Today, every individual and organisation is a publisher. You want everyone in your organisation to be a potential ambassador. And every employee has something to gain from raising their profile and showcasing their expertise. An effective content strategy allows you to deliver compelling stories to your audience in the most seamless way possible to make an emotional connection. This requires a mix of passion for the subject matter, a deep relationship with your audience, robust production processes, and the right tools. With a background in journalism and technology, we’ve worked on many projects that combine the two – including overseeing the iPad edition launches for Condé Nast in the UK, product ownership of a Digital Asset Manager for Condé Nast International, and developing and delivering content training for telco VEON. Publishers and brands we’ve worked with include WIRED, Time Out, GQ, Vanity Fair and Vogue – as well as solo entrepreneurs and startups who are trying to cut through the noise and get their message heard. In this course we'll cover the key elements of an effective content strategy: how to plan across multiple platforms, and how to implement your blueprint without exhausting yourself or your team. Sample learning content Session 1: Planning a content strategy Mapping and understanding your audiences. Defining your content objectives, for you or your organisation. Common pitfalls with poorly targeted content. Session 2: A content creation framework Finding ideas to generate a consistent stream of content. Idenitfying angles that will help you stand out from the crowd. Using different formats across multiple channels. Session 3: Keeping it going Simple processes to help hit deadlines and publish regularly. Balancing content creation and content creation. Creating a mix of evergreen and timely content. Session 4: Measurement and iteration Useful (and useless) metrics for content producers. Handling comments and joining the conversation. Iterating your content strategy based on feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people. Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council
Content Creation and Content Marketing Certificate Course Overview: The "Content Creation and Content Marketing Certificate" is designed to provide learners with the essential knowledge and skills needed to excel in content creation and marketing. This course covers key areas such as content generation, creation techniques, and the strategic role of content marketing in modern business. Learners will develop the expertise required to create compelling content and effectively market it to target audiences. By the end of the course, learners will have a comprehensive understanding of content creation strategies and the ability to optimise content marketing efforts to drive business success. Course Description: This course delves into a range of topics crucial for those looking to succeed in content creation and marketing. It begins with the fundamentals of content creation, followed by strategies for generating creative content ideas. Learners will explore techniques to craft high-impact content and understand the role of content marketing in enhancing brand visibility. The course covers content marketing strategy development, search engine optimisation (SEO), and effective metrics for measuring marketing success. Participants will gain the skills to create engaging content that resonates with audiences and enhances digital marketing efforts. Content Creation and Content Marketing Certificate Curriculum: Module 01: Introduction to Content Creation Module 02: How to Generate Ideas for Your Content Module 03: How to Create High-Impact Content Module 04: Introduction to Content Marketing Module 05: The Benefits of Content Marketing Module 06: Content Marketing Strategy Development Module 07: Search Engine Optimisation Module 08: Measuring the Success of Your Content Marketing (See full curriculum) Who is this course for? Individuals seeking to enhance their content creation skills. Professionals aiming to advance in content marketing. Beginners with an interest in digital marketing and content strategies. Those wanting to improve their ability to engage audiences through content. Career Path Content Creator Content Marketing Manager Digital Marketing Specialist SEO Specialist Social Media Manager Marketing Strategist
Today, everyone is a publisher. Whether you're filling your company blog with compelling ideas, producing newsletters to engage your customers, packing your social media feeds with engagin content, or crafting insightful posts to push your personal professional profile – you need to use storytelling to engage your audience. In this workshop we'll break down the key ingredients that make content engaging. We'll go through a proven framework for taking ideas from initial spark, through developing a unique angle, to idenitfying the ideal format for execution. We'll discuss the purpose of the content you have in mind, and look at how your can plan a strategy to publish regularly and measure the results. This is a fully interactive online workshop, so be prepared to join discussions and develop your own content ideas. Takeaways Understanding the needs of your target audience. Identifying the Subject, Angle and Format. Cheap (or free!) tools to create professional content. Useful systmes for publishing regularly, and keeping the work manageable. Knowing where to publish on the web, social media and other platforms. Promoting your content, and getting feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people. Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council
Our masterclass series goes behind the studio door and explores the processes of globally respected designers.
Why Choose Photoshop Evening Training Course? Click here for more info Become proficient in Photoshop, the premier photo editing software, with our London Software Training course. Gain essential skills in photo editing, enabling independent navigation of the interface for successful edits and graphic creation. Duration: 10 hours Approach: 1-on-1 guidance, Customized instruction. Schedule: Tailor your own hours, available from Mon to Sat between 9 am and 7 pm.Or Call 02077202581 or WhatsApp 07970325184. Participate in our Photoshop Evening Training Course, hosted at the UK's largest training school. Whether you're a beginner or an expert, our course is tailored to suit your level, offered both live online and in person. Adobe Photoshop Course Highlights: Embark on your design journey with our Adobe Photoshop course, conducted at the UK's leading Adobe Training Centre. Acquire proficiency in Adobe's premier digital imaging software, crucial for digital content creation. Our courses prioritize hands-on exercises, ensuring practical learning experiences. Whether you're new to Photoshop or an experienced user seeking efficiency, our diverse courses cater to your needs. Join us to master Photoshop and unleash your creative potential. Course Details: Duration: 10 hours Approach: Personalized 1-on-1 guidance, customized instruction. Schedule: Flexible hours available from Mon to Sat between 9 am and 7 pm. For inquiries, call 02077202581 or WhatsApp 07970325184. Evening Adobe Photoshop - 10-Hour Training Course Module 1: Introduction to Photoshop (1 hour) Overview of Photoshop interface and tools Understanding file formats and resolution Navigating the workspace and customizing preferences Essential keyboard shortcuts for efficient workflow Module 2: Working with Layers (1 hour) Mastering the concept of layers and their importance Organizing and managing layers effectively Applying layer styles for creative effects Utilizing blend modes for stunning compositions Module 3: Selection Techniques (1 hour) Understanding different selection tools and their uses Precise selections using the Marquee, Lasso, and Magic Wand tools Advanced selections with Quick Selection and Refine Edge Creating masks for non-destructive editing Module 4: Image Editing and Retouching (1 hour) Essential photo retouching techniques for portraits and landscapes Correcting exposure, color, and tone with Adjustment Layers Using the Healing Brush and Clone Stamp for seamless repairs Removing distractions and blemishes with Content-Aware tools Module 5: Typography and Text Effects (1 hour) Working with text layers and formatting options Creating eye-catching text effects using Layer Styles Manipulating text along paths and shapes Designing typographic compositions Module 6: Advanced Image Manipulation (1 hour) Combining images with layer masks and blending modes Creating composite images and surreal artwork Applying transformations and distortions for creative effects Working with Smart Objects for non-destructive editing Module 7: Filters and Special Effects (1 hour) Exploring various filters for artistic and practical purposes Applying blur, sharpening, and distortion filters Creating artistic effects with the Filter Gallery Using smart filters for flexible editing Module 8: Drawing and Vector Graphics (1 hour) Working with shape layers and vector tools Creating custom shapes and icons Utilizing the Pen tool for precise illustrations Designing logos and scalable graphics Module 9: Advanced Color Correction (1 hour) Mastering color adjustments with Curves and Levels Using Adjustment Layers for selective color control Understanding color spaces and profiles Creating duotones and split-tones Module 10: Designing for Web and Print (1 hour) Preparing images for web and social media platforms Understanding resolution and color modes for print Exporting files in various formats for different purposes Final project: Designing a digital artwork or print-ready composition Learning Outcome refers to what students are expected to know, understand, or be able to do at the end of a learning experience, such as a course, training program, or educational module. Learning outcomes are usually specific, measurable, and achievable objectives that demonstrate the effectiveness of the learning process. For example, learning outcomes for a Photoshop course could include: Participants will be proficient in using essential Photoshop tools and features. Participants will demonstrate the ability to apply advanced image editing and retouching techniques. Participants will be able to create visually appealing designs using layers, typography, and special effects. Participants will understand and utilize different file formats and color modes for various output requirements. Participants will produce a final project showcasing their skills and creativity in Adobe Photoshop.
Duration 1 Days 6 CPD hours This course is intended for This course does not have any technical knowledge prerequisites for the learners, besides being proficient in using a computer and the Internet. IT and/or AI knowledge is a benefit but not a hard requirement. Given the rapid development of AI and the broad range of its applications in everyday life, it is crucial for anyone to attend this course to update their digital skills in an ever-changing world. It is expected that all learners have registered for a free account of OpenAI ChatGPT at https://chat.openai.com. Overview Discover how AI relates to other 4th industrial revolution technologies Learn about AI, ML, and associated cognitive services Overview of AI development frameworks, tools and services Evaluate the OpenAI ChatGPT4 / ChatGPT3.5 model features in more detail The core aim of this ?AI for beginners? course is to introduce its audience to Artificial Intelligence (AI) and Machine Learning (ML) technologies and allow them to understand the practical applications of AI in their everyday personal and professional life. Moreover, the course aims to provide a handful of demos and hands-on exercises to allow the learners to familiarize themselves with usage scenarios of OpenAI ChatGPT and other Generative AI (GenAI) models. The content of this course has been created primarily by using the OpenAI ChatGPT model. AI theoretical concepts. Introduction to AI, ML, and associated cognitive services (Computer vision, Natural language processing, Speech analysis, Decision making). How AI relates to other 4th industrial revolution technologies (cloud computing, edge computing, internet of things, blockchain, metaverse, robotics, quantum computing). AI model classification by utilizing mind maps and the distinctive role of Gen AI models. Introduction to the OpenAI ChatGPT model and alternative generative AI models. Familiarization with the basics of the ChatGPT interface (https://chat.openai.com). Talking about Responsible AI: Security, privacy, compliance, copyright, legal challenges, and ethical implications. AI practical applications Overview of AI development frameworks, tools and services. AI aggregators review. Hand-picked AI tool demos: a.Workplace productivity and the case of Microsoft 365 Copilot. b.The content creation industry. Create text, code, images, audio and video with Gen AI. c.Redefining the education sector with AI-powered learning. Evaluate the OpenAI ChatGPT4 / ChatGPT3.5 model features in more detail: a.Prompting and plugin demos. b.Code interpreter demos. Closing words. Discussion with an AI model on the future of AI. Additional course details: Nexus Humans AI for beginners training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the AI for beginners course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Make your own YouTube video
Course Overview The Fashion and Lifestyle Blogging course is designed to equip aspiring bloggers with the essential knowledge, strategies, and inspiration to succeed in the vibrant digital landscape. From setting up a blog to curating compelling content and engaging audiences across social platforms, learners will explore the full blogging journey. This course emphasises brand building, collaboration opportunities, and monetisation strategies, offering real-world insights into navigating the blogging industry. Upon completion, learners will be able to create, manage, and promote a professional blog with a confident understanding of personal branding, photography, networking, and industry partnerships. Whether aiming to establish an independent blog or to enhance a professional portfolio, learners will gain skills that are transferable across the broader fields of media, marketing, and communications. Course Description This comprehensive course in Fashion and Lifestyle Blogging provides an in-depth exploration of the key elements required to build a successful blog. Learners will be guided through the foundations of blogging, content creation techniques, photography essentials, and social media engagement strategies. Special attention is given to networking, brand collaboration, and monetisation opportunities, empowering learners to transform their passion into a sustainable presence. The course also covers branding principles and offers pathways for continued growth within the blogging sphere. Through structured modules, participants will acquire a thorough understanding of the digital environment and sharpen their skills in storytelling, image curation, and community building. By the end of the programme, learners will possess the confidence to carve out a distinctive online identity and explore diverse opportunities within the dynamic worlds of fashion, lifestyle, and digital media. Course Modules Module 01: Blogging 101 Module 02: Starting Out and Setting Up Module 03: Content Creation Module 04: Photography and Imagery Module 05: Staying Social Module 06: Networking and Events Module 07: Working with Brands Module 08: Monetising Your Blog Module 09: Building a Brand Module 10: Growing as a Blogger Module 11: The Fashion and Lifestyle Blogger Roundup (See full curriculum) Who is this course for? Individuals seeking to build a professional presence in blogging. Professionals aiming to expand into the digital media and influencer sectors. Beginners with an interest in fashion, lifestyle, and online content creation. Creatives and entrepreneurs looking to establish or enhance their personal brand. Social media users wishing to transition into content creation careers. Career Path Fashion Blogger Lifestyle Content Creator Digital Marketing Assistant Brand Collaboration Coordinator Influencer Marketing Specialist Social Media Manager Creative Content Consultant PR and Communications Officer
Want to learn how to create eye-catching and engaging graphics for your business? Join our Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more! Event details: Time: 10am – 11:30am Location: Online (ZOOM) Cost: £25pp (£30pp from after April) In this course, we’ll cover everything from: How to sign up and get set up on the platform How to navigate Canva as a beginner Creating a brand kit for your business Creating a new graphic together for a campaign for a business Walkthrough of all the basic features of Canva Resizing designs to make posters and leaflets As part of the live event of this workshop, we will also have a Questions and Answers session to finish this online workshop, where participants can ask specific questions about how to use Canva for their business. Meet the Host: Kerry Madge | Marketing Executive, Let's Do Marketing Kerry Madge is a dynamic Marketing Executive at Let's Do Marketing, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management, Kerry excels in social media advertising, graphic design, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals. Privacy Notice By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.
Video Marketing Strategy Course Overview This course on Video Marketing Strategy provides a comprehensive guide to leveraging video content to enhance marketing efforts. It covers the key principles of video marketing, including content creation, distribution channels, and performance analysis. Learners will explore how to effectively use video to engage audiences, boost brand awareness, and drive conversions. By the end of this course, learners will be equipped with the knowledge to design and implement a video marketing strategy that aligns with business goals and meets consumer expectations. Course Description In this course, learners will delve into the fundamentals of video marketing, examining key strategies for creating compelling video content and distributing it across various platforms. Topics include audience targeting, the role of storytelling, video SEO, and measuring the effectiveness of video campaigns. Throughout the course, learners will gain insight into industry best practices and emerging trends in video marketing. By the end, participants will be well-prepared to craft video marketing strategies that capture attention and generate meaningful results in today's digital landscape. Video Marketing Strategy Curriculum Module 01: Introduction to Video Marketing Module 02: Developing a Video Marketing Strategy Module 03: Content Creation for Video Marketing Module 04: Video Distribution Channels Module 05: Measuring Video Marketing Performance Module 06: Advanced Video Marketing Techniques (See full curriculum) Who is this course for? Individuals seeking to boost their marketing skills with video content. Professionals aiming to enhance their digital marketing strategies. Beginners with an interest in video content creation and marketing. Marketing and communications teams looking to expand their digital presence. Career Path Video Content Creator Digital Marketing Specialist Social Media Manager Content Marketing Strategist Brand Manager