Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
Our *NEW* Mini First Aid Baby Proofing class is our second class, designed for parents and carers of babies and children over 3 months. It can be taken after our 2 hour Baby and Child First Aid class, or in isolation for those parents who are starting their weaning journey, or have a baby on the move!
Learn the basics of Data Science, combining a supported #CISCO Skills for All online course with practical learning and a project to help consolidate the learning.
The 2-hour Baby & Child First Aid class covers CPR, Choking, Bumps, Burns, Breaks, Bleeding, Febrile Seizures and Meningitis & Sepsis Awareness and will give everyone who attends the peace of mind they deserve.
This 2 - 2-5 hour course is designed is designed to provide parents and carers with the opportunity to: Develop the basic skills and knowledge needed to deal with a wide range of emergency paediatric First Aid situations, which could arise when looking after babies and children. The course can take place in in a community group or in the comfort of your home, with family and friends who maybe caring for your child or they may have children of their own. The course can be booked during the week, week nights or weekends, with or without children present. The idea is to bring the skills and knowledge to you, in your normal routine.
Instructor training enables companies to have their own AITT Forklift Instructor. On completion they are able to instruct and examine operators on company premises. Also it could be an opportunity for an individual to embark upon a rewarding career as a recognised AITT instructor. The course complies with the approved code of practice issued by the Health & Safety Executive. We offer the AITT Instructor training course at our training centre in Warrington, Cheshire. We use all the best tools and equipment to assist trainee development. Our Instructor’s Mike Hammett and Stephen McCann have a lot of experience in this course, both have very good success rates and offer alot of after care too! Once an Instructor has passed their AITT Instructor training course they can always come back and receive professional advice. We always go the extra mile! AITT Accredited Novice Course: The Instructor training course caters for candidates seeking to become an AITT Registered Instructor. Previous fork lift experience is strongly recommended and candidates must have a current counterbalance certificate dated within 36 months prior to the course start date. Refresher courses are available prior to the instructor course extending the duration by one day to 11 days. Objectives: On successful completion of the course the candidate will be qualified to teach and train on all Industrial Counterbalance and Reach trucks for which they are certificated to use as operators. Target Group: The employer should carefully select the correct person for the job as an instructor. They should be literate and numerate with good presentation skills. The AITT recommend that candidates have a minimum of 12 months operating experience before attending the course. During the course candidates will be progressively assessed in all key areas. Candidates therefore must have a good knowledge of each subject and are provided with some excellent materials to assist them on completion of the course. AITT Instructor Training Course Duration: 3 or 5 days for Re-qualification or Re-Registration courses. 5 days for Assimilation Courses. 10-12 days for the Novice AITT instructor training course. Contents: Principles of instruction. Instructional techniques. HASAWA 1974/PUWER 1998/LOLER 1998/L117. Setting up courses. Administering the tests etc. All original documentation supplied by examining body and HSE. Prices are available on request and should you require any further information please do not hesitate to contact us. We also offer In-House Instructor training to suit companies needs and these are of five day durations, please contact for further details. Please feel free to download our Course Syllabus’s below and decide which course best meets your needs. See Mike at work demonstrating a lesson of De-stacking from High Level. In-House Courses: These courses are aimed at companies wishing to use their own Instructors to train staff. IN-HOUSE BASIC INSTRUCTOR COURSE PDF AITT Instructor Training Courses: On completion of these courses candidates will be registered as an AITT Instructor and be able to train on anything they are currently qualified to operate. Courses vary depending on experience and current qualifications so please have a look at the following courses to see which suits best. More information is available at www.aitt.co.uk.
We invite adults, children, complete beginners, and advanced pianists alike to join us at our studio on Baker Street for the finest and most comprehensive piano lessons London has to offer, thanks to a wonderful team of piano instructors. Please contact us for in-person or online lesson availability.
Embark on a journey to become a workplace hero with our comprehensive one-day First Aid course. This dynamic and engaging training program is designed to equip you with the essential skills and knowledge needed to handle emergency situations confidently and effectively.