This course will provide you with everything you need to take control of Instagram and attract targeted followers. This comprehensive course guides you with a better understanding of using Instagram and generate more earnings. You will learn how to get started with Instagram, build an audience and increase followers on this incredible platform and sell your products or services. With this course, determine what the best hashtags are for your business and how to use them in every post. Moreover, learn to create interesting and encouraging content and optimise your account for leads. Instagram is ideal for the advertisement since a vast amount of people use Instagram to research on different subjects, and this is where your product or service can be found. Your Learning Goals: Discover what it takes to create an impressive Instagram profile and feed. Get plenty of tips and tricks for producing daily content. Grow genuine Instagram followers. Promote your products or services through Instagram and boost revenue. Be able to collect leads from Instagram. Successfully sell your products or services through Instagram. Who is this Course for? Instagram Marketing Masterclass is perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Introduction About the instructor and the course FREE 00:03:00 DO NOT ENROL until you watch this 00:02:00 INSTAGRAM FUNDAMENTALS Introduction to Fundamentals 00:01:00 Basic Features of Instagram 00:05:00 How Instagram Works 00:04:00 Rule no.1 & Rule no.2 of Instagram Marketing 00:04:00 Purpose and Theme 00:09:00 ACCOUNT SETUP Introduction to Account Setup 00:01:00 Username Selection 00:09:00 Personal or Business Account 00:08:00 How to Create an Amazing Bio Description 00:10:00 How to Select the Perfect Display Image (Profile image) 00:06:00 The Instagram solo link 00:05:00 CONTENT STRATEGY Introduction to Content creation on Instagram 00:01:00 Theme of your account 00:04:00 Quality and Quantity of content 00:09:00 Type of content that work on Instagram 00:11:00 How to create compelling content (non designers) 00:05:00 Free stock photo websites 00:04:00 Tools for creating content: IOS devices 00:10:00 Tools for creating content: Android devices 00:04:00 Tools for creating content: Desktop tools 00:10:00 What to do if you don't have time to create content 00:09:00 Tools to schedule your content 00:13:00 Create the ultimate Content Strategy Plan 00:07:00 GROWTH HACKS Introduction to Growth Hacking 00:01:00 Growth Hack no.1 - Consistency 00:03:00 Growth Hack no.2 - Hashtags 00:10:00 Growth Hack no.3 00:05:00 Growth Hack no.4 - Engaging 00:05:00 Growth Hack no.5 00:08:00 Growth Hack no.6 00:06:00 Growth Hack no.7 00:09:00 Tools to track your growth 00:04:00 ADVERTISING AND PROMOTION Introduction to advertising and promotion 00:01:00 Instagram ads- within the app 00:04:00 Instagram ads - Facebook Ads Manager 00:10:00 Paid shoutouts: how much does it cost 00:09:00 How to reach out to influencers 00:04:00 HOW TO GENERATE LEADS Introduction to lead generation 00:01:00 Rule no.1 - Give value first 00:04:00 Rule no.2 - The 80/20 rule 00:05:00 Call-to-action (CTA) 00:05:00 INSTAGRAM STORIES Introduction to Stories 00:01:00 Basics of the feature 00:05:00 What to share in your strories 00:04:00 CASE STUDIES A final advice 00:02:00 @digi_lifestyle Case Study - From 0 to 1000 in 4 weeks 00:09:00 @lfcgadgets Case Study - From 1000 to 10000+ in 4 months 00:09:00 BONUSES February 2018 - How to create awesome videos for Instagram with Quick app 00:12:00 February 2018 Instagram algorithm update 00:07:00 Instagram Hashtag Algorithm Update March 2018 00:08:00 How to Create Instagram Story Ads with Facebook Ads Manager 00:12:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Course Overview Learn how to create the perfect portfolio to showcase your Photoshop skill from this Build a Portfolio: 40 Practical Projects in Photoshop course and be able to present your works in a smart and effective way. In this Build a Portfolio: 40 Practical Projects in Photoshop course, you will learn how to create a Portfolio, practical Photoshop technique to apply immediately, Facebook ads, Instagram post, YouTube thumbnails, newsletter, CV, business card creating, how to maintain your workflow, logo design, banner creating, image editing and many other projects that will enrich your portfolio and make you more valuable to employers. In addition, this course will help you to understand Photoshop projects that can add value to your career as a designer. You will learn Photoshop projects and how to create them from scratch. Learn unique Photoshop techniques and be able to use them in your projects effectively from this Build a Portfolio: 40 Practical Projects in Photoshop course. Learning Outcomes Familiarize with the techniques of creating a portfolio and showcasing your work Learn different project styles and techniques Be able to create CV, business card, logo, catalogue and sales banner Learn how to design YouTube thumbnails, Instagram posts, Facebook ads and other social media promotion ads Create different images, edit images and cover images Be able to create a lasting impression in your mind through your design Who is this course for? This course is ideal for those who want to showcase their work and establish their career as digital artist or graphic designers. You will learn how you can create your portfolio, enrich your CV and showcase your work from this course. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Build a Portfolio: 40 Practical Projects in Photoshop is a useful qualification to possess and would be beneficial for any related profession or industry such as: Graphic Designers Photo Editors Artists Digital Artists Freelancers Introduction Welcome 00:06:00 Getting Fast Help 00:02:00 Graphic Design 00:03:00 Create your first Facebook Ad Design 00:08:00 Using Photoshop for Every Project 00:04:00 Design Assets Explained 00:06:00 Best Sources for Design Assets 00:08:00 Optional - Setting up Photoshop 00:06:00 Mix and Match Design Assets 00:04:00 What does it take to create beautiful graphics? 00:03:00 Facebook Cover Project Introduction 00:01:00 Project Settings & Aspect Ratios 00:08:00 Optional: Creating Text Assets From Scratch 00:05:00 Selecting Image Assets 00:07:00 Arranging the Assets on the Canvas 00:04:00 Designing the Cover 00:07:00 Typography for the Facebook Cover 00:07:00 Fine Tuning the Cover 00:04:00 Conclusion 00:03:00 Facebook Cover Project #2 Introduction 00:01:00 Analyze your assets and options 00:05:00 Setting the project's foundation 00:05:00 Creating a neutral background with a noise texture 00:07:00 Sizing up the products correctly 00:05:00 Creating shadows for the products 00:06:00 Fine Tuning the Cover 00:04:00 Using vector graphics to create version 2 00:04:00 Creative Facebook cover iteration 00:09:00 Youtube Thumbnails The connection between YouTube thumbnails & Views 00:02:00 The power of a mockup 00:07:00 The Absolute best way to design YouTube Thumbnails 00:04:00 Classic YouTube Thumbnail - Part 1 00:05:00 Classic YouTube Thumbnail - Part 2 00:07:00 Abstract YouTube Thumbnail - Part 1 00:06:00 Abstract YouTube Thumbnail - Part 2 00:07:00 Choose your own style 00:05:00 Before and After Thumbnail 00:07:00 Illustration-based Thumbnail - Part 1 00:05:00 Illustration-based Thumbnail - Part 2 00:05:00 Personal Brand Thumbnail 00:07:00 Text Behind & In Front of you 00:05:00 Conclusions 00:01:00 Instagram Introduction 00:01:00 How to Post on Instagram from your Computer 00:02:00 Instagram Content Creation Hack 00:05:00 Clean Product Presentation - Part 1 00:05:00 Clean Product Presentation - Part 2 00:07:00 Instagram Mockups - Easy! 00:03:00 Inspirational Content - Part 1 00:06:00 Inspirational Content - Part 2 00:04:00 Black & White Content 00:09:00 Food Content 00:06:00 Personal Branding - Part 1 00:06:00 Personal Branding - Part 2 00:04:00 Content Striking Colors - Part 1 00:04:00 Content Striking Colors - Part 2 00:05:00 Facebook Ads Introduction 00:01:00 Framing Facebook Ads & Quality Standards 00:06:00 Colorful Product Ad - Part 1 00:07:00 Colorful Product Ad - Part 2 00:05:00 Colorful Product Ad - Part 3 00:07:00 Colorful Product Ad - Part 4 00:06:00 The question of stock photos & freebies in FB ads 00:05:00 Vector Based Ad - Part 1 00:06:00 Vector Based Ad - Part 2 00:07:00 Vector Based Ad - Part 3 00:06:00 Vector Based Ad - Part 4 00:05:00 The Pros and Cons of People-based Facebook ads 00:06:00 People-Based Facebook Ad - Part 1 00:07:00 People-Based Facebook Ad - Part 2 00:06:00 People-Based Facebook Ad - Part 3 00:06:00 Best Facebook Ad Template - The Foundation 00:04:00 Best Facebook Ad Template - The Details 00:07:00 Conclusions 00:01:00 Business Cards Introduction 00:03:00 Colorful Business card for the CEO - The essentials 00:06:00 Colorful Business card for the CEO - The details 00:06:00 Colorful Business card for the CEO - Beautiful Icons 00:07:00 What do 'simple' and 'clean' mean? 00:07:00 Personal Branding Business Card 00:07:00 Business Card Best Design Practices 00:06:00 Corporate Business Card - Foundation 00:07:00 Corporate Business Card - Icon Design 00:08:00 Design Beautiful CVs (Resumes) CV (Curriculum Vitae) Designs in Today's Market 00:04:00 Deciding on a CV style 00:04:00 Setting the foundation of the CV 00:07:00 Choosing a typeface - really important! 00:07:00 Rocking Typography 00:05:00 Gorgeous icons for your CV 00:06:00 Staying consistent in your design 00:05:00 Negative space in a CV design 00:06:00 Creating a timeline for your CV 00:06:00 Final Thoughts for the Clean CV Project 00:01:00 Beautiful CV Design Creative CV Design 00:05:00 Modern Typography for a Creative CV 00:06:00 Use Freepik to make your CV stand out! 00:07:00 How to adjust vectors and add detailed icons 00:07:00 Fine-tuning the CV 00:06:00 The last 10% that makes all the differences! 00:06:00 Newsletters Newsletters in today's market 00:03:00 Newsletter styles 00:06:00 Colorful Newsletter in Mailchimp & Photoshop 00:06:00 Create a catchy newsletter hero-element in Photoshop 00:06:00 Adding extra details 00:04:00 The most important element: the CTA 00:06:00 Create effective layouts in Mailchimp 00:06:00 Inserting new content in Mailchimp 00:05:00 Balancing graphics with content 00:08:00 Design overview 00:03:00 Animated Newsletters Animated Newsletter in Mailchimp & Photoshop 00:05:00 Create the product presentation in Photoshop 00:05:00 Animating the product presentation - Method #1 00:07:00 Animating the product presentation - Method #2 00:05:00 Create the call to action 00:04:00 Creating a gift design for the newsletter in Photoshop 00:06:00 Animating the gift box - the lid 00:05:00 Animating the gift box - the stars & text 00:05:00 Graphic Design Analysis with Chris Barin Introduction 00:04:00 Mazda 3 Launch Ad 00:06:00 Travel Agency Templates - Good or bad? 00:06:00 Original Design versus Templates 00:07:00 Hiring People Through Beautiful Ads 00:06:00 Premium Office Building Ad - Shocking! 00:05:00 Huge Telecom Company Blunder! 00:06:00 50% for 5% 00:09:00 The reason why most designs are cluttered 00:06:00 Clichés and Stereotypes in Graphic Design 00:04:00 Printed Design: Indoor Ad Banner Introduction 00:03:00 Everything's about the Style Guide 00:05:00 Indoor Ad Banner: Laying things out 00:06:00 Indoor Ad Banner: Typography & Layout 00:07:00 Indoor Ad Banner: Styling 00:08:00 Indoor Banner: Final touches & Conclusions 00:05:00 Bonus: Create an indoor ad banner mockup 00:05:00 Section conclusions 00:01:00 Printed Design: Product Catalogue Introduction 00:02:00 Set up the catalogue project in Photoshop 00:06:00 Styling the cover of the catalogue 00:08:00 Fine-tuning the cover 00:06:00 Add something extra to the cover 00:08:00 Interior page style: Typography 00:08:00 Interior page style: Layout 00:06:00 Styling large amounts of text 00:11:00 Interior pages overview 00:07:00 Conclusions 00:02:00 Logo Design The Truth About Logo Design 00:04:00 Should you design logos as a freelancer? 00:08:00 Creating logos in Photoshop 00:06:00 The complexity behind a logo 00:04:00 Gathering information 00:06:00 Worst techniques for logo design 00:05:00 Best techniques for logo design 00:06:00 Final Thoughts Final Thoughts 00:02:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Social Media Marketing Strategy Course Overview: This Social Media Marketing Strategy course provides a comprehensive overview of how to create, manage, and optimise a social media marketing plan. Learners will explore the key aspects of social media marketing, including market analysis, content creation, and campaign management. The course focuses on understanding the dynamics of different social platforms, selecting the right platforms for your business, and integrating them into broader marketing strategies. By the end of the course, learners will be equipped with the knowledge to design and implement effective social media marketing strategies to enhance brand visibility and engagement. Course Description: This course dives deeper into the essential aspects of social media marketing, offering insights into the latest trends and tools available. Key topics include conducting a market analysis to understand target audiences, auditing current social media channels, setting measurable goals, and selecting the most effective platforms. The course also covers the creation of a social media policy, integrating marketing strategies across platforms, developing content that resonates with audiences, and launching successful campaigns. Learners will gain valuable skills to build and execute a social media marketing strategy that drives results for businesses and brands. Social Media Marketing Strategy Curriculum: Module 01: The Rise of Social Media Module 02: Conducting Market Analysis Module 03: Auditing Social Media Module 04: Setting Goals and Selecting Platforms Module 05: Creating the Social Media Policy Module 06: Integrating Marketing Strategies Module 07: Developing Effective Content Module 08: Understanding the Popular Platforms Module 09: Launching Successful Campaigns (See full curriculum) Who is this course for? Individuals seeking to enhance their marketing skills. Professionals aiming to boost their career in digital marketing. Beginners with an interest in social media marketing. Entrepreneurs looking to build their brand presence online. Career Path: Social Media Manager Digital Marketing Specialist Content Strategist Marketing Consultant Brand Manager
Basic Photography Course Overview This Basic Photography course provides a comprehensive introduction to the essential principles and techniques of photography. Learners will explore camera settings, composition, lighting, and image editing, gaining the confidence to capture compelling photographs across various styles and subjects. The course emphasises understanding technical aspects alongside creative expression, enabling students to improve their visual storytelling. By the end, participants will develop foundational skills applicable to personal projects, social media content creation, or further photographic study, enhancing their ability to communicate visually with clarity and impact. Course Description Designed for those new to photography, this course covers key topics such as camera operation, exposure, focus, composition rules, and lighting fundamentals. Learners will deepen their appreciation of different photographic genres, including portrait, landscape, and still life. The course also introduces basic post-processing techniques to enhance images effectively. With a structured learning path, students will cultivate both technical knowledge and an artistic eye, enabling them to create visually engaging photographs. This course suits individuals keen to develop a solid foundation in photography, preparing them for personal enrichment or progression into more advanced photographic disciplines. Basic Photography Curriculum: Module 01: Module 02: Module 03: Module 04: Module 05: Module 06: Module 07: Module 08: Module 09: Module 10: Module 11: (See full curriculum) Who is this course for? Individuals seeking to learn fundamental photography skills. Professionals aiming to enhance their visual communication. Beginners with an interest in creative visual arts. Social media enthusiasts wanting to improve their content quality. Career Path Junior Photographer roles in media or marketing industries. Social Media Content Creator or Visual Communicator. Assistant roles in photography studios or agencies. Freelance photography opportunities in events or portraiture.
Content Management Course Overview This Content Management course provides a comprehensive introduction to managing digital content effectively across various platforms. Learners will explore the fundamentals of content management systems (CMS), understand content strategies, and develop skills in content marketing and planning. The course emphasises strategic approaches to creating, organising, and distributing content that engages target audiences and supports business goals. By the end of the course, learners will be able to design and implement content strategies, leverage marketing tools, and enhance online presence, making it highly valuable for those working in digital marketing, communications, or web management roles. Course Description This course covers essential topics such as the fundamentals of content management systems, the principles of content strategy, and the techniques involved in content marketing. Learners will gain insight into the selection and use of CMS platforms, explore effective content creation and distribution methods, and develop strategic marketing approaches tailored to diverse audiences. The learning experience includes analysing industry tools and tactics for maximising content reach and impact. Throughout, the course maintains a professional and informative tone, equipping learners with the knowledge and skills required to manage digital content proficiently and support organisational objectives in an ever-evolving digital environment. Content Management Curriculum: Module 01: Introduction to Content Management Module 02: Content Management System (CMS) Module 03: Basics of Content Management Systems Module 04: Content Strategy Module 05: Content Marketing Module 06: Content Marketing Tools and Tactics Module 07: Content Marketing Strategy (See full curriculum) Who is this course for? Individuals seeking to develop expertise in digital content management. Professionals aiming to enhance their career in marketing or communications. Beginners with an interest in digital marketing and online content. Anyone responsible for managing or creating content within organisations. Career Path Content Manager Digital Marketing Executive Social Media Coordinator Website Administrator Communications Specialist Content Strategist
Master the art of self-hosting WordPress on Linux with our comprehensive video course, designed to empower technical professionals to fully control their web presence.
Instagram Marketing Masterclass Course Overview: This Instagram Marketing Masterclass provides a comprehensive guide to mastering Instagram for business growth. Learners will explore strategies for building a strong brand presence, engaging with followers, and utilising Instagram's various features to drive traffic and sales. The course covers content creation, advertising, analytics, and influencer marketing. By the end, learners will be equipped with the knowledge to enhance their social media marketing skills, enabling them to optimise campaigns, increase visibility, and measure success effectively. Course Description: In this in-depth course, learners will delve into the essential elements of Instagram marketing, covering everything from setting up an effective profile to advanced advertising techniques. Key topics include developing a content strategy, understanding Instagram's algorithm, creating visually appealing posts, and leveraging Instagram Stories and Reels. Learners will also gain insights into performance analytics, helping them to assess campaign success and adjust strategies accordingly. By the end of the course, participants will have a thorough understanding of how to drive engagement and build a loyal following on Instagram, allowing them to make informed decisions that align with their business goals. Instagram Marketing Masterclass Curriculum: Module 01: Introduction to Instagram Marketing Module 02: Creating Engaging Content for Instagram Module 03: Understanding Instagram's Algorithm Module 04: Instagram Advertising and Promotions Module 05: Using Instagram Stories and Reels for Growth Module 06: Analytics and Measuring Instagram Performance Module 07: Building Your Brand and Growing Your Following Module 08: Collaborating with Influencers on Instagram Module 09: Advanced Instagram Marketing Strategies (See full curriculum) Who is this course for? Individuals seeking to enhance their social media marketing skills. Professionals aiming to elevate their brand presence online. Beginners with an interest in social media marketing. Small business owners or marketers looking to leverage Instagram. Digital marketing enthusiasts eager to understand Instagram's full potential. Career Path: Social Media Manager Digital Marketing Specialist Brand Manager Content Creator Influencer Marketing Strategist Online Marketing Consultant Community Manager
Learn to Drive Traffic into Sales through Digital Marketing Course Overview This course on "Learn to Drive Traffic into Sales through Digital Marketing" provides learners with the essential skills to effectively use digital marketing strategies to attract, engage, and convert online traffic into sales. Covering key areas such as SEO, social media marketing, content creation, and email marketing, the course equips learners with the knowledge to optimise digital campaigns and enhance business visibility. The course is designed for individuals seeking to master digital marketing techniques to increase online sales and drive business growth. By the end of the course, learners will have a comprehensive understanding of traffic generation strategies and how to convert them into tangible business results. Course Description In this course, learners will explore various digital marketing techniques aimed at driving traffic to websites and converting that traffic into sales. Topics include SEO fundamentals, social media marketing strategies, email marketing campaigns, and creating compelling content. The course provides a structured approach to understanding how to leverage these strategies effectively, using data analytics to track and improve performance. Learners will gain the ability to create digital marketing plans, monitor campaign success, and optimise strategies to enhance online sales. The course is designed for those who want to advance their digital marketing skills and improve conversion rates, whether for personal projects or within their professional roles. Learn to Drive Traffic into Sales through Digital Marketing Curriculum Module 01: Introduction to Digital Marketing Module 02: SEO Strategies for Traffic Growth Module 03: Social Media Marketing for Engagement Module 04: Email Marketing to Convert Leads Module 05: Creating Content that Converts Module 06: Analytics and Campaign Optimisation (See full curriculum) Who is this course for? Individuals seeking to increase their online sales through digital marketing. Professionals aiming to enhance their digital marketing knowledge and career prospects. Beginners with an interest in driving business growth via online channels. Entrepreneurs wanting to optimise their digital marketing efforts. Career Path Digital Marketing Specialist SEO Manager Social Media Manager Content Marketing Strategist Email Marketing Coordinator E-commerce Manager