Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
Aftereffects face to face training customised and bespoke.
This practical workshop covers the unique challenges of working with complex trauma cases and gives you clear guidance on the most effective ways to help Accredited CPD: 6 hours Length: 1 day (9.30am - 4.00pm) Absolutely jam-packed with techniques/information and resources. Ros is superlative. A calm, confident and articulate trainer...J YAP, THERAPIST Why take this course Clients suffering from Complex PTSD (C-PTSD) or who have experienced trauma in a shutdown or dissociative state, can present unique challenges to practitioners working with them – but with the right knowledge and skills we can help sufferers move forward in their lives. In this hands-on, experiential workshop you will learn more about what makes trauma ‘complex’, why shutdown or dissociation are often experienced by sufferers, and how to best work with such presentations using the Human Givens framework of understanding. You will also have the chance to collaborate with other experienced practitioners and clinicians during exercises designed to further your understanding, add to your existing skillsets, and bring wider context to an often-misunderstood area of work. During this intensive day of live, in-person training, experienced psychotherapist Ros Townsend will introduce you to a framework within which you can set your understanding of complex trauma presentations and discover the opportunities that we have to help clients move forward from their difficulties. You will learn more about the neurobiology of the automatic survival options that we have available to us, especially dissociative and ‘shutdown’ states, and leave with an understanding of how to use this knowledge to inform your work, giving you greater confidence to work creatively and flexibly with such presentations. From understanding the symptoms that are now recognised as distinguishing C-PTSD, to adapting existing HG techniques and strategies and introducing new tools and skills, this course will explore how we, as clinicians, can approach such complex presentations without getting lost in the complexity ourselves. Using case histories and discussion you will have the chance to understand more about the unique challenges that such work presents and to leave feeling more confident in your ability as a therapist to work effectively and contextually with these. Such a thought-provoking and informative day. Complex PTSD is a real buzz word at present, this took the mystery out of it in a clear and understandable way – highly recommend...MELISSA DERRICOURT What will you learn What Complex PTSD (C-PTSD) is What other symptoms a client may present with in addition to those meeting the criteria for ‘classic’ PTSD How to effectively work with these within the Human Givens framework of understanding Vital tools for psycho-education – both adding to your own understanding and to pass on to clients Why individuals enter into a dissociative or ‘shutdown’ state The difference between ‘freeze’ and ‘shutdown’ Why anger can present when an individual comes out of a ‘shutdown’ state How to help a client deal effectively with anger if it does arise The crucial role of the pattern-matching processes in the brain in post-traumatic stress symptoms – and how the kinds of templates stored can subtly differ in more complex trauma How to adapt existing techniques – such as rewind and deconditioning molar memories – to work creatively with such presentations The Dos and Don’ts when working with Guided Imagery in complex presentations How to refine your Guided Imagery skillset to powerfully benefit clients who have experienced trauma in a shutdown state Why any work that we do must be informed by the innate ability we all have to recover from trauma How to avoid negatively reframing trauma and making symptoms worse The most effective ways to help clients towards recovery and post-traumatic growth Under careful guidance from the tutor, you will: Explore and discuss the different survival options available to us as humans in traumatic situations Learn more about the neurobiology of these states – including our passive survival responses Develop a new framework of understanding within which to set your work with all kinds of trauma Understand more about why ‘shutdown’ or ‘dissociation’ are often associated with complex presentations Understand why addictions and self-harming behaviours are often a part of the picture Work collaboratively with peers and colleagues to extend and develop your own skillsets and knowledge Explore how guided imagery can be adapted and used to most powerfully benefit clients suffering in this way You will leave with: The confidence to work creatively and flexibly with a wider range of presentations A clear understanding of a framework within which you can work and continue to develop and adapt your tools and skillsets An appreciation of the importance of taking your time with such work and proceeding at a pace right for each individual client An understanding of how to support clients in moving forward from the use of faulty coping strategies – such as addiction and self-harm Greater confidence in creating metaphors that work powerfully for clients An understanding of how helping a client to meet their emotional needs is particularly key to recovery in the most complex cases Throughout the day there will be plenty of opportunity for you to ask questions and to engage in collaborative work and discussion with the tutor and with experienced colleagues and practitioners. Important note Working with Complex PTSD requires specific skills and experience and thus is only suitable for practitioners either already working in this area and looking to extend their skillset or those who are already practicing as therapists and wish to begin working in this area. If you are an experienced practitioner from another modality, we recommend you familiarise yourself a little with the HG approach before you attend, see: About HG therapy, benefits of the approach, and what is RIGAAR. Who is this course suitable for? Any qualified therapist working with distressed or traumatised people. In order to take full benefit from the course, you will ideally have already taken our Guided Imagery and Visualisation for therapeutic change and Rewind Technique workshops. NB If you are an experienced practitioner from another modality, we recommend you familiarise yourself a little with the HG approach before you attend, see: About HG therapy, benefits of the approach, and what is RIGAAR. Any qualified practitioner in the field of psychiatry, psychology, psychotherapy or counselling can attend; again you would benefit most by having previously attended our Guided Imagery and Visualisation and Rewind Technique workshops and familiarising yourself a little with the HG approach to therapy. Course Programme This intense 1-day training proceeds through a blend of talks, skill-developing exercises, discussions and deconstruction of real-life case-studies. There is also plenty of opportunity for networking and discussion during the breaks. The training runs from 9.30am–4.00pm. From 8.30am Registration (Tea and coffee served until 9.25am) 9.30am What is complex trauma? A framework for understanding 11.00am Discussion over tea/coffee 11.30am Adapting our toolkit: working creatively with complex presentations 1.00pm Lunch (included) 1.45pm Self-efficacy: supporting a client to become an active agent in life 2.45pm Discussion over tea/coffee 3.00pm Reframing: adding context in complex cases 3.30pm Serving clients well 4.00pm Day ends This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.
Course Objectives At the end of this course you will be able to: Collaborate on documents Add reference marks and notes Make long documents easier to use Secure a document Work with forms '1 year email support service Take a closer look at the consistent excellent feedback from our growing corporate clients visiting our site ms-officetraining co uk With more than 20 years experience, we deliver courses on all levels of the Desktop version of Microsoft Office and Office 365; ranging from Beginner, Intermediate, Advanced to the VBA level. Our trainers are Microsoft certified professionals with a proven track record with several years experience in delivering public, one to one, tailored and bespoke courses. Tailored in company training courses: You can choose to run the course exactly as they are outlined by us or we can customise it so that it meets your specific needs. A tailored or bespoke course will follow the standard outline but may be adapted to your specific organisational needs. Collaborating on Documents Modify User Information Share a Document Compare Document Changes Review a Document Merge Document Changes Review Tracked Changes Coauthor Documents Adding Reference Marks and Notes Add Captions Add Cross-References Add Bookmarks Add Hyperlinks Insert Footnotes and Endnotes Add Citations and a Bibliography Simplifying and Managing Long Documents Insert Blank and Cover Pages Insert an Index Insert a Table of Contents Insert an Ancillary Table Manage Outlines Create a Master Document Securing a Document Suppress Information Set Formatting and Editing Restrictions Add a Digital Signature to a Document Restrict Document Access Forms Create Forms Manipulate Forms Who is this course for? Who is this course for? This course is designed for users who would like to create and work with lengthy and well structured documents, collaborate with others on documents, and create forms in Microsoft Word Requirements Requirements Preferably, delegates should have attended the Word Introduction course. Career path Career path Microsoft Office know-how can instantly increase your job prospects as well as your salary. 80 percent of job openings require spreadsheet and word-processing software skills
Course Objectives At the end of this course you will be able to: Modify the PowerPoint environment Using Master View in order to customise a design template Add and customize SmartArt graphics Add animations and change its effect options Add action buttons to control the flow of the presentation Use various options to customise slide shows Use different PowerPoint file types to distribute presentations ' 1 year email support service Take a closer look at the consistent excellent feedback from our growing corporate clients visiting our site ms-officetraining co uk Customer Feedback Very clearly explained Good pace. Lucy Tailor - ACER ' With more than 20 years experience, we deliver courses on all levels of the Desktop version of Microsoft Office and Office 365; ranging from Beginner, Intermediate, Advanced to the VBA level. Our trainers are Microsoft certified professionals with a proven track record with several years experience in delivering public, one to one, tailored and bespoke courses. Tailored in company training courses: You can choose to run the course exactly as they are outlined by us or we can customise it so that it meets your specific needs. A tailored or bespoke course will follow the standard outline but may be adapted to your specific organisational needs. Customising the PowerPoint Environment Customise the User Interface Set PowerPoint Options Customising Design Templates Modify Slide Masters and Slide Layouts Add Headers and Footers Modify the Notes Master and the Handout Master Adding SmartArt to a Presentation Create SmartArt Modify SmartArt Working with Media Add Audio to a Presentation Add Video to a Presentation Working with Animations Entrance, Emphasis and Exit Animations Animate Charts by Category and Series Customise Animations and Transitions Collaborating on a Presentation Review a Presentation Store and Share Presentations on the Web Customising a Slide Show Annotate a Presentation Set Up a Slide Show Create a Custom Slide Show Add Hyperlinks Add Action Buttons Record a Presentation Securing and Distributing a Presentation Secure a Presentation Create a Video or a CD Distribute the Presentation in different File Formats Who is this course for? Who is this course for? This course is designed for delegates who want to gain the skills necessary to work with design templates, various types of diagrams, special effects, custom slide shows, collaboration functionality, and advanced presentation delivery. Requirements Requirements Preferably, delegates should have attended the Powerpoint Introduction course. Career path Career path Microsoft Office know-how can instantly increase your job prospects as well as your salary. 80 percent of job openings require spreadsheet and word-processing software skills
Course Objectives At the end of this course you will be able to: Customise tables and charts Customise formatting with styles and themes Modify pictures in a document Create customised graphic elements Insert content using Quick Parts Control text flow Use templates to automate document creation Perform mail merges Use macros to automate common tasks '1 year email support service Take a look at the consistent excellent feedback from our corporate clients visiting our site ms-officetraining co uk Customer Feedback Excelent enviroment for training. Tahnk you. Jenny Price - ACER ' With more than 20 years experience, we deliver courses on all levels of the Desktop version of Microsoft Office and Office 365; ranging from Beginner, Intermediate, Advanced to the VBA level. Our trainers are Microsoft certified professionals with a proven track record with several years experience in delivering public, one to one, tailored and bespoke courses. Tailored in company training courses: You can choose to run the course exactly as they are outlined by us or we can customise it so that it meets your specific needs. A tailored or bespoke course will follow the standard outline but may be adapted to your specific organisational needs. Working with Tables and Charts Sort Table Data Control Cell Layout Perform Calculations in a Table Create a Chart Customising Formats Using Styles and Themes Create and Modify Text Styles Create Custom List or Table Styles Apply Document Themes Using Images in a Document Resize an Image Adjust Image Appearance Integrate Pictures and Text Insert and Format Screenshots Use the Snipping tool Creating Custom Graphic Elements Create Text Boxes and Pull Quotes Draw Shapes Add WordArt and Other Text Effects Create Complex Illustrations with SmartArt Inserting Content Using Quick Parts Insert Building Blocks Create and Modify Building Blocks Insert Fields Using Quick Parts Controlling Text Flow Control Paragraph Flow Insert Section Breaks Insert Columns Link Text Boxes to Control Text Flow Using Templates Create a Document Using a Template Create a Template Using Mail Merge The Mail Merge Features Merge Envelopes and Labels Create a Data Source Using Word Using Macros Automate Tasks Using Macros Create a Macro Who is this course for? Who is this course for? This course is designed for users who to create or modify complex business documents as well as customised Word efficiency tools Requirements Requirements Preferably, delegates should have attended the Word Introduction course. Career path Career path Microsoft Office know-how can instantly increase your job prospects as well as your salary. 80 percent of job openings require spreadsheet and word-processing software skills
Course Objectives At the end of this course you will be able to: Identify and work with basic Word 2013 tools and features Edit text in a Word document Modify the appearance of text in a Word document Organise data in tables and lists Insert special characters and graphical objects Control the appearance of pages in a Word document Proof a document Customise the Word environment '1 year email support service Take a look at the consistent excellent feedback from our corporate clients visiting our site ms-officetraining co uk Customer Feedback Good pace, questions encoraged, trainer ensured everyone was kept at same level. Jenny Price - ACER ' With more than 20 years experience, we deliver courses on all levels of the Desktop version of Microsoft Office and Office 365; ranging from Beginner, Intermediate, Advanced to the VBA level. Our trainers are Microsoft certified professionals with a proven track record with several years experience in delivering public, one to one, tailored and bespoke courses. Tailored in company training courses: You can choose to run the course exactly as they are outlined by us or we can customise it so that it meets your specific needs. A tailored or bespoke course will follow the standard outline but may be adapted to your specific organisational needs. Getting Started with Word Identify the Components of the Word Interface Create a Word Document Help Editing a Document Navigate and Select Text Modify Text Find and Replace Text Formatting Text and Paragraphs Apply Character Formatting Align Text Using Tabs Display Text as List Items Control Paragraph Layout Apply Borders and Shading Apply Styles Manage Formatting Adding Tables Insert a Table Modify a Table Format a Table Convert Text to a Table Managing Lists Sort a List Renumber a List Customise a List Inserting Graphic Objects Insert Symbols and Special Characters Add Images to a Document Page Setup Apply a Page Border and Color Add a Watermark Add Headers and Footers Control Page Layout Proofing a Document Check Spelling and Grammar Other Proofing Tools Check Accessibility Customising the Word Environment Customise the Word Interface Additional Save Options Who is this course for? Who is this course for? This course is intended for delegates who want to learn the fundamentals skills of working with Microsoft Word Requirements Requirements General knowledge of the Windows OS Career path Career path Microsoft Office know-how can instantly increase your job prospects as well as your salary. 80 percent of job openings require spreadsheet and word-processing software skills
Course Objectives At the end of this course you will be able to: Identify the components of the PowerPoint interface Create slides Format text on slides Add and modify graphical objects to a presentation Work with tables in a presentation Add charts to a presentation Prepare the SlideShow '1 year email support service Take a look at the consistent excellent feedback from our corporate clients visiting our site ms-officetraining co uk Customer Feedback Very patient Trainer. Happy to adapt course + help with problems on existing presentations. Andrea Lethbridge - CNN ' With more than 20 years experience, we deliver courses on all levels of the Desktop version of Microsoft Office and Office 365; ranging from Beginner, Intermediate, Advanced to the VBA level. Our trainers are Microsoft certified professionals with a proven track record with several years experience in delivering public, one to one, tailored and bespoke courses. Tailored in company training courses: You can choose to run the course exactly as they are outlined by us or we can customise it so that it meets your specific needs. A tailored or bespoke course will follow the standard outline but may be adapted to your specific organisational needs. Getting Started with PowerPoint Identify the Components of the PowerPoint Interface Create a PowerPoint Presentation Accessing Help Choose the right view for the task in PowerPoint Normal view Slide Sorter view Notes Page view Outline view Add, rearrange, and delete slides in PowerPoint Working with Themes Add colour and design to my slides with themes Remove the current slide design (theme) Slide Layout What is a slide layout? Apply or change a slide layout Working with text Add text to a slide Create a new text box Format text Tables Add a table to a slide Format a Table Copy and paste a table from Word Insert an Excel spreadsheet within PowerPoint Edit Cells, Rows and Columns Delete a table Graphics Working with Clipart, and Shapes Selecting objects, shapes, pictures or text boxes Arrange a picture, shape or other object Adding Charts to Your Presentation Create a Chart Format a Chart Insert a Chart from Microsoft Excel Inserting date and slide numbers Add slide numbers to your presentation Hide slide numbers on the title slide Change where the page numbers appear on your slides Start your slide numbering with a specific number Print slides, notes, or handouts Create the Slide Show Record your slide show Preview the recorded slide show Turn slide timings off Set the slide timings manually Add or remove transitions between slides Add Animations to Text and Objects Deliver the Presentation Speakers notes Add speaker notes to your slides View your speaker notes as you deliver your slide show Who is this course for? Who is this course for? This course is designed for end users who are interested in learning the fundamentals needed to create and modify engaging presentations. Requirements Requirements General knowledge of the Windows OS Career path Career path Microsoft Office know-how can instantly increase your job prospects as well as your salary. 80 percent of job openings require spreadsheet and word-processing software skills
A defibrillator (AED) plays an essential part when attempting to save the life of someone who is in cardiac arrest. This training aims to provide the learner with the knowledge, confidence and skills to effectively use the this equipment in a safe and competent manner.
Course Objectives This course aims to provide delegates with a foundation for Excel knowledge and skills. ' Customer Feedback Great course and excellent trainer. Thanks Tracy Preston - Western Power Distribution Very helpful course. Would definitely take another one. Pedro was very patient and made it fun and engaged with us all. Laura Smith - James Grant Very professional and well mannered, fun and pleasant at the same time. I learnt a lot Carolina Foster - CNN 1 year email support service Take a look at the consistent excellent feedback from trainees visiting our site ms-officetraining co uk With more than 20 years experience, we deliver courses on all levels of the Desktop version of Microsoft Office and Office 365; ranging from Beginner, Intermediate, Advanced to the VBA level. Our trainers are Microsoft certified professionals with a proven track record with several years experience in delivering public, one to one, tailored and bespoke courses. Tailored in company training courses: You can choose to run the course exactly as they are outlined by us or we can customise it so that it meets your specific needs. A tailored or bespoke course will follow the standard outline but may be adapted to your specific organisational needs. Please visit our site (ms-officetraining co uk) to get a feel of the excellent feedback our courses have had and look at other courses you might be interested in. What is Excel? The Excel Interface Ribbon, Tabs and Groups Microsoft Office Backstage view Working with Workbooks Create a blank Workbook Create a Workbook using a Template Opening and saving Files Working with worksheets Worksheet navigation Select one or multiple Worksheets Insert, Move, Copy or Delete a Worksheet Working with Cells, Rows & Columns Cell References How to select cells or ranges Different types of data Move, Copy and Delete cells Pasting Options Find and Replace Working with Rows and Columns Overview of formulas in Excel Autocalculation The parts of an Excel formula Using calculation operators in Excel formulas The difference between Absolute, Relative and Mixed references Using Excel functions; Sum, Average, Max and Min Cell Formatting Font Format options Number Format options Change the Fill and Borders Cell Alignment An Introduction to Charts Create a simple Chart Format your chart Page Layout and Print Page Layout and Page Break View Change the Page Orientation Set Page Margins Headers and Footers in a worksheet Print a worksheet or workbook Who is this course for? Who is this course for? For those who want to explore in more detail formulas and functions, data analysis and data presentation. Requirements Requirements General knowledge of the Windows OS Career path Career path Excel know-how can instantly increase your job prospects as well as your salary. 80 percent of job openings require spreadsheet and word-processing software skills