578 Communication courses in Weybridge

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Transmission demystified training course description Transmission is the process of sending information along a medium of, copper, fibre or wireless. This course looks at transmission techniques for both telecommunications and data communications with a particular focus on Microwave, SDH, DWDM transmission. The course aims to demystify these technologies by explaining all the buzzwords used in transmission. What will you learn Describe various transmission technologies such as multiplexing and demultiplexing. Explain how Microwave works. Explain how SDH works. Explain how DWDM works. Transmission demystified training course details Who will benefit: Anyone working in telecommunications. Prerequisites: None. Duration 2 days Transmission demystified training course contents Transmission basics Systems, media, signals. Signal degradation, noise, distortion, attenuation. Digital, analogue. Modulation, encoding. RF Frequency, wavelength. Distance / range issues, interference, Antenna, power, dB, RF propagation, testing. Microwave transmission What is microwave transmission, point to point communications, line of sight, parabolic antenna, relays, planning considerations, rain and other issues Wired transmissions Copper, Fibre, optical transmission, fibre characteristics, fibre component parts. Multi Mode Fibre (MMF). Single Mode Fibre (SMF). Fibre connections. Lasers. Attenuations, dispersion, optical signal noise ratios (OSNR) and their effects. Channel Spacing and Signal Direction. Limiting factors to single wavelength. Introduction to SDH Timing and synchronisation of digital signals, the plesiochronous digital hierarchy (PDH), the synchronous digital hierarchy (SDH), service protection with SDH. TDM. SDH6 Standards, basic units, frames, STM1 frame, bit rates, STM0, STM1, STM4, STM16, STM64, STM256, SDH architecture, rings, Add drop multiplexors. SDH network topologies, structure of SDH equipment, SDH synchronisation, protection switching in SDH networks, SDH alarm structure, testing of SDH, equipment and systems, Ethernet over SDH. WDM overview Multiplexing, TDM, WDM benefits. WDM standards. CWDM vs. DWDM. Four Wave Mixing (FWM). Impact and countermeasures to FWM on WDM.tructure of SDH equipment, SDH synchronisation, protection switching in SDH networks, SDH alarm structure, testing of SDH, equipment and systems, Ethernet over SDH. DWDM ITU G.694.1, channel and spacing. Optical Terminal Multiplexers (OTM). Optical Add/Drop Multiplexers (OADM). Adding versus dropping. Optical Amplifiers. Erbium Doped Fibre Amplifiers (EDFA). Transponders and Combiners. Optical and Electrical Cross Connects (OXCs/DXCs). Cross Connect types (Transparent/Opaque). Advantages and disadvantages of various Optical cross connects. IP transmission Telecommunications versus data communications, IP transmission, VoIP, MPLS.

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

This qualification delivers a solid foundation in finance administration and core accounting skills, including double-entry bookkeeping, basic costing and an understanding of purchase, sales and general ledgers. Course Overview This qualification delivers a solid foundation in finance administration and core accounting skills, including double-entry bookkeeping, basic costing and an understanding of purchase, sales and general ledgers. Students will also learn about accountancy related business and personal skills and be introduced to the four key themes embedded in the qualification: ethics, technology, communications and sustainability. The jobs it can lead to: • Account administrator • Accounts assistant • Accounts payable clerk • Purchase/sales ledger clerk • Trainee accounting technician • Trainee finance assistant Entry requirements: Students can start with any qualification depending on existing skills and experience. For the best chance of success, we recommend that students begin their studies with a good standard of English and maths. Course Content: Introduction to Bookkeeping: This unit provides students with an understanding of manual and digital bookkeeping systems, including the associated documents and processes. Students will learn the basic principles that underpin double-entry bookkeeping systems. Learning outcomes: • Understand how to set up bookkeeping systems. • Process customer transactions. • Process supplier transactions. • Process receipts and payments. • Process transactions into the ledger accounts. Principles of Bookkeeping Controls: This unit builds on the knowledge and skills acquired from studying Introduction to Bookkeeping and explores control accounts, journals and reconciliations. Students will develop the ability to prepare the value added tax (VAT) control accounts as well as the receivables and payables ledger accounts. They’ll use the journal to record a variety of transactions, including the correction errors. Students will be able to redraft the initial trial balance, following adjustments. Learning outcomes: • Use control accounts. • Reconcile a bank statement with the cash book. • Use the journal. • Produce trial balances. Principles of Costing: This unit gives students an introduction to the principles of basic costing and builds a solid foundation in the knowledge and skills required for more complex costing and management accounting tasks. Students will learn the importance of the costing system as a source of information that allows management to plan, make decisions and control costs. Learning outcomes: • Understand the cost recording system within an organisation. • Use cost recording techniques. • Provide information on actual and budgeted cost and income. • Use tools and techniques to support cost calculations. The Business Environment: This unit provides knowledge and understanding of key business concepts and their practical application in the external and internal environment in which students will work. Students will gain an understanding of the legal system and principles of contract law and an appreciation of the legal implications of setting up a business and the consequences this may have. This unit will also give an understanding of how organisations are structured and where the finance function fits. Learning outcomes: • Understand the principles of contract law. • Understand the external business environment. • Understand the key principles of corporate social responsibility (CSR), ethics and sustainability. • Understand the impact of setting up different types of business entity. • Understand the finance function within an organisation. • Produce work in appropriate formats and communicate effectively. • Understand the importance of information to business operations. DURATION 170-190 Hours WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Your grumpiest customers can become your biggest advocates if you solve their problems quickly, effectively and permanently. We supply the top tips for dealing with tricky customers so your teams can create positive outcomes from every interaction with some simple techniques that make a difference to relationships straight away. Bespoke courses include: Customer needs and expectations Communication styles and how to influence them Assertiveness The 4 psychological fears Dealing with difficult customer behaviour The power of your behaviour Five steps to customer problem solving

If you got a call from a TV producer asking you to appear on Newsnight, would you say ‘yes’? And if you did, could you make your argument in a way that captured the attention of the audience without being interrupted? Our media training courses are aimed at senior spokespeople and experts who give interviews on TV, radio or in print. We equip them with the skills and confidence to take control and give engaging, memorable and effective performances in which they deliver their key messages, no matter what the circumstances. Highly interactive and practical, each course includes a series of realistic print, radio and television exercises with experienced journalists. We provide immediate feedback following each interview, including techniques for improvement, advice about potential answers and the framing of key messages. While all our media training courses are bespoke, on a typical course we will cover: how the media operates how to prepare for interviews the differences between TV, radio and print interviews how to conduct different types of interview, such as pro-active, reactive, expert commentator and hostile (crisis communications) developing key messages which convey your views persuasively how to take control of an interview, stick to your own agenda and deliver key messages successfully use of language, body language, dress and delivery After the course, each delegate receives the Rough House Media Toolkit, including written feedback, recorded copies of their interview exercises, the Rough House Media Guide to Interviews and further supporting materials. We also provide a confidential assessment to the PR team of each delegate’s suitability for different types of interview. Venue We deliver courses in the most appropriate format for your circumstances – whether face to face or online. Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises. Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.

VSAT training course description This 2 day training course examines what VSAT is, its usages and users. It then looks at the hardware required for VSAT. What will you learn Explain how VSAT is used Describe the hardware required for VSAT operation. VSAT training course details Who will benefit: Anyone working with VSAT. Prerequisites: None. Duration 2 days VSAT training course contents Introduction History of PMR VSAT Introduction A Brief History Satellite Services Satellite Communications Satellite Footprint Radio Frequency Bands ITU Definitions VSAT Users What is a VSAT? VSATs - Usage VSATs - Users VSAT Hardware Typical System Hardware VSAT ODU and IDU VSAT Station Equipment Diplexer and Feed Horn Typical Waveguide Element Polarisation VSAT Hub Antenna Pointing Outdoor Unit Outdoor (continued) VSAT Network Earth Stations Indoor Unit VSAT Network Earth Stations Indoor Unit Element Hub Station Hub Sub-station Hub Options Hub Options (2) Hub Options (3) Temporary Mount

LTE training course description This course is designed to give the delegate an understanding of the technologies used within a 3G UMTS mobile network. During the course we will investigate the UMTS air interface and the use of Wideband-Code Division Multiple Access (WCDMA) to facilitate high speed data access, together with HSPA to offer mobile broadband services. We will describe the use of soft handover rather than hard handover procedures and soft capacity sharing. The course includes a brief exploration of the UMTS protocol stack and the use of PDP Context and QoS support features. What will you learn Explain the 3G UMTS architecture. Describe the role of a Drifting & Serving RNC. Explain the use of ARQ & HARQ for mobile broadband. Describe how IMS integrates into the architecture. Describe the use of Media Gateway Controllers. Identify the temporary identities used within 3G UMTS. LTE training course details Who will benefit: Anyone working within the telecommunications area, especially within the mobile environment. Prerequisites: Mobile communications demystified Telecommunications Introduction Duration 2 days LTE training course contents LTE Introduction The path to LTE, 3GPP. LTE to LTE advanced. LTE Architecture The core, Access, roaming. Protocols: User plane, Control plane. Example information flows. Bearer management. Spectrum allocation. LTE technologies Transmission, reception, OFDMA, multiple antenna, MIMO. LTE Air interface Air interface protocol stack. Channels, Resource Grid, cell acquisition. Up and downlink controls. Layer 2 protocols. Cell acquisition Power on, selecting networks and cells. RRC connection. Attach procedure. Mobility management Roaming, RRC_IDLE, RRC_CONNECTED, cell reselection, handover, interoperation with UMTS and GSM networks. Voice and text IMS, QoS, policy and charging.

Copper cabling systems training course description A hands on training course covering installation, termination and testing of copper cables in an internal environment. The course covers all copper cabling but hands on sessions focus on unshielded Twisted Pair. What will you learn Recognise different copper cables and when to use them. Install and terminate UTP cables. Test and certify UTP cables. Copper cabling systems training course details Who will benefit: Professional cable installers. Prerequisites: None Duration 2 days Copper cabling systems training course contents Communications principles Use of cables in data networks, Use of cables in telephone networks, conductors and insulators, current, resistance, voltage and Ohms law. Copper cabling per cabling Coaxial versus twisted pair. UTP and STP. Cat 5, 5e, 6 and 7. Straight through, cross over, others. Hands on: Building a simple network. Cable termination Cable termination Preparing cables for termination, termination techniques, termination tools. Wiring standards, colour codes. Hands on: Making your own cables and using them in the simple network. Cable architectures Structure cabling system components, topologies, horizontal wiring, vertical wiring, telecomms rooms, server rooms. Hubs, switches and routers implications. Trunking. Cabling documentation, symbols and abbreviations. Hands on: punch blocks, testing continuity. Cable installation Site surveys: pathways and spaces, support structures, distance limitations. Recommended installation practices, laying and setup, retrofits. Health and safety factors, fire and building codes. Hands on: Performing a site survey, installing cable with floor boxes. Testing Basic testing, volt meters, tone set, Cat 5 testers, Cat 5e testers, Cat 6 testers. Certifying performance, Cat 5, 5e and 6 performance parameters. External factors. Common faults. Hands on: Testing an installation, troubleshooting faults. Other aspects Telephony cables, shielded cables. Hands on: installing telephone cable, testing continuity.

Firewalls training course description A technical hands on training course covering firewall technologies. This focuses on the whys and hows of firewall technology rather than looking at manufacturer specific issues. What will you learn Design secure firewall protected networks. Test firewalls. Evaluate firewalls Configure firewalls Firewalls training course details Who will benefit: Technical staff wanting to learn about Filrewalls including: Technical network staff. Technical security staff. Prerequisites: IP security foundation for engineers Duration 2 days Firewalls training course contents Firewall introduction Security review, what is a firewall? What do firewalls do? Firewall benefits, concepts. Hands on Configuring the network to be used in later labs, launching various attacks on a target. Firewall types Packet filtering, SPI, Proxy, Personal. Software firewalls, hardware firewalls, blade based firewalls, personal firewalls, which firewall should you use? Firewall products. Hands on Configuring a simple firewall. Packet filtering firewalls Things to filter in the IP header, stateless vs. stateful filtering. ACLs. Advantages of packet filtering. Hands on Configuring packet filtering firewalls. Stateful packet filtering Stateful algorithms, packet-by-packet inspection, application content filtering, tracks, special handling (fragments, IP options), sessions with TCP and UDP. Firewall hacking detection: SYN attacks, SSL, SSH interception. Hands on Stateful packet inspection firewalls. Proxy firewalls Circuit level, application level, SOCKS. Proxy firewall advantages and disadvantages. Hands on Proxy firewalls. Personal firewalls The role of personal firewalls, Windows XP, Zonealarm. Hands on Configuring a personal firewall. Firewall architectures Home based, small office, enterprise, service provider, what is a DMZ? DMZ architectures, bastion hosts, multi DMZ. Virtual firewalls, transparent firewalls. Dual firewall design, high availability, load balancing, VRRP. Hands on Resilient firewall architecture. Securing communications VPNs, IPsec. Firewall configuration of VPNs, integration of dedicated VPN devices and firewalls. Hands on IPSec VPN configuration. Testing firewalls Configuration checklist, testing procedure, monitoring firewalls, logging, syslog. Hands on Testing firewalls.