Register on the Starting A Profitable Coaching Business today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as a proof of your course completion. The Starting A Profitable Coaching Business course is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Starting A Profitable Coaching Business course Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Starting A Profitable Coaching Business course, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Coaching Business Deliverables Introduction to Coaching Course 00:06:00 What is Coaching? 00:05:00 What Coaching is Not 00:06:00 What Services Do Coaches Offer? 00:08:00 4 Main Areas of Coaching 00:05:00 Different Types of Coaches 00:07:00 Coaching Business Introduction The Coaching Business Model 00:07:00 3 Key Ingredients For a Profitable Coaching Business 00:03:00 How To Identify Your Client Avatar 00:06:00 How To Position Yourself As The Authority 00:04:00 Developing Your Profitable Niche 00:04:00 How To Package and Price Your Services 00:04:00 Coaching Business Foundations Understanding Your Clients Mindset 00:08:00 How To Get Clients Fast 00:05:00 Best Places To Find Clients 00:04:00 How To Get Clients Without Paying For Ads 00:07:00 The Magic Sales Formula 00:13:00 3 Steps To Nailing Your Strategy Sessions 00:05:00 The Magic Strategy Session Script Overview 00:07:00 How To Get High-Quality Coaching Clients How To Deliver Your Coaching Services 00:03:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
Description: This Sales Coaching and Training Diploma course is designed to develop a consistent approach to sales team management. This course teaches how to develop a group work ethics as well as self assessment tools to create a shared language around key sales management competencies. Achieving outstanding sales results in an increasingly competitive world is a difficult task. Only by establishing a modern sales force management system and by training sales management personnel effectively, can today's firm compete. This course provides frontline sales managers with the knowledge, skills, and tools they need to drive bottom line performance. It focuses on improving organization and forecasting skills, as well as other technical competencies aimed at guiding salespeople towards higher performance. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Coaching Salespeople Getting Started 00:05:00 What Is a Coach? 00:20:00 Coaching 00:20:00 Process 00:15:00 Inspiring 00:20:00 Authentic Leadership 00:20:00 Best Practices 00:15:00 Competition 00:20:00 Data 00:20:00 Maintenance Strategies 00:20:00 Avoid Common Mistakes 00:15:00 Wrapping Up 00:05:00 Sales Module One: Getting Started 00:05:00 Module Two: Effective Traits 00:20:00 Module Three: Know Clients 00:30:00 Module Four: Product 00:30:00 Module Five: Leads 00:20:00 Module Six: Authority 00:30:00 Module Seven: Build Trust 00:20:00 Module Eight: Relationships 00:30:00 Module Nine: Communication 00:30:00 Module Ten: Self-Motivation 00:20:00 Module Eleven: Goals 00:20:00 Module Twelve: Wrapping Up 00:05:00 Sales Training Getting Started 00:05:00 In-Person Sales 00:15:00 Examples of In-Person Sales 00:25:00 Sales Funnel 00:20:00 Prepare 00:25:00 Presentation 00:20:00 Engage 00:20:00 Commitment 00:20:00 Sale 00:20:00 Loyalty 00:25:00 Expand 00:15:00 Wrapping Up 00:10:00 Psychology of Sales How to Make More Money Through Sales Psychology 00:08:00 Why Sales Could be the Most Profitable Skill in the World 00:04:00 How to Reduce the Number of Times You Hear the Word 'No' 00:08:00 One of the Most Powerful Weapons in the Professional Sales Person's Arsenal 00:06:00 The Secret of Why 'Always Be Closing' Works 00:07:00 How to Use the Powerful and Subtle Technique of 'Assuming the Sale' 00:12:00 The Most Powerful Negotiating Tool Ever 00:07:00 How to Never Overcome an Objection Again 00:07:00 A Little Known Sales Secret Used by Only the Top 1% of Sales People 00:07:00 Sales Success Secrets How to Succeed Without Relying On 'Techniques' 00:06:00 How the Psychology of Sales SAVES You Money in Your Everyday Life 00:06:00 How to Make Prospects Like You 00:09:00 How to Be Persistent Without Irritating the Prospect 00:11:00 How to Avoid EVER Being Annoying! 00:08:00 The Most Important Idea in Sales 00:10:00 How to Create a Powerful Self Image in the Eyes of the Prospect 00:08:00 The True Power of Psychology in Sales 00:03:00 A Summary of These Powerful Techniques and Ideas 00:08:00 Mock Exam Mock Exam- Sales Coaching and Training Diploma 00:30:00 Final Exam Final Exam- Sales Coaching and Training Diploma 00:30:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
48-Hour Knowledge Knockdown! Prices Reduced Like Never Before! This Diploma in Coaching & Mentoring at QLS Level 3 course is endorsed by The Quality Licence Scheme and accredited by CPDQS (with 120 CPD points) to make your skill development & career progression more accessible than ever! Are you looking to improve your current abilities or make a career move? If yes, our unique Coaching & Mentoring at QLS Level 3 course might help you get there! It is an expertly designed course which ensures you learn everything about the topic thoroughly. Expand your expertise with high-quality training from the Coaching & Mentoring at QLS Level 3 course. Due to Coaching & Mentoring at QLS Level 3's massive demand in the competitive market, you can use our comprehensive course as a weapon to strengthen your knowledge and boost your career development. Learn Coaching & Mentoring at QLS Level 3 from industry professionals and quickly equip yourself with the specific knowledge and skills you need to excel in your chosen career. The Coaching & Mentoring at QLS Level 3 course is broken down into several in-depth modules to provide you with the most convenient and rich learning experience possible. Upon successful completion of the Coaching & Mentoring at QLS Level 3 course, an instant e-certificate will be exhibited in your profile that you can order as proof of your skills and knowledge. Add these amazing new skills to your resume and boost your employability by simply enrolling in this Coaching & Mentoring at QLS Level 3 course. This Coaching & Mentoring at QLS Level 3 training can help you to accomplish your ambitions and prepare you for a meaningful career. So, join us today and gear up for excellence! Why Prefer This Coaching & Mentoring at QLS Level 3 Course? Opportunity to earn a certificate endorsed by the Quality Licence Scheme & another accredited by CPDQS which is completely free. Get a free student ID card! (£10 postal charge will be applicable for international delivery) Innovative and engaging content. Free assessments 24/7 tutor support. Take a step toward a brighter future! *** Course Curriculum *** Module One: Defining Coaching and Mentoring Module Two: Setting Goals Module Three: Understanding the Realities Module Four: Developing Options Module Five: Wrapping it All Up Module Six: The Importance of Trust Module Seven: Providing Feedback Module Eight: Overcoming Roadblocks Module Nine: Reaching the End Module Ten: How Mentoring Differs from Coaching Assessment Process You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. Our expert trainers will assess your assignment and give you feedback after you submit the assignment. You will be entitled to claim a certificate endorsed by the Quality Licence Scheme after you have completed all of the Diploma in Coaching & Mentoring at QLS Level 3 exams. CPD 120 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Coaching & Mentoring at QLS Level 3 course is perfect for highly motivated people who want to improve their technical skills and prepare for the career they want! Requirements Coaching & Mentoring at QLS Level 3 No prior background or expertise is required. Career path The Coaching & Mentoring at QLS Level 3 course will boost your CV and aims to help you get the job or even the long-awaited promotion of your dreams. Certificates CPDQS Accredited Certificate Digital certificate - Included Diploma in Coaching & Mentoring at QLS Level 3 Hard copy certificate - Included After successfully completing the Diploma in Coaching & Mentoring at QLS Level 3, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme andalso you can order CPDQSAccredited Certificate that is recognised all over the UK and also internationally. The certificates will be home-delivered, completely free of cost.
Do you want to prepare for your dream job but strive hard to find the right courses? Then, stop worrying, for our strategically modified Business Planning and Management bundle will keep you up to date with the relevant knowledge and most recent matters of this emerging field. So, invest your money and effort in our 30 course mega bundle that will exceed your expectations within your budget. The Business Planning and Management related fields are thriving across the UK, and recruiters are hiring the most knowledgeable and proficient candidates. It's a demanding field with magnitudes of lucrative choices. If you need more guidance to specialise in this area and need help knowing where to start, then StudyHub proposes a preparatory bundle. This comprehensive Business Planning and Management bundle will help you build a solid foundation to become a proficient worker in the sector. This Business Planning and Management Bundle consists of the following 25 CPD Accredited Premium courses - Course 1: Successful Business Networking Skills Course Course 2: Advanced Business Plan Course 3: Business Management Training Course 4: Business Process Management Course 5: Business Etiquette & Professionalism Course 6: Business Development & Sales Course 7: Certificate in Purchasing and Procurement Course 8: Six Sigma & Lean Process Course 9: SAP Controlling (CO) - Product Costing with S4HANA Course 10: Business Intelligence | Basics of Data & Data Mining Course 11: Financial Business Analysis Course 12: Sage 50 Training Course 13: Logistics & Operations Management - Level 5 Course 14: Digital Marketing Diploma Level 3 Course 15: Management Tools for Quality Control Course 16: Crisis Management Course 17: Strategic Business Management Course 18: Business Productivity Training Course Course 19: Managing Budgets Course 20: Business Analysis Course 21: Xero Accounting Diploma Course 22: Online Bookkeeping and Quickbooks Course Course 23: Social Media Marketing for Your Business Course 24: Surviving Small Business in Pandemic & Recession Course 25: Business Law 5 Extraordinary Career Oriented courses that will assist you in reimagining your thriving techniques- Course 1: Career Development Plan Fundamentals Course 2: CV Writing and Job Searching Course 3: Interview Skills: Ace the Interview Course 4: Video Job Interview for Job Seekers Course 5: Create a Professional LinkedIn Profile Learning Outcome This tailor-made Business Planning and Management bundle will allow you to- Uncover your skills and aptitudes to break new ground in the related fields Deep dive into the fundamental knowledge Acquire some hard and soft skills in this area Gain some transferable skills to elevate your performance Maintain good report with your clients and staff Gain necessary office skills and be tech savvy utilising relevant software Keep records of your work and make a report Know the regulations around this area Reinforce your career with specific knowledge of this field Know your legal and ethical responsibility as a professional in the related field This Business Planning and Management Bundle resources were created with the help of industry experts, and all subject-related information is kept updated on a regular basis to avoid learners from falling behind on the latest developments. Certification After studying the complete training you will be able to take the assessment. After successfully passing the assessment you will be able to claim all courses pdf certificates and 1 hardcopy certificate for the Title Course completely free. Other Hard Copy certificates need to be ordered at an additional cost of •8. CPD 300 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Ambitious learners who want to strengthen their CV for their desired job should take advantage of the Business Planning and Management bundle! This bundle is also ideal for professionals looking for career advancement. Requirements To participate in this course, all you need is - A smart device A secure internet connection And a keen interest in Business Planning and Management Career path Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.
ð Unlock Your Potential: Profitable Coaching Strategies Course ð Are you ready to elevate your coaching game and maximize your impact while boosting your income? Welcome to the Profitable Coaching Strategies Course - your definitive guide to mastering the art of coaching and turning your expertise into a thriving business! ð Transform Your Coaching Approach: Gain exclusive insights into proven methodologies, cutting-edge techniques, and insider strategies curated by industry experts. Whether you're a seasoned coach or just starting, this course empowers you to: ð¯ Refine Your Coaching Style: Tailor your approach to different client needs and situations, ensuring maximum effectiveness in every session. ð¡ Develop Lucrative Services: Learn how to craft and market high-value coaching packages that resonate with your target audience, setting you apart in a competitive market. ð Scale Your Business: Discover the secrets to expanding your coaching practice, attracting more clients, and generating sustainable revenue streams. ð Course Highlights: â In-depth Modules: Dive into comprehensive modules covering various coaching niches, client acquisition, pricing strategies, and business scalability. â Practical Resources: Access templates, worksheets, and real-life case studies to apply your newfound knowledge directly into your coaching practice. â Expert Guidance: Learn from seasoned professionals who have successfully built lucrative coaching businesses, getting actionable advice and mentorship. â Community Support: Join a thriving community of like-minded coaches, share insights, and network for collaboration and growth opportunities. ð Who Is This Course For? Whether you're a life coach, business coach, wellness coach, or any other niche practitioner, this course caters to all aspiring and established coaches looking to thrive in their practice. ð Enroll Now and Start Your Journey Towards Profitable Coaching Success! ð Don't miss this opportunity to revolutionize your coaching practice and unlock its full potential. Join the Profitable Coaching Strategies Course today and pave the way for a rewarding and prosperous coaching career! [Enroll Now] -> [Link to Enrollment Page] Invest in yourself, invest in your coaching business, and reap the rewards for years to come. See you inside the course! ð⨠Course Curriculum
In the realm of strategic business, the art of formulating and implementing effective strategies is akin to navigating uncharted territories. strategic business course in Strategy Formulation and Implementation presents an opportunity to unravel the complexities of strategic management, equipping participants with the tools and knowledge to thrive in this dynamic industry. Learning Outcomes: Gain a comprehensive understanding of strategic management principles and their application in the business context. Explore the significance of corporate governance in shaping strategic decision-making processes. Master the techniques of industry analysis to identify opportunities and threats in the competitive landscape. Acquire skills in strategy formulation, enabling the development of effective and sustainable business strategies. Learn the intricacies of strategy implementation and the critical factors necessary for successful execution. Understand the importance of evaluation, control, and continuous improvement in strategic management. The Strategy Formulation and Implementation course is designed to equip individuals with the knowledge and skills necessary to excel in the field of strategic business. Through a comprehensive curriculum, participants will delve into the foundations of strategic management, exploring concepts such as corporate governance, industry analysis, and strategy formulation. They will gain insights into the process of creating robust business strategies that align with organisational goals and leverage market opportunities. Moreover, the course delves into the intricacies of strategy implementation, emphasising the importance of effective execution and monitoring to achieve desired outcomes. Participants will also learn about evaluation and control mechanisms to assess the success of implemented strategies and make necessary adjustments for continuous improvement. Additionally, the course explores the role of building a strong brand and fostering customer relationships in strategic business success. With a focus on social responsibility and ethics, participants will develop a holistic understanding of the broader implications of strategic management in today's business landscape. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring managers and leaders seeking to enhance their strategic thinking and decision-making skills. Professionals in business development, strategic planning, or project management roles. Entrepreneurs and business owners aiming to develop and implement effective strategies for growth and sustainability. Individuals transitioning into strategic management roles or seeking career advancement opportunities in this field. Consultants and advisors specialising in strategic business planning and execution. Career path Strategy Analyst: £30,000 - £45,000 per annum Business Development Manager: £35,000 - £60,000 per annum Strategic Planning Manager: £45,000 - £75,000 per annum Chief Strategy Officer: £80,000 - £150,000 per annum Management Consultant (Strategic Focus): £40,000 - £80,000 per annum Director of Strategy and Innovation: £90,000 - £200,000 per annum
Are you currently a life coach? Then are you having ideas to start a coaching business but you have no knowledge how to start this business idea of yours? This course will be helpful in setting yourself up for a successful business. Description As somebody who needs to begin their own coaching business, you've likely to found no idea on how best to go about it. With the unlimited resources on the web, everything is accessible on the off chance that you have sufficient energy to do the examination and all the more critically perceive between what you should tune in to and what you ought to disregard. You have to be critical especially that starting a business is a big risk to take but if done right will be very helpful for your success. The procedure can feel overpowering and might be stressful. But this course is designed to help you start your business the easiest way possible. You'll likewise discover reward data containing the frequently ignored concepts that can spare significant time and cash when beginning your life coaching business Who is the course for? Coaches who want to learn about starting up a coaching business. People who have an interest in coaching and business. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This Coaching for Coach is a useful qualification to possess, and will be very helpful to have especially for these careers: Businessmen Coaching Specialist Life Coaches Mentors And much more! Coaching Defining Coaching and Mentoring 00:15:00 Coaching Assessment Review 00:05:00 Interpersonal Communication Skills 00:15:00 Critical Coaching Skills 00:05:00 Setting Goals with SPIRIT 00:15:00 Learning Styles and Principles 00:15:00 The Benefits/Consequences Matrix 00:15:00 Skills in the Coaching 00:15:00 Giving Effective Feedback 00:15:00 Coaching for Coaches Transition From A Coach To An Entrepreneur 00:15:00 Ways To Raise Capital For Your Business 00:30:00 Design A Successful Business Model 00:30:00 Things You Need To Know About Setting Up A Company 00:15:00 Build A Remarkable Brand 00:30:00 Develop Effective Marketing Strategies 00:30:00 Advertising Is Important To Get Noticed 00:15:00 Expand Your Business 00:15:00 Joint Venture With Reputable Coach 00:15:00 Franchise Your Coaching Program 00:15:00 Becoming a Life Coach Understanding the Concepts 01:00:00 Life Coaching Areas 00:15:00 The Role of a Life Coach 00:30:00 Key Skills of a Life Coach 00:30:00 Do You Have What It Takes To Be A Coach? 00:30:00 Coaching Business 00:30:00 The Income Streams of a Life Coach 00:30:00 How to Build Your Business 00:15:00 Life Coaching FAQ 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
CRRUK equips professionals with the concepts, skills and tools to build conscious, intentional relationships, and to coach relationship systems of any size.
How do your customers see you? Market positioning is at the intersection of your offering and your customers – in the form of both the promise you make in the form of messaging, and customer perceptions of how well you deliver on that promise. Your goal is to uniquely claim a niche in the marketplace that encapsulates the value you deliver to your audience. To help define your claim, this learning stream provides a six-step framework for honing your positioning. You’ll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria. Multiple examples from product, technology, and service companies are discussed throughout – including how poor repositioning of one of American’s best-known brands damaged the company. Workshop exercises will guide you through creation of positioning statements that will form the basis of your marketing and messaging strategy at launch and beyond.
The Essential Guide for Anyone Considering Not Getting Help Less than 1% of businesses looking for equity funding actually get it. There are several reasons for this; all relating to the following: Not knowing what an investor is looking for Not knowing how an investor likes to be approached Wasting time with irrelevant information Having an unrealistic proposal/valuation Not protecting your business before approaching investors Not being pitch-ready Trying to avoid difficult questions by changing the topic Not knowing what those difficult questions are Not seeking professional advice before taking the plunge Having interviewed investors, fund managers, Venture Capitalists and Family Office's I have compiled a must-do list for anyone who is thinking of approaching an investor for funding. If you want any chance of being a part of the less than 1% of businesses to attract equity investment: you must prepare properly or be incredibly lucky. This course is that preparation for anyone considering seeking equity investment for their company/idea, through a set of short, simple to do steps that you must consider before seeking investment. About me: Since 2013 I have trained people in pitching for investment and sat on over 100 investor panels for companies seeking investment. This content is the result of watching those pitches and talking with hundreds of other investors about what really works, and the basic mistakes that most people make when seeking investment.