746 Business courses in Cardiff

Bad news - people don't buy your product. Better news - they don't buy anyone else's product either. Best news - they do buy what a product gives them, whether it be removing 'pain' or giving 'pleasure'. So what a challenge it is that every single person buys your product for a slightly different reason! What's the secret to selling in that sort of sales environment? This programme provides a great roadmap. This course will help participants: Build rapport with authenticity Use open questions, listening and summary to properly understand the prospect Use 'impact' questions to 'stack the pain' of remaining with the status quo Convert features into personalised benefits that reflect stated needs Handle objections with calm confidence Identify buying signals Close effectively Convey credible urgency centred on the prospect's - not the salesperson's - interests 1 What makes a customer buy any product? Moving towards 'pleasure' Moving away from 'pain' Robert Cialdini's Psychology of Influence - buying motives Understanding what your product does for customers Why there is never a 'one size fits all' approach What are the real 'unique selling points' and why the salesperson is the real 'USP' At what point does the customer emotionally buy your product? 2 Getting past gatekeepers What gatekeepers' motivations are How to make them your friend rather than your enemy How to make your call harder to block than to put through How to control the gatekeeper with questions, not answers Using Cialdini's 'reciprocity' law to get put through more often Practical exercise in which the trainer poses as gatekeeper 3 Questioning and listening skills How to use open questions to get the customer talking What questions to avoid and why How to 'stack the pain' of the status quo with 'impact questions' Practical 'pain stacking' exercise in pairs What listening is and what it isn't Question funnelling - how to earn deeper disclosure through probing Practical funnelling exercise in pairs The power of summary 4 How to create tailored benefits and not 'dive into solution' What is 'diving into solution'? Examples and analogies Why it is to be avoided Practical exercise in pairs - how it feels to have solutions offered up too early How to avoid 'feature-dumping' What is 'value selling'? How to create tailored benefits How to convert product features into benefits How to deal with the prospect's competitor allegiance 5 Handling objections and testing the water How to overcome the price objection by selling value Common objections the participants encounter and answers that work The objections salespeople carry in their own heads The 'A-C-E' objection-handling model How to uncover objections When - and when not - to trial close 6 Closing skills Why salespeople often close too early How to identify buying signals How to use urgency with skill and effectiveness Four killer closing techniques that work How to avoid buying the product back by careless post-sale talk How to ask for referrals for your product How to 'farm' the account for future opportunities 7 Wrap-up Key learnings from each participant Individual action planning - steps that can and will be implemented in the workplace

This course aims to provide a more in depth understanding of confidentiality and record keeping. Providing information on the importance of accurate and true record keeping.

Successful Teams

Keeping your vision alive

Difficult Conversations

Our bespoke leadership and management courses come in the form of extensive, high-quality short courses aimed at meeting your business needs, and increasing your business impact and performance. Our management training programs are suitable for improving the skills of first line managers, middle managers, senior managers and executive level managers across sectors and organisations. We also offer some personal development courses aimed at honing your business/personal skills and talents. Courses offered in this school include but are not limited to: Management and Leadership Skills Team Leadership Strategic Management and Leadership Marketing Management Financial Management Human Resource Management Talent Management Performance Management Project Management Essentials Leading Change in the Public Sector Best Practices in Public Procurement Public Administration We offer bespoke courses to suit your needs. Contact Us Today!

Our banking and risk management courses are aimed at empowering finance professionals with the knowledge and skills needed in banking, risk management, financial services and regulation. Our courses are suitable for a wide range of audience including bank executives/directors, senior managers, financial risk managers, credit officers, relationship managers, bank operational staff, treasury/asset managers, compliance officers, investment bankers, and financial services regulators and supervisors.

An instructor-led leadership learning programme based on emotional intelligence and social neuroscience, designed to boost leadership 'PowerSkills.' A practical programme that provides leaders with a learning journey that equips them with the tools and techniques to connect, empathise, communicate effectively, build employee engagement and influence.

leadership management training course MBTI personality profiling

Team development to improve business performance. Quantifiable results. Change measured. &0+% of teams are measured as more effective after 6 months.