473 Coaching courses in Coseley

'Selling' doesn't work. You've got to help customers buy. And that means engaging with the customer in a positive way, showing that you understand their requirement and giving them confidence that your product or service is the best possible way of meeting that requirement. This may sound painless but there's more to it than meets the eye and it's all too easy to get it wrong. You need to follow a process. This programme will help participants: Understand 'how buyers buy' and align their selling activities accordingly Recognise the difference between 'latent pain' and 'active vision' opportunities Conduct effective pre-call planning and research Stimulate interest and establish credibility with your prospects Get prospects to share / admit high priority pain Engage in consultative dialogue that promotes the differentiating strengths of your offerings Gain access to 'power' people within an opportunity Effectively qualify and disqualify opportunities based on objective decision criteria Better control and manage sell cycles Improve their chances of winning competitive opportunities Shorten sales cycles and avoid 'no decision' Negotiate the steps leading to a successful sale 1 An introduction to selling Understanding the key points that encourage a customer to purchase from us The difference between consultative selling and a transactional sale Understanding the roles that trust and empathy play in a sale Understanding how tricks and manipulation can sink a sale Vital pre-meeting research that must take place before a conversation Understanding how the customer sees us and why positioning is important 2 Structuring the sales conversation process Defining a set process for structuring a sales call with a chance to demonstrate understanding How the first minute of a conversation can destroy a sale Understanding BPO objectives for a sale How a step-by-step sales conversation process helps win more sales Understanding the mis-match between the customers buying process How our sales processes can lead to mistakes 3 How and why people buy An insight into the emotional factors behind how people arrive at purchasing decisions Using research from neuroscience that shows how sales people can really make mistakes Understanding how people make decisions about larger purchases Understanding the stakeholders in companies and their buying motives How to analyse the stakeholders and determine a win-plan 4 Understanding the funnel Studying the sales and buying process to understand the ratios of sales to prospects and better forecasting Understanding the role of forecasting in sales analysis Why many forecasts are nearly always wrong Understanding the stages of a sales process How 'verifiable outcomes' can really change forecasting 5 Questioning techniques Understanding the different questioning techniques and when they should be used Using the 'knowledge tree' as a framework for questioning Understanding the use of real empathy to help customers uncover their needs How effective research can really empower your questions How to ask 'high gain' questions How to ask difficult questions without feeling intrusive 6 Features and benefits How to practically apply them in a sales scenario How to align the benefits to customers' business goals Really understanding the difference and how to demonstrate true economic benefits to a customer How to discover business goals, and align value propositions to these How to craft an effective value proposition for a customer Using the SAR storytelling method to really engage customers to align their thinking patterns Using the latest neuroscience research that explains what customers are really thinking 7 Overcoming objections How 'confirmation bias' can hinder any sales conversation How the CLARA method of responding to customer concerns can dramatically improve the chances of customers responding to us in a positive way Practising the method to become comfortable and congruent with it 8 Closing the sale A deep dive into what closing is How different sales have different closes How too many closing methods can destroy a sale How to lead up to a close with a logical sequence of questions Using the ACSAT trust method of closing A clear methodology with a chance to practise the skills in a fun way

Course Duration: Full-day program (or two half-day modules), with options for virtual delivery or leadership retreats Target Audience: Mid to senior-level leaders, team managers, project leads, or high-potential employees who are responsible for leading through disruption, complexity, or organisational transformation. Course Objectives By the end of this course, participants will be able to: Understand the principles of adaptive leadership and why it's essential in unpredictable environments. Recognise the difference between technical and adaptive challenges. Build the mindset and behaviours needed to lead with resilience and flexibility. Engage and empower teams in the face of uncertainty and resistance. Apply practical tools to lead through change, conflict, and complexity. Course Outline Module 1: Understanding Adaptive Leadership What is adaptive leadership? Origins (Harvard Kennedy School, Ronald Heifetz model) How adaptive leadership differs from traditional leadership The link between complexity, uncertainty, and the need for adaptability Module 2: The Nature of Change and Challenge Technical vs adaptive challenges Why some problems can’t be solved with expertise alone Common leadership traps during crisis or disruption Adaptive work: reframing problems and shifting mindsets Module 3: The Core Principles of Adaptive Leadership Get on the balcony – seeing the bigger picture Regulate distress – maintaining productive tension Maintain disciplined attention – keeping teams focused Give the work back – empowering others to lead Protect voices of leadership from below – enabling diverse input Module 4: Leading Yourself Through Uncertainty Developing personal resilience and emotional agility Navigating ambiguity, setbacks, and pressure Identifying your leadership default style under stress Reflection: What kind of leader does your team need now? Module 5: Engaging Others in Times of Uncertainty Building trust and psychological safety during turbulence Managing resistance to change with curiosity and empathy Tools for courageous conversations and adaptive dialogue Creating shared purpose and distributed leadership in teams Module 6: Adaptive Tools and Techniques Scenario planning and sensemaking Stakeholder mapping in dynamic environments Using inquiry over advocacy Holding space for experimentation and learning Leading with both confidence and humility Module 7: Action Planning and Application Identify one adaptive challenge in your role/team Map your adaptive leadership response Peer coaching conversations Build a 30-day Adaptive Leadership Plan Delivery Style Workshop-style, highly interactive Case studies, breakout discussions, and guided self-reflection Scenario-based practice and small group exercises Option to include pre-work, post-session coaching or check-ins Course Materials Provided Adaptive Leadership workbook Reflection tools and leader self-assessment Conversation guide for adaptive challenges Change resistance diagnostic Personal Leadership Development Plan template Optional Add-ons Executive coaching package 360 feedback or team diagnostic on adaptive capacity Integration with change management or innovation programs Customisation for specific industries (e.g., public sector, healthcare, education, finance)

Course Duration: Full-day program (or two half-day modules), with options for virtual delivery or leadership retreats Target Audience: Mid to senior-level leaders, team managers, project leads, or high-potential employees who are responsible for leading through disruption, complexity, or organisational transformation. Course Objectives By the end of this course, participants will be able to: Understand the principles of adaptive leadership and why it's essential in unpredictable environments. Recognise the difference between technical and adaptive challenges. Build the mindset and behaviours needed to lead with resilience and flexibility. Engage and empower teams in the face of uncertainty and resistance. Apply practical tools to lead through change, conflict, and complexity. Course Outline Module 1: Understanding Adaptive Leadership What is adaptive leadership? Origins (Harvard Kennedy School, Ronald Heifetz model) How adaptive leadership differs from traditional leadership The link between complexity, uncertainty, and the need for adaptability Module 2: The Nature of Change and Challenge Technical vs adaptive challenges Why some problems can’t be solved with expertise alone Common leadership traps during crisis or disruption Adaptive work: reframing problems and shifting mindsets Module 3: The Core Principles of Adaptive Leadership Get on the balcony – seeing the bigger picture Regulate distress – maintaining productive tension Maintain disciplined attention – keeping teams focused Give the work back – empowering others to lead Protect voices of leadership from below – enabling diverse input Module 4: Leading Yourself Through Uncertainty Developing personal resilience and emotional agility Navigating ambiguity, setbacks, and pressure Identifying your leadership default style under stress Reflection: What kind of leader does your team need now? Module 5: Engaging Others in Times of Uncertainty Building trust and psychological safety during turbulence Managing resistance to change with curiosity and empathy Tools for courageous conversations and adaptive dialogue Creating shared purpose and distributed leadership in teams Module 6: Adaptive Tools and Techniques Scenario planning and sensemaking Stakeholder mapping in dynamic environments Using inquiry over advocacy Holding space for experimentation and learning Leading with both confidence and humility Module 7: Action Planning and Application Identify one adaptive challenge in your role/team Map your adaptive leadership response Peer coaching conversations Build a 30-day Adaptive Leadership Plan Delivery Style Workshop-style, highly interactive Case studies, breakout discussions, and guided self-reflection Scenario-based practice and small group exercises Option to include pre-work, post-session coaching or check-ins Course Materials Provided Adaptive Leadership workbook Reflection tools and leader self-assessment Conversation guide for adaptive challenges Change resistance diagnostic Personal Leadership Development Plan template Optional Add-ons Executive coaching package 360 feedback or team diagnostic on adaptive capacity Integration with change management or innovation programs Customisation for specific industries (e.g., public sector, healthcare, education, finance)

leadership management training course

The Art of Delegation and High-Impact Feedback: In-House Training Whether you are a project manager, an executive, or simply someone involved in leading or helping others, a critical part of your work must involve delegating and giving feedback. These two skills, however, are not as simple as they seem. How do you know what to Partcipant? What kinds of feedback should you give? Knowing this and practicing this are two different things. Ultimately, delegating and giving feedback are skills that must be done mindfully, strategically, and meaningfully. They must be done in ways that not only positively impact performance, but also inspire growth, engagement, and motivation. When done poorly, they can create significant problems. But when done well, they can generate value for everyone and benefit future endeavors. In this course, you will learn to think more deeply about the importance of delegating and discover how to give better feedback. You will have opportunities to apply best practices and methodologies that you can use in the real world, ultimately paying off for you and for others. What you Will Learn At the end of this program, you will be able to: Explain why common excuses for NOT delegating are short-sighted Identify what needs delegating by using a proven methodology Utilize best practices in real world scenarios, delegating in a way that benefits you and the individual to whom you Partcipant Summarize key lessons learned in brain science which enhance the feedback-giving process Recognize the critical connection between feedback and performance Apply a proven model to deliver feedback that inspires growth, engagement, and motivation Getting Started What is delegation? What makes delegation hard? What do I Partcipant and why? How to Partcipant effectively Feedback Exploring the feedback process Why feedback is hard to give...and receive Why giving feedback effectively is important Feedback models

The Art of Negotiation: In-House Training Confidence, rapport, curiosity, and patience are essential ingredients to successfully handling a difficult conversation and negotiation. In this course, you will learn to identify and manage aspects of a negotiation, distinguish needs from wants, and manage expectations. The course will cover communication best practices, strategies for handling difficult conversations, and the basics of the art of negotiation. What you Will Learn Master the different ways to say 'no' Determine negotiation strategies based on typical client strategies Develop solutions to break deadlocks Getting Started Introductions Course structure Course goals and objectives Establishing personal learning objectives Foundation Concepts Exercise: Most Challenging Scenarios and Outcomes Debrief: Impact versus intent Addressing customer expectations Needs versus wants Key skills for managing customer relationships Elicitation (requirements gathering) Communication and active listening Sensitivity and empathy Handling Difficult Conversations Saying 'no' The Ladder of Inference 4-Step approach for handling difficult conversations Characteristics of a trusted advisor Communication Best Practices Attunement and active listening Exercise: Identifying Effective Techniques Communication pitfalls and best practices Building rapport and influence Words of wisdom Exercise: Reflection on Challenges Negotiation Strategies Negotiation basics Five phases of negotiation Identifying different strategies Traditional versus Progressive Hard - Soft - Principled Exercise: Your Preferred Techniques Selecting appropriate strategy for project negotiations Common pitfalls to avoid The impact of culture on negotiation Looking at conflict through the lens of negotiation Exercise: Mapping a Resolution

Course Duration: 1 day (or 2 half-day sessions) Target Audience: Anyone who delivers presentations in a professional setting – including team members, managers, project leads, or executives – who want to improve confidence, clarity, and impact when speaking. Course Objectives By the end of this course, participants will be able to: Prepare and structure engaging presentations for different audiences. Deliver content with confidence, clarity, and professionalism. Use body language, voice, and visual aids effectively. Manage nerves and build a strong connection with the audience. Handle questions and unexpected situations with poise. Course Outline Module 1: Understanding Effective Presentations What makes a presentation effective? Common mistakes and how to avoid them Aligning your message with the audience’s needs Module 2: Planning and Structuring Your Message Setting clear objectives The “power of three” and other storytelling structures Openings and closings that stick Making content memorable and persuasive Module 3: Delivering with Confidence Managing nerves and performance anxiety Using your voice: tone, pace, and projection Body language and posture Eye contact and engagement strategies Module 4: Visual Aids and Presentation Tools Designing slides that support (not distract) Tips for using PowerPoint or Canva effectively Alternatives to slides (e.g. props, whiteboards, storytelling) Module 5: Engaging Your Audience Reading the room and adjusting your delivery Encouraging interaction and participation Handling difficult questions or interruptions Time management and staying on message Module 6: Practice and Feedback Participants deliver a short presentation (2–5 minutes) Peer and facilitator feedback Self-reflection and improvement planning Delivery Style Interactive, supportive environment Role-playing, practical exercises, and real-time coaching Optional video recordings for feedback Course Materials Provided Participant workbook and slide templates Presentation preparation checklist Self-assessment and feedback forms Tips for virtual presentations (Zoom, Teams) Optional Add-ons (for 2-day version) Extended practice time with filming and playback Advanced storytelling and persuasive techniques Coaching for high-stakes presentations (e.g. board meetings, conferences)

Course Duration: 1 day (or 2 half-day sessions) Target Audience: Anyone who delivers presentations in a professional setting – including team members, managers, project leads, or executives – who want to improve confidence, clarity, and impact when speaking. Course Objectives By the end of this course, participants will be able to: Prepare and structure engaging presentations for different audiences. Deliver content with confidence, clarity, and professionalism. Use body language, voice, and visual aids effectively. Manage nerves and build a strong connection with the audience. Handle questions and unexpected situations with poise. Course Outline Module 1: Understanding Effective Presentations What makes a presentation effective? Common mistakes and how to avoid them Aligning your message with the audience’s needs Module 2: Planning and Structuring Your Message Setting clear objectives The “power of three” and other storytelling structures Openings and closings that stick Making content memorable and persuasive Module 3: Delivering with Confidence Managing nerves and performance anxiety Using your voice: tone, pace, and projection Body language and posture Eye contact and engagement strategies Module 4: Visual Aids and Presentation Tools Designing slides that support (not distract) Tips for using PowerPoint or Canva effectively Alternatives to slides (e.g. props, whiteboards, storytelling) Module 5: Engaging Your Audience Reading the room and adjusting your delivery Encouraging interaction and participation Handling difficult questions or interruptions Time management and staying on message Module 6: Practice and Feedback Participants deliver a short presentation (2–5 minutes) Peer and facilitator feedback Self-reflection and improvement planning Delivery Style Interactive, supportive environment Role-playing, practical exercises, and real-time coaching Optional video recordings for feedback Course Materials Provided Participant workbook and slide templates Presentation preparation checklist Self-assessment and feedback forms Tips for virtual presentations (Zoom, Teams) Optional Add-ons (for 2-day version) Extended practice time with filming and playback Advanced storytelling and persuasive techniques Coaching for high-stakes presentations (e.g. board meetings, conferences)

This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans

The market for professional services is becoming increasingly competitive, with some firms and individuals becoming very effective at winning new work, leaving others lagging way behind. Given the choice between spending time on client work and business development work, we all tend to choose that which we feel to be easier, more attractive and more aligned with our image of ourselves. We stay within our comfort zones, we focus on client work, and we only resort to business development work when we have to, which can also lead to 'feast or famine' syndrome. The programme will help participants: Understand the professional business development approach and the style that is appropriate for their business and their clients Follow a process to guide their conversations and business development meetings Prepare thoroughly for a business development meeting/contact with a client to ensure they use their time efficiently and maximise results Create a great first impression and professional opening to a conversation Ask open questions and listen effectively in order to spot opportunities, understand needs and progress the opportunity Identify and understand buying and decision-making processes and criteria Skilfully and confidently handle questions and objections Sell the benefits of their services and approach over those of their competitors Progress the sale by agreeing next steps and gaining commitment appropriately 1 Introduction Aims and objectives of the programme Personal introductions and objectives Workshop overview 2 An introduction to business development and selling for professionals What is selling? Who are you selling to? The buying experience What clients want The four-step business development process The business development cycle and pipeline management Upselling and cross-selling as well as winning new clients 3 Networking and generating leads What is networking? Networking objectives It's not what you know but who you know Asking for referrals and introductions Making appointments from networking activity 4 Opening the sales relationship/sales meeting What potential customers are thinking Judging first impressions Creating positive first impressions Building rapport and creating interest and impact Earning the right 5 Core communication skills for professional selling Overcoming barriers to listening The art of listening Questioning refresher Types of questions Questioning funnel 6 Understanding and identifying needs and opportunities Identifying the questions to ask to identify needs and opportunities Questions to move us through the buying and selling process Understanding their buying processes Asking questions that position you as a 'trusted adviser' The questions that give you a competitive advantage Knowing when you have asked enough questions 7 Introducing solutions Tailoring your 'pitch' to the client Speaking the client's language Using features and benefits Applying the benefit cycle 8 Handling objections and concerns Identifying the typical objections and concerns Understanding why clients raise objections and concerns Following a structure for handling objections Handling the price objection 9 Gaining commitment Knowing when to close The art of checking Recognising buying signals Small c and big C 10 Putting it all together Personal learning summary and action plans