Today, every individual and organisation is a publisher. You want everyone in your organisation to be a potential ambassador. And every employee has something to gain from raising their profile and showcasing their expertise. An effective content strategy allows you to deliver compelling stories to your audience in the most seamless way possible to make an emotional connection. This requires a mix of passion for the subject matter, a deep relationship with your audience, robust production processes, and the right tools. With a background in journalism and technology, we’ve worked on many projects that combine the two – including overseeing the iPad edition launches for Condé Nast in the UK, product ownership of a Digital Asset Manager for Condé Nast International, and developing and delivering content training for telco VEON. Publishers and brands we’ve worked with include WIRED, Time Out, GQ, Vanity Fair and Vogue – as well as solo entrepreneurs and startups who are trying to cut through the noise and get their message heard. In this course we'll cover the key elements of an effective content strategy: how to plan across multiple platforms, and how to implement your blueprint without exhausting yourself or your team. Sample learning content Session 1: Planning a content strategy Mapping and understanding your audiences. Defining your content objectives, for you or your organisation. Common pitfalls with poorly targeted content. Session 2: A content creation framework Finding ideas to generate a consistent stream of content. Idenitfying angles that will help you stand out from the crowd. Using different formats across multiple channels. Session 3: Keeping it going Simple processes to help hit deadlines and publish regularly. Balancing content creation and content creation. Creating a mix of evergreen and timely content. Session 4: Measurement and iteration Useful (and useless) metrics for content producers. Handling comments and joining the conversation. Iterating your content strategy based on feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people. Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council
Description: Business etiquette is the set of appropriate manners practised by professionals in the business industry. Since business etiquette plays a significant role in business, you should keep in mind that the success will depend on the relationship of co-workers, clients, suppliers, investors, and other people involved. Following business etiquette will help professionals to create a healthy relationship with each other. So whether you are a business owner or a new employee, it is important for you to follow proper business etiquette. If you are interested in learning more about business manners, then register now and start your professional career through learning business etiquette. Who is the course for? Businessmen, Entrepreneur, and Professionals who are in the Business Industry. People who have an interest in learning about business etiquette. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Diploma in Business Etiquette course is a useful qualification to possess, especially to people with careers in: Businessmen Business Consultant Business Development Manager Entrepreneur Human Resource Manager Strategist. Business Etiquette Basics BUSINESS ETIQUETTE UK & CHINA 01:00:00 THE AMERICAN BUSINESSMAN 01:00:00 IMPORTANCE OF COURTESY IN BUSINESS COMMUNICATION 01:30:00 PUTTING COURTESY INTO BUSINESS 01:30:00 PERSONALITY TRAITS OF EFFECTIVE BUSINESS PEOPLE 01:30:00 TABLE MANNERS 01:30:00 TELEPHONES AND FRONT DOORS 01:30:00 TRAVELING AND SELLING 01:30:00 THE BUSINESS OF WRITING 01:30:00 DIFFERENCE BETWEEN MORALS AND MANNERS 01:30:00 'BIG BUSINESS' 01:30:00 DEPARTMENT STORE 01:30:00 A WHILE WITH A TRAVELING MAN 01:30:00 TABLES FOR TWO OR MORE 01:30:00 LADIES FIRST? 01:30:00 Corporate Business Etiquette Module One - Getting Started 00:30:00 Module Two - Understanding Etiquette 01:00:00 Module Three - Networking for Success 01:00:00 Module Four - The Meet and Greet 00:30:00 Module Five - The Dining in Style 00:30:00 Module Six - Eating Out 00:30:00 Module Seven - Business Email Etiquette 01:00:00 Module Eight - Phone Etiquette 01:00:00 Module Nine - The Written Letter 01:00:00 Module Ten - Dressing for Success 01:00:00 Module Eleven - International Etiquette 01:00:00 Module Twelve - Wrapping Up 00:30:00 Activities 00:00:00 Mock Exam Mock Exam - Advanced Diploma in Business Etiquette 00:20:00 Final Exam Final Exam - Advanced Diploma in Business Etiquette 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
In this practical workshop session we will explore ways of including people who have been labelled as being on the autism spectrum. The session will be values based and practical and will aim to allow the sharing of experiences and good practice as well promoting innovative approaches to inclusion through the design of best practice. Online Course now available via Teachable Platform – Understanding Movement Differences Learn at your own pace… lots of text and video support Course Category Autism and Communication Inclusion Parents and Carers Behaviour and Relationships Description In this practical workshop session we will explore ways of including people who have been labelled as being on the autism spectrum. The session will be values based and practical and will aim to allow the sharing of experiences and good practice as well promoting innovative approaches to inclusion through the design of best practice. Family perspectives and experiences will also be explored. This is not a ‘medical model’ day on autism. Our motto for the day is ‘People do things for a Reason (and the reason isn’t autism).’ We make full use of first hand accounts of the experience of autism – the autobiographies – to deepen participants’ understanding of what it means to be labelled ‘autistic’ “We are all much more simply human than otherwise, be we happy and successful, contented and detached, miserable and disordered, or whatever.”HARRY STACK SULLIVAN Testimonials ‘Very respectful of people on the spectrum.’ ‘Really gave me an idea of how people feel.’ ‘Ways of reaching a person not a condition.’CLAIRE Learning Objectives Increased confidence regarding including autistic people Access to a wider range of practical strategies to impact on communication and behaviour issues Deeper understanding of core values surrounding inclusion New skills and processes to strengthen the inclusion of autistic people Who Is It For? Social Care workers Personal Assistants Early years and school based practitioners Heads and deputies Guidance staff Learning support teams SENCOs Primary and secondary teachers Parents Brothers and sisters Local authority support services Community workers and carers Course Content The course answers the questions : What is autism? How do we go about including autistic people? What does autism have to do with me? Key themes include: Movement differences Strategies for Facilitating Communication Supports and Accommodations for Sensory Sensitivities Developing Friendships and Peer Support School and Family Partnerships Learning to Listen Positive Behavioural Supports
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Change Management™ Foundation - Learning the Basics and Foundation Exam Preparation: On-Demand This course provides practical knowledge on Change Management techniques and the Foundation certification. This course also prepares you for the APMG Change Management Foundation exam. Given that a primary course goal is to achieve the Foundation Certification, the course text will be provided in advance of the workshop so the participant may begin studying. In addition, daily homework assignments and practice exams will be provided. The Foundation-level exam is taken at the end of the third day of the Traditional Classroom course. Virtual Classroom and On-Demand participants must make separate arrangements to schedule their exam following course completion (See "Important Note for Virtual and On-Demand Participants"). What You Will Learn You'll learn how to: Understand how individuals learn and why many may resist change Understand how to build an effective change team Describe the stakeholder engagement process and relate this to appropriate communication Understand various approaches to plan, implement, and sustain organizational change Understand how to assess change impact and readiness and deal with resistance Improve your ability to pass the APMG Change Management Foundation Certification exam Getting Started Introductions Course structure Course goals and objectives Change and the Individual How people learn Personality and change - introduction to MBTI Models of individual change - the Change Curve and Bridges' Transition Motivating individuals during change Change and the Organization Understanding organizational metaphors Organizational culture and change 3 models of change - Lewin, Kotter, and Senge Key roles in change Stakeholder Engagement Identifying and analyzing stakeholders Personas and empathy maps Influencing strategies Communication Feedback and communication approaches Communicating change - planning, factors, and barriers Communication biases and channels Change Impact Identifying and assessing change impact Stakeholder impact assessment Change severity assessment Change Readiness Building change agent networks and the change team How to make the organization ready for change Creating a change management plan Dealing with resistance to change APMG Change Management Foundation Exam Preparation Review of and practice with APMG sample questions and test papers APMG Change Management Foundation Exam Traditional Classroom: The exam is taken and marked (provisionally) within the course Virtual Classroom and On-Demand: The exam is scheduled by the Participant and taken subsequent to the course
Project Leadership Skills - Français (On-Demand) Pour être efficace au sein d'une organisation, les responsables de projet doivent avoir une grande variété de compétences et d'aptitudes. Parmi celles-ci figurent: la création et l'exécution d'une vision; motiver les autres; influencer sans autorité; la mise en réseau; communiquer haut, bas et latéralement; la négociation; gestion des parties prenantes; et gérer les conflits. Cet atelier vise à développer les compétences générales essentielles à la direction d'une équipe et à la création d'un changement d'entreprise durable. Les participants auront un aperçu des sciences sociales et de la science du cerveau pour motiver et responsabiliser les autres. Ils apprendront et expérimenteront diverses stratégies et tactiques d'influence. Les participants découvriront également leurs préférences personnelles en matière de communication, leurs points forts et leurs angles morts et apprendront comment communiquer au mieux avec d'autres personnes qu'ils jugent «difficiles». Ils apprendront mieux à gérer le côté humain du changement et à apprendre des stratégies pour gérer chaque étape. Dans le processus. Les activités pratiques de négociation et de gestion des conflits renforcent l'apprentissage théorique, l'enracinant dans la vie réelle et le rendant exploitable. What you will Learn At the end of this program, you will be able to: Explain the importance of a vision in driving motivation and engagement Apply a scientific approach to better motivate those around you Strategically maximize your personal and positional power for better project results Determine influence and network development strategies necessary for personal development Know how to respond to communication challenges related to different personality styles Make the link between the expectations of stakeholders and the success criteria of a project Assess key stakeholders across different dimensions of complexity Apply the four rules of principled negotiation to real-life conflict situations Recognize key aspects of a physiological response to conflict Make the right choice of tools and techniques to "demine" an emotional situation Maximize different strategies and tactics to manage ambiguity at work Manage vision and purpose / Motivate others Communication and alignment with the vision Link the present to the future The Importance of Purpose The art and science of motivation Network development and influence Positive policy and project success Types of power in an organization power and influence Network Development Best Practices Communication The medium and the message Personality and communication styles Communication challenges Stakeholder management / Negotiation Identification of stakeholders Stakeholder analysis The basics of negotiation reasoned negotiation Manage the conflict Conflict dynamics The Anatomy of Conflict Conflict management approaches and tools Dealing with Ambiguity
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Reflective Listening improves communication by having partners take turns being active listeners. This technique enhances understanding and empathy, fostering healthier and more productive conversations within the relationship. Key areas: communication skills, active listening, empathy, understanding, productive conversations 3 x 1 hour sessions
Behavioural Couples Therapy (BCT) uses behavioural techniques to improve communication, problem-solving, and conflict resolution skills. This approach is effective for couples looking to enhance their relationship through actionable strategies. Key areas: behavioural techniques, communication improvement, problem-solving, conflict resolution, actionable strategies 3 x 1 hour sessions
Dive into the nuanced world of corporate communication with our course, 'Report Writing Skills: Crafting Effective Business Reports.' Uncover the secrets to generating reports that not only inform but also engage and persuade. Starting from the foundational principles, the curriculum takes you on a transformative journey, teaching you the planning, research, and execution strategies needed to become a master of business reporting. Navigating through seven comprehensive modules, this programme equips you with a robust understanding of report preparation, proposal crafting, and impactful presentation techniques. Create drafts that speak volumes and edit them to near perfection, mastering the quintessential balance between formality and readability. All in all, this course is a one-stop-shop for anyone looking to excel in the professional realm of report creation. Learning Outcomes Understand the fundamentals of report writing in a corporate context. Gain insights into effective planning and preparation methods for business reports. Acquire techniques for conducting meaningful research to enrich your reports. Learn how to compose a first draft and revise it for optimal impact. Develop skills in proposal crafting and presenting reports. Why buy this Report Writing Skills: Crafting Effective Business Reports? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Report Writing Skills: Crafting Effective Business Reports there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Report Writing Skills: Crafting Effective Business Reports for? Individuals entering the corporate world who want to understand the basics of report writing. Project managers looking to streamline communication within their team. Business analysts keen on improving their reporting capabilities. Marketing professionals aiming to create more persuasive proposals. Academics and researchers wanting to transition into a business-oriented role. Prerequisites This Report Writing Skills: Crafting Effective Business Reports does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Report Writing Skills: Crafting Effective Business Reports was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Corporate Communication Specialist: Average Salary - £40,000 to £60,000 Project Manager: Average Salary - £45,000 to £65,000 Business Analyst: Average Salary - £35,000 to £55,000 Marketing Manager: Average Salary - £35,000 to £60,000 Researcher in Business Sector: Average Salary - £30,000 to £50,000 Management Consultant: Average Salary - £50,000 to £90,000 Course Curriculum Module 01: Introduction to Report Writing Introduction to Report Writing 00:10:00 Module 02: Planning for Report Writing Planning for Report Writing 00:08:00 Module 03: Preparation for Report Writing Preparation for Report Writing 00:10:00 Module 04: Tips for Conducting Research Tips for Conducting Research 00:15:00 Module 05: Writing the First Draft and Revising the Report Writing the First Draft and Revising the Report 00:12:00 Module 06: Proposal Writing Proposal Writing 00:10:00 Module 07: Presentation of the Report Presentation of the Report 00:09:00