9891 Communication courses in Viewpark delivered Online

Embark on a journey to become a proficient Learning Disability Nurse. This course offers a deep dive into autism, therapeutic approaches, child development, and effective communication. Learn to create impactful care plans and support the well-being of individuals with learning disabilities.

Workplace Innovation Are You A Leader Who Wants To Enhance Your Team’s Accountability, Adaptability, Resilience, And Well-Being? Consider joining our newly launched Growth Leadership Programme: Workplace Innovation, subsided by Scottish Enterprise, which offers a unique approach to leadership development and workplace Innovation, emphasising Motivational Intelligence (MQ). Our programme will help you build on your leadership capabilities and confidence while creating a more innovative, productive, and fair workplace for employee development and growth. Growth Leadership: Workplace Innovation Leading with Motivational Intelligence (MQ) You’ll learn to: Develop MQ leadership skills that encourage fair and innovative workplace practices and inclusive economic growth. Increase engagement, innovation, and productivity among your team. Enhance your strategic decision-making skills. Build a resilient, agile, and change-driven team culture. Identify and integrate organisational values into your workplace culture. Create a successful business that is also a fair place to work. Session Overview Our comprehensive programme, consisting of eight engaging and insightful sessions, is meticulously crafted to provide a world-class education in Leadership, Workplace Innovation and Motivational Intelligence (MQ). We combine some of the most potent, powerful and cutting-edge research in workplace innovation, neuroscience and the most promising discoveries in cognitive and social psychology of the 20th century. 01 Self-Leadership and The Secret to Personal Success Session 1: Self-Leadership and The Secret to Personal Success This comprehensive kick-off session delves into the foundations of self-leadership and personal success. Participants will explore various aspects, from setting course expectations and creating a conducive learning environment to understanding motivational intelligence and managing negative thoughts. Through essential resources like the Leadership Reference Manual and Roadmap Workbook, multi-sensory perception, and spaced repetition learning techniques, participants will solidify their learnings and enhance personal and professional growth. Key Learning Outcomes: Understand the critical role of self-leadership in personal and professional success and the impact of external and internal factors on performance Develop strategies to optimise motivation, communication, and effectiveness within teams and organisations, leveraging diverse learning styles and adult learning techniques Utilise essential resources like the Leadership Reference Manual and Roadmap Workbook for ongoing growth and development while implementing practical tools like the Start, Stop, Continue plan for self-reflection and improvement Explore the power of adaptability, self-awareness, and resilience in navigating through challenging times and maintaining a positive mindset Discover the importance of a positive mental diet, gratitude, and consistent small decisions that compound over time, leading to personal and professional growth 02 The Role of Intelligence in Leadership and Management Session 2: The Role of Intelligence in Leadership and Management It's time to delve into Motivational Intelligence and its role in our personal and professional lives. In this comprehensive and interactive session, participants will explore the multifaceted aspects of intelligence in Leadership and management, focusing on IQ, EQ, and MQ. Participants will learn how to cultivate a growth mindset and motivational intelligence within themselves and their teams, fostering a culture of learning and resilience. The session will also cover the importance of crafting a clear vision for the team or organisation and provide practical strategies for effectively communicating the vision to internal and external stakeholders. Key Learning Outcomes: Understand the roles of IQ, EQ, and MQ in Leadership and management and their impact on individual and team performance Develop strategies to improve your levels of intelligence and foster a growth mindset within individuals and teams Discover the importance of vision in Leadership and management and learn to craft it using the WHERE (performance), HOW (perception), and WHY (purpose) perspectives Gain insights into effectively communicating the vision to stakeholders, ensuring alignment, ownership, and motivation Reflect on the role of a growth mindset and motivational intelligence in achieving the team's vision and fostering a culture of continuous improvement and adaptability 03 The Pillars of Human Performance: Unlocking Potential Session 3: The Pillars of Human Performance: Unlocking Unlimited Potential Discover the keys to unlocking your unlimited potential and becoming a more effective leader in this interactive course. Through engaging discussions and self-reflection, participants will dive deep into unlimited potential, understand its significance in Leadership, and learn to overcome challenges in their teams or businesses. Participants will gain insights into the characteristics of influential leaders, the importance of asking the right questions, and the value of embracing failure as a part of success. With a focus on personal and professional growth, this session will equip you with the tools and techniques to become a better manager and leader. Key Learning Outcomes: Understand the concept of unlimited potential and its importance in Leadership and personal growth Identify personal and team visions, challenges, and the role of asking the right questions in gaining insights Recognise the role of practice and reflection in transforming weaknesses into strengths Explore the characteristics and impact of great leaders and learn how to apply these traits in your leadership style Embrace the importance of failure as a crucial part of success and create a supportive environment for personal and team development 04 Defining Management and Vertical Alignment Session 4: Defining Management and Vertical Alignment In this engaging session, participants will delve into the essential differences between management and Leadership and discover how understanding these distinctions can significantly impact team culture and performance. We'll examine common management mistakes and their effects, uncover the best practices of excellent management, and discuss the development of management skills and the management hierarchy. This interactive session will provide valuable insights and actionable strategies that can be applied to personal and professional life, helping participants become more effective and successful managers and leaders. Key Learning Outcomes: Differentiating between management and Leadership: Gain a deeper understanding of how these concepts differ and their impact on team culture and performance Identifying common management mistakes: Learn about these pitfalls and their consequences on team culture and performance and develop strategies to avoid them Mastering the best practices of excellent management: Discover the five essential techniques to help you become a more effective manager Developing management skills and understanding the management hierarchy: Enhance your ability to grow as a leader and manager Embracing Ultimate Responsibility: Learn the importance of taking ownership and responsibility for your and your team's success and understand the role of motivational intelligence in achieving this 05 Workplace Innovation and High-Payoff Activities Session 5: Workplace Innovation and High-Payoff Activities n (Job Crafting) This session provides a comprehensive overview of the critical principles of workplace innovation, job crafting, people leadership, and coaching in the workplace. Participants will learn about job crafting, our MQ workplace innovation process, and the crucial role of Leadership in managing and monitoring performance in the workplace. By adopting a proactive and creative approach to their work, individuals can improve their job satisfaction, contribute to their organisation's success, and drive economic health for the nation. Key Learning Outcomes: Understanding of Leadership in the job crafting innovative process Skills in job crafting and workplace innovation Knowledge of the critical role of Leadership in performance management Techniques for effective coaching and positive feedback, through trust and mutual respect in the workplace Helping individuals reflect on their role in the success of the team and company and developing a written plan to achieve their goals 06 Defining and Exploring Leadership Session 6: Defining and Exploring Leadership In this session, we will define and explore the essence of Leadership, dispelling the myths and providing a definition that will guide you through the course. We will also explore the three-tier hierarchy of success and how leaders can influence MQ (motivational intelligence) by doing five things consistently. As a manager or leader, you may have found that your team's success is not guaranteed even with the best plans, processes, and strategies. This is because not all team members will adopt new ideas or changes unless they first believe they can achieve the desired outcome. Key Learning Outcomes: Understanding the essence of Leadership to provide an in-depth understanding of the essence of successful Leadership, dispelling the myths and providing a definition that will guide you through the course Psychology of your team: Leaders understand that to achieve their goals, they need to focus on the psychology of their team Power of questions in Leadership: Leaders can gain insight into the minds of their team members and unlock the key to motivating and developing them by asking the right questions Explore the three-tier hierarchy of success and the importance of each level in determining a person's likelihood of success Five things great leaders do each day to influence a culture of responsibility, consistently build esteem and confidence, and always work on coaching and mentoring employees 07 Building a Leadership Toolbox Session 7: Building a Leadership Toolbox: Trust & Inspiration Fostering Adaptability, Responsibility, Resilience, and Courage, this step focuses on leaders' tools and techniques to promote greater team accountability and ownership. It starts to delve into the critical role of self-esteem in a person's motivational intelligence and adaptability. We also explore how self-esteem is formed and influences a person's interpretation of feedback. We also look at self-esteem's critical role in a person's motivational intelligence and adaptability, examining how self-esteem is formed and influences a person's interpretation of feedback. Key Learning Outcomes: Understanding the tools and techniques leaders can use to foster greater team accountability and ownership Delving into the critical role of self-esteem in a person's motivational intelligence and adaptability Exploring how self-esteem is formed and influences a person's interpretation of feedback Examining the levels of self-esteem and associated behaviours of each group Understanding the influence of comfort zones and tools leaders can use to help people overcome the fear of change 08 Developing a Healthy Perspective and Resilient Attitude Session 8: Developing a Healthy Perspective and Resilient Attitude This step explores how developing a healthy perspective and resilient attitude is crucial for success as a leader. In this session, we will explore the critical role of self-reflection in building motivation and adaptability. We will examine how self-esteem is formed and how it influences a person's interpretation of feedback. We will also delve into the levels of self-esteem and the associated behaviours of each class. We will provide practical strategies for cultivating resilience and adaptability in facing challenges and setbacks. Through reflection and analysis of your moments of surprise, frustration, and failure, you will develop a growth mindset that fosters continuous learning and improvement. Key Learning Outcomes: The critical role of self-reflection in building motivation and adaptability How self-esteem is formed and influences a person's interpretation of feedback The levels of self-esteem and the associated behaviours of each class Strategies for cultivating resilience and adaptability in the face of challenges and setbacks The influence of affirmations and tools leaders can use to help people overcome the fear of change

Overview Construction management is vast, and the global construction market is forecasted to grow by 85% to $15.5 TRILLION worldwide by 2030. The Diploma in Construction Management becomes an essential learning tool for those aspiring to spearhead this growth. This comprehensive course covers all the critical facts of construction management, equipping students with the essential knowledge and in-demand skills to oversee complex Construction projects seamlessly. This Construction diploma covers everything from the project life cycle to the legal aspects of contracting, giving you a complete understanding of construction management. Key Features of the Course: FREE Construction Management CPD-accredited certificate Get a free student ID card with Construction Management training (£10 applicable for international delivery) Lifetime access to the Construction Management course materials The Construction Management program comes with 24/7 tutor support Get instant access to this Construction Management course Learn Construction Management training from anywhere in the world The Construction Management training is affordable and simple to understand The Construction Management training is an entirely online Description This course provides essential knowledge and skills for managing construction projects effectively. Learn about project planning, budgeting, team coordination, and legal requirements to confidently oversee construction projects from start to finish. Course Curriculum: 1 sections • 18 lectures • 06:43:00 hours total •Module 01: Introduction to Construction Management •Module 02: Project Life Cycle and Success •Module 03: Cost Management •Module 04: Preliminary Site Investigation and Site Organization •Module 05: Site Management •Module 06: Planning and Management of Equipment •Module 07: Construction Materials Management •Module 08: Vendor Analysis in Construction Management •Module 09: Construction Procurement •Module 10: Stock Control •Module 11: Supply Chain Management •Module 12: The Main Participators •Module 13: Quality Assurance and Customer Care •Module 14: Legal Aspects of Contracting •Module 15: Human Resources Management •Module 16: Risk and Value Management •Module 17: Communications, Information and Documentation of Construction •Module 18: Health and Safety in Construction Management Career path Having these various qualifications will increase the value of your CV and open you up to multiple sectors such as: Construction Manager Site Manager Project Manager Quantity Surveyor Estimator Site Engineer Building Surveyor Health and Safety Manager Sustainability Manager General Foreman

Description: Workplace politics is something that is disliked by many yet a necessary aspect of the business world. It is what connects people in the office and helps them go about. With the help of this Certificate Course in Workforce Politics & Relations course, you will be able to go beyond office politics and build your own philosophy. So what is workplace politics? Well with this course you will definitely find the answer and build on the works of Daniel Goleman with CASEL to see the affects of social and emotional competencies within the workplace. With the help of this course you can work beyond the politics. Learning Outcomes: Realise what Workplace politics is why it is not always negative Differentiate between formal and informal workplace hierarchies Apply pragmatic steps to neutralise the impact of rumours Provide a definition of Social and Emotional intelligence and their significance in exploring workplace politics Realise the worth of Self-Awareness in handling workplace politics and contemplate over your own power and competence Interpret the sphere of Self-Management at the workplace and learn to enhance Self-Management by means of reflection Realise the importance of Empathy, Organisational and Service Awareness at the workplace and social awareness skill improvement Recognise good relationship skills Look at the worth of responsible decision making and recognise decision traps that should be escape Produce your individual workplace Philosophy Statement Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Certificate Course in Workforce Politics & Relations is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Certificate Course in Workforce Politics & Relations is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Course Overview 00:15:00 What is Workplace Politics? 00:15:00 Lessons from Social and Emotional Intelligence 00:30:00 Self-Awareness 00:15:00 Self-Management 00:15:00 Social Awareness 00:15:00 Good Relationship Skills 00:30:00 Responsible Decision Making 00:30:00 Creating Your Workplace Philosophy 00:05:00 Mock Exam Mock Exam- Certificate Course in Workforce Politics & Relations 00:20:00 Final Exam Final Exam- Certificate Course in Workforce Politics & Relations 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Course Objectives By the end of this course, participants will be able to: Differentiate between coaching and mentoring and understand their unique purposes. Apply effective communication and active listening skills in developmental conversations. Use coaching models to guide structured conversations. Build trust and psychological safety in coaching and mentoring relationships. Create actionable development plans and track progress. Understand ethical boundaries and confidentiality. Course Outline Day 1: Foundations of Coaching and Mentoring Session 1: Introduction and Context What is coaching? What is mentoring? Key differences and when to use each Benefits to individuals and organisations Session 2: Core Skills for Effective Coaching and Mentoring Active listening Powerful questioning Giving and receiving feedback Empathy and emotional intelligence Session 3: Building Trust and Creating Psychological Safety Establishing rapport Confidentiality and ethical guidelines Setting boundaries and expectations Session 4: Coaching Models and Frameworks GROW Model (Goal, Reality, Options, Will) OSKAR and CLEAR frameworks Practical application and role play Day 2: Practising and Embedding Coaching and Mentoring Session 5: The Coaching and Mentoring Conversation Structuring conversations Using real-life workplace examples Practice with feedback Session 6: Setting Goals and Development Plans SMART and CLEAR goal setting Creating growth-focused action plans Monitoring progress and accountability Session 7: Mentoring for Career and Leadership Development Mentor roles and responsibilities Supporting long-term growth and resilience Reverse mentoring and cross-generational partnerships Session 8: Embedding a Coaching and Mentoring Culture How to support coaching within your team or organisation Integrating into performance conversations Sustaining development through peer coaching and communities of practice Assessment and Evaluation Participation in discussions and practical activities Feedback on peer coaching/mentoring exercises Optional personal development plan submission Course Materials Provided Participant workbook Coaching and mentoring toolkit (templates, models, guides) Suggested reading and resource list

Course Objectives By the end of this course, participants will be able to: Differentiate between coaching and mentoring and understand their unique purposes. Apply effective communication and active listening skills in developmental conversations. Use coaching models to guide structured conversations. Build trust and psychological safety in coaching and mentoring relationships. Create actionable development plans and track progress. Understand ethical boundaries and confidentiality. Course Outline Day 1: Foundations of Coaching and Mentoring Session 1: Introduction and Context What is coaching? What is mentoring? Key differences and when to use each Benefits to individuals and organisations Session 2: Core Skills for Effective Coaching and Mentoring Active listening Powerful questioning Giving and receiving feedback Empathy and emotional intelligence Session 3: Building Trust and Creating Psychological Safety Establishing rapport Confidentiality and ethical guidelines Setting boundaries and expectations Session 4: Coaching Models and Frameworks GROW Model (Goal, Reality, Options, Will) OSKAR and CLEAR frameworks Practical application and role play Day 2: Practising and Embedding Coaching and Mentoring Session 5: The Coaching and Mentoring Conversation Structuring conversations Using real-life workplace examples Practice with feedback Session 6: Setting Goals and Development Plans SMART and CLEAR goal setting Creating growth-focused action plans Monitoring progress and accountability Session 7: Mentoring for Career and Leadership Development Mentor roles and responsibilities Supporting long-term growth and resilience Reverse mentoring and cross-generational partnerships Session 8: Embedding a Coaching and Mentoring Culture How to support coaching within your team or organisation Integrating into performance conversations Sustaining development through peer coaching and communities of practice Assessment and Evaluation Participation in discussions and practical activities Feedback on peer coaching/mentoring exercises Optional personal development plan submission Course Materials Provided Participant workbook Coaching and mentoring toolkit (templates, models, guides) Suggested reading and resource list

Course Objectives By the end of this course, participants will be able to: Differentiate between coaching and mentoring and understand their unique purposes. Apply effective communication and active listening skills in developmental conversations. Use coaching models to guide structured conversations. Build trust and psychological safety in coaching and mentoring relationships. Create actionable development plans and track progress. Understand ethical boundaries and confidentiality. Course Outline Day 1: Foundations of Coaching and Mentoring Session 1: Introduction and Context What is coaching? What is mentoring? Key differences and when to use each Benefits to individuals and organisations Session 2: Core Skills for Effective Coaching and Mentoring Active listening Powerful questioning Giving and receiving feedback Empathy and emotional intelligence Session 3: Building Trust and Creating Psychological Safety Establishing rapport Confidentiality and ethical guidelines Setting boundaries and expectations Session 4: Coaching Models and Frameworks GROW Model (Goal, Reality, Options, Will) OSKAR and CLEAR frameworks Practical application and role play Day 2: Practising and Embedding Coaching and Mentoring Session 5: The Coaching and Mentoring Conversation Structuring conversations Using real-life workplace examples Practice with feedback Session 6: Setting Goals and Development Plans SMART and CLEAR goal setting Creating growth-focused action plans Monitoring progress and accountability Session 7: Mentoring for Career and Leadership Development Mentor roles and responsibilities Supporting long-term growth and resilience Reverse mentoring and cross-generational partnerships Session 8: Embedding a Coaching and Mentoring Culture How to support coaching within your team or organisation Integrating into performance conversations Sustaining development through peer coaching and communities of practice Assessment and Evaluation Participation in discussions and practical activities Feedback on peer coaching/mentoring exercises Optional personal development plan submission Course Materials Provided Participant workbook Coaching and mentoring toolkit (templates, models, guides) Suggested reading and resource list

Course Overview The Event Planning is designed to teach you the important principles and practical step-by-step techniques for planning events and getting started in a career as a professional event planner. You will learn: what an event planner does and how to plan events, how to develop your skills to succeed in an event planner career, how to get hired for a job as an event planner, and how to start your own event planning business and get clients. You'll learn how to plan various events and coordinate with different types of clients. Discover how to plan business meets, product launches, milestone events and more. Find out how to work with both corporate and private clients, delivering outstanding results on each event by listening to their needs. Event Management doesn't only give you valuable connections through events training qualifications; you enter an environment for learning that works for you. Being trained in event management helps you develop skills such as problem-solving, time management and decision making. In order to meet all your event management needs, consider getting this Event Management course. This course is divided into three sections, where you start off with learning the basics of event management. Here you will look into ideas such as types of events, entertainment, staff and vendors. Next you learn about the process of planning an event, where you get many different tips and techniques about how to nurture a team bonding environment, ways to make your events more interesting, marketing your events and so much more. The final portion of the course looks into managing weddings which is an extremely big industry and as such would help your business make a splash where the green is. The course covers diverse topics and would be beneficial to those looking to get into the event management industry. So, stop wasting time and get this course now Accredited by CPD Free PDF Certificate after course completion Developed by qualified tutors and professionals Fully online, engaging and interactive course Self paced learning Unlimited Access to your course materials Desktop, Laptop, tablet and smartphone friendly 24/7 Customer Support Certification At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £19 for a PDF copy and £29 for an original print copy sent to you by post or for both £39. Course Curriculum Introduction Introduction 00:05:00 Why Vision 00:02:00 Concept 00:02:00 Goals 00:02:00 Innovation 00:02:00 Pitching 00:03:00 Feasibility 00:02:00 What Event Scope and Budget 00:02:00 Customers 00:02:00 Marketing Plan and Pricing 00:03:00 Communications Plan 00:03:00 Project Management Approach 00:03:00 Stakeholders 00:02:00 When When 00:04:00 Where Choosing a Venue 00:02:00 Spaces within a Venue 00:03:00 Accessibility and Community Impacts 00:03:00 How Event Plan 00:03:00 Planning Environment 00:02:00 Safety 00:02:00 Risk Management 00:02:00 Emergency Management 00:03:00 Checklists 00:02:00 Stakeholder Management 00:02:00 Communications 00:05:00 On the Day 00:02:00 Who Dot Planning 00:02:00 Recruitment 00:05:00 Event Suppliers 00:02:00 Roles and Responsibilities 00:02:00 Customers and Stakeholders 00:05:00 How Well Real Time Monitoring 00:02:00 Contingency Plan 00:02:00 Measuring Success and Process Review 00:03:00 Continual Improvement and Knowledge Transfer 00:02:00 All About You Characteristics of Great Event Managers 00:02:00 Organisation 00:02:00 Being Successful 00:02:00 Your Wellbeing 00:03:00 The Last Word The Last Word 00:03:00 Resources Resources - Diploma in Event Planning and Management 00:00:00 Mock Exam Mock Exam - Diploma in Event Planning and Management 00:20:00 Final Exam Final Exam - Diploma in Event Planning and Management 00:20:00 Order your Certificate Order your Certificate 00:00:00

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.