device Characteristics Using Advanced Background and Border Techniques Use Advanced Techniques to Create Backgrounds Use Advanced Techniques to Create Borders Incorporating Advanced Text Formats Use Web Fonts Apply Advanced Text Styles Adding Animation and Multimedia Use 2D Transforms Use Animation Styles Embed Audio and Video in a Web Page Making HTML Readable and Accessible Support Various Browsers Improve Markup to Benefit Human and Machine Readers Additional course details: Nexus Humans HTML5 - Content Authoring with New and Advanced Features training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the HTML5 - Content Authoring with New and Advanced Features course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Today, everyone is a publisher. Whether you're filling your company blog with compelling ideas, producing newsletters to engage your customers, packing your social media feeds with engagin content, or crafting insightful posts to push your personal professional profile – you need to use storytelling to engage your audience. In this workshop we'll break down the key ingredients that make content engaging. We'll go through a proven framework for taking ideas from initial spark, through developing a unique angle, to idenitfying the ideal format for execution. We'll discuss the purpose of the content you have in mind, and look at how your can plan a strategy to publish regularly and measure the results. This is a fully interactive online workshop, so be prepared to join discussions and develop your own content ideas. Takeaways Understanding the needs of your target audience. Identifying the Subject, Angle and Format. Cheap (or free!) tools to create professional content. Useful systmes for publishing regularly, and keeping the work manageable. Knowing where to publish on the web, social media and other platforms. Promoting your content, and getting feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people. Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council