Generating new leads and new business can be both time-consuming and frustrating.
It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate.
But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful?
This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline.
This course will help participants:
Develop a clear and consistent process for new business development and lead-generation
Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service'
Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals
Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach
Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities
Develop an engaging telephone voice and manner - and a 'networking personality'
Qualify potential opportunities with more accuracy on a consistent basis
Prioritise opportunities and manage their time when sourcing new business
Discover online sources of leads, contacts and referrals
Overcome psychological blocks to cold or warm calling - theirs and the client's
Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy
Make outbound sales or appointment calls with improved confidence, control and results
Improve the conversion of calls to appointments by using more effective questions and sales messages
Get past gatekeepers and assistants more effectively
Make the most of your CRM software and systems
1 Online marketing - what works!
Workshop overview and learning objectives
Choosing your social media channels
LinkedIn for sales and marketing
Designing and implementing an effective new business email campaign online
Creating a lead-generation strategy online - with case studies
Avoiding common mistakes in social media marketing
Case study: 'Best practice in social media sales and marketing'
Using blogs and video-based marketing (eg, YouTube)
New trends and how to keep your finger on the 'social media' pulse
Twenty essential websites and online marketing tools
2 Making appointments by telephone
Planning the call, telephone techniques, integrating with email and online marketing
Developing a clear and consistent process to appointment-making
Setting and achieving the right level of telephone activity to achieve your appointment goals
Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach
Overcoming the most common 'put-offs' to seeing or engaging with you
Overcoming psychological blocks to cold or warm calling - yours and the client's
Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy
Making outbound sales or appointment calls with improved confidence, control and results
Improving conversion of calls to appointments by using more effective questions and sales messages
The five keys to developing an engaging telephone voice and approaching manner
3 Power networking
Strategies for networking and B2B referral-based marketing
The importance, and different types, of networking
How to work a room - preparation and strategy
Communication dynamics in networking - the power of the listening networker
Assumptions when networking
Business networking etiquette
Making connections, asking for cards, contact details and referrals, gaining follow-up commitments
Building relationships - follow-up and follow-through
4 Developing new leads
Strategies for first-time sales calls
Gaining rapport and opening first-time and new business sales calls effectively
Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences
Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal
Value message - differentiate your solutions clearly and accurately, with tailored value statements
Presenting the right initial USPs, features and benefits and making them relevant and real to the customer
Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price
Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call
5 Organised persistence - CRM and prospect-tracking
Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management
Maintaining a good database for maximising new business ROI
Developing a contact strategy with different types and levels of contact
Analysing your contact base using state-of-the-art software and tools
Making the most of your CRM systems and solutions
Understanding that your attitude makes a difference when sourcing new business
Setting SMART objectives for new business development and lead-generation
Practical exercise - setting personal development and business goals
Time management tips to improve daily productivity
New business pipeline management strategies for peak sales performance
6 Workshop summary and close
Practical exercise - developing your new business action plan
Review and feedback