Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
PRINCE2® Foundation and Practitioner are process-based project management approaches that can be easily customised and scaled. PRINCE2® Foundation and Practitioner course aim to provide delegates with a comprehensive knowledge of project management methodologies. Course Overview PRINCE2 Foundation and Practitioner are process-based project management approaches that can be easily customised and scaled. PRINCE2® Foundation and Practitioner course aim to provide delegates with a comprehensive knowledge of project management methodologies. At the end of this PRINCE2® Foundation and Practitioner course, delegates will be able to delegate tolerances and report actual and forecast progress effectively. They will also be able to quickly prepare the risk management, change control, quality management, and communication management approaches. Attaining this PRINCE2® certification enables candidates to demonstrate and enhance their project management proficiency – contributing to elevated business acumen and career prospects. Concepts covered: • Project management • Levels of management • Authorise initiation • Tailoring the IP process • Project and stage plans • Analysing risks to a plan • Escalate issues and risks PRINCE2® Foundation Training: This introductory PRINCE2® certification will help candidates understand the fundamentals of the PRINCE2® project management methodology and develop an appreciation of the constituents that contribute to a project’s success – underpinned by the PRINCE2® principles, processes, and themes. The foundation element of the combined course lasts for 3 days. During the course, candidates will gain a basic understanding of how to work in part of a PRINCE2® team. PRINCE2® Practitioner Training: The PRINCE2® Practitioner element of the combined course forms the final part of the training where the candidate learns to apply their acquired knowledge. Candidates will be educated on how to apply the methodology to a set of scenarios and how to efficaciously lead a project. What’s Included in this PRINCE2® Course? The following is included in this PRINCE2® Course: • The PRINCE2® Foundation Examination • The PRINCE2® Practitioner Examination • Pre-course material • PRINCE2® Workbook • PDUs • Experienced PRINCE2® Instructor • Certificate • Refreshments • PRINCE2 Homework – Set by your PRINCE2 Instructor at the end of each day. Prerequisites for PRINCE2® Course: In this PRINCE2® Foundation and Practitioner course, there are no formal prerequisites. This PRINCE2® Course is designed for anyone who wants to gain in-depth knowledge about project management methodologies. This Course is more beneficial for: • Project Managers • Aspiring Project Managers • Team Leaders • Directors • Senior Responsible Owners PRINCE2® Foundation and Practitioner 6th Edition Training Course Outline: Module 1: Introduction to Projects and the PRINCE2® Methodology: • PRINCE2® “Project” Definition • Project Characteristics • Project Management • What is PRINCE2®? • Four Integrated Elements • What PRINCE2® Does Not Provide • What Makes a Project a PRINCE2® Project? Module 2: Project Manager Activities: • Customer/Supplier Environment • Projects in Context • Commercial Environment • Applying PRINCE2® • Delivery Approaches • Measuring Success • Organisational Capability • Seven Processes Module 3: Seven Themes: • Business Case • Organisation • Quality • Plans • Risk • Change • Progress Module 4: Seven Principles: • Continued Business Justification • Learn from Experience • Defined Roles and Responsibilities • Manage by Stages • Manage by Exception • Focus on Products • Tailor to Suit the Project Module 5: Organisation Theme: • Four Levels of Management • PRINCE2® Organisation Requirements • Project Management Team • Project Management Team Roles • Project Board • Project Assurance • Change Authority • Project Support • Communication Management Approach Module 6: Starting Up a Project (SU): • Process Overview • Feasibility Study and Mandate • Appoint the Executive and the Project Manager • Capture Previous Lessons • Design and Appoint the Project Management Team • Prepare the Outline Business Case • Project Product Description • Select the Project Approach and Assemble the Project Brief • Plan the Initiation Stage • Tailoring the SU Process Module 7: Directing a Project (DP): • Authorise Initiation • Authorise the Project • Authorise a Stage or Exception Plan • Authorise Project Closure • Give Ad Hoc Direction • Tailoring the DP Process • Theme Overview • Balance of Justification • Continued Business Justification • PRINCE2® Requirements • Contents of a Business Case • Business Case Development • Benefits Management Approach • Key Responsibilities Module 8: Initiating a Project (IP): • Agree to the Tailoring Requirements • Prepare the Risk Management Approach • Prepare the Change Control Approach • Prepare the Quality Management Approach • Prepare the Communication Management Approach • Set up the Project Controls • Create the Project Plan • Prepare the Benefits Management Approach • Assemble the Project Initiation Documentation • Tailoring the IP Process Module 9: Risk Theme: • Risk Definition • Effective Risk Management • PRINCE2® Risk Requirements • Risk Management Approach • Probability/Impact Grid • Risk Register • Risk Management Procedure • Identify Step • Risk Budget • Key Responsibilities Module 10: Quality Theme: • Quality Definitions • Quality Management • Quality Planning and Control • What is Quality Assurance? • PRINCE2® Quality Requirements • PRINCE2® Quality Documentation Requirements • Quality Management Approach • Quality Audit Trail • Project Product Description • Product Description • Quality Review Technique • Quality Review Roles/Responsibilities • Quality Review Meeting • Off-Specifications and Concessions • Review Follow-Up • Quality Review Benefits • Key Responsibilities • Communication Management Approach Module 11: Plans Theme: • Dealing with the Planning Horizon • PRINCE2® Planning Requirements • Documentation Requirements • Project and Stage Plans • Team Plans and Work Packages • Plans Relationship • What is in a Plan? • PRINCE2® Approach to Plans • Designing a Plan • Delivery Approaches • Defining and Analysing the Products • Product Breakdown Structures • Product Description • Product Flow Diagram • Identify the Activities and Dependencies • Preparing Estimates • Preparing a Schedule • Documenting the Plan • Analysing Risks to a Plan • Gantt Chart and Tailoring • Key Responsibilities Module 12: Progress Theme: • Progress Definition • PRINCE2® Requirements • Progress Control • Management by Exception • Delegating Tolerances and Reporting Actual and Forecast Progress • Types of Control • Management Products and Progress Control Module 13: Change Theme: • Issue Definition • PRINCE2® Approach to Change • PRINCE2® Change Documentation • Issue Register • Change Control Approach • Change Budget • Issue and Change Control Procedure • Issue Report • Exception Report Module 14: Controlling a Stage (CS): • Activity Breakdown • Authorise a Work Package • Work Package • Review Work Package Status • Receive Completed Work Packages • Review the Management Stage Status • Report Highlights • Highlight Report • Capture and Assess Issues and Risks • Escalate Issues and Risks • Take Corrective Action • Tailoring CS Module 15: Managing Product Delivery (MP): • Accept a Work Package • Execute a Work Package • Checkpoint Report • Deliver a Work Package • Tailoring MP Module 16: Managing a Stage Boundary (SB): • Plan the Next Management Stage • What is in a Plan? • Update the Project Plan • Update the Business Case • Report the Management Stage End • End-Stage Report • Produce an Exception Plan • Tailoring SB Module 17: Closing a Project (CP): • Prepare Planned Closure • Hand Over Products • Evaluate the Project • End Project Report • Recommend Project Closure • Tailoring CP Module 18: Considerations for Organisational Adoption: • Creating a PRINCE2® Based Project Management Method • Creating Tailoring Rules and Guidelines • Rating the Complexity of Projects • Embedding PRINCE2® • Tailoring • What Should Be Tailored? • Tailoring Constraints and Influences • Creating an Organisation’s Method DURATION 6 days WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
Develop a deep understanding of electricity pricing and marginal cost analysis with EnergyEdge's virtual instructor-led training course. Enroll now for a rewarding learning journey!
3ds max face to face training customised and bespoke. Live online or Face to Face.
This five-day programme empowers participants with the skills and knowledge to understand and effectively apply best practice commercial and contracting principles and techniques, ensuring better contractor performance and greater value add. This is an assessed programme, leading to the International Association for Contracts & Commercial Management (IACCM)'s coveted Contract and Commercial Management Practitioner (CCMP) qualification. By the end of this comprehensive programme the participants will be able to: Develop robust contracting plans, including scopes of work and award strategies Undertake early market engagements to maximise competition Conduct effective contracting and commercial management activities, including ITT, RFP, negotiated outcomes Understand the legalities of contract and commercial management Negotiate effectively with key stakeholders and clients, making use of the key skills of persuading and influencing to optimise outcomes Undertake effective Supplier Relationship Management Appreciate the implications of national and organisational culture on contracting and commercial activities Appreciate professional contract management standards Set up and maintain contract and commercial management governance systems Take a proactive, collaborative, and agile approach to managing commercial contracts Develop and monitor appropriate and robust KPIs and SLAs to manage the contractor and facilitate improved contractor performance Appreciate the cross-functional nature of contract management Collaborate with clients to deliver sustainable performance and to manage and exceed client expectations Understand the roles and responsibilities of contract and commercial managers Use effective contractor selection and award methods and models (including the 10Cs model) and use these models to prepare robust propositions to clients Make effective use of lessons learned to promote improvements from less than optimal outcomes, using appropriate templates Effectively manage the process of change, claims, variations, and dispute resolution Develop and present robust propositions Make appropriate use of best practice contract and commercial management tools, techniques, and templates DAY ONE 1 Introduction Aims Objectives KPIs Learning strategies Plan for the programme 2 The contracting context Key objectives of contract management Importance and impact on the business 3 Critical success factors Essential features of professional commercial and contract management and administration The 6-step model 4 Putting the 'management' into commercial and contract management Traditional v 'new age' models The need for a commercial approach The added value generated 5 Definitions 'Commercial management' 'Contract management' 'Contracting' ... and why have formal contracts? 6 Stakeholders Stakeholder mapping and analysis The 'shared vision' concept Engaging with key functions, eg, HSE, finance, operations 7 Roles and responsibilities Contract administrators Stakeholders 8 Strategy and planning Developing effective contracting plans and strategies DAY TWO 1 Contract control Tools and techniques, including CPA and Gantt charts A project management approach Developing effective contract programmes 2 The contracting context Key objectives of contract management Importance and impact on the business 3 Tendering Overview of the contracting cycle Requirement to tender Methods Rationale Exceptions Steps Gateways Controls One and two package bids 4 Tender assessment and contract award I - framework Tender board procedures Role of the tender board (including minor and major tender boards) Membership Administration Developing robust contract award strategies and presentations DAY THREE 1 Tender assessment and contract award II - processes Pre-qualification processes CRS Vendor registration rules and processes Creating bidder lists Disqualification criteria Short-listing Using the 10Cs model Contract award and contract execution processes 2 Minor works orders Process Need for competition Role and purpose Controls Risks 3 Contract strategy Types of contract Call-offs Framework agreements Price agreements Supply agreements 4 Contract terms I: Pricing structures Lump sum Unit price Cost plus Time and materials Alternative methods Target cost Gain share contracts Advance payments Price escalation clauses 5 Contract terms II: Other financial clauses Insurance Currencies Parent body guarantees Tender bonds Performance bonds Retentions Sub-contracting Termination Invoicing 6 Contract terms III: Risk and reward Incentive contracts Management and mitigation of contractual risk DAY FOUR 1 Contract terms IV: Jurisdiction and related matters Applicable laws and regulations Registration Commercial registry Commercial agencies 2 Managing the client-contractor relationship Types of relationship Driving forces Link between type of contract and style of relationships Motivation - use of incentives and remedies 3 Disputes Types of dispute Conflict resolution strategies Negotiation Mediation Arbitration DAY FIVE 1 Performance measurement KPIs Benchmarking Cost controls Validity of savings Balanced scorecards Using the KPI template 2 Personal qualities of the contract manager Negotiation Communication Persuasion and influencing Working in a matrix environment 3 Contract terms V: Drafting skills Drafting special terms 4 Variations Contract and works variation orders Causes of variations Risk management Controls Prevention Negotiation with contractors 5 Claims Claims management processes Controls Risk mitigation Schedules of rates 6 Close-out Contract close-out and acceptance / completion HSE Final payments Performance evaluation Capturing the learning 7 Close Review Final assessment Next steps
DevOps demystified training course description This course is an introduction to DevOps. The course emphasizes communication, collaboration , integration, and automation to improve the workflow between developers and IT operations professionals. Improved workflows lead to more opportunities to design software and services in a more agile fashion. This course is a basis for discovering the most important DevOps concepts and to understand the principles and methods behind this. The course will leave you with the inspiration to be the advocate of change. What will you learn Explain DevOps principles. Describe the relationship between Agile , Lean and IT Service Management ( ITSM). Describe methods for automation and technology factors. Describe considerations when changing. Describe challenges, risks and critical success factors. DevOps demystifieds training course details Who will benefit: Non-technical staff involved with DevOps. Prerequisites: None. Duration 1 day DevOps demystified training course contents Why DevOps? From a business perspective From an IT perspective Stereotypes of Dev and Ops: perception and reality What is DevOps? Introduction DevOps Goals DevOps Added value of DevOps Proven Results DevOps for businesses DevOps principles (The Three Ways) DevOps and other frameworks DevOps and Agile DevOps and Lean DevOps and IT Service Management DevOps culture Characteristics of a DevOps culture Organizational Considerations DevOps DevOps stakeholders DevOps roles DevOps teams DevOps organizational structures DevOps methods Continuous Integration Continuous delivery Continuous deployment Value stream mapping Kanban Theory of Constraints Improvement Kata Deming's quality circle ITSM processes DevOps and Automation Methods for DevOps automation Longevity and tools categories DevOps applications Transitioning to a DevOps culture Implementation Challenges, risks and critical success factors Measuring DevOps successes
PRODUCT DESIGN face to face training customised and bespoke.
Project Leadership Skills: In-House Training To be effective within an organization, project managers need to have a wide variety of skills and abilities. Included among these are: creating and executing on a vision; motivating others; influencing without authority; networking; communicating up, down and laterally; negotiating; managing stakeholders; and managing conflict. This highly interactive workshop focuses on building the soft skills that are critical to leading a team and creating sustainable business change. Participants will gain insight into the social science as well as the brain science behind motivating and empowering others. They will learn and experiment with a variety of influencing strategies and tactics. Working in pairs as well as small groups, they will collaborate with others to brainstorm, share experiences, and apply concepts to everyday challenges. Participants will also discover their personal communication preferences, strengths, and blind spots and will gain insight into how best to communicate with others they find 'difficult.' They will gain insight into managing the people side of change, learning strategies for dealing with each step in the process. Hands-on negotiation and conflict management activities enhance the theoretical learning, grounding it in real life and making it actionable. Interweaving role play with experiential learning and group activities, this course will help participants refine a skill set that is invaluable to their organization, and one that transfers easily across their professional and personal lives. What You Will Learn At the end of this course, you will be able to: Explain the importance of vision in driving motivation and engagement Apply science-based research to better motivate those around you Strategically leverage both personal and positional power to achieve positive project results Determine influencing and networking strategies needed for personal growth Identify ways to problem solve communication challenges when others have different personality styles Connect stakeholder expectations to project success criteria Assess key stakeholders across various dimensions of complexity Apply the four rules of principled negotiation to a real-life conflict situation Recognize key aspects of a physiological response to conflict Utilize selected tools and techniques to 'defuse' an emotional situation Leverage various strategies and tactics to successfully deal with ambiguity at work Getting Started / Foundation Concepts Introductions Course structure, goals, and objectives Beginning a personal action plan Managing Vision and Purpose / Motivating Others Communicating and aligning around vision Tying the present to the future The importance of purpose The art and science of motivation Networking and Influencing Positive politics and project success Types of power within organizations Power and influence Networking best practices Communication The medium and the message Personality and communication styles Communication challenges Stakeholder Management and Negotiation Identifying stakeholders Analyzing stakeholders Negotiation basics Principled negotiation Conflict Management Dynamics of conflict The anatomy of conflict Conflict management approaches and tools Dealing with ambiguity Summary and Next Steps Key concepts review Creating your personal action plan
Strategic Thinking: In-House Training The goal of this course is to provide you with the building blocks and the motivation to develop the critical skill of strategic thinking. The participants will consider a four-part model that distinguishes strategic thinking from strategic planning and managing. With that understanding, you will investigate the critical components of strategic thinking and how to apply it effectively. What you Will Learn Define strategic thinking and distinguish it from strategic planning and management Explain a high-level approach to gaining strategic thinking skills Integrate other interpersonal skills, such as self-awareness, systems thinking, leadership, constructive conflict, and collaboration, into the fabric of strategic thinking skills Select appropriate techniques to apply strategic thinking in specific situations Recognize and emulate effective strategic thinking behaviors Getting Started Introductions Course structure Course goals and objectives Foundation Concepts Interactive event: Define Strategic Thinking (ST) Interactive event: Discuss relationship of ST with Strategic Planning, Management and Decision Making Strategic Level Framework - Tying it all together Strategic thinking attributes Strategic Thinking Critical Success Factors Strategic Thinking Critical Success Factors - 5-part model Strategic Thinking and the Organization Critical Success Factors Model applied to an organization Tools Introduction (5): Environmental, 5 Forces, SWOT, Value Proposition, Integral Theory of Worldview Video: Fog of War Strategic Thinking and the Individual Critical Success Factors Model applied to an individual Tools Introduction (5): Thinking Styles, Six Thinking Hats, Reverse Thinking, Systems Thinking, Integral Theory of Worldview Strategic Thinking at the Interpersonal and Team Levels Emotional Intelligence - Self Awareness and Working With Others Team Leadership and Trust Constructive Conflict as the Gateway to Collaboration Interactive event: Testing the Models - Challenge Perspective; What's Missing Applying the critical skill of Strategic Thinking Worldview: Team versus client Trusted Advisor Interactive event: Doing what is asked (Case study, wherein participants review the default case scenario prepared for this workshop and add specific details to make the scenario more relevant to their experiences / needs. Teams develop an action plan for applying ST concepts and techniques they have learned here to the situation, then compare and contrast results.)
Rhino Basic to Intermediate Training Course