8170 Marketing courses in Cardiff delivered Online

Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!

Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!

Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!

Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!

Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!

Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!

High quality specifications are of paramount importance in achieving the right technical performance and value for money. This long-established training programme has been developed to help those involved in producing specifications to create high quality documents in an organised and effective way. It provides a sound foundation for those new to the topic whilst at the same time offering new insights to those with more experience. The programme emphasises the need for a clear definition of requirements combined with the ability to communicate those requirements effectively to third parties. A structured method of preparing specifications is provided, and a range of practical techniques is presented, to enable participants to put the principles into practice. The commercial and contractual role of specifications is also addressed. The objectives of the workshop are to: Provide a clear understanding of the role and purpose of specifications Present a framework for organising and producing specifications Define the key steps involved in creating effective specifications Demonstrate methods for assisting in defining requirements Provide tools and techniques for scoping and structuring specifications Show the role of specifications in managing variations and changes to scope Present methods to assist the writing and editing of specifications Review how specifications should be issued and controlled DAY ONE 1 Introduction Review of course objectives Review of participants' needs and objectives 2 Creating effective specifications The role of specifications in communicating requirements The costs, benefits and qualities of effective specifications Understanding the differences between verbal and written communication The five key steps of 'POWER' writing: prepare-organise-write-edit-release Exercise: qualities of an effective specification 3 Step 1: Preparing to write - defining readership and purpose; the specification and the contract Designing the specifications required; applying BS 7373 Defining the purpose, readership and title of each document Effective procedures for writing, issuing and controlling specifications The roles and responsibilities of the key players Understanding contracts; the contractual role of the specification Integrating and balancing the technical and commercial requirements Writing specifications to achieve the appropriate contract risk strategy Deciding how to specify: when to use functional and technical specifications The role of specifications in managing variations and changes to scope 4 Case study 1 Teams review a typical project scenario and identify the implications for the specification Feedback and discussion 5 Step 2: Organising the specification content Defining the need and establishing user requirements Deciding what issues the specification should cover Scoping techniques: scope maps, check lists, structured brainstorming Clarifying priorities: separating needs and desires Dealing with requirements that are difficult to quantify Useful techniques: cost benefit analysis, QFD, Pareto analysis 6 Case study 2 Teams apply the scoping techniques to develop the outline contents for a specification Feedback and discussion DAY TWO 7 Step 2: Organising the specification content (cont) Deciding what goes where; typical contents and layout for a specification The three main segments: introductory, key and supporting Creating and using model forms: the sections and sub-sections Detailed contents of each sub-section Tools and techniques for outlining and structuring specifications 8 Case study 3 Teams develop the detailed specification contents using a model form Feedback and discussion 9 Step 3: Writing the specification The challenges of written communication Identifying and understanding the readers needs Choosing and using the right words; dealing with jargon Problem words; will, shall, must, etc; building a glossary Using sentence structure and punctuation to best effect Understanding the impact of style, format and appearance Avoiding common causes of ambiguity Being concise and ensuring clarity Choosing and using graphics to best effect Exercises and examples 10 Step 4: Editing the specification Why editing is difficult; how to develop a personal editing strategy Key areas to review: structure, content, accuracy, clarity, style and grammar Editing tools and techniques 11 Step 5: Releasing and controlling the specification Key requirements for document issue and control Final formatting and publication issues; document approval Requirements management: managing revisions and changes 12 Course review and action planning What actions should be implemented to improve specifications? Conclusion

Duration 5 Days 30 CPD hours This course is intended for This class is ideal for merchants, marketers, and content managers who want to learn more about using B2C Commerce Cloud Business Manager to manage end-to-end business operations for a Commerce Cloud storefront. This course is also useful for developers preparing for the B2C Commerce Developer certification, providing information on working with a B2C site and data management using Business Manager. Overview Organize a storefront using catalogs, categories, products, pricing, and search refinements. Improve results in search engines using SEO best practices. Improve on-site search using the search index, Einstein Search dictionaries, and sorting rules. Entice and target online shoppers using customer groups, qualifiers, campaigns, and promotions. Create shopper experiences using content slots, Page Designer, and Einstein Recommendations. Leverage analytics and reports to determine success. Create A/B tests to make decisions on storefront experiences. Discover how to present products in a compelling way on a B2C Commerce Cloud storefront so you can turn customers into repeat customers. In this 5-day extended* class, you?ll learn how to improve conversion rates and increase the average order size of shoppers. Our B2C Commerce Cloud experts will walk you through how to organize an existing site, use best practices in search and online marketing, enhance the shopper experience, and leverage analytics to understand what products are selling best and why. NOTE: This course does not include site creation, programming, or site design. This class is taught using the SFRA reference architecture site and not the client?s specific site. Client specific site is used during the Launch Readiness Bootcamp conducted by Services. Getting Started Introductions Housekeeping B2C Commerce Overview Shop Organization Explain How Catalogs Work Create Categories Manage Products Manage Pricing & Inventory Configure Search Refinements Search & Sort Manage Search Engine Optimization Implement Searchandizing Strategies Online Marketing Use Qualifiers (coupon codes, source codes, customer groups) Create Promotions Create and Manage Campaigns Refine Campaigns Shopper Experience Identify Content Management Basics Create and Manage Content Slots Create a Page Using Page Designer Identify Einstein Recommender Types and Related Strategies Analysis and Optimization View Production Reports Create an A/B Test

Duration 1 Days 6 CPD hours This course is intended for Leaders, Managers, Individuals who lead meetings This course is designed to help leaders run effective virtual meetings as well as managing their team virtually. We will explore communication styles and understanding their team as well as productivity. This course involves a lot of open discussion as well as teaching leaders how to manage the virtual workplace and run productive meetings. Defining the Virtual Workplace What does it look like? Tools available Communication strategies Understanding communication styles Leading different communication styles Building a Virtual Workplace Strategy Goals & agenda Check-ins Communication strategies Virtual Leadership Strategies Making connections & check ins Managing virtual meetings with team members Defining availability & creating schedules Open Discussion & Action Plan

Duration 2 Days 12 CPD hours Overview #NAME? A course that teaches the core Adobe Captivate skills needed to create eLearning courses. 1 - EXPLORING CAPTIVATE Explore a Finished Captivate Project Zoom and Magnify Navigate a Project Explore and Reset the Workspace Preview the Entire Project 2 - NEW PROJECTS & SOFT SKILLS ELEARNING Create a Blank Project Add Images to Placeholders Import Images Use a Smart Shape as a Button Disable Click Sounds 3 - SCREEN RECORDINGS Rehearse a Script Review Recording Settings Review Recording Modes Record Using Multiple Modes Record a Custom Simulation Record a Demonstration that Pans Manually Record the Screen 4 - VIDEO DEMOS Record a Video Demo Add a Video Zoom Add a Video Pan Smooth a Mouse Path and Show Visual Clicks Split a Video Trim a Video Insert a Video Project into a Standard Project Publish a Video Demo 5 - CAPTIONS, STYLES, TIMING, AND ROUND TRIPPING Insert and Edit Text Captions Edit the Default Caption Style Change a Callout Type Used by a Text Caption Control Slide Timing Control Slide Object Timing Check Spelling Align Slide Objects Export Captions to Word Import Captions from Word into Captivate 6 - POINTERS, PATHS, PATHS, BOXES, AND BUTTONS Control Mouse Effects Edit a Mouse Path Clone an Object Style Insert a Highlight Box Insert an Image Button Control Appear After Timing 7 - IMAGES AND VIDEOS Insert, Resize, and Restore an Image Import Images into the Library Resize, Transform, and Align Images Manage Unused Library Assets Create an Image Slideshow Insert a Video Set Video Properties 8 - AUDIO Work with Rollover Captions Import Audio onto a Slide Object Import Background Audio Add a Slide Note Calibrate a Microphone Record Slide Audio Import Audio onto a Slide Edit an Audio File Insert Silence Convert Text-to-Speech 9 - STATES, ANIMATIONS, AND OBJECT EFFECTS Change State Views for a Button Add an Animation to a slide Insert a Text Animation Apply an Effect to a Slide Object Apply a Free Fall Effect to an Object 10 - SOFTWARE SIMULATIONS Hide the Mouse Replace Phrases Insert a Click Box Insert a Text Entry Box 11 - WORKING WITH POWERPOINT Create a Project from a Presentation Edit the Source Presentation Synchronize with Source Rescale a Project 12 - QUIZZING Edit Quizzing Object Styles Set the Quiz Preferences Question Slides Insert Question Slides Edit a Question Slide Compare Submit All to Submit Buttons Insert a Knowledge Check Review a GIFT File Import a GIFT File into a Project Create Question Pools Move Questions to Pools Insert Random Question Slides 13 - PUBLISHING Apply a Skin Edit, Save, and Delete a Skin Name Slides Check Publish Settings and Add a Loading Screen Publish as SWF and PDF Run the HTML5 Tracker Publish as HTML5